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Brand
10 / 10 / 2018

Levis

News
01 / 11 / 2017

Joint retail appearance with schöffel, the outdoor specialist

Combining TENCEL® fibers and merino wool paves the way to a wealth of opportunities. On the one hand, luxury fabrics can be produced which are particularly lightweight and supple and yet still warm. On the other hand, fabrics can be made which are perfect for sportswear. The outdoor specialist, Schöffel, have put this superb combination to use in their current retail line. Beginning in November, women’s and men’s ski underwear of TENCEL® fibers and merino wool were on show in the display windows of a total of 30 shops in three countries. They will be featured in Schöffel shops until the end of December. A mailing campaign rounds off this co-operation. When purchasing two underwear garments, customers will receive a headband of TENCEL® fibers/merino wool for free.

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29 / 10 / 2018

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The protection of personal information (data) of users (data subjects) of the websites or the subscribers (data subjects) to our newsletters is very important to Lenzing AG (“Lenzing”, “us”, “we”). If Lenzing processes data for their use of the website(s), of the composition, handling and service of the newsletter, this is done solely on the basis of the relevant statutory data protection regulations, in particular the European General Data Protection Regulation (GDPR) and the Austrian Data Prot...

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29 / 10 / 2018

Terms of Use

(lenzing.com, lenzingindustrial.com, veocel.com) Lenzing AG (Lenzing) or other Lenzing group companies hold(s) the proprietary rights to this website and all other Lenzing websites. By accessing and using this website, the user is subject to the following Terms of Use: The use of this Lenzing website as well as the use of other connected websites, or documents and files accessed through this website by the user is permitted for personal information purposes only. The Lenzing website(s) as...

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29 / 10 / 2018

Imprint

Lenzing Aktiengesellschaft 4860 Lenzing, Austria Werkstraße 2 Phone: +43 7672 701 0 Telefax: +43 7672 701 3880 E-mail: office@lenzing.com The object of the company is the acquisition, formation and operation of business enterprises as well as the trade in goods of all kinds, in particular the production, processing and utilization of pulp and products based on cellulose fibers, papers, films, yarns and the corresponding processing products based on cellulose and synthetic...

News
18 / 09 / 2018

Marks & spencer keeps users comfortably cool with tencel™

Marks & Spencer launched the ‘Comfortably Cool’ range of smart bedding enabled by TENCEL™ as an aid to the lasting heatwave. TENCEL™ branded Lyocell fibers excel in keeping users comfortably cool in hot summer nights. The naturally breathable and sustainable material helps to regulate body temperature, enhancing comfort and quality of sleep.

TENCEL™ Lyocell fibers are naturally soft to the touch and offer long-lasting comfort, exhibiting a smooth surface area and ensuring natural comfort for sensitive skin. When viewed under an electron microscope, TENCEL™ Lyocell fibers exhibit a smooth surface area, giving fabrics a soft feel and ensuring comfort for sensitive skin. The softness is also proven to be long-lasting and able to withstand repeated wash and dry cycles compared to cotton.

In addition, under a natural thermal regulating mechanism, TENCEL™ Lyocell fibers allow users to tackle summer heat with exceeding comfort. Compared to other filling materials for duvets, TENCEL™ Lyocell cellulose fibers absorb moisture more efficiently, facilitating body’s natural thermal regulating mechanism. This enables users to feel pleasantly cool and dry for an enjoyable night’s sleep, while the fibers can be engineered to provide warm and dry sensations on the skin.

News
20 / 03 / 2018

Tencel™ makes tokyo metro “feels so right” with latest advertising campaign in japan

TENCEL™ enables Japanese Customers and Partners to “Feels So Right” with Latest Advertising Campaign

This spring, Lenzing introduced the first TENCEL™ brand activation program in Asia Pacific region in collaboration with renowned retail brands, AG Jeans, Wacoal and Danskin in Japan.

Named after the TENCEL™ brand tagline “Feels So Right”, the co-branding campaign features Japanese actress Ryoko Hirosue demonstrating various “Feels So Right” moments in everyday life. The Campaign also features a series of online and offline advertising promotions across the country which will run from now till May 2018.

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The highlight of the “Feels So Right” Campaign was the special TENCEL™ brand promotion which was conducted at Tokyo Metro’s Omotesando Station starting on February 27th. The campaign also featured placements of TENCEL™ branded indoor advertisements on pillars inside Omotesando station of Tokyo Metro in Japan, print advertisements in the Metro Station magazine and online exposure in lifestyle website enjoytokyo.jp.

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At a retail level, TENCEL™ themed instore promotions have been activated in more than 2,000 retail outlets of AG Jeans, Wacoal and Danskin. A key focus of the promotion is to educate consumers on the benefits of TENCEL™ branded fibers. Promotion at AG Jeans retail shops will be focused on TENCEL™ Denim, while Wacoal promotions will be on TENCEL™ intimate and Danskin will be focused on TENCEL™ Active.

Brand
29 / 10 / 2018

Athleta

Product
30 / 10 / 2018

Denim

Product
30 / 10 / 2018

Intimate

Product
01 / 11 / 2018

Home

Product
01 / 11 / 2018

Footwear

Product
01 / 11 / 2018

Luxe

Product
01 / 11 / 2018

Active

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02 / 11 / 2018

About Tencel

About Tencel

News
02 / 10 / 2018

Rituals launches new fall/winter collection featuring exclusive yoga, home and sleep wear

Soulwear brand Rituals launched their new fall/winter 2018-2019 collection, which couples the beautiful simplicity of the ancient Orient with the modern-day luxury of exclusive home, yoga, and sleep wear. Created using sustainable TENCEL™ fibers, the garments are incredibly soft to touch and comfortable to wear.

The prints and designs are inspired by authentic Chinese and Japanese fashion, and made with TENCEL™ branded fibers, providing customers with extremely soft, high-quality fabrics that Rituals Soulwear is known for. Whether you are practicing yoga, lounging at home, or settling in for a good night’s sleep, you’re always wrapped in high-quality materials and ultimate comfort

The Sleep collection restores body, mind and soul by using the softest materials to promote a good night’s rest. Comfortable and elegant at the same time, the fabrics of the Sleep collection features natural touch against the skin and are made from TENCEL™ branded fibers which come from sustainable and certifiable wood sources.

To see the collection, visit here: https://www.rituals.com/en-nl/...

News
01 / 10 / 2018

Tencel™ active partners with martini sportswear for high- performance austrian-made products

Martini Sportswear and TENCEL™ Active have partnered together to create a range of high performance and trendy sportswear using TENCEL™ branded fibers. Founded in 1958, Martini Sportswear are renowned for their high-quality sportswear collection which are made of some of the finest fibers available to ensure comfort and style are not compromised.

Martini Sportswear is based in Austria, and focused on producing high quality sportswear which ensure multifunctionality and innovative processing techniques. They also place special emphasis on the quality and functionality of the materials used, which is why TENCEL™ Active was selected as the fiber of choice.

TENCEL™ Active fibers are well suited for sporting activities, thanks to their natural structure which enables moisture management. The structure of the fiber enables regulation of the absorption and release of moisture, which in turn contributes to performance by keeping the body pleasantly cool and dry.

News
24 / 09 / 2018

Jockey showcases tencel™ alongside miss grand indonesia contestants in indonesia

Lenzing partnered with Jockey in August to initiate a co-branding activity at the Jockey store located in Plaza Senayan, Jakarta. The showcase, featuring a visit of Miss Grand Indonesia 2018 contestants, helped raise awareness of sustainable intimate wear and TENCEL™ Modal’s unique selling points in Indonesia.

A the TENCEL™ showcase, Lenzing and Jockey created an island display in which Jockey’s product enabled by TENCEL™ Modal fiber and fact sheet are positioned in the middle of the store. In addition, Lenzing also conducted a product knowledge training session to Jockey’s retail clerk on tips for highlighting the benefits of TENCEL™ Modal fibers and anticipated frequently asked question by the customers.

The collaboration also featured a visit of Miss Grand Indonesia 2018 contestants to the Jockey store. All contestants received a TENCEL™ branded Batik goodie bag made of Tencel fibers and filled with promotional items such as wet wipes, scarf made of TENCEL™ fibers, facemask made of VEOCEL™ fibers, and a Jockey T-shirt.

News
18 / 07 / 2016

G-star writes the playbook for sustainable denim

G-Star is taking on the challenge to do good for the planet and look good while doing it.

“Our philosophy is and has always been ‘just the product,’ meaning that G-Star is focused on constantly reinventing denim. Designing denim for the future also includes taking responsibility for the social and environmental impact of our products. That is why, for G-Star, sustainability is a condition for doing business,” explained G-Star RAW Corporate Responsibility Manager Maaike Kokke.

Since 2008, Amsterdam-based G-Star has been a pioneer in sustainable denim. Highlights have included the Spring ’11 debut of the RAW Sustainable collection, consisting of three lines: RAW Nettle, RAW Recycled and RAW Organic. The brand changed the game in 2012 when it shifted its attention to using sustainable materials throughout its entire collection, focusing on bestselling styles.

With this move, G-Star has been able to increase the share of sustainable materials to around 15 percent of its collection and counting.

“Our aim is to make the entire production process of denim more sustainable. We work on innovations in all aspects of making denim, focusing on the materials, washes, dyes, the manufacturing process, etc.,” Kokke explained.

One of G-Star’s many strengths is viewing what others would consider roadblocks as creative challenges.

“Roadblocks can be passed left or right and force you to find another route to the solution and to continuously set new goals,” Kokke quipped. “We have a dedicated global team to work towards our goals and continuously improve our sustainable performance.”

Part of G-Star’s continuous progress toward improvement includes MODE Tracker, a holistic, transparent and verified progress tracking tool launched by MADE-BY to support brands and retailers in improving their sustainability performance through measuring and communicating year-over-year progress. G-Star reports its progress via MODE Tracker and give consumers the opportunity to check if the brand is “on track.”

“We developed our definition of sustainable materials together with MADE-BY. We consider materials ranked in category A, B and C of the MADE-BY Fiber Benchmark as sustainable. Of these materials, we mostly use organic cotton, recycled cotton, recycled polyester and TENCEL® in our products. We use TENCEL® in several products, including some of our most important denim fabrics,” Kokke said.

G-Star has written the playbook for sharing sustainable efforts with consumers, most notably its pioneering denim collection, RAW for the Oceans. The denim, made with bionic yarn created out of plastic waste reclaimed from the sea, has been the brand’s biggest campaign with a focus on sustainability, amplified by the support of its now co-owner Pharrell Williams.

“We were able to create demand and awareness for the ocean plastic pollution problem by communicating the serious subject of sustainability in a positive and fun way with products that have a high relevancy and universality like jeans,” Kokke said.

Being a European company, where sustainability is a hot topic in the media, G-Star realizes it is under the watchful eye of consumers calling for brands to act responsibly. Kokke said consumers want to know where a product is made and have the opportunity to make informed choices. As a result, G-Star has integrated a ‘where-is-it-made’ button in its online store to find out in which factory the product is made, one of several ways the brand aims to become more transparent.

“We see that our customers expect G-Star products to be of high quality, fashionable and well crafted, and buy our products primarily for their unique look and feel. But at the same time, they do seek the assurance of knowing that the clothing they choose is manufactured in a socially and environmentally responsible way,” Kokke said.

Carved in Blue: What, in your opinion, is the best denim city? Maaike: Amsterdam, where G-Star was born and our HQ is still located.

Carved in Blue: What was your first job in the fashion industry? Maaike: I have always been working in corporate responsibility, and when I started to work for G-Star almost six years ago, I had the chance to start in fashion.

Carved in Blue: Dark wash or light wash? Maaike: Raw, dark wash.

Carved in Blue: Who is your environmental hero? Maaike: Pharrell Williams. He uses his fame to create awareness and also does a lot for social and environmental sustainability outside of the spotlights.

Carved in Blue: What is your favorite part of your job? Maaike: The great thing about working in sustainability is that you are building on something positive, collaborating instead of competing with other stakeholders, such as other brands, in the textile industry.

Carved in Blue: What does “Carved in Blue” mean to you? Maaike: The unlimited possibilities of denim.

Tags:

#CarvedInBlue #G-Star #denim

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13 / 11 / 2018

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13 / 11 / 2018

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14 / 11 / 2018

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14 / 11 / 2018

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Innovation and Technology

About
16 / 11 / 2018

about

TENCEL™ branded lyocell and modal fibers are produced by environmentally responsible processes from the sustainably sourced natural raw material wood. TENCEL™ fibers are found in the collections of many leading designers and renowned retailers.

News
04 / 10 / 2017

All in the family with diesel

Growing up as a Rosso meant early exposure to the inner workings of the denim industry for Stefano Rosso, son of Diesel founder Renzo Rosso and heir to the Italian denim brand’s empire.

Diesel has been known for its alternative luxury vibe and innovative denim since its birth in 1978, and so many consumers still seek it out for something that is genuinely cool to add to their denim wardrobe. Over the years, Diesel has evolved into a leader in premium casual wear, and Stefano plans to strengthen the company’s market presence and that leadership position even further.

Stefano, now CEO of Diesel’s North America business, started out at Diesel doing marketing and manufacturing, then switched to stints at some of Diesel parent company OTB’s other brands, which include Maison Margiela, Marni and Viktor&Rolf. With his focus squarely back on the denim brand since he took over the CEO role this summer, Stefano has a vision to see through for denim and Diesel.

Carved in Blue spent some time with Stefano, exploring what it was like to look into the denim industry from such a young age, finding out what his father’s lessons have taught him and getting a glimpse of what’s likely ahead for denim.

Carved in Blue: What was your first impression of the denim business when you were younger?

Stefano: That it was extremely complicated yet fascinating. It is a very particular product that can make the difference in the everyday life of consumers. You need to keep in mind so many aspects like comfort, fashion, durability, communication, construction…it is truly a world in and of itself!!!

Carved in Blue: Did you always want to go into the denim business? What did your dad think?

Stefano: Not really. I knew the environment but decided to work in the industry when I was 23. It was a journey and my father never forced me into the company.

Carved in Blue: Do you want your children to follow in your footsteps?

Stefano: No, I want them to be free to do what they like and have passion for. If you have passion for something you are most likely to succeed, and as individuals my children should discover what they love.

Carved in Blue: When did you realize you were a blueblood?

Stefano: After spending six months in the production department of Diesel. I visited all our partners’ facilities and realized how our jeans are all different and almost pieces of art. The construction and treatment we do are unique, and you realize it only when you see it with your own eyes. About our jeans, I always say we make ‘denim paintings.’

Carved in Blue: What is the best advice you’ve gotten from your dad?

Stefano: Make your own team with the right people who share your values and complete your set of competencies. Trust them and you will have GREAT RESULTS.

Carved in Blue: What do you think’s ahead for the denim industry in the future?

Stefano: The denim industry went from being a cool fashionable category to a commodity that completes your outfit. I feel we will go back to artisanal unique denim soon.

Carved in Blue: What does Carved in Blue mean to you?

Stefano: It means my LIFE!!!

Tags:

#CarvedInBlue #Diesel #denim

News
16 / 10 / 2017

Bella dahl plays with comfort and style for fall

Whether it’s 70s flair, girly details or super-soft denim, Bella Dahl is providing it all for keen consumers in just the right doses.

The Los Angeles-based brand with the city’s laid back style has amassed a loyal following of female fans who value comfort just as much as style. Today’s consumers want transitional garments that can take them from one activity to the next, and often times above style, they want to feel good in what they’re wearing.

And that’s something Bella Dahl knows about its consumers and has taken every effort to incorporate that in its offering.

Carved in Blue caught up with Bella Dahl director of marketing Jennifer Vathanadireg, to get the scoop on what we’ll see for the season and find out where the brand’s design inspiration comes from.

Carved in Blue: Tell us a little about Bella Dahl…what’s the vision and what does it mean?

Jennifer: We have a lot of new and exciting things going on with the brand. We already have a very loyal community of customers, and want to expand on this. Bella Dahl stands for “Beautiful Doll.”

Carved in Blue: Your fall line looks incredible. Can you tell us more about the latest fits and styles?

Jennifer: Yes, we have added a lot of bell sleeves, tie backs and added embellishments to our denim tops and shirts. And of course, our fall line is as soft as ever!

Carved in Blue: What are some of your favorite pieces?

Jennifer: Our Fray Trucker Jacket is an absolute must. You can wear this with anything, and it’s so lightweight and soft. It’s a perfect transition into fall. Another favorite is our Peplum Top, it comes in various colors and goes with anything. It’s a perfect “day to night” piece.

Carved in Blue: What was a highlight of this seasons campaign? How did this influence the designs this season?

Jennifer: This season was all about keeping it true. We’re always true to our brand, and this season we really embodied this.

Carved in Blue: What’s your take on colored denim this season?

Jennifer: One of Bella Dahl’s staple colors is denim. You’ll see chambray and a lot of blues come out each season. From button downs to peplums to joggers and skirts, there’s nothing we don’t use the color denim on. The more denim the better, trust us.

Carved in Blue: What are the features of the TENCEL® styles for customers?

Jennifer: Our TENCEL® pieces are the softest pieces of clothing you’ll ever feel. Seriously. That along with their durability and figure flattering form make them essentials for our customers—their every-day go-tos.

Carved in Blue: How does Bella Dahls address the “Conscious Denim Choice”?

Jennifer: We address this in everything we do—from our product, to our stores, as well as online and on social media.

Carved in Blue: Speaking of social media, what Instagrammers do you turn to for fashion inspiration?

Jennifer: Becky Hillyard (@cellajaneblog) and Ariana Lauren (@arianalauren) are very much aligned with the Bella Dahl brand. Their color stories and effortless feels match Bella Dahl’s laid-back, Southern California influence. We like to see how they’re mixing pieces that you typically wouldn’t see paired as an outfit. That inspires Bella Dahl to style each collection with an open mind.

Tags:

#CarvedInBlue #BellaDahl #denim

News
15 / 11 / 2017

G-star dyes denim with colors derived from recycled plant waste

If any brand could take waste and make it look cool, it’s probably G-Star RAW.

The latest innovation installation from the Dutch designer clothing company is a partnership with color solutions and chemicals company Archroma—dyeing denim with dyestuffs made from recycled plants and nutshells.

The effort is just G-Star’s latest in its commitment to both the philosophy, “Just the Product,” and to making more sustainable products.

“G-Star is very focused on the constant reinvention of denim craftsmanship to create tomorrow’s classics,” the company’s resident denim sustainability expert Adriana Galijasevic, said. “We continuously push the boundaries and investigate new materials, styles and fits. Our design ethos starts with taking responsibility for the social and environmental impact of our products and we take this very seriously.”

The capsule collection with Archroma, dubbed EarthColors, is all dyed using recycled agricultural waste. The line gets its name because it’s made with 70 to 100 percent natural colors, generated from things like olives, rosemary, non-edible nutshells and almonds.

Adding to the minimized impact of the product, there’s no land required in order to produce EarthColors and food consumption is unaffected since only the non-edible parts of the plants are used. They are receptive to ozone and laser finishing technologies which also mean that the dyes are designed for optimal performance.

“As denim innovators we’re always striving to challenge conventions—both in terms of style and future-proof processes,” G-Star corporate responsibility director Frouke Bruinsma, said. “The introduction of EarthColors into G-Star’s jeans’ collection represents a successful collaboration with Archroma and the embodiment of our sustainable mindset which guides our product design from start to finish.”

Six EarthColors skus hit stores Nov. 1, the 5620 Elwood Staq 3D Mid Waist Skinny for women in three colors, and the 5620 Elwood 3d Super Slim for men in three colors.

In a quick Q&A with Carved in Blue, G-Star’s Galijasevic talked about her longest owned denim item, “a 1960s denim jacket, which I bought in NYC at the Grand Bazaar in 1999, but was unfortunately stolen a couple of years ago,” she said.

More fortunately, Galijasevic said Carved in Blue has served as a resource.

“It’s my quick stop for valuable information and inspiration on denim and beyond,” she said.

News
04 / 12 / 2017

Lenzing and dl1961 partner for the future of sustainable denim

Sustainability is the hottest trend in denim right now—and it’s what’s going to shape the future for the fabric.

That’s why designer denim brand DL1961 has teamed up with Lenzing to make its jeans as sustainable as they are stylish. DL1961 will tap into Lenzing’s Refibra™ branded lyocell fibers to create an innovative denim blend: one that uses raw materials from renewable wood and recycled cotton scraps, but still delivers on quality, feel and fit.

Apart from the renewable wood sources, Refibra™ fibers take cotton scraps that would have been left behind on the cutting room floor, making the fiber all the more sustainable since it’s using even less virgin resources and reducing denim’s environmental footprint.

“Denim apparel has a high impact on the environment and consumers are seeking alternatives with the environment in mind,” said Tricia Carey, director of global business development for denim at Lenzing. “Lenzing is offering a viable solution with Refibra™ branded lyocell fibers to provide innovation with reduced environmental impact.”

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It’s not DL1961’s first foray with Lenzing—the company has been using TENCEL® fibers in its denim since 2012, much to the appeal of consumers who increasingly crave performance and comfort. DL1961 is, however, among the first of Lenzing’s partners to use fabrics with Refibra™ fibers for its denim with a collection launching for Pre-Fall 2018 in their best-selling fits in a range of washes.

