Published: October 03, 2018
Lenzing Leads Support for Sustainable Fashion at Mercedes-Benz Fashion Week Istanbul
Lenzing joined forces with Mercedes Benz Fashion Week Istanbul (MBFWI) to not only be one of the main sponsors of MBFWI, but to also host a panel on sustainability. With their unique position within the textile industry due to their TENCEL™ high-quality fibers and environmentally friendly production processes, Lenzing was on hand to prove that style doesn’t need to be compromised in the pursuit of ethical and sustainable fashion.
In an exciting move representative of the fashion industry’s acceptance and inclusion of sustainable fashion, Lenzing hosted a Sustainability Panel, co-hosted by Lenzing Turkey Middle East and Africa Business Development and Marketing Manager, Hale Saraçoğlu and sustainability advocates Amanda Johnston from The Sustainable Angle and Simone Seisl from Textile Exchange under the moderation of brand ambassador and fashion consultant, Ferhan İstanbullu.
The panel served to discuss a range of issues, including problems surrounding sustainability alongside innovation and solutions in the textile industry. It was an insightful panel that discussed a range of issues such as sustainable production cycles and biodegradable and compostable fibers, alongside the need for environmentally conscious clothing and materials, such as TENCEL™ branded fibers which are admired not only for their high quality but also for their role in maintaining environmental balance. The pioneering REFIBRA™ technology – which is Lenzing’s first step to the circular economy of the textile industry was also discussed, especially in consideration of Turkey’s role in the production of global denim, and its future role in the successful recycling of denim.