please select your preferred languagetr

Türkçe
English
Deutsch
简体中文
Türkçe
Español
繁體中文
日本語
한국어
Bahasa Indonesia
tr
Tencel.com
news
11 / 03 / 2020
Lenzing Welcomes Madeleine Alizadeh, Austrian Influencer to Pulp Plant To Promote #TenAboutTencel Campaign
back
news
11 / 03 / 2020
Lenzing Welcomes Madeleine Alizadeh, Austrian Influencer to Pulp Plant To Promote #TenAboutTencel Campaign

Madeleine Alizadeh, known on the internet as dariadaria, is one of the most famous influencers in the Austrian social media scene. An activist, podcaster, author and unstoppable in her plight to raise awareness on topics such as sustainability and the fast fashion industry, Madeleine is a true pioneer in the fight for a greener planet. Stepping outside the digital world, Madeleine has reached a broader audience with her book “Strong Soft Heart” which addresses climate change, and together with the launch of her sustainable and ethical fashion label, dariadèh in 2017. Madeleine is truly an environmental crusader.

2020 marks the second year which Madeleine has acted as ambassador for the TENCEL™ brand and we are delighted she has chosen to work with us once again. With our TEN ABOUT TENCEL™ (#TenAboutTencel) campaign firmly underway, we recently invited Madeleine to join us at the Lenzing pulp plant where our team of experts walked her through the different processes that take place in producing TENCEL™ branded fibers.

Offering firsthand experience like the pulp plant visit and getting to the core of what we do, enabled the Lenzing team to showcase their dedication to sustainability and inspire Madeleine further. In fact, she also recently teamed up with fashion influencer Marie Nasemann from Germany, where together they answered ten questions about the TENCEL™ brand, fair fashion and circular economy. With Madeleine dressed in ethical brands, including Armed Angels that use TENCEL™ branded fibers in their collection, both influencers gave their views on the changes that need to happen in the fashion industry, and their favorite eco-fashion brands. You can check out what else they had to say here!

bize ulaşın
austria
臺北
austria
Singapur
Seul
Şangay
Jakarta
New York
Hong Kong
İstanbul
Coimbatore
contact us
austria
臺北
austria
Singapur
Seul
Şangay
Jakarta
New York
Hong Kong
İstanbul
Coimbatore
Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: hongkong@lenzing.com