“It is our responsibility as a company and as leaders in the denim industry to make sure we are always in pursuit of better processes and materials that reduce our environmental footprint all while providing our customer with newer more technologically advanced denim season after season,” DL1961 CEO Maliha Ahmed, said. “Partners like Lenzing make our dream of creating the most efficient, high quality denim on earth a reality.”

The partnership between Lenzing and DL1961 for denim with Refibra™ is another step toward creating a circular economy at a time when resources are strained and companies and consumers alike are realizing that maintaining the status quo for apparel production simply isn’t sustainable.

“We are pleased to partner with such a premiere denim brand, DL1961 to bring Refibra™ fibers to denim consumers,” Carey said. “Denim is not just about fit and style, it is also about sustainability.”

Tags:
#CarvedInBlue #DL1961 #denim
News
08 / 01 / 2018

It‘s all about the family at atlantic mills

When denim minds merge, it often means a beautiful thing.

That’s what happened when the Phlaphongphanit and Sachathep families joined forces to develop Atlantic Mills Thailand Company. The families’ apparel knowledge goes back as far as the 30s.

Those decades of learning how to deliver on consumer demand have made Atlantic Mills successful, but it’s also a tight family bond that’s brought the business to where it is today.

Carved in Blue revisted Atlantic Mills director Amrin Sachathep to find out more about the family ties that bind the mill in blue.

Carved in Blue: Which family members are working at Atlantic?

Amrin: Atlantic Mills is run by two separate families who have joined together post our textile trading era, which dated back to 1935. The Phlaphongphanit family and the Sachathep family. We each contribute to 50 percent of the company.

Carved in Blue: What’s it like working with your family?

Amrin: While we have to contend with intricate politics, we find benefits working as a family. Decisions are taken a lot quicker in developing a new product or having to upgrade machinery for the fast-paced fashion industry we live in today.

Carved in Blue: What was your first impression of the denim business when you started?

Amrin: Denim was considered the most premium wardrobe clotheswear one needed to wear. Seven for All Mankind, Chip & Pepper, Mudd Jeans, Rock & Republic, Paper Denim & Cloth were must-haves. It was an exciting time and everyone wanted to start their own denim line. The brands were finally adapting to having some stretch in their product line. It was back in 2003 when I had joined the company, one year after it had started.

Carved in Blue: Did you always want to go into the denim business?

Amrin: I personally studied biomedical engineering, which was as far from denim business as one could be. But engineering taught me to be all-rounded. And as my family had grown from the textile trade, it was inevitable that at one point in my life, I had to join the company. So as I was looking for a job post-graduation, I worked part-time at Atlantic Mills. And later it became a full-time job.

Carved in Blue: Do you want your children to follow in your footsteps?

Amrin: I am convinced I will have no say in what my children will want to become. But I would like for them to do what they love. Being passionate about the work you do makes a huge difference in being able to accomplish all of the goals you have in your life.

Carved in Blue: When did you realize you are a blueblood?

Amrin: Having learnt the tricks of biomedical engineering, I was able to transfuse blue into my body on the first day of my job. And as they say, once you’ve turned indigo, there’s no turning back!

Carved in Blue: What is the best advice you received from your family?

Amrin: Never neglect your family as they help you soar.

Carved in Blue: What do you think the future holds for the denim industry?

Amrin: Denim is going through its toughest times at the moment, as brick-and-mortar stores close, and consumers move to online sales. Brands will keep less inventory and depend on quicker manufacturing cycles to adapt to quicker fashion statements. The key is innovation and speed, which will be helped with the technology of robotics. The future looks exciting as soon consumers will be able to design their own jeans from a computer screen, produced on the other side of the world, and have it delivered to them by drones.

Carved in Blue: What does Carved in Blue mean to you?

Amrin: The right balance of sustainability, transparency and the richness of indigo and its roots.

News
20 / 03 / 2018

Gap leads the way to sustainable fashion

GAP opened the first store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix. GAP’s clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.

In 2017, GAP published a policy that is in line with Canopy Style, on sustainable procurement of wood-derived fabrics, such as rayon, viscose, modal and lyocell, to eliminate the sourcing of woodpulp from ancient and endangered forests. For over a year, GAP has been incorporating TENCEL™ brand in their collections which are sold in retail stores and online. They have also been including TENCEL™ Denim cellulosic fibers in their Womens and Children’s collections, in various apparel pieces like chambray tops, dress, pants and jackets.

However, given the complexity of the supply chain, sometimes it could be challenging for GAP to trace sources of tier 3 suppliers as most fibers are bought and sold as commodities, and GAP does not have direct financial relationships with the original suppliers. Therefore, GAP has joined multi-stakeholder partnerships, or certified initiatives such as organic, recycled, Fair Trade and others, to help verify the origin of certain commodities and fibers or ensure that these fibers are sustainably sourced.

Today, GAP is working harder than ever to make their business more sustainable by setting bold goals, designing new programs and partnering with others to change the industry for the better. To raise the awareness of sustainable garments further, GAP has also been promoting the TENCEL™ brand through email marketing campaigns, as well as their retail website and sustainability website.

If you are interested in more information, please visit: http://www.gap.com/browse/home.do?ssiteID=GAP

News
25 / 04 / 2018

Bella dahl talks spring '18 and new denim fabrications

Since its launch in 2010, Bella Dahl has become well known for its seriously soft apparel, with goods made right in Los Angeles.

The brand’s laid-back, flirty California flair, reflected in its fashionable collections of jumpers, tops, dresses, lounge wear and jeans, has garnered it a cult following among female consumers who like their style with a side of comfort.

Bella Dahl

Bella Dahl’s denim line is crafted with TENCEL™ Lyocell fibers using a unique fabrication and wash process that yield an ultrasoft hand and smooth finish. The brand’s responsibility in protecting the planet is evidence in its use of biodegradable fabric and a nontoxic solvent, which is recycled during production, to produce its jeans.

Carved in Blue caught up with Bella Dahl director of marketing Jennifer Vathanadireg, to talk more about the inspiration behind the brand’s sporty spring ’18 collection, its curated Essentials line and how the use of TENCEL™ Lyocell has enhanced its denim.

Carved in Blue: Tell us a little about Bella Dahl. What’s the vision behind the brand?

Jennifer: Designed in Los Angeles since 2010, Bella Dahl creates ultrasoft women’s essentials that pull influences from the laid-back Southern California lifestyle. We take pride in the quality of product, with each and every item being hand dyed, treated and quality controlled here in Los Angeles.

Carved in Blue: Your spring line looks incredible. Can you tell us more about the inspiration?

Jennifer: Our Spring ’18 line entails a lot of lightweight travel pieces with unique prints and cuts. We’ve added a bit of preppiness and sportiness to the spring line. This collection includes something for everyone.

Carved in Blue: What are some of your favorite pieces?

Jennifer: Our ruffle dress, Cape May print tops and all of our jumpers!

Carved in Blue: What makes certain styles Essentials?

Jennifer: Our Essentials are a collection curated by us, inspired by our customers. These are styles that carry over from season to season, pieces that can be worn with anything. They are your go-to and must-have pieces that everyone should own. We introduce new colorways and prints for the Essentials line from season to season.

Carved in Blue: How does TENCEL™ Lyocell fit into the Bella Dahl collection?

Jennifer: With extreme comfort and wearability in mind, Bella Dahl crafted denim with TENCEL™ Lyocell fibers. Derived from TENCEL™ Lyocell fibers, our fabrication and wash process yields a luxuriously soft touch and sleek finish. Bella Dahl has completely evolved the way women wear denim today. With its incredibly soft hand, lived-in look and lightweight construction, our denim fabrication allows our designers to create clothing that is not only easy wear, easy care but timeless and versatile.

Carved in Blue: Where can we find the Bloomingdale’s X Bella Dahl shops?

Jennifer: Bella Dahl has shops in more than 30 Bloomingdale’s stores in California, Florida, Illinois, Maryland, New Jersey, New York, Pennsylvania, and Virginia. These shops have an incredible assortment of our latest styles.

For more stories on our TENCEL™ Denim, be sure to follow our Carved in Blue blog!

News
01 / 06 / 2018

Lenzing and country road make it easy to feel good about fashion

The Lenzing Group (Lenzing) is pleased to announce a collaboration with Country Road an iconic Australian lifestyle brand. Under the collaboration Country Road will be the first major Australian retailer to introduce denim garments made from TENCEL™ Lyocell fibers with Lenzing’s innovative REFIBRA™ technology.

Feel Good Innovation

Country Road’s top selling Sateen Jean is now made from TENCEL™ Lyocell using REFIBRA™ technology by LENZING. The fabrication created by Spanish mill Tejidos Royo is smooth and gentle on the skin, while being strong and durable for everyday wear. Says Darren Todd, Managing Director, Country Road; “We actively look to partner with manufacturers who are driving innovation in this space. Lenzing continues to demonstrate how we can reduce our ecological footprint and reassess waste as a resource.” The Sateen Jean will be available online and at 80 store locations across Australia and New Zealand.

Sustainable Partnerships

“Our partnership with Country Road is a key milestone to the development of the newly launched TENCEL™ Lyocell fibers using REFIBRA™ technology, as well as a major step forward in sustainable fashion,” said Tricia Carey, Global Business Development Director of Denim, Lenzing Group. “While retail brands pay more attention to supply chain transparency, consumers are becoming more conscious about choosing high quality products made with sustainable materials and green production process. Guided by the TENCEL™ brand promise of ‘Feels so right’, we will continue to innovate and identify ways to reduce the fashion industry’s ecological footprint while ensuring natural comfort. REFIBRA™ technology marks another step forward in our journey, and we’re grateful to work alongside Country Road to bring high quality and sustainable denim products to the market.”

A testament to Lenzing’s commitment to driving sustainability, REFIBRA™ technology transforms a supplemental proportion of cotton scraps collected from garment production and wood pulp from responsibly managed forests into new virgin TENCEL™ Lyocell fibers. The fibers are produced via a closed-loop production process[1] using bioenergy and can be used for fabric and garment production. Denim garments made with REFIBRA™ technology are smooth and gentle on skin, yet versatile, strong and durable for everyday wear. TENCEL™ Lyocell fibers produced by REFIBRATM technology recently achieved the Recycled Claim Standard[2], which certifies that production processes in its entire supply chain having undergone proper steps to ensure integrity of the final product.

More information about the ‘Feel Good Jean’ can be found on Country Road’s website, Facebook and Instagram, as well as in-store promotional signage and garment swing tags. Images of the ‘Feel Good Jean’ can be downloaded here.

More information about TENCEL™ Denim and REFIBRA™ technology can be found here.

For more stories on our TENCEL™ Denim, be sure to follow our Carved in Blue blog!

[1] This process transforms wood pulp into cellulosic fibers with high resource efficiency and low ecological impact. This solvent-spinning process recycles process water and reuses the solvent at a recovery rate of more than 99%. This economically viable manufacturing process received the European Award for the Environment from the European Commission in the category “The Technology Award for Sustainable Development”

[2] Recycled Claim Standard: Reference no. PRC080158

News
05 / 06 / 2018

Powered by soorty, bestseller’s only launched black forever denim

Delivering a mix of innovation, craftsmanship and expertise to consumers in the BLACK FOREVER collection, a new vision has arrived for denim.

In the collaboration with LENZING™ Modal Black, Soorty and ONLY take the brand’s DNA to a next level. Now the launch of ecological denim utilizing new fashionable and sustainable solutions is available in a variety of applications – jeans, skirts, tops, and jackets. ONLY BLUE DENIM, BESTSELLER’S most successful female denim brand is now powered by Soorty’s BLACK FOREVER. ONLY BLUE DENIM will launch BLACK FOREVER concept in July 2018 across all European stores and online.

The technological innovations in these signature black fabrics are durability with lasting color even after repeated washing. Soorty launches BLACK FOREVER denim turning black denim into a timeless piece of clothing, featuring lower impact in dyeing and super soft handfeel giving the wearer amazing comfort even after many home laundries. There is a lower environmental footprint with Black Forever using less water, chemicals, and energy than conventional dyed products. In the seasonal color story of classic never fade black the BLACK FOREVER approach is futuristic, fashionable, and ecological.

Black Forever

Fashion trends and inspiring editorial content are the backbone of Bestseller, a family-owned accessories and clothing company based in Denmark. The company, which aims to provide fast affordable fashion for consumers worldwide, features a diverse portfolio of more than 20 different apparel brands, including Jack & Jones, and ONLY BLUE DENIM. Bestsellers’ brands are sold globally through e-commerce platforms and marketed in 70 markets across Canada, Europe, the Middle East and other core international regions.

Based in Karachi, Pakistan, Soorty is shaking up the sector with its innovative denim fabrics and jeans. Through research, innovation and a focus on consumers’ current fashion demands, Soorty is providing its own take on the denim sector. Soorty currently has a pre- and post-consumer waste shredding plant, offers vertical eco-friendly solutions from sourcing to finished product and operates a gold rated U.S. Green Building Council (USGBC) certified garment factory in Bangladesh.

News
13 / 06 / 2018

Lenzing fosters emerging chinese designers at t wave fashion show

While China’s apparel sector continues to grow, Lenzing Fibers is supporting the nation’s upcoming designers with an interesting fashion initiative.

In April 2018, Lenzing Fibers and Indigo Tank hosted the T WAVE Fashion Show in Guangzhou, China, to showcase a trendy apparel capsule from the nation’s emerging designers and elevate international recognition of local clothing designs.

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The capital T stands for TENCEL™, Lenzing’s botanic origin fibers, or trend or talent, representing the breadth of innovations offered by China’s young design scene. Evan Shang and Seraphine Sin, two local designers, presented their T WAVE apparel capsule garments at the fifth annual Bentley Guangzhou SUN IN SKY Fashion Week, a fashion promotion platform for young designers in South China. The designers reviewed many fabrications with TENCEL™ Lyocell and final selections for the collections were from Advance Denim, Asiatex, Matsui, Mizuda, and Prosperity.

Indigo Tank, a denim atelier based in Guangzhou, China, is set up by Vincent Qin, founder of the Asia Denim Innovation Alliance (ADIA). ADIA initiates the concept of industrial chain corporation and creates a communication platform and then Indigo Tank activates the initiative. The recent T WAVE Fashion Show is a great example of collaboration in the denim community.

“The T WAVE Fashion Show is a start of our effort to support the emerging young designers in China, and we are committed to making this effort a continuous one”, says Vincent from Indigo Tank.

Shang, the designer and founder of 5.W brand, has a decade of fashion experience under his belt. After supervising design works for popular local brands, including UR and Ochirly, Shang established 5.W in 2013, a brand that focuses on neutrality, taste, trend and simplicity. The line, which aims to deliver a cross-over apparel concept, blends contrasting colors, ideas and materials to fortify a unisex perception for men’s fashion. The line’s key apparel items, including structured jackets and button down shirts, are favored by local show business celebrities, including Hua Chen Yu and Li Wei Jia.

Sin is also shaking up contemporary women’s wear with her label, Seraph Sin. An alum of the France-based fashion school ESMOD Paris, Sin’s resume includes previous stints at Eric Tibusch Paris and Sonia Rykiel. Leveraging her past luxury fashion experiences, Sin established Seraph Sin to demonstrate how clothing can create an equilibrium between women’s delicate outer appearance and their headstrong mindsets. The label, which channels geometric shapes and grey hues, sets out to tell stories of the female body and soul. Sin incorporates men’s wear fabric to add personality to her garments, which include long shirtdresses and flowy mid-length dresses.

“Main stream of jeans consumers has to been young people in China nowadays. Young people have their own personalities and preference of choices. No gender, no borders is the new attitude. Premiumization trend takes shape. Personalized style is getting popular in jeans, ” says Karen Kang, Lenzing’s Business Development Manager in Shanghai. ” TENCEL™ is 25 years old and still new compared to other materials. T-WAVE collection powered by TENCEL™ represents young people’s new attitude and top of fashion tide. TENCEL™ lyocell brings stylish comfort essence and with the young models in TENCEL™ feels so right!,” added Kang.

For more stories on our TENCEL™ Denim, be sure to follow our Carved in Blue blog!

News
14 / 06 / 2018

Allbirds goes greener with its tree line featuring tencel™

TENCEL™ Lyocell is the lead material for Allbirds’s new Tree shoe collection. The trendy US brand Allbirds, known for “the world’s most comfortable shoes”, did it again: they introduced a new form of comfort: tree!

The new Tree collection is made with TENCEL™ branded Lyocell fiber under the TENCEL™ for Footwear branded offer, that creates a cooling effect by wicking away moisture and, in concert with a silky-smooth mesh construction, delivers unmatched breathability and supreme comfort.

“When we first visited the Lenzing facilities in Austria in 2016, we convinced ourselves that this material doesn’t compromise for comfort or for the environment, and we’re excited to challenge industry norms via material innovation once again”, said Joey Zwillinger, co-founder of Allbirds about TENCEL™ branded Lyocell fibers.

Read here for the full story and see how to get a pair for yourself!

News
28 / 06 / 2018

Tencel™ active: innovative apparel that keeps pace with your active lifestyle

Being active isn’t just part of life, it’s a way of life. Those who choose to get the most out of every day, need an active-wear brand that supports their fast paced, energetic, no-excuses lifestyle.

To ensure consumers to look good, feel good and do good amidst the rigors of a rapid lifestyle, TENCEL™ Active, new, innovative brand by Lenzing, is the total solution for apparel makers who want to tab the growing active-wear market. With botanic origin, TENCEL™ Active defines a new standard of sustainability and natural comfort for people who demand the most out of themselves and the garments they wear.

Enabled by TENCEL™ Lyocell and Modal fibers, TENCEL™ Active combines state-of-the-art performance, with the highest levels of comfort and durability.

TENCEL™ Active harnesses cutting-edge technology to manage the transportation of moisture; keeping you cool, dry and confident. Submicroscopic canals between the microscopic fibrils of cellulose fibers regulate the absorption and release of moisture to provide long-lasting natural comfort and versatility.

Active people need sportswear that can keep pace with their fast-moving lifestyle and look good. To ensure long lasting vibrancy, color pigments are deeply embedded into TENCEL™ Active garments, providing long lasting color, wash after wash.

Active people often spend time enjoying the ‘great outdoors’, taking advantage of all that nature has to offer. They want to minimize their impact on the environment so that future generations can enjoy those same outdoor activities. Lenzing shares this commitment to sustainability through production of cellulose fibers which are derived from renewable wood sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Fibers used in the TENCEL™ Active brand are produced via responsible production processes and are compostable and biodegradable, providing you with the peace of mind that you are contributing to a sustainable future.

TENCEL™ Active combines the very best in cutting-edge technology with natural comfort and vibrant design to produce sportswear garments that meets the demands of active lifestyles.

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News
28 / 06 / 2018

Staying “forever young” with tencel™ lyocell and tencel™ modal fibers

The Inspiration

Today’s lifestyle of choice is increasingly focused on wellness. We are beginning to recognise that exercise, which is crucial to mental and physical wellbeing, should be a key part of any healthy lifestyle.

As a result, there’s a growing demand for textiles that not only enhance our experience as we work out, but also encourage us to move our bodies in the first place. With this in mind, Forever Young has been designed as a collection of intimates, activewear and outerwear that subconsciously inspires us to be active. When our bodies are active, they produce vital endorphins, making us feel youthful and invigorated.

High Performance Textiles

Textile selection is key to achieving this objective. Today’s textiles should not only look good; they should also deliver a wealth of benefits to the wearer, such as:

  • Sensation: stimulating the senses
  • Physical comfort: reacting to muscles, skin and temperature
  • Support: correcting and shaping the body
  • Protection: supporting and healing qualities

In providing these benefits, we can deliver a powerful dose of positive energy to the wearer that helps them to feel young and healthy, in both body and mind. Wearers will not only feel active but mindful; a state of serenity and awareness at the same time.

Design Partners

Studio Eva x Carola have been instrumental in the creation of this collection. They take a reverse approach to the process of creating; designs are produced as a result of textile choice, machine selection and data, rather than vice versa. The process involves several elements, including intensive research into the needs of the wearer, the capabilities of the material itself, and graphic design.

Seamless Technology

Seams are often associated with irritation to the skin and removing them can deliver an exceptional level of comfort. To produce this collection, we have therefore used the latest seamless and circular knitting technology from Santoni Shanghai and manufacturing skills from Kingwhale, Taiwan.

These different knit technologies have been used to transform stitches into functional textures. Engineering is done on a stitch-by-stitch level and textures are then bodymapped onto the garment. Throughout the garment, these textures fulfil different performance needs, working in harmony with their aesthetic and design.

One of the most important elements in the creation process is the testing of different yarns, machine settings and knits. Every structure that is developed is carefully analysed in terms of its touch, performance and appearance. Once the right metrics have been determined, the structures are assigned to different functional zones in the garment to produce the final design. These functional zones might deliver benefits such as ventilation, compression, power, support, shaping, protection, and insulation.

