please select your preferred language

English
English
Deutsch
简体中文
Türkçe
Español
繁體中文
日本語
한국어
Bahasa Indonesia
zh-hant
Tencel.com
event
05 / 03 / 2020
Lenzing Bagged Two Awards at Transform Awards Europe for Excellence in Brand Transformation
back
events
05 / 03 / 2020
Lenzing Bagged Two Awards at Transform Awards Europe for Excellence in Brand Transformation

Lenzing, in association with branding agency Siegel+Gale, was awarded Silver Award for Best Brand Architecture Solution and Gold Award for Best Visual Identity from the Engineering and Manufacturing Sector at the Transform Awards Europe award presentation ceremony.

The Transform Awards Europe, a key event of the brand development industry, is conducted every year to celebrate the best-in-class in rebranding, brand strategy and brand development. The judging panel indicated that the winners of this year’s Transform Awards Europe had demonstrated creative and strategic brilliance in rebranding and brand development, setting the benchmark for excellence in brand transformation.

According the judging panel, Lenzing’s new brand strategy gave the company a greater differentiation over competitors. The simplified product portfolio with enhanced positioning, architecture and brand identity highlighted the value that Lenzing brings to customers and partners. Lenzing’s new visual identity, including lifestyle photography, demonstrated a fusion of engineering input and creative output, provided a sense of skill behind the brand.

聯絡我們
蘭精
臺北
蘭精
新加坡
首爾
上海
雅加達
紐約
香港
伊斯坦堡
哥印拜陀
2020年天絲™版權所有
contact us
蘭精
臺北
蘭精
新加坡
首爾
上海
雅加達
紐約
香港
伊斯坦堡
哥印拜陀
Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: [email protected]