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From the time he was cutting too-big vintage jeans down to stylish size to wear himself, Boyish Jeans creative director Jordan Nodarse knew he was a blueblood.
Since then, he’s been bringing that passion for denim to the world, leaving his touch on brands and businesses all around the world, showcasing jeans that are designed look good, feel good and do go for the environment.
Now his attention is focused on Boyish and making men’s style jeans made to fit women. The enhanced breathability, strength, smoothness and long-lasting softness offered by TENCEL™ branded fibers allow Jordan to work his jeans towards the ideal “boyish comfort wear”.
Besides this, the Boyish Jeans are also a fit for the environment with low carbon footprints. Made of botanic materials, TENCEL™ branded fibers used in the production of denim fabrics have gained a commendable reputation for their environmentally responsible closed loop production process, which transforms wood pulp into cellulosic fibers with high resource efficiency and low environmental impact.
Let’s catch up with Jordan to get a glimpse into his indigo world.
Q: How did Boyish Jeans start?
Jordan: Boyish was an idea that sparked from girls wearing men’s jeans but still looked cute and sexy. We wanted women to not just have their butt feel amazing in our jeans but also have jeans that made you feel good for supporting in respect to our social and environmental efforts.
Q: What’s the latest that Boyish Jeans is working on?
Jordan: Currently, we are taking our technology of blending recycled cotton and spinning it with TENCEL™ Lyocell with REFIBRA™ technology to create the world’s most sustainable and circular yarn. We recycle all our cutting scraps back into our fabrics when we remake them.
Q: What’s the appeal in vintage silhouettes?
Jordan: The last 15 years of jeans has been stretch and these materials that feel more like sweatpants than denim. We wanted to make authentic jeans that made girls booties look and feel amazing! All our fits are inspired by vintage jeans we find at flea markets from the Rose Bowl in Pasadena, CA to the Rag Houses in South LA to the Chatuchak Market in Bangkok. Another big reason for us looking to vintage garments for inspiration was the sustainability of denim prior to plastics entering the yarn. We focus on 60+ percent of our collection being 100 percent natural and cellulosic fibers. We look to make seasonless, well made, long lasting denim that can one day be recycled back into new jeans.
Q: How important is sustainability to what you’re doing?
Jordan: Very important! However, design is always at the forefront of our ethos. We will never made a product that isn’t sustainable and eco-conscious but we also won’t make a product that is sustainable and eco-conscious without it looking and performing well. Our mission is to make great jeans and be as transparent as possible about everything we do so other brands can learn to make their jeans better. We hope that our customer learns from us and hold other brands accountable to make similar efforts.
Q: What’s next for Boyish jeans?
Jordan: We are currently working on some of the softest, sustainable eco-conscious knits. We will be launching T-shirts, sweatshirts, sweatpants and dresses in our new knit fabric that is composed of recycled cotton and TENCEL™ Lyocell with REFIBRA™ technology.
Q: What was your first pair of jeans?
Jordan: My first pair of jeans was probably Baby Gap jeans but my first pair of jeans that I remember falling in love with was a pair of Levi’s medium stonewash jeans. Wore them to death!
Q: When did you first know you were a blueblood?
Jordan: Probably at the point that I went to the extent of going down to the Goodwill and Plato’s Closet to buy $5 Levis jeans then cut and sew them to fit like tight fitting Bruce Springsteen jeans.
Q: What’s one trend in denim you’d like to see go away?
Jordan: Plastic based fibers (nylon, polyester, etc.) so that we can stop all the microfiber pollution. There is currently 1 ton of micro-plastics in the ocean per person on the planet. That’s ridiculous. All because consumers would rather spend a few dollars less on their clothes they will only wear for one season.
Q: What’s missing from the denim industry today?
Jordan: Conscious consumerism and one non-bias, non-profit agency to fully inspect a products entire supply chain back to the ground that the fiber was grown.