Modular Designs

In today's textile industry, target groups are constantly shifting, leading to diverse consumer profiles. There is a new breed of cross consumers who are looking for engagement and a variety of experiences. This has given rise to the need for layered outfits that can meet all of the wearer's daily requirements.

With this in mind, these products have been developed from the yarn up. Garments have been created using one concept and one fiber, whilst also delivering multiple end uses. This apparel appeals to both old and young demographics. It not only enhances the body but also combines elements from both fashion and activewear. There is a smooth interaction between inner layers (intimates) and outer layers (outerwear). Designs deliver both functionality and style - they combine the benefits of body enhancing textiles with an elegant aesthetic that is stylish enough to wear out. The resulting modular outfits provide versatility, performance, and most importantly value.

The power of nature

Finding the perfect synergy between product, knit technology and yarn is essential. Using natural functional fibers is an intelligent solution that can help to deliver important benefits to the wearer. The Forever Young collection therefore features TENCEL™ branded Lyocell and TENCEL™ branded Modal fibers (with Eco Soft and Micro technologies) blended with Merino, Umorfil, Coolmax or Celliant. Those familiar with Lenzing yarns will know that TENCEL™ fibers have some special attributes that are ideal for this type of apparel. Firstly, they're incredibly soft and smooth, giving a high level of comfort. Secondly, they are soothing and cooling on the skin, properties that are extremely beneficial when it comes to activewear. Finally, they are breathable, absorbing and releasing moisture and thereby assisting with thermal regulation. The result is a natural fiber that, as TENCEL™ slogan aptly puts it, “feels so right”.

These fibers not only feel right because of their material; they also feel right because they are sustainably produced. Both TENCEL™ Lyocell and TENCEL™ Modal fibers are made with ethically sourced wood - either natural forests or sustainably managed plantations. They have a low water footprint and are manufactured with a responsible use of chemicals. This means we can not only deliver wellbeing for ourselves, we can also deliver wellbeing for the planet.

View the collection

Forever Young is a fascinating example of Lenzing’s TENCEL™ branded fibers and how they can be used to create innovative designs.

As a leading industry player in the fiber industry, we always strive to maintain the delicate balance of People, Planet and Profit with the passion of producing sustainable fibers. Join us today to make a better world by purchasing apparel that is made of natural and eco-friendly fibers!

You can view the collection at the upcoming Interfilière in Paris on July 7, 8 and 9.

News
29 / 06 / 2018

Arvind rewrites its sustainability with zero

Sustainability affects all points of the supply chain and Arvind is the latest denim leader to pursue more environmentally responsible alternatives to cotton, the leading material used to make jeans.

The global fabric supplier is introducing “ZERO”, a collection of denim produced with no cotton fibers. Each pair of ZERO denim is woven with sustainable fibers, including TENCEL™ Lyocell, kapok, wool and recycled polyester. According to Arvind, cotton production consumes roughly 20,000 liters of water per kilogram and can have an adverse impact on the Earth.

By providing consumers with the option to buy more eco-conscious denim, Arvind is taking its sustainability a step further and doing its part to fuel the circular economy.

Denim’s environmental makeover is not based on a sole product or initiative, though. Arvind urges denim makers to take a more corporate social responsibility approach to their actions in order to address roadblocks and make necessary improvements from sourcing to finished product.

Carved in Blue caught up with Stefano Aldighieri, Creative Director, from Arvind to discuss the company’s environmental roots, its new “ZERO” fabric marketing and why addressing denim sustainability starts with material sourcing.

Carved in Blue: What are the key sustainability initiatives of your company?

Stefano: I think talking about ‘sustainable’ initiatives or single products is no longer relevant nowadays; we really must think differently and embrace a Corporate Social Responsibility approach that covers all the areas that we affect, positively and negatively, in business. Arvind has been conscious about this since its beginnings back in the 1930s, and that is why there are too many initiatives to list! Our CSR report is available online for all to read.

Carved in Blue: What do you call your “no cotton” fabric/ marketing?

Stefano: The concept is called ZERO, 0% Cotton, 100% Denim.

Carved in Blue: Why did you develop a denim fabric with no cotton?

Stefano: It is becoming obvious that, as much as we love cotton, we must reduce our dependence from it; growing agricultural demands for food and a need to reassess the use of water in farming makes it a necessity to seek alternatives.

Carved in Blue: Why did you use TENCEL™ Lyocell? What other fibers are you using to achieve?

Stefano: The key objective when replacing cotton with other fibers is to REDUCE the environmental footprint of the fiber, not to increase it (the easy solution would be to go all synthetic, but we know that it would not be an improvement); we selected for our initial launch TENCEL™ Lyocell, for both its properties and its eco-friendliness, but also wool, kapok, bamboo, biodegradable and recyclable polyester…I think we are just at the beginning. This is a line that will expand over time. My ultimate goal is to use low impact fibers and create fabrics that can be easily recycled.

Carved in Blue: What has brands’ reaction to the new concept been?

Stefano: I think the overall response was very positive; like I said, this is still a concept and the initial range must and will be further expanded. As long as the fabrics look, feel and react like denim, I do not expect much push back.

Read more about TENCEL™ Denim in our Carved in Blue blog!

News
03 / 09 / 2018

Tencel™ denim in the spotlight during lenzing sustainable denim competition at graduate fashion week in london

TENCEL™ Denim was featured in the spotlight alongside young talented designers during the Lenzing Sustainable Denim Competition at Graduate Fashion Week in London. This year, as the sponsor for the competition, Lenzing provided a platform for young student designers around the world to show-off their talent and the versatility of TENCEL™ branded under Denim category.

During the four-day Fashion Week in June, Lenzing organized a series of sustainable denim workshops for shortlisted candidates of the Lenzing Sustainable Denim Competition. The workshops covered the unique features of TENCEL™ branded fibers, including their botanic origin, eco-responsible production process, as well as natural comfort, long-lasting softness, smoothness and versatility that could be tailored to a sustainable lifestyle.

The winner of the Sustainable Denim Competition was Niamh Carr, graduate of Fashion Design and Technology - Menswear at Manchester Metropolitan University. She won the competition with her collection “Just Do Your Bit”. The materials sourced for her collection was based on making good sustainable choices, which featured repurposed denim. She made use of denim fabric from Candiani, which is made of TENCEL™ branded fibers for her menswear that featured pink stitch detail in a classic tailoring style.

In addition, Niamh also shared her thoughts about the competition and sustainable fashion:

Q: What was the highlight of the denim project with GFW?

A: For me, the highlight is to be given the opportunity to visit Black Horse Lane atelier, meet its founder Han Ates and hear his story. Han’s amazingly talented team created a very inspiring atmosphere and aspirational business model. After selecting denim from various mills from around the world, I chose a rigid selvedge from Candiani, which was an incredible denim to work with from such a forward-thinking mill that cares about sustainability.

Q: How do you think we can reduce the environmental impact of the denim industry?

A: By making things last longer, with better, more hard wearing construction and by utilising timeless designs in more sustainably-made fabrics are key. We should design clothes that people can invest in rather than going for a throw-away style trend.

Q: What impresses you the most about TENCEL™ branded Lyocell fiber?

A: I would say it’s the quality of the fabrics created by TENCEL™ Lyocell fiber, as they don’t feel anything like the old-fashioned stereotypical idea of “Eco friendly” fabric. They maintain the original aesthetic and feel but reduce our impact on the environment.

News
11 / 09 / 2018

Ferhan istanbullu: “feels so right” with tencel™ lyocell fibers

What does it mean to “Feel so Right”? Ferhan Istanbullu, prominent former fashion and lifestyle chief editor of Marie Claire, Time Out İstanbul, Vizyon, and more, shared her secrets to staying comfortable in the hot summer with TENCEL™ Lyocell fibers. As fan of sustainable lifestyle, she shared her story on how TENCEL™ Lyocell fibers keep her cool and dry all summer long.

According to Ferhan, TENCEL™ is derived from botanic origin and garments made of TENCEL™ Lyocell fiber can make your impossible dream come true – it enables you to stay cool, dry and comfortable all day long. Even by touching it, I already know that I will be comfortable in it. While it is important to read food labels, it is now time to read garment labels, and if the garment has TENCEL™ Lyocell fiber, consumers can rest assured that they will feel comfortable all day long.

Let’s hear from Ferhan in her own words below:

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(Click to play)

News
14 / 09 / 2018

Tencel™ supports ethical fashion at new zealand fashion week

TENCEL™ joined forces with WE-AR to take part at the Good Sustainable Style Show at the New Zealand Fashion Week to promote ethical fashion on September 2, 2018. The show brought together leaders in the ethical fashion industry, integrating style, comfort and sustainability in response to the fast-growing demand of ethical fashion in recent years.

Partnering with WE-AR in yoga wear and swimwear, numerous pieces of ethical fashion designs enabled by TENCEL™ were showcased during the show. Featuring function, style and comfort, designs enabled by the TENCEL™ brand is testament to the notion that style and comfort do not have to be sacrificed with the pursuit sustainability and ethical principles. All TENCEL™ branded Lyocell and Modal fibers are derived from sustainable and renewable wood sources from certified and controlled sources. These fibers support the integration of style, comfort and sustainability with eco-responsible and sustainable production processes, ensuring sustainable alternatives to consumers.

The TENCEL™ brand is also a key driver of circular economy through TENCEL™ Lyocell fibers enabled by REFIBRA™ technology. Such technology involves upcycling a substantial proportion of cotton scraps (e.g. from garment production) which are added to wood pulp to transform the raw materials into new virgin TENCEL™ Lyocell fibers for making fabrics and garments. This process greatly reduces the carbon footprint of fashion items and promotes circular economy in a commercial scale. In addition to being sustainable, TENCEL™ branded fibers are naturally soft to the touch and exhibit long-lasting comfort.

Following the collaboration with WE-AR, TENCEL™ will continue to lead developments and proliferation of the ethical fashion industry by providing sustainable alternatives without forgoing other essential elements of comfort, style and function in the fashion industry.

WE-AR is a leading ethical fashion company founded by Jyoti Morningstar in 2005, producing mindfully made fashion, Yoga wear and accessories. WE-AR is B Corp Certified, meaning that the label meets the highest standards of verified social and environmental performance and public transparency, in addition to being a Living Wage Employer.

News
25 / 09 / 2018

Lenzing takes sustainability up a notch with first anniversary of lenzing™ ecovero™ branded viscose fibers

First introduced in autumn 2017, LENZING™ ECOVERO™ branded Viscose fibers marks a new milestone in Lenzing’s sustainability journey. Derived from certified renewable wood sources using an eco-responsible production process, LENZING™ ECOVERO™ fibers tailor to a sustainable lifestyle, contributing to a cleaner environment. We have spoken with Sonja Zak, Head of Product Management in Textile Segment, Lenzing AG, to learn more about LENZING™ ECOVERO™ branded Viscose fibers and how it is different from existing viscose offerings in the industry.

Q: How is LENZING™ ECOVERO™ branded Viscose fiber different from other offerings in the industry?

A: LENZING™ ECOVERO™ Viscose fibers are the answer to a burning issue in the fashion industry, namely to robustly identify eco-responsible fibers from the producer to the consumer. With LENZING™ ECOVERO™ fibers, one thing is clear: If Lenzing is on the outside, Lenzing is also on the inside. A special manufacturing system enables LENZING™ ECOVERO™ branded Viscose fibers to be identified in the final product, even after long textile processing and conversion steps through the value chain. Environmentally conscious consumers can be assured that retailers and brands are incorporating genuine LENZING™ ECOVERO™ eco-responsible Viscose in their products.

Q: What are some key achievements for LENZING™ ECOVERO™ branded Viscose fiber over the past year?

A: Within one year, we had achieved a stark increase in our production scale. This year, we already have been able to supply LENZING™ ECOVERO™ branded viscose fibers for more than 60 million T-shirts! This is truly an accomplishment for Lenzing, and it could only be achieved with the support from partners and customers across the textile ecosystem. The industry has been looking for more sustainable options and do good to the industry and to the world, and retail brands like, Esprit and ArmedAngels, have adopted LENZING™ ECOVERO™ fibers in their collections. We look forward to establishing more collaborations with retail brands on the adoption of LENZING™ ECOVERO™ fibers in the coming year.

Q: What are some key features of LENZING™ ECOVERO™ branded Viscose fiber which lead to such traction?

A: LENZING™ ECOVERO™ branded Viscose is one of the most sustainable produced viscose fibers in the world. The manufacturing of LENZING™ ECOVERO™ fibers generates up to 50% lower emissions and water impact compared to generic Viscose giving you confidence that your fashion choices are environmentally responsible and have a low environmental impact. The fibers are derived from sustainable wood and pulp, coming from certified and controlled sources. LENZING™ ECOVERO™ fibers have been certified with the EU Ecolabel as meeting high environmental standards throughout their life cycle: from raw material extraction to production, distribution and disposal, ensuring supply chain transparency.

Q: In which regions are LENZING™ ECOVERO™ branded Viscose fibers produced?

A: LENZING™ ECOVERO™ branded viscose fibers are manufactured in Lenzing, Austria and Nanjing, China. Both production locations comply with the stringent guidelines of the EU Ecolabel, a label that is only awarded to products and services which have a significantly lower environmental impact throughout their lifecycle. To date, LENZING™ ECOVERO™ branded viscose fibers have reached a broad level of availability and can be purchased all over the globe with key spinners/fabric makers.

News
28 / 09 / 2018

Mara hoffman - sustainability and transparency at its core

When Mara Hoffman launched her eponymous brand 18 years ago, the designer sought to celebrate all women. Today, in addition to being inspired by women, the celebrated designer is also moved by the environment, focusing on the importance of sustainable fashion and transparency.

There is a purpose to everything Hoffman designs. From the fibers to the fabrics to the renowned designs of each collection, Mara Hoffman is determined to make a mark in fashion and educate consumers on the importance and benefits of sustainable fashion

Fresh off the debut of Hoffman’s Spring ’19 collection presentation in New York City; Malvina Hoxha from Lenzing US sat down with Hoffman spokesperson to gain more insight on the brand’s direction and leadership role in sustainable fashion.

Who is the Mara Hoffman woman & what does she stand for?

MH: She embraces beauty and wears clothes that feel authentic to her. She cherishes her clothes, considers them an investment and treats them as such. She’s here for the beauty but interested in the company’s approach, whether she’s an expert on sustainability or just starting to learn.

Why is sustainability such an important part to MH brand message?

MH: When I made the choice to transition the brand into sustainability, I made it wholeheartedly. I had to decide between working towards sustainability and closing our doors; I chose the former. The fashion industry’s impact on the environment is detrimental. Once we acknowledged our role in that, it became clear that sustainability would not only be important to the company, but a core part of our approach, a necessary facet of the existence of Mara Hoffman, the brand, moving forward. Since then, there’s been no turning back.

What inspired you to work with Lenzings’ TENCEL™ luxe innovation?

MH: It’s easy to work with and it feels good on your body. It drapes naturally and has a nice weight to it without feeling heavy.

What comes to mind when you think of TENCEL™ brand?

MH: Sustainable, innovative, and luxurious.

Learn more about Mara Hoffman and shop the full collection at www.marahoffman.com

News
03 / 10 / 2018

World champions of the climbing world championships in innsbruck empowered by tencel™

Freshly crowned climbing world champions, Jakob Schubert and Jessica Pilz, were empowered by TENCEL™ during the Climbing World Championships in Innsbruck. As official sponsors of the Austrian national team, the Lenzing Group, is delighted by the success and congratulated the medal winners and organizers. Austrian super talent, Jessica Pilz, put on an outstanding performance in the climbing world, while Jakob Schubert climbed his way to his second World Championship. With four medals Austria's sport climbers and the Austrian Climbing Association (Austria Climbing) made first place in the medal count.

"As key partner of the Austrian national team, we are delighted at the top performances of the athletes. We would like to congratulate them all on their medals. The national team and Lenzing are dedicated to high performance and being close to nature,” said Stefan Doboczky, Chairman of the Board of the Lenzing group.

The Lenzing Group equips the national team (junior team and adults) with sportswear enabled by TENCEL™ Modal fibers and TENCEL™ Lyocell fibers. Derived from renewable wood sources, TENCEL™ branded fibers offer natural comfort and versatility, which are particularly well suited to sportswear. An athlete can only give an excellent performance with the right equipment, and the optimum use of materials and perfect structure are some of the elements for winning. TENCEL™ branded fibers are naturally structured to support body temperature regulating properties through their moisture management. This brings positive impact towards performance as the body remains pleasantly cool and dry.

News
03 / 10 / 2018

Lenzing leads support for sustainable fashion at mercedes-benz fashion week istanbul

Lenzing joined forces with Mercedes Benz Fashion Week Istanbul (MBFWI) to not only be one of the main sponsors of MBFWI, but to also host a panel on sustainability. With their unique position within the textile industry due to their TENCEL™ high-quality fibers and environmentally friendly production processes, Lenzing was on hand to prove that style doesn’t need to be compromised in the pursuit of ethical and sustainable fashion.

In an exciting move representative of the fashion industry’s acceptance and inclusion of sustainable fashion, Lenzing hosted a Sustainability Panel, co-hosted by Lenzing Turkey Middle East and Africa Business Development and Marketing Manager, Hale Saraçoğlu and sustainability advocates Amanda Johnston from The Sustainable Angle and Simone Seisl from Textile Exchange under the moderation of brand ambassador and fashion consultant, Ferhan İstanbullu.

The panel served to discuss a range of issues, including problems surrounding sustainability alongside innovation and solutions in the textile industry. It was an insightful panel that discussed a range of issues such as sustainable production cycles and biodegradable and compostable fibers, alongside the need for environmentally conscious clothing and materials, such as TENCEL™ branded fibers which are admired not only for their high quality but also for their role in maintaining environmental balance. The pioneering REFIBRA™ technology – which is Lenzing’s first step to the circular economy of the textile industry was also discussed, especially in consideration of Turkey’s role in the production of global denim, and its future role in the successful recycling of denim.

News
22 / 10 / 2018

Raising the sustainability standard… between the sheets

Nothing like a few tongue-in-cheek puns to inject some warmth and personality into sustainable bedding! That’s what founders, Chris Kronus and Laura O’Connell, had in mind when they designed and founded Hoot. Hoot sheets are just about as sustainable and ethical as you can get. Not to mention soft, comfortable, and beautiful!

Hoot supports circular economy by using TENCEL™ Lyocell fibers with REFIBRA™ technology. These incredibly sustainable fibers are made with renewable wood and upcycled cotton scraps in a closed loop process that is very environmentally responsible. At the end of their useful life, these botanic fibers are completely compostable and biodegradable in both earth and water.

We asked Laura and Chris to share the Hoot story.

Tell us a little more about the inspiration for Hoot.

Chris and Laura: We founded Hoot in 2018 out of our new apartment in Brooklyn, NY. We both have passion for the outdoors and deep respect for the environment. Through our travels, we have seen the terrible effects of environmental destruction in the beautiful places we visited. Together, we committed to lead more environmentally conscious lives and to make a positive impact on the world around us.

When we looked for environmentally responsible sheets for our new bedroom, we were challenged to find the products we wanted to buy. We knew we had to create them ourselves. And the idea for Hoot sheets was born.

How did you go about defining the Hoot concept?

Laura and Chris: Textiles have a surprisingly huge influence on the environment so our first objective was to consciously minimize Hoot’s impact. We found that many apparel brands like Patagonia were experimenting with reusable materials but no brands in the home textiles market were headed in that direction. We saw that as a huge gap with tremendous opportunity and started our work to fill it.

We wanted to partner with companies with similar goals of improving the state of the world right now, and also avoiding the problems of the future. We were inspired by Lenzing's botanic fibers, their work in the sustainability space, and their commitment to innovation and R&D in concepts that support circular economy for the textile industry.

We built the Hoot collection with the idea that people deserve a green night's sleep that feels good, and that they can feel good about. Lenzing's fibers are so important because not only do they provide the luxurious feel in a beautiful sheet that every customer wants, they provide the peace of mind that Hoot sheets are sustainably sourced and consume as few resources from the earth as possible.

How would you say that TENCEL™ Lyocell with Refibra™ technology fits with your ideas for Hoot?

Chris and Laura: We were so excited to find TENCEL™ Lyocell x REFIBRA™ fibers. The fact that the fiber is made with recycled cotton scraps from cutting rooms, reducing both industrial waste and the requirement for virgin raw materials, is perfectly in line with the Hoot promise.

Currently, we are working exclusively with Lenzing’s TENCEL™ Lyocell x REFIBRA™ in our Original sheet set line. We are working with our mill to increase the percentage of REFIBRA™ fibers in our fabric and are always on the lookout for innovative fibers to test. As we continue to perfect Hoot as the most luxurious and sustainable sheet set, we are looking forward to expanding to other areas of bed and bath, including crib sheets, duvet covers, and towels to extend our positive impact on the textile market.

Besides the Hoot sheets themselves, what makes the Hoot company most relevant for consumers looking to make a difference?

