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Thirty years ago, Ali Mejia and Mariela Rovito founded Eberjey on a simple conviction: that comfort and beauty can go hand in hand. From the beginning, TENCEL™ Modal was central to that vision — naturally soft and smooth, it became the fiber behind their signature loungewear and the ingredient that would come to define the Eberjey feeling.
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What drew you to TENCEL™ Modal back then, and how did that early choice shape Eberjey today?
Ali Mejia: It started as a moment of instinct in the design room. I had one of our traditional woven cotton pyjamas hanging on a rack and was holding TENCEL™ Modal sample yardage in my hand when I thought, ‘Why aren’t we making pyjamas in this?’ We cut a sample, tried it on, and immediately something clicked. The drape, the softness, the way it moved naturally with the body created a feeling of ease we hadn’t experienced before. At first, it wasn’t a calculated business decision. It was an emotional and sensory one. Later, we fell in love with the sustainability story behind the fiber, but initially, it was simply about how the fabric made you feel. That sense of softness and ease ultimately became foundational to our brand.
Why was TENCEL™ Modal the right fiber for Gisele?
Ali Mejia: Our Gisele pyjama was our first product crafted in TENCEL™ Modal, and it quickly became our North Star. From the moment it launched, we knew we had found something special. It set the benchmark for the entire brand and everything we created after. We were always chasing that feeling—that instant reaction when you put something on and immediately want to live in it. TENCEL™ Modal was essential to creating that because of its buttery softness, fluid drape, and effortless comfort against the skin. It captured everything we wanted Eberjey products to feel like: soft, easy, comforting, and universally wearable.
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When evaluating fabric for sleepwear, what are you really looking for?
Ali Mejia: It always comes down to how it feels on the body. We look for that immediate sense of softness and comfort that makes you exhale the moment you put it on. In sleepwear especially, it’s all about feeling—does it create ease? Does it feel comforting against the skin? Does it make you feel at home in your own body? If a fabric doesn’t deliver that level of softness, fluidity, and comfort, it simply isn’t right for Eberjey.
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As Eberjey celebrates 30 years, what does the next chapter look like?
Ali Mejia: TENCEL™ Modal has been at the heart of Eberjey from the beginning. We fell in love with it because of the feeling it creates. It is incredibly soft, fluid, and comforting against the skin. The moment you put it on, there is an immediate sense of ease. You feel more relaxed, more grounded, more yourself. That effortless comfort has always been central to our brand DNA and to the experience we want to create for our customers.
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As Eberjey celebrates 30 years, what does the next chapter look like?
Mariela Rovito: The next chapter is really about staying true to what has always defined us—softness, ease, and that emotional connection to comfort. Gisele Pyjamas showed us what’s possible when you trust instinct and prioritize how something feels, and that continues to guide everything we create. As we grow, it’s less about changing direction and more about deepening that philosophy—continuing to design pieces that feel effortless, elevated, and deeply comforting in everyday life.”
