Published: November 01, 2017
joint retail appearance with SCHÖFFEL, the outdoor specialist
Combining TENCEL® fibers and merino wool paves the way to a wealth of opportunities. On the one hand, luxury fabrics can be produced which are particularly lightweight and supple and yet still warm. On the other hand, fabrics can be made which are perfect for sportswear. The outdoor specialist, Schöffel, have put this superb combination to use in their current retail line. Beginning in November, women’s and men’s ski underwear of TENCEL® fibers and merino wool were on show in the display windows of a total of 30 shops in three countries. They will be featured in Schöffel shops until the end of December. A mailing campaign rounds off this co-operation. When purchasing two underwear garments, customers will receive a headband of TENCEL® fibers/merino wool for free.