Laura and Chris: We believe that minimizing impact on the world is accomplished through a series of small choices people make each day. We strive to provide full transparency on our processes, so customers can get a good and green night’s sleep. We started our company to inspire environmental change, and encourage our customers to hold us accountable to that goal. In addition to our products, we make sure that all parts of our company are the most sustainable they can be, even if it impacts the bottom line in the short term:

Giving: We are proud members of 1% for the Planet, an organization that brings dollars and doers together to accelerate smart environmental giving. As members, we have committed to donating 1% of our annual sales to approved environmental nonprofits to help save our planet.

Transparency: We name all manufacturing partners on our website, so our customers can make the most informed decisions and avoid the confusion we experienced in the research process.

Shipping: Shipping is a strain on the environment, so we take a number of steps to reduce our impact. We offer free ground shipping across the United States to encourage people to avoid 2-day shipping by air, and we choose carbon neutral shipping to offset the carbon emissions from our shipments. Our packaging from Colorado-based company EcoEnclose is reusable and made from 100% recycled materials.

Recycling: We partnered with Brooklyn-based Wearable Collections to recycle old sheets and clothes from NYC customers. We are working on creating a nationwide take back program where customers can send their old sheets back in our Hoot packaging to be recycled. Through this partnership, sheets are repurposed into rags for industrial use, insulation for construction use, or stuffing for furniture.

Where do you see Hoot in 3-5 years?

Chris and Laura: We intend to become not just a leader in the direct-to-consumer bedding market, but also an industry leader in driving true environmental change. We see ourselves growing with Lenzing and expanding our product line to bring more reusable materials to customers that fit a need in their lives at home. We also see ourselves working with Lenzing to revolutionize the way customers recycle textiles and bring awareness to the goal of a circular textile economy.

Lenzing is proud to work with dedicated and clear-sighted companies like Hoot and look forward to enriching our partnership and generating even more positive environmental impact together. Visit the Hoot website at www.sleephoot.com.

News
01 / 11 / 2018

Reclothing bank x tencel™ - exchange of ‘gifted origins’ at the 2019 spring summer shanghai fashion week

After the successful collaboration with XiaoKe x ZiHan Contemporary Theatre in April this year, independent designer Zhang Na's Reclothing Bank continued to incorporate the allure of sustainability in her much anticipated 2019 Spring-Summer collaboration with TENCEL™.

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The new collection was presented during the 2019 Shanghai Fashion Week, held at Xintiandi Exhibition Hall. Inspired by the concept of “Gifted Origins(天賜本源)”, and seeking to explore the act of recycling in the fashion industry, models took to the catwalk in a series of stylish designs. Created using environmentally friendly materials, and with an emphasis on sustainability, the show was well-received by the public.

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As a supplier of raw materials, Lenzing stands up for innovative research which brings to life sustainable fabrics with various style and effects, while provides designers and brands with versatility. The concept of sustainability is fully incorporated in to all Lenzing’s product research, manufacturing processes and daily operations.

Following the show, Mr. Hu Jian, Senior Vice President (North Asia) of Lenzing Group, explained the key concepts of the collaboration, which was held at the Reclothing Bank X TENCEL™ brand experience zone.

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“Explaining the partnership, Mr. Hu noted that "our second collaboration with Zhang Na stemmed from how our ideas and visions are in sync due to our shared passion for sustainable development and protection of the environment. Our creative beliefs also coincide in a remarkable way. While Zhang Na transforms old clothing into fashionable new items, Lenzing collects and upcycles cotton scraps from industrial production. The difference is at the stage of the value chain that the recycling process takes place, as the designer reuses clothing at the end of the value chain, Lenzing recycles materials from the very beginning of the chain. This collaboration demonstrates the concept of circularity throughout the fashion value chain.”

Mr. Hu added that all TENCEL™ branded lyocell fibers are produced in environmentally responsible processes and created using sustainably sourced natural raw material wood. Because of this process, the fibers are biodegradable and compostable and can fully revert to nature. Known for their exceptional levels of comfort, breathability and softness, TENCEL™ branded lyocell fibers are also extremely versatility. Mr. Hu noted that “they can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics, providing inspirations for designs and facilitating their diverse needs.”

“Lenzing prides itself as a ‘pioneer’ who practices what it preaches. By creating positive awareness around sustainability, Lenzing aspires to attract more businesses, brands, designers and comsumers to join the green movement,” Mr. Hu concluded. “We look forward to more collaboration and interaction with brands and media in the future. Lenzing will continue to perfect our products and foster sustainable development in the industry.”

News
18 / 12 / 2018

Lenzing goes back to school with ease

Lenzing headed back to school with EASE, an Indonesian fashion brand that utilises LENZING™ Viscose and TENCEL™ branded fibers in all designs, and the Binus Northumbria School of Design in Jakarta. The collaboration was part of a wider celebration of South Pacific Viscose’s 35 Anniversary in Indonesia, and recognition of not only the great history, but the importance of building upon the momentum of the sustainable fibre and fashion industry.

As a long-term advocate for sustainability within the fashion industry, Lenzing has been encouraging brands and designers to utilise sustainable fibers in their designs, which aligned with their partner, EASE’s company direction. Launched in 2017, EASE is a champion of stylish, ready-to-wear clothing that are kind to the environment. EASE is a pioneer of sustainable design, and is the first local brand in Indonesia to adopt sustainable TENCEL™ branded fibers in their entire collection. By going back to school and working with fashion students, Lenzing and EASE have opened the door to future designers inspired by sustainability.

Attended by Lenzing Group representative Hardian Wijayanto, the session began with an introduction to the fascinating history of the group, and the very real differences between TENCEL™ branded fibers, and other synthetic products that are harmful to the environment due to their manufacturing process. Speaking after his session with the students, Wijayanto stressed the importance of the initiative with EASE, indicating that “Lenzing Goes to School” has been a powerful tool for both partners on engagement around enabling the future of the fashion industry, and introducing them to sustainable fabrics and leading designers.

Following the workshop where students were introduced to both EASE and Lenzing, they expressed their interest in sustainable fashion, noting that they now feel more informed and are interested in creating an eco-fashion collection using TENCEL™ branded fibers. The success of the workshop was apparent from the enthusiastic feedback from students as well as academic staff at Binus Northumbria School of Design. Binus Fabrics and Materials lecturer, Almira noted that the program could be incorporated into the Binus curriculum, covering material introductions to advanced eco-fashion branding. She also hoped to implement the workshops as part of an expanded annual program.

The workshop was a success for many reasons, but chiefly due to introducing TENCEL™ branded fibers, to students in the fashion industry and highlighting the significance of sustainable fibers and their various uses. The collaboration between EASE Binus Northumbria School of Design has opened the door for future “Lenzing Goes To School” workshops with prominent design schools in Indonesia as well as other countries in the region, like Singapore. The “Lenzing Goes To School” initiative in Indonesia is just beginning of an ongoing support program that Lenzing offers to young fashion students, and is part of an initiative that began with the collaboration with talented designers at the fashion show commemorating the 35th Anniversary of South Pacific Viscose. Most recently, TENCEL™ branded fibers were shown during Eco-Fashion Week in November, which continued to drive the concept of sustainable fashion in the industry, by showcasing the versatility of the fibers.

News
18 / 12 / 2018

Elevated essentials from jockey

Synonymous with all things innerwear, Jockey has released Jockey Signature, a new line of premium underwear and tops. Launched exclusively at Dillard’s and available on the Jockey website, the iconic underwear and apparel brand looks to elevate the underwear and tops market with high-end, sustainable fabrics and refined designs.

"The Jockey Signature collection is an elevated product offering with supreme attention to detail," said Laetitia Lecigne, Jockey Creative Director. "The Signature brand is rooted in premium fabrics, superior design elements and Jockey quality craftsmanship. We are thrilled to deliver these exceptional collections and introduce Jockey to the Dillard's shopper."

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(Image courtesy of Jockey.com)

Jockey’s lineup of premium fabrics feature TENCEL™ Modal and TENCEL™ lyocell fibers. TENCEL™ branded fibers are sustainably sourced derived from FSC & PEFC wood pulp. Providing many premium attributes including enhanced breathability, long-lasting softness, color retention and strength resulting in a superior product.

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(Image courtesy of Jockey.com)

Current styles available for men include four collections with premium fabrics, quality craftsmanship and smart technologies, in a range of silhouettes. Key fabric highlights from the collection consist of TENCEL’s Cotton Modal Stretch – a unique blend of cotton with the softness of modal for nonrestrictive comfort and ease of movement and Modal ComfortPro – exceptionally soft, light and luxurious modal/lyocell blend upgraded with Cool Tech and odor-control technology.

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(Image courtesy of Jockey.com)

Shop the Jockey Signature collection now at Dillard’s or www.Jockey.com and experience firsthand the elevated line of premium underwear and tops.

News
18 / 12 / 2018

Looking good and feel good with hanky panky

Hanky Panky’s Co-founder and Creative Director was always passionate about fashion and design, even creating one of a kind clothing and accessories as a young girl. But it was in 1977 when Gale Epstein crafted a handmade lingerie set from antique embroidered handkerchiefs for her good friend, Lida Orzeck, that set the wheels in motion for a new brand that would change the way women shop for lingerie. 41 years later, Hanky Panky continues to challenge the status quo and influence trends with premium, made in the USA lingerie and sleepwear.

In addition to her creative vision and fervor for design, Epstein, together with Co-founder and CEO, Orzeck are passionate environmentalists. From the top down, Hanky Panky takes great pains to instill a sense of responsibility in the way it approaches its day-to-day business. From the workplace to product to sourcing, the company is determined to be as ethical and environmentally responsible as they can.

Not willing to sacrifice on style or comfort, Hanky Panky’s design team is exhaustive in its efforts to source premium fabrics that look and feel luxurious, and are produced with low environmental impact. Larrisa King, the brand’s senior designer, has been with the company for 15 years and has seen the growing interest in sustainable fashion and transparency from consumers. “It all boils down to education,” says King, “today’s consumers are mindful of the environmental challenges we are facing and expect companies and brands to be responsible in their approach to manufacturing. “ Which is why King looks to Lenzing’s TENCEL™ fibers for many of their styles.

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TENCEL™ Intimate cellulosic fibers offer Hanky Panky a sustainable option that is not only ethically sourced from wood, but also enhances the end product with its premium properties. “Your lingerie should be an extension of your body, so it’s very important that the fabrics we use have a soft, luxurious feel against your skin and TENCEL™ branded modal fibers gives our products those qualities,” adds King.

From reducing its carbon footprint to educating consumers on caring for their products to extend life to its partnership with TENCEL™, Hank Panky strives to do better and do more to bring sustainability and transparency to the forefront of fashion.

Look good and feel good with Hanky Panky’s extensive offerings featuring TENCEL™ Modal fibers, shop the full collection at www.hankypanky.com

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14 / 03 / 2019

Discover and explore the cocoon space – a creative hub fostering sustainability and innovation

Operated by Textile and Fashion Federation (TaFF), The Cocoon Space (TCS) is a co-working and event space that seeks to boost creativity, collaboration and community building. This co-working space, supported by Enterprise Singapore, will provide an interactive environment for both local and international, cross disciplinary designers to congregate, exchange ideas and connect with potential partners and talents. It intends to bring together industry players who are relevant to the fashion and design ecosystem such as value chain suppliers like fibre producers and textile manufacturers, beauty & lifestyle service providers such as photographers and make-up artists.

Housed at the top two levels of the newly opened Design Orchard, The Cocoon Space is designed to provide the community with networking and interaction opportunities, whilst also offering quiet corners and workstations to foster creativity and innovation. The open work area on level two, which includes, adaptable desk spaces at the Gallery, the Co-Lab, the Incubation Room and theatre space - The Cave is thoughtfully designed to cater to a variety of business needs by providing web-meeting and other high-tech facilities. TCS also caters to special fashion-centric requirements with The Makers Studio which is well equipped with industrial grade sewing machines and by providing a dedicated space which allows designers to exhibit their work. Adjacent to The Makers Studio is a Resource Wall that will feature different types of fabric and materials and a 3D Printer. On the top level, TENCEL™ Studio (the event hall) is set against a lush, green outdoor amphitheatre overlooking Orchard Road – a perfect space for designers to launch their collections, or for companies who intend to run workshops or fashion shows.

“The Cocoon Space has been designed with much support from TaFF’s partners; this includes colleagues from Singapore Furniture Industries Council who have provided advisory on suitable furniture and SGTech on tech infrastructure. TCS is indeed a project of shared effort and collaborations”, says Mr Wilson Teo, Vice-President, Executive Committee, TaFF.

In addition, TaFF is working with international partners such as The Mills Fabrica of Hong Kong to provide members of TCS with the use of their state-of-the-art prototyping lab and techstyle-focused (intersection of technology and style) workspace in Hong Kong. Such efforts will help TCS’s community to venture into international markets and to provide tangible benefits for those who have plans to take flight beyond the domestic market.

The First South-East Asia’s Fashion-Business Focused Incubation Programme

TaFF is also launching a programme called The Bridge Fashion Incubator (TBFI), supported by Enterprise Singapore, which will run at TCS.

TBFI is a 30-week long programme that equips and enables aspiring firms who are keen to launch and/or scale their business in the fashion industry. Applicants may include firms with fashion or accessories collections, fashion technology and textile related products or solutions. Applicants for the program will be curated by a panel of distinguished business veterans from both the fashion & textile and technology industry. Successful applicants will undergo mentorship in product portfolio development, business model structuring, pitching, and relevant exposure to technological innovations and sustainability.

It Is All About Collaboration

To help firms scale and internationalise, TaFF will increase efforts to raise knowledge and awareness in technology and innovation, sustainability and Asian craft. TaFF looks to broaden and deepen its network collaboration efforts with institutions, international brands and different communities.

The first partnership that TaFF has signed is a strategic collaboration with the Lenzing Group. The partnership includes supporting TCS community to have a better appreciation of and access to eco-friendly fabric. The partnership also provides an opportunity to share industry knowledge in areas that Lenzing Group is well-established in, such as sustainability and innovation.

The Lenzing Group will provide the Resource Wall at TCS with TENCEL™ and LENZING™ ECOVERO™ branded fabric and eco-friendly fibre information. The partnership will allow designers to tap onto their broad network from Fabric mills and suppliers, to connections with regional designers and experts in eco-fabric.

“We are happy to be part of the TCS community as our visions are aligned and we want TCS to be our regional hub for our network of experts, fashion designers and supply chain partners to congregate,” says Mr Vineet Singhal, SVP (Senior Vice-President, Asia, Middle East, Africa, Lenzing Group).

To provide designers with the latest technological tools, which can help differentiate and re-define craftmanship and design, TaFF is working with National Additive Manufacturing Innovation Cluster (NAMIC) and SIMTech to provide its tenants with the capability of 3D printing and wearable technology.

TaFF has also partnered up with Bernina for high-end domestic sewing machines, to provide artisanal sewing skills to craft makers. This serves to increase knowledge of the basics of fashion industries and access to quality equipment for small businesses and hobbyists.

With the opening of The Cocoon Space, TaFF seeks to collaborate with experts and partners to accelerate the learnings and development of local artisans and fashion entrepreneurs.

Events During the Launch Week (11 March -17 March)

During the launch week, visitors to TCS can expect to see:

  1. 1. a projection installation inspired by Singapore history and local fashion at The Cave (Level 2);
  2. 2. A fashion showcase by renowned Singapore designer Mr Thomas Wee (Level 2);
  3. 3. At TENCEL™ Studio - an immersive exhibition on sustainability and innovation was presented by Lenzing Group (Rooftop).

Guests who came for the opening day on 11 March, were treated to an international fashion runway presented by the Lenzing Group featuring works on sustainable fabric by designers from Austria, India, Indonesia, Turkey, Hongkong and Singapore.

During the week-long launch, public who wish to view the space, installation and showcase within Level 2 may register at the reception counter for a visit during the office operating hours, Monday-Friday, 10am-6pm. Level 3 is accessible by public for all days from 11am – 8pm.

From 12 Mar 2019, facilities at TCS are available for bookings. Priority bookings will be given to designers, firms and freelancers who are in the fashion and textile industry and/or support the sustainable development of these markets.

Annex

Bernina - Founded in Switzerland in 1893, Bernina is the world's premier sewing machine manufacturer with a proven reputation for offering outstanding products.

Lenzing – Lenzing is a world-market leader in speciality fibres made from the renewable raw material wood. It produces viscose fibres, modal fibres, lyocell fibres and filament yarn, which are used in the textile industry - in clothing, home textiles and technical textiles - as well as in the nonwovens industry. The brand name for modal and lyocell specialty fibres used in textiles is TENCEL™.

NAMIC - A national programme initiative in Singapore, led by NTUitive, to translate upstream 3D printing into downstream commercial applications.

SGTech - Premier trade association for the tech industry in Singapore to create an ecosystem that develops sustainable initiatives to strengthen the community and growth of the industry.

Singapore Furniture Industries Council (SFIC) - Official representative body of Singapore’s furniture and furnishings industry to promote the interests of its members and of the local trade.

The Mills Fabrica – A business incubator, fund and space/lab/store for techstyle startups and strategic partners – cpmpanies at the intersection of technology and style

Facilities at The Cocoon Space

TENCEL™ Studio - The event hall at the rooftop that opens up to the lawn outside is great for launches, design installations, educational story pieces; usage of the space is only limited by imagination.

The Cave – A mini theatre fully equipped with projector and sound system with web conferencing capability; ideal for small workshops and seminars.

The Makers Studio - especially set up for fashion designers, this professional sewing studio is fitted with industrial sewing equipment. Aside from supporting independent designers, the space will also be an ideal training place.

Resource Library - A resource wall with fabric swatches and relevant equipment are made available for designers to experience and explore.

The Gallery / The Co-Lab/ The Incubation Room – Convertible work spaces serves as personal work tables, and can be adapted into discussion areas and meeting/ seminar rooms.

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14 / 03 / 2019

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Brand
19 / 03 / 2019

Saint basics

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21 / 03 / 2019

Solvay and lenzing come together in the name of sustainability

The international multi-specialty chemical Group and the world-renowned specialist in fibers made from renewable wood sources, joined forces to create an innovative fabric made of TENCELbranded lyocell and AMNI SOUL ECO® polyamide.”

February 2019 – The new fabric together developed by Lenzing Group from Austria and the Belgian company Solvay marks a further and important step forward in the pursuit of an ever more responsible innovation, offering performance, durability and comfort all at once.

From the way fibers are made to how they affect the planet at the very end of their life cycle, this new product is as innovative as the technologies involved in its creation. The back of the new fabric is made of TENCEL™ Active lyocell fibers derived from renewable, responsibly managed wood sources. The fabric’s front is enhanced by Solvay’s award winning AMNI SOUL ECO®, the first polyamide 6.6 fiber with improved biodegradability, as it stands out in the polyamide industry for its biodegradable properties. While other polyamide fibers take decades to decompose, AMNI SOUL ECO® branded fibers are designed to biodegrade in around five years when disposed of in well-controlled landfills, as demonstrated by laboratory biodegradation tests in accordance with ASTM D5511 - Standard Test Method for Determining Anaerobic Biodegradation of Plastic Materials Under High-Solids Anaerobic-Digestion Conditions (equivalent to ISO 15985).

The new fabric is designed to further optimize the benefits the two fibers contribute. Being in direct contact with the skin, TENCEL™ Lyocell offers microscopic fibrils of cellulosic fibers with cross-sections structured to regulate the absorption and release of moisture, contributing to fabric breathability that supports the body’s natural thermal regulation. Moreover, it provides a less favorable environment for bacterial growth, enhancing the fabric with better hygienic qualities. On the fabric face, AMNI SOUL ECO® polyamide provides better abrasion resistance while boasting great benefits in terms of dimensional stability, color retention, and drying speed.

“The combination of TENCEL™ Active fibers, which is derived from renewable wood sources using sustainable production processes, and Solvay´s AMNI SOUL ECO® polyamide fibers enhances biodegradability results into a more sustainable, comfortable, easy care fabric that advances the concept of circular economy,” says Andreas Guertler, Head of Global Business Management Activewear at Lenzing. “Future collaborations with Solvay will focus on TENCEL™ Lyocell with REFIBRA™ technology, our newest fiber innovation made from upcycled cotton scraps and wood pulp, and AMNI SOUL ECO® polyamide to further reduce our environmental impact.”

“There is a major need for sustainability, these days, especially in the fashion industry. It is an on-going process that has to start from the very beginning of the production chain, from the fibers involved in the creation of fabrics and, later on, garments. Both AMNI SOUL ECO® polyamide and TENCEL™ Lyocell fibers have already proved they responsible character. Combined together they will lead to great results in terms of durability, comfort and performance, while helping to preserve the planet and its resources,” explained Daniela Antunes, Solvay Business Development Manager.

This innovative product premiered at ISPO Innovation Textrends Forum, both in ISPO Beijing (January 16th-19th) and ISPO Munich (February 3rd-6th).

News
12 / 02 / 2019

Sleeping in style with homebody

Beverly Calvert Is Elevating The Sleepwear And Loungewear Markets With Her Sophisticated Collection Of Pajamas And Its Custom Fabrics Made With TENCEL™ branded fibers

While out shopping for pajamas for her partner Beverly Calvert grew frustrated at the lack of options in finding men’s pajamas that hit on all the prerequisites: well made, great design and comfort. So she did what any rational person would do, enroll in a fashion program at night school and launched Homebody, a premium line of men’s sleepwear.

