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07 / 01 / 2020
Putting Sustainable Thinking At The Center of Organic Basics
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07 / 01 / 2020
Putting Sustainable Thinking At The Center of Organic Basics

Mads Fibiger Rasmussen, Co-founder of Organic Basics, knew there was a better way to make underwear. Together with three likeminded friends, Rasmussen set out to craft underwear, tees and socks that were not only well made but were sourced and produced using environmentally sound methods. So in 2015 the four entrepreneurs brought their idea to market on Kickstarter and launched Organic Basics.

Organic Basics is determined to source premium fabrics that last and only use fibers that are natural, renewable, recycled, biodegradable and low-impact, which is why the brand has an extensive collection of t-shirts and underwear that features TENCEL™ branded lyocell fibers. The team at Organic Basics was drawn to the sustainable production of TENCEL™ Lyocell fibers. Its closed loop production process transforms wood pulp into cellulosic fibers with extremely low impact to the environment. The versatility of TENCEL™ Lyocell fibers also allows for it to be easily combined with a wide range of textile fibers, making it the ideal fiber for designers.

Organic Basics also believes that being sustainable isn’t just something you say, it’s the only way to act. From the materials it sources to the technology and manufacturing process it employs, the team at Organic Basics is steadfast in creating products that are simple, functional and designed to last. They only work with trusted, certified factories that employ technologies to reduce their environmental footprint and offer safe working conditions and fair pay for their workers.

But it isn’t just the sustainable properties that make it a key ingredient in clothing, TENCEL™ Lyocell fibers are known to enhance the performance and premium qualities of any product. Fabrics made with TENCEL™ Lyocell fibers are known to have enhanced breathability, superior moisture management properties and a long-lasting soft hand; key attributes that help to craft luxury apparel.

Organic Basics collection of underwear for men and women crafted using TENCEL™ Lyocell fibers are must-have, everyday essentials that feel softer on your skin. The TENCEL™ Lite collection for men includes boxers, tanks and tees. Available in navy, white, black and dark green, Organic Basics streamlines the buying process offering starter kits and multi-pack combos. For women the brand features an assortment of TENCEL™ Lite undergarments including briefs, bralettes, tanks and singlets. The color assortments include cloudy blue, black, white and dusty rose and are also offered as single items and multi-packs.

Shop the Organic Basics TENCEL™ Lite collection for everyday essentials that feel softer than silk and smoother than cotton, it’s underwear that cares. https://us.organicbasics.com/search?type=product&q=tencel

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Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: hongkong@lenzing.com