Published: June 14, 2018
Allbirds Goes Greener with its Tree Line featuring TENCEL™
TENCEL™ Lyocell is the lead material for Allbirds’s new Tree shoe collection. The trendy US brand Allbirds, known for “the world’s most comfortable shoes”, did it again: they introduced a new form of comfort: tree!
The new Tree collection is made with TENCEL™ branded Lyocell fiber under the TENCEL™ for Footwear branded offer, that creates a cooling effect by wicking away moisture and, in concert with a silky-smooth mesh construction, delivers unmatched breathability and supreme comfort.
“When we first visited the Lenzing facilities in Austria in 2016, we convinced ourselves that this material doesn’t compromise for comfort or for the environment, and we’re excited to challenge industry norms via material innovation once again”, said Joey Zwillinger, co-founder of Allbirds about TENCEL™ branded Lyocell fibers.