Twenty years later the Homebody brand has grown into a collection of pajamas and loungewear for men, women and children. Handmade in the UK, Calvert, together with her business partner Susannah Manning have transformed the sleepwear and loungewear market with their attention to detail, simplistic designs and custom fabrics that feature TENCEL™ branded fibers. Their proprietary fabric, Modal Sens™, made from TENCEL™ modal fibers, feature premium characteristics such as long lasting softness, enhanced breathability and color retention, giving consumers a luxury experience.

The Lenzing™ team had the opportunity to sit down with Calvert for a first-hand account on what Homebody means to her and how the brand is changing the mindset of consumers shopping for pajamas and loungewear.

When and why did you launch Homebody?

BC: Homebody was launched in 1999 although for two years prior, we researched and developed the concept behind Homebody. Pre- millennium was an exciting time to imagine a new way of dressing for home. We believe we were the first to launch a luxury lifestyle collection, for men and women to wear, that could work both around the home and to sleep in.

Our philosophy centers around creating original & beautiful designs each season, that appeal to the wearer’s sense of style but also are beneficial to their well-being. When wearing Homebody there is a moment of calm and relaxation woven into the design!

Who is the Homebody customer?

BC: Our customer is very discerning; they appreciate exclusivity and quality. Travel is a big feature in their lives, often with multiple homes, that they literally stock with Homebody. Age is not of relevance, we believe that Homebody works for all – we place far more importance on quality of lifestyle. With our approach to design,

my partner Susie and I view making Homebody like a jigsaw: without the need to match top to bottom. We create multiple options for the wearer throughout, that are linked by using the same fabric but in different ways and colors. We will have several themes running through and we love to color block but always keep our designs fresh and interesting

How does Homebody differentiate itself in the marketplace?

BC: We make everything in the UK - both our fabric and our production is local and that means we keep a close eye on every step of the process which is what our customers are looking for and wait for our new styles that add to their existing collection. Finally we are a luxury brand focusing exclusively on sleepwear and loungewear, with the unique selling point of actually helping you get a better night’s sleep, and we have proven this with twenty years of customers who love what we make so much, they return each season.

Does sustainability play a role in the design and manufacturing of Homebody?

BC: Sustainability plays a vital role in our brand and has done so since the beginning. The way we make, is kept very close by in order that we can visit our factory often and ensure wastage and stock levels are kept to a minimum.

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Image courtesy of Homebody, TENCEL™ Inimates sleep set

How long have you been using TENCEL™?

BC: We have been using TENCEL™ branded fibers since the very beginning of Homebody and we selected it for its beneficial qualities that work so well for what we make. Working with such a fine fiber, we have to work with carefully selected makers who are able to produce beautifully made garments from it because they have many years’ experience working with TENCEL™ Intimate.

What are some of the benefits to using TENCEL™ Intimate?

BC: The benefits are of course its silky soft feel; its thermo regulating qualities; the way it holds color and it is relatively easy maintenance compared to other luxury fabrics

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Image courtesy of Homebody

How does TENCEL™ Intimate enhance the collections you are designing?

BC: TENCEL™ Intimate works brilliantly for making nightwear as it gives us so much flexibility and functional qualities, and most importantly it looks really good when made into our many different styles that we create for all the family. Each season we think to ourselves how we can possibly make more new ideas for the same TENCEL™ Intimate and each season we do come up with more! Homebody and TENCEL™ Intimate just get better and better – it’s the perfect partnership.

Shop the full collection of premium sleepwear and loungewear and receive free shipping anywhere in the world – www.homebody.co.uk

News
13 / 02 / 2019

Vyayama – a mindful choice beautifully crafted yoga wear with a purpose

Mind, body, spirit. At its core the practice of yoga is about looking within ourselves for harmony and connecting with the energy of the world around us. So it’s no surprise that yoga and lifestyle brand VYAYAMA is rooted in those principles. Launched four years ago, VYAYAMA has been designing and manufacturing yoga wear with the belief that mindfulness should inspire quality, beauty and joy. The brand stays true to those values by offering a collection of yoga essentials with TENCEL™ lyocell made fabrics that are beautifully crafted and a natural alternative to the synthetic materials used in most yoga wear. Derived from renewable wood sources using sustainable production processes, TENCEL™ lyocell fibers offer many benefits to athletic apparel including: thermal regulation, efficient moisture absorption, enhanced breathability and color retention.

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As VYAYAMA’s Director of Design and Innovative Sustainability, Anette Cantagallo is charged with ensuring that VYAYAMA sources natural, sustainable fabrics and partners with likeminded companies that adhere to the strictest policies in garment production, dying and working conditions.

It was Cantagallo’s past experience with Lenzing and their TENCEL™ Active collection of sustainable fibers that made an impression with the founder of VYAYAMA. Today VYAYAMA uses TENCEL™ branded lyocell extensively throughout its product line; “We have been working with TENCEL™ fibers since I joined the company and it aligned perfectly with the founder’s vision. We now develop our own custom TENCEL™ lyocell made fabrics,” says Cantagallo. As an example of the brands innovative design process, they collaborated with their fabric partners in Portugal for a year developing a TENCEL ™ lyocell made fabric that achieves a balance between softness and compression.

Cantagallo believes that being a sustainable company is something that should be the norm not the exception. In fact, it’s so important to VYAYAMA’s founder that the company is totally transparent with its supply chain and has been featured on sites such as Who Made My Activewear.

VYAYAMA currently offers four distinct collections of yoga wear and a small line of TENCEL™ Intimates. The brands approach to design is simple, to make the wearer feel good about herself. “It all starts with the material, we want to offer our customer something innovative and exciting as well as beautiful and thoughtfully designed,” Cantagallo exclaims. And who is the VYAYAMA customer? “She’s a woman who cares about fashion and style and acts mindfully toward the planet,” she adds.

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Based on the company’s ecommerce sales and its partnership with Selfridges Department Store in London, the VYAYAMA brand is hitting its stride fusing fashion and performance with products that are sculpting, flattering and lightweight. “The fact that our workout clothes don’t smell bad after a class is just fascinating,” Cantagallo proclaims. From how the garments feel on your body to their incredibly soft touch VYAYAMA has created a unique position in the yoga market.

“TENCEL™ Active is making it possible for VYAYAMA to align fashion with ethical and environmental values without compromising beauty and that is long overdue in our industry,” states Cantagallo. The team at VYAYAMA believes it has been able to deliver something truly unique to the market by using TENCEL™ fibers and innovative knitting techniques. The brand delivers a product that looks fashion yet is high-performance, hypoallergenic and non-toxic as an alternative to synthetic activewear.

News
07 / 03 / 2019

Driven by innovation ‘radically better underwear’ by bn3th

and use of fabrics engineered with TENCEL™ branded modal fibers.

Back in 2010, a Vancouver based company called MyPakage burst onto the underwear scene looking to change the way men shopped for underwear. Created by athletes for athletes, the company’s lift and support patented technology together with its bold prints brought men’s underwear to the forefront as a fashion accessory. With an eye towards evolving into a true lifestyle brand with global distribution, the founders decided to rebrand the company to Bn3th. Today, Bn3th offers a range of performance inspired underwear and apparel selling to over 1,000 retailers through North America, Europe, South East Asia, Australia and New Zealand.

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At the core of Bn3th’s business is the company’s commitment to crafting products with premium attributes that enhance the active lifestyle of their customer base. Nora Shaughnessy, Bn3th’s Director of Product, looks to quality fabrics as key ingredient in the brand’s product development. “A majority of our products feature fabrics made with TENCEL™ Modal fibers,” says Shaughnessy. “Our TENCEL™ Modal based fabrics have an incredibly soft hand, are extremely breathable and have no-shrink properties; all characteristics that today’s active men want.”

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“Once someone tries our underwear they’re hooked for life,” says Adam Chuntz, Bn3th’s Director of Integrated Marketing. The brand’s mantra, Radically Better Underwear, couldn’t be more evident from the countless reviews and articles throughout mainstream media. From Men’s Health to The Chive to Golf Digest, Bn3th is lauded for its incredible fit and support. Chuntz adds, “Grassroots, word-of-mouth marketing is a big part of our success. Our customers feel connected to the brand and have no problems sharing our brand story with their friends.”

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As the company continues its upward trajectory, the team at Bn3th strives to implement more sustainable business practices. They have eliminated the use of polybags, have transitioned from boxes to soft-pack and are using recycled materials for its packaging. “The active, outdoor lifestyle is such a big part of our company’s culture, so we understand the importance of limiting our impact on the environment,” states Chuntz. And it doesn’t end there; a large factor in using fabrics made with TENCEL™ Modal fiber is the fibers with botanic origin. Manufactured from the renewable source of raw material beach wood sourced from sustainable forests, makes the TENCEL™ Modal fiber an environmentally responsible choice when choosing fabrics. “We are not perfect, but we are trying really hard,” emphasizes Chuntz.

From everyday essentials to athletic based underwear and apparel, Bn3th offers a wide selection of styles that are engineered to perform and designed to celebrate individuality.

Brand
22 / 03 / 2019

Bn3th

News
27 / 03 / 2019

Fashion world focused on ‘eco-fashion’ with tencel™ during mercedes-benz fashion week istanbul

  • Mercedes-Benz Fashion Week Istanbul took place on 19-22 March at Zorlu PSM. TENCEL™ was one of the official sponsors of the event. The renowned designer Giray Sepin showcased his Fall-Winter 2019 Collection sponsored by TENCEL™ for the first time during this prestigious event, bringing together the fashion world.
  • In his RE- named collection, the famous designer reinterprets classical menswear with fabrics containing TENCEL™ fibers with innovative REFIBRA™ technology. His collection got great recognition from the fashion lovers.
  • “Fabrics containing TENCEL™ fibers with innovative REFIBRA™ technology will come together with Giray Sepin’s designs, bringing regeneration and innovation both to the next season and to sustainable fashion”, says Lenzing Turkey&Middle East and Africa Marketing Communication & Branding Manager Miray Demirer Acar.

The fashion industry was looking forward to the 13th season of the Mercedes-Benz Fashion Week Istanbul, which took place on 19-22 March at Zorlu PSM. Leading 38 brands and designers from the fashion world joined this event sponsored by TENCEL™ brand. The brand focuses on feeling good with clothes thanks to its cellulose fibers of botanic origin from renewable wood sources. The renowned designer Giray Sepin brings an authentic style to menswear with his self-named brand. His Fall/ Winter 2019 fashion show sponsored by TENCEL™ was one of the highlights of Mercedes-Benz Fashion Week Istanbul.

REFIBRA™ technology adds a new dimension to sustainable fashion concept

Sepin is inspired by the clothes workers put on whether on the street, at the seaside or in the factory, reinterpreting these on his own way with the lines of corporate life at the plazas. In his collection, he also includes pieces containing TENCEL™ fibers with REFIBRA™ Technology. Lenzing Turkey & Middle East and Africa Marketing Communication & Branding Manager Miray Demirer Acar says it was a great pleasure to work again with Giray Sepin for such an important event and adds: “Today, eco-fashion is not a trend any more, it is on the way to become environmentally-conscious consumers' part of life. As Lenzing, we strive to let the consumers, who have adopted sustainable fashion, enjoy peace of mind with eco-friendly clothes containing our TENCEL™ branded fibers. We avoid wasting cotton straps derived from cloth production through blending them with wood pulp at certain ratios with our REFIBRA™ technology to produce TENCEL™ lyocell fibers. This helps us to contribute to the circular economy and offer benefits to the consumers who have adopted eco-friendly fashion”.

Make room for regeneration in the Fall-Winter season!

In his RE- named collection, Giray Sepin uses the prefix “RE” referring to “renewal and regeneration” and highlights regenerated interpretations instead of the pure new. Sepin picks up mainly impressive details from workers’ uniforms, combining accessories like belts and straps with bold colors like cherry, mustard, khaki and red in his collection.

Giray Sepin has preferred the following fabric brands containing TENCEL™ fibers of botanic origin for Mercedes-Benz Fashion Week Istanbul: Barutçu, Kipaş, Pagada, Söktaş, Gülipek, Dynamo Ekoten, Nuryıldız, KINGWHALE (Taiwan) and TEXONE (South Korea).

Brand
28 / 03 / 2019

Asos

Brand
29 / 03 / 2019

Kushel

Page
29 / 03 / 2019

Welcome to TENCEL™

Our cellulosic fibers of botanic origin define a new standard of sustainability and natural comfort for you. Get the latest story about how TENCEL™ is bringing you the ultimate feel so right experience.

Brand
01 / 04 / 2019

Marc o'polo

Brand
02 / 04 / 2019

Tentree

Brand
02 / 04 / 2019

Traumeland

News
02 / 04 / 2019

Tencel™ announce the launch of all-new tokyo metro campaign to promote eco-fashion featuring ryoko hirosue

  • Japanese celebrity Ryoko Hirosue once again joins the TENCEL™ brand to become the face of the campaign
  • The consumer-focused campaign will be seen in metro stations across Tokyo starting April 1, 2019
  • A bespoke TENCEL™ magazine featuring a guide to sustainability in Tokyo will also be available at select metro locations

The Lenzing Group, a world market leader in specialty fibers from wood, has partnered with Moririn Co. Ltd. and Toyoshima & Co., Ltd. to unveil the brand new TENCELTM consumer-focused campaign on April 1st, featuring longstanding brand partner - Ryoko Hirosue. The new campaign features prominent products made from TENCEL™ branded fibers, and comes to life across 16 Tokyo Metro stations with a distinct TENCEL™ sustainability focused editorial magazine available at major stations throughout the network. The new campaign will also be amplified across social media channels throughout the country, and featured on the widely read tourism website Enjoy Tokyo. Both of which serve to boost reach and enable heightened consumer engagement.

TENCELTM brand has once again engaged cherished brand partner - Ryoko Hirosue, as the face of the campaign. Outfitted with TENCEL™ Luxe shirts by MADISONBLUE, TENCEL™ Denim by J BRAND , and TENCEL™ branded fibers blended shirts and dresses by R-ISM, Hirosue is the perfect representation of TENCEL™’s “Love It Naturally” aesthetic and suits the campaign’s style perfectly. Hirosue has previously worked with TENCEL™ on the widely successful “Feel So Right” campaign, which was also featured broadly across the Tokyo Metro Network, back in 2018.

In addition to prominent visibilities across Tokyo Metro, TENCEL™ brand will also produce a bespoke editorial magazine, Tokyo Trend Ranking, published by Gurunabi – one of Japan’s leading gourmet and restaurant publications, which will be available to commuters at major Tokyo stations such as Shinjuku, Akihabara and Shibuya among others. The editorial collection within the magazine features a guide to Tokyo’s sustainable lifestyle, fashion and food. Readers will follow three Tokyo women on a journey through their sustainable lifestyles in the city, with a focus on their wardrobes consisting of blended garments made with TENCEL™ branded fibers.

In early 2018, TENCEL™ brand underwent an audacious repositioning strategy to become the key textile brand under Lenzing. With unparalleled environmental consciousness, TENCEL™ brand has enhanced its product offerings and fostered closer and more meaningful connections with brands and consumers alike, to work towards sustainability goals as one. “TENCEL™ has become a unique consumer fiber brand, offering partners and customers the potential to live more sustainably, and with remarkable quality, comfortability and durability. As Japan is one of our important markets, launching this “Feel So Right” campaign celebrates our brand, partners and customers by communicating the joy each person feels whilst wearing pieces made with our TENCEL™ branded fibers,” says Harold Weghorst, Vice President of Global Brand Management of Lenzing.

“Globally, we also began to support the Make it Feel Right campaign in January this year, and now TENCEL™’s new Japan campaign follows our path of continued efforts to express gratitude for brands making a difference in fashion today, especially in such a dynamic market,” says Weghorst.

With the bold new campaign, TENCEL™ brand epitomizes its focus on sustainability for consumers, and intends to excite retailers and brands about the holistic benefits its botanic based fibers have to offer.

Brand
02 / 04 / 2019

Bleusalt

Brand
08 / 04 / 2019

H&m

Brand
08 / 04 / 2019

Hefel

Brand
08 / 04 / 2019

Triarchy

Brand
08 / 04 / 2019

Boyish jeans

Brand
08 / 04 / 2019

Bearaby

Brand
02 / 05 / 2019

Pottery barn

Brand
02 / 05 / 2019

King of indigo

Brand
02 / 05 / 2019

West elm

Brand
02 / 05 / 2019

Activn

Brand
02 / 05 / 2019

Aventura

Brand
02 / 05 / 2019

Monsoon

Brand
02 / 05 / 2019

Calida

Brand
02 / 05 / 2019

Lindex

Brand
02 / 05 / 2019

Bundies

Brand
02 / 05 / 2019

Dormeo

Brand
02 / 05 / 2019

Heavenluxe

Brand
02 / 05 / 2019

Sevda

Brand
02 / 05 / 2019

D'décor

Brand
02 / 05 / 2019

Organic basics

Brand
02 / 05 / 2019

Texwood

Brand
02 / 05 / 2019

Rituals

News
23 / 04 / 2019

Sustainable fiber brand tencel™ launches 2019 earth month campaign

The Lenzing Group, world market leader in specialty fibers from wood, announced today the launch of the brand’s 2019 Earth Month Campaign entitled “From Trees, For Trees.” Lenzing’s TENCEL™ brand, along with seven of their U.S. retail partners, including BN3TH, BleuSalt, Triarchy Denim, Boyish Jeans, Bearaby, Hoot, and Malouf, will work with One Tree Planted, a U.S. based non-profit organization that plants trees across North America and around the world in areas affected by forest fires or floods. The brand collaboration supports the replanting of trees in the California forests recently devastated by last year’s wildfires that burned over 876,000 acres of forest.

From April 1st to April 30th, 2019, TENCEL™ brand invites the public to get involved in helping them donate trees by liking & sharing Earth Month related posts on the TENCEL™ branded Instagram page as well as on their retail partners’ Instagram pages. The success of the campaign is based on the social engagement accumulated; for every 50 “likes” and/or every 10 “shares” each post receives, one tree will be donated to the One Tree Planted organization. Additionally, each purchase of a product made with TENCEL™ Lyocell or Modal fibers through their retail partners’ websites during the month of April will result in TENCEL™ brand donating one tree to the One Tree Planted organization.

“Over the past few years, we’ve noticed an increase in consumer interest in environmental causes, not just around Earth Day, but year-round, and this interest extends to textiles. Consumers want clothing and textiles that not only feel good but that are also mindful of the environment. Because of this, it makes sense for us to take this opportunity to highlight Lenzing’s TENCEL™ sustainable Lyocell fibers and their connection to nature. TENCEL™ Lyocell and Modal fibers have less impact on the environment. We created a campaign to highlight our sustainable process, while also doing some additional good for the planet by donating and planting trees through One Tree Planted,” said Tricia Carey, Director of Global Business Development Denim at Lenzing.

Adam Chuntz, Director of Integrated Marketing of BN3TH, a partner of TENCEL™ brand, continued, “Here at BN3TH, we’re beyond stoked to have such a great brand partner like TENCEL™ in our corner. We feature TENCEL™ Modal fibers in 90 percent of our products and love the sustainability story it lends itself to. It’s core to our brand values to reduce our impact on this planet, and this is an important layer of our environmental initiative. This year’s TENCEL™ brand’s Earth Month Campaign allows us to contribute to another great cause, promote our game-changing products and highlight a few of our amazing Entourage members in the process. We can’t wait to watch the success of this project come to life and continue to do more for this planet.”

TENCEL™ brand’s “From Trees, For Trees” Earth Day campaign aligns with Lenzing Group’s Sustainable Development Goals (SDGs), particularly goal number 15: Life on Land. Together with the UN, Lenzing is committed to conserve and restore the use of terrestrial ecosystems such as forests, wetlands, drylands and mountains by 2020. The wood, pulp and manufacturing site used to make TENCEL™ Lyocell fibers are all certified with sustainable forest management certifications (FSC). This “From Trees, For Trees” Earth Day campaign is intended to bring more awareness to these types of causes and engage brand partners as well as their customers.

Direct monetary donations to the TENCEL™ brand’s “From Trees, For Trees” Earth Month Campaign, benefitting One Tree Planted, can be made at: http://bit.ly/TencelXOneTreePlanted

To make a tree donation to One Tree Planted by “liking” or “sharing” Earth Month posts on Instagram, you can visit the following participating Instagram pages starting April 1st, 2019: TENCEL™ (@tencel_usa), BN3TH (@bn3thapparel), BleuSalt (@bleusalt), Triarchy Denim (@triarchy), Boyish Jeans (@boyishjeans), Bearaby (@mybearaby), Hoot (@sleephoot), and Malouf (@maloufsleep).

The “From Trees, For Trees” Earth Month Campaign will segue directly into TENCEL™ brand’s 2019 “Make It Feel Right” brand campaign, aiming to educate and empower consumers to join the environmental responsibility movement by making smart choices when it comes to their fashion and textile purchases.

