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Since its launch in 2010, Bella Dahl has become well known for its seriously soft apparel, with goods made right in Los Angeles.
The brand’s laid-back, flirty California flair, reflected in its fashionable collections of jumpers, tops, dresses, lounge wear and jeans, has garnered it a cult following among female consumers who like their style with a side of comfort.
Bella Dahl’s denim line is crafted with TENCEL™ Lyocell fibers using a unique fabrication and wash process that yield an ultrasoft hand and smooth finish. The brand’s responsibility in protecting the planet is evidence in its use of biodegradable fabric and a nontoxic solvent, which is recycled during production, to produce its jeans.
Carved in Blue caught up with Bella Dahl director of marketing Jennifer Vathanadireg, to talk more about the inspiration behind the brand’s sporty spring ’18 collection, its curated Essentials line and how the use of TENCEL™ Lyocell has enhanced its denim.
Carved in Blue: Tell us a little about Bella Dahl. What’s the vision behind the brand?
Jennifer: Designed in Los Angeles since 2010, Bella Dahl creates ultrasoft women’s essentials that pull influences from the laid-back Southern California lifestyle. We take pride in the quality of product, with each and every item being hand dyed, treated and quality controlled here in Los Angeles.
Carved in Blue: Your spring line looks incredible. Can you tell us more about the inspiration?
Jennifer: Our Spring ’18 line entails a lot of lightweight travel pieces with unique prints and cuts. We’ve added a bit of preppiness and sportiness to the spring line. This collection includes something for everyone.
Carved in Blue: What are some of your favorite pieces?
Jennifer: Our ruffle dress, Cape May print tops and all of our jumpers!
Carved in Blue: What makes certain styles Essentials?
Jennifer: Our Essentials are a collection curated by us, inspired by our customers. These are styles that carry over from season to season, pieces that can be worn with anything. They are your go-to and must-have pieces that everyone should own. We introduce new colorways and prints for the Essentials line from season to season.
Carved in Blue: How does TENCEL™ Lyocell fit into the Bella Dahl collection?
Jennifer: With extreme comfort and wearability in mind, Bella Dahl crafted denim with TENCEL™ Lyocell fibers. Derived from TENCEL™ Lyocell fibers, our fabrication and wash process yields a luxuriously soft touch and sleek finish. Bella Dahl has completely evolved the way women wear denim today. With its incredibly soft hand, lived-in look and lightweight construction, our denim fabrication allows our designers to create clothing that is not only easy wear, easy care but timeless and versatile.
Carved in Blue: Where can we find the Bloomingdale’s X Bella Dahl shops?
Jennifer: Bella Dahl has shops in more than 30 Bloomingdale’s stores in California, Florida, Illinois, Maryland, New Jersey, New York, Pennsylvania, and Virginia. These shops have an incredible assortment of our latest styles.
For more stories on our TENCEL™ Denim, be sure to follow our Carved in Blue blog!