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URBANARA, a Berlin-based home and interior brand, has collaborated with TENCEL™ to create the new Autumn/Winter collection 2021/22. Inspired by a calm, balanced mood and positive aura, matching the quiet of the colder season, this bedding collection aims to bring warmth, coziness and natural colors into one’s bedroom.
Balance, simplicity and stability are the three main pillars translated into URBANARA’s portfolio, consisting of different warm colors inspired by nature, durable materials and enduring designs. Combining earthy colors with lighter tones such as sand and coconut milk, they lead to wonderful combinations and exciting contrasts that reflect a sense of confidence and comfort.
Besides the solid colors, URBANARA has stayed true to their mission of sustainability by focusing on using eco-friendly materials like TENCEL™ branded lyocell fibers, as the brand believes wellbeing begins in the home and naturalness forms the basis for a comfortable home. URBANARA offers a range of bedding products which use sustainable TENCEL™ Lyocell fibers, including soft and comfortable bed linen, duvets, fitted sheets, and pillows.
“The use of TENCEL™ fibers plays an important role in designing our new Autumn/Winter collection. With their versatility, they are the perfect material for the fabrics we use to turn our design ideas into reality. In addition to their environmentally responsible closed-loop production process, TENCEL™ fibers also include ideal features for bedding such as efficient moisture absorption and gentleness to skin which provide a real value add for our customers”, said Niaomi Wilson, Buyer at URBANARA.
For TENCEL™, partnering with URBANARA is an important collaboration that has allowed us to support their mission to enhance sustainability, without compromising on either style or quality. Moving forward, TENCEL™ is keen to collaborate and work closely with more brand partners to find ways to revolutionize their brand offerings.
Feeling curious and want to buy the product?
Check out their online shop (HERE) to see how materials of botanic origin like TENCEL™ Lyocell fibers can bring timeless and beautiful home accessories to life. Find your favorite high-quality piece to enjoy for a lifetime!
You can always stay up to date on their latest collections by subscribing to the URBANARA newsletter or following them on Instagram.