News
23 / 04 / 2019

Tencel™ fibers for more comfort through micro technology

At the Première Vision Lenzing presents TENCEL™ branded lyocell and modal fibers with Micro technology for enhanced comfort. Lenzing is with its fine fiber portfolio an expert in producing and marketing of Microfibers for the textile industry and gives this specialty fiber category a new boost.

Consumers want more comfort

An increasing number of consumers are choosing clothing for its feel-good factor. Comfort plays a key role. The parameters of the softness, lightness and smoothness of textiles are critical for the wearer’s well-being. With its fine fibers based on wood, Lenzing offers the solution for fashion with lots of comfort.

Specialist in fine fibers

Lenzing’s fiber portfolio boasts a wide range of fine fibers for the textile and fashion industry. Light and smooth fabrics can be designed with these fibers which are a major contributor towards the comfort of the clothing and the wearer’s well-being. TENCEL™ Lyocell and Modal fibers are produced in titers of 1.00 – 0.80 dtex using Micro technology and processed to lightweight fabrics. “The trend is clearly towards greater comfort. Our fibers produced with Micro technology are the ideal solution and support this trend. Textiles of fine TENCEL™ Lyocell and Modal fibers feel like a second skin. The fibers are frequently used in lingerie and luxurious homewear”, explains Andreas Dorner, Commercial Director Textiles Europe & Americas.

Softness, smoothness, lightness, more drape

Fine fibers ensure a silky and pleasant feeling on the skin. A clothing of TENCEL™ Lyocell or Modal fibers, produced with Micro technology, is light on the skin and has a flowing drape. It is defined by feel-good properties like silkiness, softness and long lasting suppleness. Softness is one of the determining parameters for well-being. The finer the fibers used in the textiles are, the softer they become. With TENCEL™ Lyocell and Modal fibers with Micro technology, comfort is supported in different products.

Furthermore TENCEL™ Lyocell and Modal fibers with Micro technology are naturally smooth and supple as tests1 confirm. The combination of smoothness and softness is crucial for textiles that are gentle on the skin. Another characteristic of textiles made out of Lenzing’s fine fibers is a flowing drape, which gives an attractive appearance.

Lenzing’s fine fibers result in the finest of yarns which can be processed to very light knitted and woven fabrics. They are so light that one can barely feel the clothing.

Tested and retested

As softness is key for a comfortable textile, Lenzing is investigating in this parameter to prove this characteristic, which is going to make Lenzing an expert for softness assessments in textiles, applying instrumental as well as human hand feel panel with trained experts. The Lenzing panel, which consists of Lenzing employees with different expertises, provides precise evaluation of textile hand feel parameters such as softness, smoothness and drape. The panel is supported by physical measurement methods and comparative external expert and consumer evaluations. One of these panels can be seen at the Première Vision at the Lenzing booth.

© Lenzing



1handfeel panel

News
23 / 04 / 2019

Tencel™ enriches home & interior offerings, bringing refibra™ to heimtexil and collaborating with luxury home brand whinny in china

Lenzing has noticed a rise in demand for sustainable options when shopping, paired with an increased interest for transparency throughout the production process. This new era offers the perfect opportunity for Lenzing to further venture into the homes and interior sector.

The main innovation goal for the REFIBRA™ technology is to combine the eco-friendly, closed loop production process of TENCEL™ branded lyocell fibers with the mass upcycling of cotton scraps. Combining wood pulp with scrap cotton pulp from cutting operations, new TENCEL™ Lyocell fibers are produced and transformed into yarns and fabrics suitable for home furnishings. This innovative process begins an important journey for Lenzing in moving towards a fully circular economy.

With this ambition, TENCEL™ is further expanding into the home & interior sector by bringing REFIBRA™ technology to Heimtexil, and by awarding their “China premium brand partnership” to luxury home textile brand - Whinny.

In January 2019, Lenzing began this mission by showcasing REFIBRA™ technology. For the first time, Lenzing proudly presented home products made of TENCEL™ branded lyocell fibers with REFIBRA™ technology at Heimtextil 2019, in Frankfurt. This allowed TENCEL™ to differentiate fiber types with REFIBRA™ technology depending upon the desired final use, perfect for application in home textiles, such as towels and bed linen, which will all share enhanced smoothness, absorbency and quality standards.

To continue with this momentum, in March, TENCEL™ hosted a grand ceremony in Shanghai, announcing Whinny - China’s luxury home textile and furnishings brand, as Lenzing’s one of the first premium brand partnership in China under the TENCEL™ brand. For 2019 Summer/Spring, Whinny will be launching its “Summer Leisure Collection” blanket using TENCEL™ branded lyocell fiber as their flagship product. The collection is made to last with unbeatable comfort and high moisture absorption, while also allowing consumers to enter the pure "true" era with a clean conscience.

Consumers nowadays are more conscious about the environmental impact of their products, and to provide consumers with the utmost transparency and reassurance, Lenzing has developed an identification system that allows consumers to confirm that products are made with the sustainable TENCEL™ branded lyocell fibers, even after the long supply chain process.

As Lenzing further ventures into the homes and interior sector, our TENCEL™ branded lyocell fibers offer an incredible solution to the industry’s struggle for sustainability, without compromising quality standards or sacrificing comfort, and we are really excited about what the future will hold.

News
23 / 04 / 2019

United nations debuts alliance for sustainable fashion to enhance eco-fashion initiatives

The United Nations (UN) has long spearheaded sustainability initiatives in the fashion industry, and this year seeks a more holistic and coordinated approach to change through their recently launched UN Alliance for Sustainable Fashion. Launched on March 14 at the 4th UN Environment Assembly in Nairobi, this new alliance is a collaboration between actors across the UN, and aims to partner with public and private sector actors in the coming months to address environmental harm across the entire fashion industry.

The alliance now has 8-member organizations including the International Labor Organization, the UNDP and the UN Economic Commission, however hopes to encourage more retailers, brands, and manufacturers across the supply chain, to partner in the coming months, and engage in the collaborative project.

Both private-sector and public-sector actors will be encouraged to come together within the scheme to identify whitespace between other UN agencies and shortfalls of global sustainability-focused fashion initiatives, where further efforts can be made to resolve fashion’s environmental concerns. The findings of these investigations will shape future green initiatives, improve the effectiveness and efficiency of current schemes and lobby governments across the world to implement protective policies aimed at fostering industry change.

The new collaborative alliance has already engaged with important fashion initiatives across the world. The Sustainable Apparel Coalition, Lakme Fashion Week in India, and Ellen MacArthur Foundation and among others, have all become important stakeholders for the alliance, and will assist in promoting the project’s message globally.

Consumers are also encouraged to engage with the initiative. The alliance is set to host a series of pop-up installations internationally, aimed to increase awareness around preferred sustainable alternatives, and showcase the latest environmentally mindful innovations.

UN Environment Assembly President Siim Kiisler said, “The fashion industry cuts across many sectors, and so to capture the full opportunity, the UN and its partners need an integrated approach to go beyond individual Sustainable Development Goals.”

This new alliance is not the first fashion based initiative that the United Nations has launched. Numerous, more targeted organizations, across the landscape have also played their part in promoting change. From the Food and Agricultural Organization, aimed at protecting arable land, to the Ethical Fashion Initiative, focused on promoting sustainable manufacturing methods, the UN has already been working across fashion to implement their Sustainable Development Goals.

This latest alliance however, represents a collaborative project that cuts across more targeted initiatives, to oversee a positive change in fashion, throughout supply chain and across the globe.

News
23 / 04 / 2019

Akemi and tencel™ announce bold and innovative collaboration paving the way for the future of bedding

Lenzing is excited and proud to share the launch of a new fabric in collaboration with AKEMI. The collaborative fabric was presented during the special bedlinen collection launch event held in Kuala Lumpur, Malaysia on April 2nd. Inspired by TENCEL™ brand’s reputation on driving sustainability initiatives, AKEMI collaborated with TENCEL™ brand to launch a collaborative fabric that feels good with a natural touch of softness while being environmental friendly at the same time. As an innovator in sustainability, Lenzing is thrilled to partner and share innovative research with brands that are ready to expand their knowledge on sustainable fabrics.

During the event, Robert van de Kerkhof, Chief Commercial Officer of Lenzing, and Harold Weghorst, Vice President of Global Brand Management of Lenzing, both delivered a speech sharing TENCEL™’s latest updates and their keenness to collaborate with different partners across the globe. Robert shared Lenzing’s vision of bringing together global leaders in wood-based specialty fibers, explained TENCEL™’s new brand architecture and his excitement with the new AKEMI collaboration. Elaborating on the development of TENCEL™ brand, Harold presented to guests an in-depth outlook of TENCEL™ and what the brand has to offer.

Vincent Koay, CEO of Eastern Decorator Group, the company that is responsible for AKEMI brand, spoke on the partnership between AKEMI and TENCEL™. While sharing what started this partnership, Vincent said they were inspired by Lenzing’s trustable reputation for their sustainability initiatives, which had inspired AKEMI to build on this green initiative, to look for something beyond just fabric softness and to provide their customers with natural comfort while having a peace of mind of making an environmentally responsible choice.

Lenzing’s ongoing mission is to promote sustainability across the globe. While launching the latest collaboration with AKEMI, Lenzing was able to once again engage with a brand that has a constant drive for green innovation and deliverance. This partnership marks a historic cooperation between the two brands within the AMEA region and it will be exciting to see what’s going to come in the future.

News
23 / 04 / 2019

Tencel™ launches sustainability campaigns across the world in honor of earth month 2019

This Earth Month, TENCEL™ is launching campaigns in the United States and Taiwan that align with the global “Make it Feel Right” campaign. In the United States, TENCEL™ is partnering with US-based non-profit organization One Tree Planted and seven US based retail partners to support the replanting of trees in the California forests recently devastated by crippling wildfires that burnt over 876,000 acres of forest. TENCEL™ is also partnering with sustainable farming initiative BlueMagpie Tea in Taiwan, to launch a new sustainable farm. Both campaigns are aimed at encouraging awareness around environmental fragility and the benefits of ecological protection in addition to both brands’ commitment to sustainable fiber production.

TENCEL™ and its US retail partners will leverage public interest to help with outreach across TENCEL™ and brand partner social media and has committed to donating one tree to One Tree Planted for every 50 likes or 10 shares each post receives. As a part of the “From Trees, For Trees,” campaign, TENCEL™ has also pledged to donate one tree for every purchase made with TENCEL™ branded lyocell and modal fibers through retail partners’ websites over the course of the month. In addition, each brand will pledge to make a minimum donation of 1,000 trees, a commitment that will be matched by TENCEL™ in honor of this year’s Earth Day on April 22.

Lenzing’s first Taiwanese focused campaign, “Green Earth, Green Taiwan,” boldly aims to mobilize the entire textile value chain to promote sustainability and environmental awareness. Mutual support of Taiwan Blue Magpie Tea, by Lenzing’s value chain partners, of a contractual farming system aimed at protecting the land and water is at the center of the initiative. One of the event’s major milestones will be the ability to trace the carbon footprint throughout the value chain process as the tea is produced. “Green Earth, Green Taiwan,” is just the beginning of a campaign envisioning a more sustainable and environmentally friendly future for the Taiwanese textiles industry.

“From Trees, For Trees” and “Green Earth, Green Taiwan,” is an extension of the environmental responsibility TENCEL™ brand and Lenzing already demonstrate, and augments the “Make it Feel Right” campaign that TENCEL™ brand is supporting. TENCEL™ brand and Lenzing hope the campaign will encourage broader awareness about the fragility of the environment and importance of using more environmentally friendly preferred fibers in addition to contributing to such an important cause. As TENCEL™ branded lyocell and modal fibers are produced from sustainably sourced wood-pulp, it is one of the brand’s highest priorities to ensure they do all they can to support the health of forests across the globe.

News
23 / 04 / 2019

Why girls are going boyish when it comes to jeans?

From the time he was cutting too-big vintage jeans down to stylish size to wear himself, Boyish Jeans creative director Jordan Nodarse knew he was a blueblood.

Since then, he’s been bringing that passion for denim to the world, leaving his touch on brands and businesses all around the world, showcasing jeans that are designed look good, feel good and do go for the environment.

Now his attention is focused on Boyish and making men’s style jeans made to fit women. The enhanced breathability, strength, smoothness and long-lasting softness offered by TENCEL™ branded fibers allow Jordan to work his jeans towards the ideal “boyish comfort wear”.

Besides this, the Boyish Jeans are also a fit for the environment with low carbon footprints. Made of botanic materials, TENCEL™ branded fibers used in the production of denim fabrics have gained a commendable reputation for their environmentally responsible closed loop production process, which transforms wood pulp into cellulosic fibers with high resource efficiency and low environmental impact.

Let’s catch up with Jordan to get a glimpse into his indigo world.

Q: How did Boyish Jeans start?

Jordan: Boyish was an idea that sparked from girls wearing men’s jeans but still looked cute and sexy. We wanted women to not just have their butt feel amazing in our jeans but also have jeans that made you feel good for supporting in respect to our social and environmental efforts.

Q: What’s the latest that Boyish Jeans is working on?

Jordan: Currently, we are taking our technology of blending recycled cotton and spinning it with TENCEL™ Lyocell with REFIBRA™ technology to create the world’s most sustainable and circular yarn. We recycle all our cutting scraps back into our fabrics when we remake them.

Q: What’s the appeal in vintage silhouettes?

Jordan: The last 15 years of jeans has been stretch and these materials that feel more like sweatpants than denim. We wanted to make authentic jeans that made girls booties look and feel amazing! All our fits are inspired by vintage jeans we find at flea markets from the Rose Bowl in Pasadena, CA to the Rag Houses in South LA to the Chatuchak Market in Bangkok. Another big reason for us looking to vintage garments for inspiration was the sustainability of denim prior to plastics entering the yarn. We focus on 60+ percent of our collection being 100 percent natural and cellulosic fibers. We look to make seasonless, well made, long lasting denim that can one day be recycled back into new jeans.

Q: How important is sustainability to what you’re doing?

Jordan: Very important! However, design is always at the forefront of our ethos. We will never made a product that isn’t sustainable and eco-conscious but we also won’t make a product that is sustainable and eco-conscious without it looking and performing well. Our mission is to make great jeans and be as transparent as possible about everything we do so other brands can learn to make their jeans better. We hope that our customer learns from us and hold other brands accountable to make similar efforts.

Q: What’s next for Boyish jeans?

Jordan: We are currently working on some of the softest, sustainable eco-conscious knits. We will be launching T-shirts, sweatshirts, sweatpants and dresses in our new knit fabric that is composed of recycled cotton and TENCEL™ Lyocell with REFIBRA™ technology.

Q: What was your first pair of jeans?

Jordan: My first pair of jeans was probably Baby Gap jeans but my first pair of jeans that I remember falling in love with was a pair of Levi’s medium stonewash jeans. Wore them to death!

Q: When did you first know you were a blueblood?

Jordan: Probably at the point that I went to the extent of going down to the Goodwill and Plato’s Closet to buy $5 Levis jeans then cut and sew them to fit like tight fitting Bruce Springsteen jeans.

Q: What’s one trend in denim you’d like to see go away?

Jordan: Plastic based fibers (nylon, polyester, etc.) so that we can stop all the microfiber pollution. There is currently 1 ton of micro-plastics in the ocean per person on the planet. That’s ridiculous. All because consumers would rather spend a few dollars less on their clothes they will only wear for one season.

Q: What’s missing from the denim industry today?

Jordan: Conscious consumerism and one non-bias, non-profit agency to fully inspect a products entire supply chain back to the ground that the fiber was grown.

News
23 / 04 / 2019

Why redew8 does what it does for denim

Denim brands are certainly not all created equal.

reDEW8, for one, has chosen to work together with TENCEL™ to create inclusive denim products which champion style and sustainability.

In terms of style, TENCEL™ Lyocell fibers are versatile and can be combined with different textile fibers to enhance the aesthetics and functionality of fabrics. At the same time, these fibers come with the full package of strength, smoothness and breathability, which are ideal for all sorts of denim designs.

To put the brand’s ethos into perspective, we only have to look so far as its co-owner Peter Lantz to understand why reDEW8 does what it does.

“We share this only planet of ours with about 8.7 million other species and one of the weaknesses humans have, in the society we have built for ourselves, is our urge for newness and our willingness to buy cheap,” Lantz said. “In short, while fashion can be creatively inspiring and arguably help people to improve their self-esteem within the social norms, it is ultimately evil. In the last century, fashion has gone from embracing high-quality fabrics paired with sartorial skills to fast and disposable garments of highly questionable quality and make. We used to wear a garment for years, whereas today it’s closer to a few times before disposing of it.”

Check out the following interview with Lantz to learn more about the do-gooder brand.

Q: reDEW8 focuses on style, sustainability and technology—can you tell us how each plays into what you do?

Peter: The answer to these three questions can be reduced into a single word: React!

Our very existence is under threat and if we don’t pull ourselves together and react now, our children won’t be able to see all the beauty around us, nevertheless have time to appreciate it, ’cause they will be busy trying to solve the problems of flooding and drought, food and water, migration and war…It may seem like a pessimistic view on our future, but it’s very much a possible, even likely future.

reDEW8 has chosen to address this in several ways. Style-wise by aiming to be contemporary, not cutting edge. In other words, to make jeans based on contemporary styling (as opposed to disposable fashion) using the highest quality fabrics and taking advantage of both the latest technologies and forgotten skills.

As an example, on the fabric side, we’ve been using organic cotton and post-consumer recycled PET-bottles (polyester) from the start and we’re about to launch the world’s first real jeans which not only looks, feels and wears like cotton, but which is also possible to recycle into new jeans of the same quality (as opposed to downcycling). This is only possible thanks to the latest technologies and we’re very thankful that our partners in this specific project, Lenzing and ISKO, are investing heavily in R&D, showing the sustainable way forward in the evolution of denim with TENCEL™ Lyocell.

Another example is our button, which is made from pure copper without galvanization or other chemical treatments. It’s a technique which dates back many thousand years and which our partner MetalBottoni reinvented in a recent collaboration with reDEW8.

Q: How important is sustainability to what you’re doing?

Peter: Speaking of sustainability, it’s a word which unfortunately has lost some of its meaning, so today we always combine it with transparency. Without transparency, sustainability means nothing. reDEW8 aims to offer total transparency. Not only about who made your jeans, how, where and from what, but even down to financial details.

reDEW8 gives 25 percent of the profit back to Earth through the reDEW Foundation to benefit endangered animals and their natural habitat. That means that we offer total transparency also when it comes to profit. As of today, reDEW8 didn’t make any profit (as we just launched the Brand), but we still held two reDEW Earth Prize awards and gave back a total of 500,000 Swedish krona [$55,278]. It’s just to show that we’re in this for real.

reDEW8 has one foot in outdoor and the other in craftsmanship. While the process behind a pair of reDEW8 jeans always starts with style, sustainability and technology are equally important ingredients. A journalist once called us “the Tesla of jeans.” While electric cars may have their flaws, we are flattered to be seen this way.

Q: A little about you now—what’s your first denim memory?

Peter: I guess there are two strong denim memories from my childhood. The first is a pair of jeans which I loved. They were most probably from a Swedish brand and they had a very distinctive 4-pocket look with rectangular patch pockets. It was not unlike the Japanese/American workwear trousers which we’ve seen so much of during the last few years, but these were indigo dyed. At the very end, they had big orange patches on the knees (at least this is how I remember it). Ultimately, they just became too small for me. I always wondered what happened to them. I would have loved to have them still.

The other is not wanting to wear a denim jacket. I’ve had a few denim jackets, but only in the last 10 years or so. My parents were offering to buy denim jackets for me as a child. However, I just never felt comfortable wearing it. I guess I was already craving for function, although I wasn’t able to put it into words at the time.

Q: What’s missing from the denim industry today?

Peter: In my humble opinion, it’s not firstly the denim industry that needs to be addressed. It’s rather the social structure and the norms of society. Still, I would love to see less greed in the denim industry. Profit is a must. That’s still the best way to drive innovation, in my humble opinion.

However, I wish that more people would channel more investments into a focus on the coming generations. To me, it’s unbelievable the way so many in the industry are eager to talk the talk, but not to walk the walk. At any given denim fair, it’s all about sustainability. That should be a great thing, but this competition of “who can make the biggest hang-tag” is not pushing the industry forward.

TENCEL™ Lyocell fibers used in reDEW8 jeans are certified as biodegradable and manufactured in sustainable production processes. The pioneering REFIBRA™ technology used to produce these fibers enables the upcycling of cotton scraps which are traditionally treated as waste from garment production. The upcycling process involves adding wood pulps into shreds of cotton scraps, where the raw materials are transformed to produce new virgin lyocell fibers. Low amounts of water are used across the closed-loop production cycle, with the adoption of a solvent-pinning process that reuses the solvent at 99% recovery rate, ensuring minimal carbon emission. In addition to the impeccable sense of style, reDEW8 customers are also assured that their fashion choices are not contributing to an adverse impact on the environment.

Note: reDEW8 was awarded “Best in Show” at Outdoor Retailer Jan 2019 by The Gear Junkie for their TENCEL™ Denim.

News
02 / 05 / 2019

Tencel™ supports all-new “make it feel right” campaign to drive greater eco-fibers awareness

In January, and as a part of the brand’s broader sustainability initiative, TENCEL™ has become a central supporter of the “Make It Feel Right” campaign to raise awareness around the use of preferred fibers, and encourage all of us to make positive changes to consume fashion in a more environmentally friendly way.

The impacts of the fashion industry on our ecosystem have been well documented, and we are now more aware than ever about the harm our consumption habits have been causing. However, many consumers still find it challenging to ensure they are purchasing environmentally friendly garments, from brands with proven track records with sustainability. The movement empowers consumers by detailing how simple it can be to reduce their environmental impact from the purchasing stage, to the caring and end of life stages of each garment. The “Make it Feel Right” website, has already enticed awareness around reading clothing tags and understanding sustainable materials. The website has armed customers with the knowledge that they are selecting preferred fibers with ecolabel guarantees, and washing the garments in an appropriate way to reduce wear and tear and avoid polluting the world’s waterways.

Influential fashion advocacy groups and influencers have become valuable supporters of the movement, and have spread the campaign’s message across the globe. Global NGOs such as Textile Exchange, are assisting the campaign to push for visible and positive industry change in addition to providing awareness for their own brand partners and consumers. Influencers from across the fashion industry have provided their support for the campaign, promoting its message and educating all of us that the little changes we make today can make a big difference to our planet tomorrow. Well-known influencers, such as Marci Zaroff, Jenny Mustard and Mehmet Kurtulus have lent their voices to the campaign, by reaching out and mobilizing their fanbases, pushing a greater force for industry change.

Brands have also become important supporters of the campaign. International fashion retailer H&M, fashion icon Mara Hoffman, and Australia’s lifestyle brand Country Road, are just a few of the brands who have dedicated themselves to providing environmentally friendly and sustainable products and furthering the “Make it Feel Right” vision. Each with their own sustainability pledges, the addition of these brands to the campaign will provide consumers with a great point of reference for sustainable purchases in the future.

“With the knowledge that sustainability can still be a challenging endeavor for many, the ‘Make It Feel Right’ campaign has been designed to raise awareness around the importance of checking garment labels and educating consumers about the benefits of purchasing clothing made from more environmentally friendly fibers. The movement of make it feel right is occurring at a time when consumers are increasingly seeking environmental responsibility from both brands and within their own purchasing practices and through our support, we intend to promote best practice and guide consumers and brands alike toward a sustainable future,” says Harold Weghorst, Vice President of global brand management at Lenzing.

With such encouraging change already taking place in the industry, the “Make it Feel Right” campaign promises to drive even more awareness to consumers in addition to the wider fashion industry over the coming year.

News
11 / 01 / 2017

Tencel® sets high standards in the hotel trade

The TENCEL® fiber is demonstrating its worth in the hotel business in bed linens. TENCEL® fiber has no problem meeting the highest standards in bed linens. Years of product developments with international partners in industrial linens and bed linens manufacturers have led to success. The results were presented at Heimtextil 2017 in Frankfurt for the first time.

Bed linens of TENCEL® are not only for home use

"Following intensive effort on our part, we have developed excellent bed linens for the hotel trade. Now business travelers or wellness guests can also experience TENCEL® bed linens," Susanne Jary, Home & Interior Director at Lenzing, comments. "It was no easy task to get TENCEL® fit for industrial laundries. After years of cooperation with partners in industry, technical recommendations have been developed for cleaning hotel bed linens in industrial laundries," Jary explains.

International partners are ecstatic

"The properties of the TENCEL® fiber, such as high dry and wet strengths, make it possible to use the fiber in industrial laundries. As a result of the softness and high moisture absorption, it is possible to process the TENCEL® bed linens faster and save more CO2 than bed linens of other materials," Textilpflege Leitgeb, a rental service provider from Austria, comments.

The German rental service providers Dibella are well known for the responsible way they handle hotel textiles and constantly search for new eco-compatible materials. "With the TENCEL® fiber we have found a material that has a lower eco footprint and a high textile resistance, which is again extremely important for the hotel industry," Dibella explains. "After three years of development work, we have found the right fiber blend that meets our demands and the demands of our customers," Dibella continues. The first bed linen suitable for leasing is made of 60% TENCEL® and 40% cotton and has surpassed Dibella's expectations.

The American manufacturer, Valley Forge Fabric, works with internationally renowned hotel chains and specializes in TENCEL® in the segment of furniture fabrics and bed linens. "We are convinced that we have changed the way that our customers see textiles in the hotel sector. Ecological compatibility and health aspects now have an influence on their purchase decisions. For us it is important to tell this unique TENCEL® fiber story," Valley Forge Fabrics explain in one statement.

The Austrian company HEFEL Textil is a pioneer in the field of production of TENCEL® bed linens. HEFEL Textil started to use the TENCEL® fiber in their bed linens as early as 1998. "Many of our customers are exclusive hotels thus it was natural to use TENCEL® in the hotel sector as well. The bed linens are characterized by the unique combination of skin-friendly and easy-care properties," Hefel comments. A pilot project convinced HEFEL Textil and confirmed TENCEL® as a fixed feature in the hotel industry. "Mostly, however, the hotel guests will enjoy bed linens of TENCEL®," HEFEL Textil is sure.

The future in the hotel industry

Lenzing is continuing to expand applications for TENCEL® fibers in the hotel business. "First and foremost, it is a stable business and in which we can reach end consumers directly in partnership with the hotels," Jary explains. "Guests can experience TENCEL® directly at hotels and can then acquire the feel-good fiber for their use at home. The possibilities in this sector are interesting both for the hotel business as well as for final consumer marketing," Jary is convinced.

Development partners:

Download link for photos, PIN: 93WN7 https://mediadb.lenzing.com/pi...

News
07 / 02 / 2017

Refibra™ – lenzing’s initiative to drive circular economy in the textile world

The need for clothing will have doubled by the year 2025. This amount of clothing signals a major burden for our environment. 80% of the clothing we throw away ends up in landfills. An estimated 50 million tons of clothing are thrown away every year. Refibra™, the new TENCEL® innovation, is the solution and enables circular economy for the textile industry.

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From left to right: A. Gautam, S. Perez, A. Dorner, S. Zak, R. van de Kerkhof

Milestone in circular economy Lenzing achieved another milestone in its innovation heritage in the textile industry by developing a new fiber based on cotton scraps and wood. Refibra™ is the first cellulose fiber featuring recycled material on a commercial scale. The fiber is produced in the TENCEL® production process. TENCEL®, already a market success as an eco-friendly fiber, is now achieving another key milestone by creating from natural resources what is likely the most sustainable fiber. Refibra™ from cotton scraps and wood will further build Lenzing's reputation as a leader in the field of environmental fiber technology and will push new solutions in the textile industry towards circular economy by recycling production waste. "For Lenzing, developing circular business models in the fashion industry ensures the decoupling of business growth from pressure on ecological resource consumption. It reduces the need to extract additional virgin resources from nature, and reduces the net impact on ecological resources," says Robert van de Kerkhof, CCO of Lenzing.

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From left to right: R. van de Kerkhof, CCO Lenzing AG; A. Gautam, VP Global BM Textiles

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R. van de Kerkhof, CCO Lenzing AG

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A. Gautam, VP Global BM Textiles

Refibra™ - Reborn TENCEL® fiber The new TENCEL® generation Refibra™ stands for "Reduce, Reuse and Recycle". "The brand name Refibra™ and the claim 'Reborn TENCEL® fiber' illustrate immediately that this new kind of fiber is made of recycled materials promising reduced reliance on natural raw materials. Because Refibra™ is based on the TENCEL® fiber, which has been internationally recognized for its environmentally responsible closed loop production process, Refibra™ offers a deep sustainability profile that clearly contributes to circular economy," van de Kerkhof explains.

Refibra™ with fiber identification Transparency becomes more and more an issue in the textile industry to prove for example material origin. To assure customers that the fiber, made from recycled material, is really in the textiles, Lenzing has developed a new identification system. The system makes it possible to identify the Refibra™ fiber in the finished textile. This guarantees transparency in the overall processing chain. The Refibra™ fiber itself is part of the global Lenzing Branding Service and the brand is licensed once the textile has undergone a certification process.

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© Lenzing/Grebe

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© Lenzing/Grebe

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© Lenzing/Grebe

International partnerships for circular economy "Close cooperation with leading companies who attach particular importance to sustainability is a pre-requisite for a successful market launch," van de Kerkhof comments. "These pioneering companies offer the possibility of jointly developing concepts that contribute to a more sustainable fashion industry and promote the circular economy in this sector as well."

For a better planet "TENCEL® itself is an environmentally responsible fiber of botanic origin. With Refibra™, we add to the future of manufacturing and start to reassess waste as resource. The target is to close the loop. We will not stop our innovation before we are there," van de Kerkhof said. "Lenzing is working for a better planet."

Downloadlink for pictures, PIN: YCN97

News
10 / 01 / 2018

Tencel® fibers for pillows, new at heimtextil in frankfurt 2018

TENCEL® branded lyocell fibers put to the test for use in pillows. Studies have shown that fillings of TENCEL® fibers are the perfect botanic alternative. The tests conducted have revealed that pillows filled with TENCEL® fibers score when it comes to moisture management, volume and ease of care.

Pillows of TENCEL® fibers - a contribution towards the botanic bed TENCEL® fibers are in use in almost every area to do with sleeping - starting with components for mattresses and mattress pads through to bed covers and linens. Another application in the bed segment is obvious: pillows with enhanced comfort.

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© E.Grebe/Lenzing AG; From left to right: Dr. Jan Beringer - Head of Development at Hohenstein Institute; M. Sc. Miriam Scheffelmeier - Projectmanager Comfort, Protection & Care at Hohenstein Institute; Dr. Susanne Jary - Head of Global BD Home & Interiors at Lenzing AG; DI. Marco Schlimpert - SVP Europe & Americas at Lenzing AG

TENCEL® fibers scientifically tested using "Sherlock" for the very first time Meet "Sherlock", a sweating, thermal manikin test device for clothing physiology from the Hohenstein Institutes. He was used for the first time to test pillows with fillings of TENCEL® fibers. Sherlock is used to test the wear comfort of different kinds of textile products. "Sherlock was deployed for this product category for the first time ever to test pillows of TENCEL® fibers", Miriam Scheffelmeier, project manager at the Hohenstein Institutes, explains. "Sherlock works in precisely defined conditions in a climatic chamber", Scheffelmeier continues. The tests using Sherlock indicate that in pillows, TENCEL® fibers are leading the way to perfect moisture management. When used as a blending partner with polyester, TENCEL® fibers help to improve moisture absorption. It was revealed that the higher the share of TENCEL® fibers in the pillow, the better the moisture regulation becomes.

Easy-care and full-bodied Further research at Lenzing in relation to volume and washing tests has shown that TENCEL® fibers produce very good results when combined with polyester. Pillows with this fiber combination recover quickly after exposure to weight and moisture. Of all the pillows tested, the one with a filling of down and feathers came in last since the volume recovered only very slowly. Even after washing, the pillows with TENCEL® fibers performed well and are therefore ideally suited to household washing.

Pillows for individuals With pillows of TENCEL® fibers, different filling levels are possible - from soft to solid and from flat to voluminous. Pillows can be designed to suit customers' wishes in terms of the size, material and shape. A pillow for individualists that adapts to the sleeper. Say goodbye to the tension and headaches caused by non-optimized pillows!

Testresults based on: Danijela Cafuta, PhD Thesis, University of Ljubljana, Faculty of Natural Sciences and Engineering; Manuscript in preparation

Photo download: https://mediadb.lenzing.com/pi...

News
30 / 01 / 2018

Lenzing teams up with lingerie master jos berry to introduce nature-inspired 100% tencel™ luxe lounge dress

Inspired by nature and made with sustainable TENCELTM Luxe branded filament, the “guilt-free” lounge dress addresses blurring dividing line between underwear and outerwear

Paris – 30 January 2018 – Lenzing announced today that it has teamed up with renowned lingerie master, Jos Berry, Founder and Creative Director of Concepts Paris, to introduce a nature-inspired lounge dress made with 100 percent TENCEL™ Luxe, a breakthrough sustainable cellulosic filament yarn specifically for the luxury fashion market. Featuring liquid-like drape and a silky-smooth hand feel, the lounge dress was recently showcased at the Nature Moves Us Exhibition at Interfilière Paris and would be showcased in Hong Kong during Interfilière Hong Kong, which will be held on 27-28 March 2018.

Themed “Nature Moves Us”, Interfilière Paris and Interfilière Hong Kong are global platforms for industry professionals to share progressive ideas and trends around the lingerie, activewear material and accessories sector. A key focus of the Nature Moves Us Forum is on the innovation in the usage of sustainable cellulosic fiber in lingerie or beachwear.

“Nature has given us never-ending inspiration for design and nature-inspired designs come in all shapes and forms. The Nature Moves Us Forum is our appreciation to nature and is aimed to drive discussions of new development of cellulosic fibers and recycled stretch yarns in the industry,” said Jos Berry, Founder and Creative Director of design and consultancy group Concepts Paris. “With a change in lifestyles, the dividing line between underwear and outerwear is becoming blurry, leading to growing importance of loungewear in the fashion industry, and the TENCEL™ Luxe lounge dress is a perfect fit to the narrative. Given TENCEL™ Luxe is designed for sensuality and engineered for sustainability, we hope to showcase inspirational designs of nature beyond flowers.”

“We are honored to team up with renowned lingerie master, Jos Berry, to take part at Nature Moves Us Exhibition,” said Amit Gautam, VP of Global Business Management in Textile, Lenzing Group. “TENCEL™ Luxe is another milestone of Lenzing‘s commitment to eco-couture. By working with Jos Berry and her Nature Moves Us Project, we hope to bring a different dimension to eco-couture and eco-lingerie, and raise awareness of the importance of sustainability in all aspects of the fashion industry value chain.”

Launched in October 2017, TENCEL™ Luxe is a breakthrough sustainable cellulosic filament designed specifically for the premium fashion market. Made with dissolving wood pulp sourced from sustainable wood, TENCEL™ Luxe features fluid-like drape, smoothness, breathability and color vibrancy with superior aesthetics and comfort level that allow it to be the ideal material for the luxury fashion market or for blending with other noble fibers such as silk, cashmere or wool. TENCEL™ Luxe is produced in Austria using Lenzing’s pioneering closed-loop lyocell production process which won the “European Award for the Environment” from the European Union.

“The TencelTM Luxe lounge dress by Jos Berry is a great example of how comfort and sustainability can be integrated with high-end fashion and lingerie,” added Judy Chen, director of Global Business Development, innerwear, Lenzing Group. “Since there are virtually unlimited possibilities for using TencelTM Luxe in fashion, we look forward to seeing more integration of sustainability in the innerwear and lingerie sector through this innovative cellulosic filament yarn.”

Images of TENCEL™ Luxe and the TENCEL™ Luxe lounge dress designed by Jos Berry can be downloaded from: Jos Berry x Lenzing (PIN: 8k1d3uXInGko)

For more information about TENCELTM Luxe, please visit: http://www.tencel-luxe.com/.

News
14 / 02 / 2018

Lenzing enters new phase with launch of tencel™ as lenzing’s flagship brand for textile

• New TENCEL™ brand architecture enables textile industry partners, retailers and consumers to “Feel so right” with TENCEL™ apparel and home offerings
• Consumer-focused TENCEL™ brand portfolio moves beyond fiber to everyday use or application - TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe

February 13, 2018, Paris/Lenzing – The Lenzing Group (Lenzing) today redefined TENCEL™, as its textile premium brand at Première Vision Paris. The redefining of the TENCEL™ brand is a key milestone of Lenzing’s new brand strategy to enhance product brand offerings, foster connection with customers and consumers, and drive consumer demand. TENCEL™ is well positioned to be a major growth engine in the textile sector, with a brand portfolio that caters for distinctive usage – TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, and TENCEL™ Luxe, all enabled by two versatile and highly compatible fibers, TENCEL™ Modal and TENCEL™ Lyocell.

Designed and based on the findings and insights of an extensive market research, the brand architecture is an important step for Lenzing to transform from a business-to-business (B2B) fiber producer to a business-to-business-to-consumer (B2B2C) brand. The brand architecture not only addresses the growing trend amongst retail brands and consumers to seek out for products that make them look good and feel good, but also do good via sustainable and transparent production processes, like the processes used for producing TENCEL™ Modal and TENCEL™ Lyocell fibers. According to research findings, while LENZING™ Modal is known as a fiber with good quality and long-lasting exquisite softness, TENCEL™ is a well-recognized and appreciated brand name among stakeholders, customers and consumers in key target regions of Lenzing. Hence, TENCEL™ is adopted as Lenzing’s textile specialty brand for apparel and home applications, and is aimed to help create a unique and differentiating brand in the Modal and Lyocell fiber markets. The redefined TENCEL™ product brand, along with the tagline “Feels so right”, will enable Lenzing to embark on communication around messages that move beyond fiber types and characteristics towards everyday use and benefits that brands and consumers value.

“With a longer-term strategy to enhance connection with customers and consumers, 2018 will be a game changer year for Lenzing,” said Robert van de Kerkhof, Chief Commercial Officer of Lenzing Group. “Since rolling out our sCore TEN business strategy in 2015, Lenzing has been migrating into a specialty fiber business with a strong focus on innovation, quality and sustainability. The redefined TENCELTM brand underlines our core principles of trust, transparency, reliability and amicability, and by leading technology innovation in the textile sector, we will continue to enable our industry partners and consumers to feel good, look good and do good.”

Under the new brand strategy, TENCEL™ Modal and TENCEL™ Lyocell fibers will be key ingredients in the TENCEL™ branded product portfolio. Derived from certified and controlled wood sources, both TENCEL™ Modal and TENCEL™ Lyocell standard fibers are produced via responsible production processes and are compostable and biodegradable under industrial, home, soil and marine conditions. Enabled by industry innovations, including REFIBRA™ technology, Eco Soft technology, Eco filament technology and Micro technology, textiles produced under the TENCEL™ brand offer premium standards of sustainability and natural comfort to meet evolving consumer demand.

“We are charting a bold new course to simplify our product portfolio and elevate our brand to bring more value to consumers and industry partners,” said Harold Weghorst, director of Global Brand Management. “As Lenzing’s flagship brand in the textile sector, TENCEL™ will grow beyond fiber types and functional characteristics, it will become a true consumer-focused brand with a promise of something more functional and emotional. By elevating TENCEL™ to a promise to the consumer rather than a product message to the value chain, we can start to excite consumers, retailers and brands about the holistic benefits of botanic fibers. Guided by the brand promise of ‘Feels so right’, TENCEL™ brings greater degree of comfort and higher performance to consumers while making them feel good about the choices they make. We hope to create a stronger connection with the industry value chain and consumers through our expertise around sustainability, especially in TENCEL™ Modal and TENCEL™ Lyocell fibers. In the long run, we plan to build TENCEL™ not only into a trusted B2B brand, but also a preferred consumer brand, which provides B2B customers with ease to maximize marketing effectiveness and enables consumers to identify ‘feel-good’ products made with sustainable materials.”

Moving beyond fiber to distinctive everyday usage or application in consumer-focused–branded offer, TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe have been created under the TENCEL™ portfolio. New swing tags and marketing materials will be launched on a retail level to provide clarity on product benefit claims containing TENCEL™ branded fibers. The swing tags, along with more detailed guidelines on B2B and B2C usage, are now available on Lenzing’s new e-branding service platform, which caters to B2B customers and retail partners, offering faster, more sustainable and more user-friendly solutions for certification and licensing.

“By applying the new brand strategy, we will take a more personalized and targeted approach to reflect the TENCEL™ brand essence of ‘softness’ and ‘feeling good with a natural touch’ with B2B customers, retail partners and consumers,” added Amit Gautam, vice president of Global Business Management in Textile. “We will work closely with the industry value chain and retail brands to educate consumers about TENCEL™ featured value propositions like product quality, functional benefits and sustainability. Co-branding programs such as swing tags or packaging, and co-marketing campaigns with retail brands will enable us to reach out to consumers directly. With more brand exposure and ongoing consumer education from this year onwards, consumers will see more of us through the TENCEL™ brand in apparel and home textiles and/or in our partners’ retail outlets in different regions.”

The redefining of TENCEL™ as Lenzing’s textile flagship brand will be effective from today onwards. This will be the first step of Lenzing’s new brand exercise, where the same approach will also apply to nonwoven and industrial applications, which will be announced at a later stage.

For more details about TENCEL™, TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe please visit www.tencel.com.

About TENCEL™

TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate and TENCEL™ Luxe.

Featuring botanic origin and biodegradable quality, TENCEL™ Modal and TENCEL™ Lyocell fibers can enhance breathability of fabrics and have minimal static charge when used in fabrics. Fabrics made of TENCEL™ Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. Through moisture management, TENCEL™ Lyocell fibers absorb moisture efficiently. With less available moisture formed on the surface of the fiber for bacteria to grow, TENCEL™ Lyocell fibers provide a less favorable environment for bacterial growth, offering better hygienic qualities. Moisture management and thermal regulation fiber properties can be found in TENCEL™ Home and TENCEL™ Active branded fabrics.

Fibers used under the TENCEL™ brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Namely TENCEL™ Modal and TENCEL™ Lyocell, both cellulosic fibers are produced via responsible production processes and are compostable and biodegradable. TENCEL™ Modal and TENCEL™ Lyocell are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program.

About the Lenzing Group

The Lenzing Group is a world market leader which supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Headquartered in Austria, Lenzing operates production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing’s portfolio ranges from dissolving wood pulp to standard and specialty cellulose fibers.

Lenzing’s quality and innovative strength set global standards for cellulose fibers. With 80 years of experience in fiber production, the Lenzing Group is the only company in the world which is able to produce significant volumes of all three cellulose fiber generations– LENZING™ Lyocell fibers, LENZING™ Modal fibers, and LENZING™ Viscose fibers. Lenzing also set new industry standards with the introduction of LENZING™ Lyocell RB by REFIBRA™ technology, LENZING™ ECOVERO™ eco-friendly viscose, as well as the innovative LENZING™ Lyocell Filament which caters for the luxury textile market.

The Lenzing Group’s success is based on consistent customer orientation combined with innovation, technology and quality leadership. Lenzing is committed to the principles of sustainable management with very high environmental standards and can underscore this commitment with numerous international sustainability certifications for its business processes as a leading sustainable company in the sector. In addition to fibers, which form the core business, the Lenzing Group is also active in the fields of engineering and plant construction.

Key Facts & Figures Lenzing Group 2016

Revenue: EUR 2.13 bn

Fiber sales volumes: 978,000 tons

Employees: 6,218

TENCEL™, REFIBRATM and LENZING™ are trademarks of Lenzing AG.

News
20 / 03 / 2018

Lenzing celebrates the launch of tencel™ in multiple cities, making customers and partners “feel so right”

This spring, Lenzing held a series of “Feel So Right” themed customer and consumer events in Europe and Asia to celebrate the launch of the TENCEL™ brand

The celebrations began in Paris, where the TENCEL™ brand was announced globally at Première Vision Paris on February 13. A dedicated area was set up at Lenzing’s booth to showcase the TENCEL™ brand, its identity, and how the new brand fits into Lenzing’s overall business. More than 500 customers and partners joined Lenzing’s executives at an exclusive event held at Palais Brongniart, which was transformed into a nature-inspired haven with plants and wooden elements. Over dinner, Lenzing executives shared with industry peers the motivations behind Lenzing’s new brand strategy and the company’s new communications direction that focuses on establishing a strong emotional connection with consumers. To bring the TENCEL™ brand’s ethos to life, dancers wearing TENCEL™- enabled fabrics appeared in a “ballet catwalk” to express through ballet and modern dance the gentleness, silky smoothness, strength and versatility of fibers from TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, and TENCEL™ Luxe. A similar event was held in Shanghai on March 13th for Lenzing’s customers and partners in the Greater China region.

In Japan, Lenzing launched the company’s first TENCEL™ brand activation program in Asia Pacific with renowned retail brands AG Jeans, Wacoal and Danskin. Featuring Japanese actress Ryoko Hirosue, the co-branding campaign emphasizes on purity, nature, and care, and captures the “Feel So Right” moments in everyday life. The campaign involves a series of online and offline advertising and instore promotions that are being implemented throughout Japan from March to May 2018.

More activities to promote the TENCEL™ brand continue to be rolled out worldwide including events for customers, partners, media, and other industry peers in markets such as Tokyo and Istanbul.

News
03 / 05 / 2018

Lenzing and country road make it easy to feel good about fashion

The Lenzing Group (Lenzing) is pleased to announce a collaboration with Country Road an iconic Australian lifestyle brand. Under the collaboration Country Road will be the first major Australian retailer to introduce denim garments made from TENCEL™ Lyocell fibers with Lenzing’s innovative REFIBRA™ technology.

Feel Good Innovation

Country Road’s top selling Sateen Jean is now made from TENCEL™ Lyocell using REFIBRA™ technology by LENZING. The fabrication created by Spanish mill Tejidos Royo is smooth and gentle on the skin, while being strong and durable for everyday wear. Says Darren Todd, Managing Director, Country Road; “We actively look to partner with manufacturers who are driving innovation in this space. Lenzing continues to demonstrate how we can reduce our ecological footprint and reassess waste as a resource.” The Sateen Jean will be available online and at 80 store locations across Australia and New Zealand.

Sustainable Partnerships

“Our partnership with Country Road is a key milestone to the development of the newly launched TENCEL™ Lyocell fibers using REFIBRA™ technology, as well as a major step forward in sustainable fashion,” said Tricia Carey, Global Business Development Director of Denim, Lenzing Group. “While retail brands pay more attention to supply chain transparency, consumers are becoming more conscious about choosing high quality products made with sustainable materials and green production process. Guided by the TENCEL™ brand promise of ‘Feels so right’, we will continue to innovate and identify ways to reduce the fashion industry’s ecological footprint while ensuring natural comfort. REFIBRA™ technology marks another step forward in our journey, and we’re grateful to work alongside Country Road to bring high quality and sustainable denim products to the market.”

A testament to Lenzing’s commitment to driving sustainability, REFIBRA™ technology transforms a supplemental proportion of cotton scraps collected from garment production and wood pulp from responsibly managed forests into new virgin TENCEL™ Lyocell fibers. The fibers are produced via a closed-loop production process[1] using bioenergy and can be used for fabric and garment production. Denim garments made with REFIBRA™ technology are smooth and gentle on skin, yet versatile, strong and durable for everyday wear. TENCEL™ Lyocell fibers produced by REFIBRATM technology recently achieved the Recycled Claim Standard[2], which certifies that production processes in its entire supply chain having undergone proper steps to ensure integrity of the final product.

More information about the ‘Feel Good Jean’ can be found on Country Road’s website, Facebookand Instagram, as well as in-store promotional signage and garment swing tags. Images of the ‘Feel Good Jean’ can be downloaded here.

More information about TENCEL™ Denim and REFIBRA™ technology can be found here.

For more stories on our TENCEL™ Denim, be sure to follow our Carved in Blue blog!

[1] This process transforms wood pulp into cellulosic fibers with high resource efficiency and low ecological impact. This solvent-spinning process recycles process water and reuses the solvent at a recovery rate of more than 99%. This economically viable manufacturing process received the European Award for the Environment from the European Commission in the category “The Technology Award for Sustainable Development”

[2] Recycled Claim Standard: Reference no. PRC080158

News
16 / 05 / 2018

Lenzing starts production of lenzing™ ecovero™ fibers in china

  • Strong demand for eco-responsible viscose
  • Production expanded to China
  • Strong commitment to specialty strategy

The Lenzing Group marks a new milestone in its sustainability journey: It is introducing the eco-responsible process for the production of LENZING™ ECOVERO™ branded viscose fibers, which were first launched by Lenzing in autumn 2017, also at its Chinese location Lenzing Nanjing Fibers (LNF). As of now, the Lenzing Group is able to produce LENZING™ ECOVERO™ fibers not solely at the site in Lenzing (Austria) but also in China and, hence, even better meet the strong demand for eco-responsible products.

The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry. Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with low environmental impact. The Lenzing Group addresses this market need for more eco-responsible products by offering LENZING™ ECOVERO™ fibers that mark a new milestone in Lenzing’s sustainable viscose production based on three pillars:

1. LENZING™ ECOVERO™ viscose fibers are derived from sustainable wood and pulp, coming from certified and controlled sources (FSC® or PEFCTM certified) following the stringent guidelines of the Lenzing Wood and Pulp Policy.
2. LENZING™ ECOVERO™ fibers have been certified with the EU Ecolabel, a label of environmental excellence.
3. LENZING™ ECOVERO™ fibers can be robustly identified in the final product.

Greater transparency in the fashion industry

A special manufacturing system enables LENZING™ ECOVERO™ branded viscose fibers to be identified in the final product, even after long textile processing and conversion steps through the value chain. Thus the retailers and brands are assured that they are incorporating LENZING™ ECOVERO™ eco-responsible viscose in their products. “LENZING™ ECOVERO™ fibers are the answer to a burning issue in the fashion industry, namely to robustly identify eco-responsible fibers from the producer to the consumer. With LENZING™ ECOVERO™ fibers, one thing is clear: If Lenzing is on the outside, Lenzing is also on the inside”, says Hu Jian, Senior Vice President North Asia of the Lenzing Group.

“Thanks to this special manufacturing system, we are supporting the trend in the fashion industry towards greater transparency. It is becoming increasingly important to know where the products come from and which path they have covered”, Hu Jian explains further. “By now, Lenzing Nanjing Fibers is one of only two locations worldwide to produce LENZING™ ECOVERO™ fibers and this is something we are particularly proud of”, he adds.

Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve an eco-responsible production process. Both the Lenzing site as well as the production location in Nanjing comply with the stringent guidelines of the EU Ecolabel. The label of environmental excellence is only awarded to products and services which have a significantly lower environmental impact throughout their lifecycle: from raw material extraction, to production, distribution and disposal.

Long-term growth with specialty fibers

The expansion of the production of LENZING™ ECOVERO™ fibers emphasizes the focus of the Lenzing Group on specialty fibers. In line with the corporate strategy sCore TEN, the Lenzing Group follows the goal to raise the share of specialty fibers in revenue to 50 percent by 2020 – from currently 42 percent.

News
24 / 05 / 2018

Lenzing invests in new capacities for tencel™ luxe

  • Market success above expectations
  • Product and market development accelerated
  • Investment up to EUR 30 mn

The Lenzing Group is setting another milestone as a specialist for extremely high-quality products made of the renewable raw material wood. Capacities will be significantly expanded due to strong demand for Lenzing’s TENCEL™ Luxe filament yarn which was first launched on the market just a few months ago. Lenzing will invest up to EUR 30 mn in a further pilot line at the Lenzing site. Basic engineering for construction of the new facility has already been initiated.

“Thanks to TENCEL™ Luxe, Lenzing is currently positioning itself in the premium luxury market and is embedding the issue of sustainability there in combination with superior aesthetics”, says Robert van de Kerkhof, Chief Commercial Officer of the Lenzing Group. “The fine filament yarn is comparable to natural silk due to its airy feeling on the skin and the matte finish. It is perfectly suited for very fine fabrics made exclusively from this yarn and as a blending partner with silk, cashmere and wool”, he adds.

“On the occasion of the launch of TENCEL™ Luxe filaments, the luxury brands already realized what opportunities they would have by using this yarn made of the renewable raw material wood. For this reason, demand is already so high that we have decided to take an intermediate step to expand capacities before building a large commercial production plant. The decision to construct a new line will serve as the basis for generating a three-fold increase in capacity compared to the previous volume. The additional capacity will be available to customers at the end of next year”, states Stefan Doboczky, Chief Executive Officer and Chairman of the Management Board of the Lenzing Group. “The Lenzing site was selected because research and technological know-how in plant construction are connected in a special way, which will in turn enable us to further develop this special product”, Doboczky adds.

The new capacities will enable Lenzing to more effectively fulfil the needs of customers for TENCEL™ Luxe filament yarn than in the past. At the same time, Lenzing will press ahead with technical planning for a large-scale commercial line at the Lenzing site.

This strong level of demand is further evidence of the Lenzing Group’s innovative strength. The yarn is opening up new markets for the company in the eco-couture segment, thus contributing to the successful implementation of the sCore TEN strategy.

News
01 / 06 / 2018

Planet textiles drives industry collaboration on sustainability

Reducing the industry’s carbon footprint is not a single company effort, and Planet Textiles wants to be the conversation starter that initiates collaborative change.

The sustainable textiles summit, which made its debut in Hong Kong nine years back, serves as a place for textile industry members to work together on scaling sustainable innovations, reducing the negative impact of microfiber pollution and developing best practices for chemical management.

This year at the summit, which will take place in Vancouver, Canada on May 22nd, there will be breakout sessions and discussions focused on the sustainable goals above, and efforts to prep industry members to shift to a more circular model in coming years. Lenzing is a sponsor of the Planet Textiles Summit.

Denim makers will also have access to the latest information on dyeing, laundering and water saving techniques to make their supply chains more sustainable. Organizations set to attend the summit include Fashion For Good, a global initiative that aims to improve the industry’s carbon footprint, and the Sustainable Apparel Coalition (SAC), an organization that provides the industry with uniform environmental progress tools.

The goal, for Planet Textiles, is to help the textile industry find more harmonized sustainable solutions, as now more than ever, the industry—and the consumer—are calling for transparency and what to buy products made more sustainably.

Carved in Blue caught up with Planet Textiles founder John Mowbray, to talk about environmental challenges for the textile industry, the importance of closing the loop, and why improving the planet will require the efforts of all key brands, producers, suppliers and stakeholders.

Carved in Blue: Can you tell us a little about the Planet Textiles event?

John: This year’s Planet Textiles takes place in Vancouver and will look at how small start-up companies can scale sustainable innovations in our industry from the lab to commercial reality. We will hold a special session on this in collaboration with Fashion For Good, as well as breakout sessions on financing innovation with the Sustainable Apparel Coalition (SAC).

Other themes include textile microfibers in relation to the growing problem of microplastics pollution. Here, we have world leading scientist Dr. Peter Ross from OceanWise Canada who will provide the latest science on textile microfibers and their release, fate and implications for marine eco-systems.

Deforestation in relation to the manmade cellulosic fiber sector will also be high on the agenda – along with the harmonization of textile chemical management and wastewater guidelines.

You can see the full agenda here.

Carved in Blue: Why did you start Planet Textiles?

John: MCL News & Media started Planet Textiles back in 2009 in Hong Kong—then in partnership with Messe Frankfurt, although Planet Textiles has always been an MCL brand.

At the time, I started it because there was no annual event on textile sustainability in Asia, where most of the world’s textile originate and I thought these manufacturers were a big missing part of the overall conversation on sustainability. Many of the other events at the time were mainly held for brands and retailers in developed regions and it seemed that the conversation was a bit of a closed shop.

We held the event exclusively in Hong Kong and Shanghai with Messe Frankfurt until we were invited to branch out in 2016 and held it at the Copenhagen Fashion Summit, which at that point was a biannual event. Last year it was held in Bangalore together with the SAC and this year it’s Vancouver – again held alongside the SAC member meeting.

Carved in Blue: Why do you collaborate with SAC?

John: Great question. We started working with the SAC since we wanted Planet Textiles to live up to its name and become more of a global event given that we’d been successful in spreading the message in China with Messe Frankfurt, which is still carrying on some great work in the region through its Intertextile sourcing show.

We still have great links with Messe Frankfurt, but after a meeting with Jason Kibbey, SAC’s CEO, in February 2015 in London, we decided that because our organizations were pretty much aligned in terms of aims and objectives, we decided to partner on the production of a truly independent environmental event to run alongside their annual member meetings. So far, it’s been a huge success.

Carved in Blue: What do you think are the greatest challenges our industry faces with regards to sustainability?

John: The greatest challenge at the moment is the lack of implementation by brands of existing sustainability initiatives across their supply chains. This is happening too slowly in most instances or even not at all. Most alarmingly, some brands/retailers appear to be trying to control and ‘own’ the message of sustainability in our industry, with respect to news reporting. The last thing our industry needs is fake news and greenwash.

I won’t name names here, but I was recently invited to a press event by a leading clothing brand who wanted to provide a ‘masterclass’ on the complexities of sustainability reporting. Needless to say, we didn’t attend. It would rather be like MCL putting on a ‘masterclass’ for brands on how best to avoid greenwash? I wonder if they would show up?

Transnational corporations do this all the time in other industries – where NGO’s find it difficult to criticize the brands they are being funded by. Let’s hope our own industry does not go down this path.

Carved in Blue: What kind of impact do you hope the summit has on attendees? What do you want them to leave with?

John: A big impact. Delegates should leave Planet Textiles enthused to take meaningful and easily actionable steps to make a big difference to supply chains in the areas in which they operate. Above all, we are calling for more collaboration and industry harmonization to accelerate these efforts.

Too often, over the past 12 years, I’ve seen people trying to re-invent the wheel and try to carve out their own environmental niche within our industry when a solution already exists. It’s now time for the industry to come together behind a small number of key initiatives if we are to make more rapid progress to reducing the impact of textiles on our planet.

Carved in Blue: The denim industry is known as “a filthy business,” how do you think brands can reduce their environmental footprint?

John: I suppose one way for denim brands to do this is to invest in the latest available technology and implement best practice in denim production. However, brands need to recognize there is a price to pay for such innovation and they need to reward suppliers accordingly if we are to see widespread investment and upgrades.

Thankfully, that is happening in denim laundering for example, and in the indigo dyeing process where there have been very promising new advances this year in water saving techniques and the removal of key, hazardous impurities from indigo dyes. One of these will be unveiled at Planet Textiles.

Carved in Blue: Your title refers to you as, “Environmentalist and Founder.” What sparked your interest in sustainability?

John: As a small boy my local river in Yorkshire was often turned blue, red and green by the dye house effluent from a local shirt manufacturer, which decimated the freshwater eco-system and killed virtually all the fish in the river. Back then, I used to go fishing and the state of the river upset me since it was nearby, but I could never enjoy it. This really piqued by interest in environmental issues from an early age.

Later on, I enrolled to read Environmental Biology at the University of Manchester at a time when acid rain was a big problem in Europe during the 1980s. It was the first honors degree in environmental biology in the U.K. Since graduating, I’ve written on environmental issues since 1992, first at Elsevier Science in Oxford. I’ve been writing about textiles since 1999 and founded Ecotextile News in my spare room back in 2006.

Carved in Blue: What does Carved in Blue mean to you?

John: For me I suppose Carved in Blue is all about best practice in the denim sector. This is not just about fibers either, it’s about wet processing and flagging up the potential environmental impacts of the denim sector through new innovative solutions and real-world examples. It is a credit to Lenzing, as a fiber supplier, that it has chosen to highlight these important innovations and put them on record to widen the horizons of everyone involved in denim.

For more stories on our TENCEL™ Denim, be sure to follow our Carved in Blue blog!

News
28 / 06 / 2018

Lenzing brings pioneering machine-made tencel™ lyocell carpet technique to china

There is a surging demand for sustainable products over the past decade as consumers, especially the millennials, are more mindful of their ecological footprint. When it comes to household textile products, there is also an increasing interest in usage of sustainable raw materials as well as eco-responsible production processes.

While Lenzing is at the forefront of leading the sustainable dialogue in the textile industry, the company has taken one step further through partnering with China Oriental Carpet (COC) to develop the TENCEL™ branded Lyocell carpet that looks like silk woven carpets with machine made tech. Lenzing has successfully reached a new milestone with the TENCELTM Lyocell carpet and redefined the meaning of sustainable carpets in the Chinese market.

TENCELTM Lyocell carpet is revolutionary as it combines Lenzing’s longstanding commitment to the environment with the many benefits of the TENCELTM Lyocell fibers. Compared to the other fibers, TENCELTM Lyocell fiber has a more superior moisture absorption and humidity control – meaning it is harder for bacteria to survive and thus, bringing a more hygienic and odourless carpet to consumers. What’s more, the dyeing quality of TENCELTM lyocell carpet is significantly enhanced, making it looks more colourful, lustrous and shiny.

With this remarkable success, Lenzing will continue to breakthrough and deliver more options for consumers who look for sustainable household textile products.

News
28 / 06 / 2018

Lenzing continues to unveil its brand new tencel™ story in amea

April was another fruitful month for Lenzing as the company continues to chart a bold new course to simplify its product portfolio and elevate the brand to bring more value to consumers and industry partners. In April, Lenzing presented the TENCEL™ brand to industry partners and customers at the 2018 Fibers & Yarns by Tecoya Group in Mumbai India. The launch of the TENCEL™ brand is a key milestone of Lenzing’s new brand strategy to foster a stronger connection with customers and consumers in the region.

In Indonesia, Lenzing joined Indo Intertex, the biggest B2B2C Textile and Nonwoven trade fair in the country. With a more dazzling booth this year, visitors from all over the world were amazed by Lenzing’s offerings, in particular its brand new TENCEL™ brand. During Indo Intertex, Lenzing participated in the IndoProject Runway fashion design competition and provided a variety of textile materials such as TENCEL™ woven fabric to participants of the competition. Lenzing also equipped participants with additional knowledge about the botanic origin and sustainable features of fibers under the TENCEL™ brand. Lenzing has collaborated with local TV station (JakTV) in Indonesia during the Ramadan month by providing the TV moderators with sustainable fashion made from TENCEL™ fibers.

This is just a part of the TENCEL™ story in AMEA region. The TENCEL™ brand will continue to lead the way in producing environmentally friendly products and providing consumers ‘feel-good’ products that also enable them to “do good and do right” to the environment.

News
28 / 06 / 2018

Set your brand apart with lenzing’s new e-branding service

Here at Lenzing, we are always looking at new and innovative ways to create greater value for our customers and partners.

In a world where consumers are increasingly demanding goods that are ethically produced, sustainable and transparent, it is more important than ever that brands can communicate exactly where their products come from.

Research shows that customers are willing to pay a price premium for brands that share their strong ethical values[1].

The Lenzing brand is synonymous with these values. For over 80 years, Lenzing has built a reputation as a leader in environmental sustainability and an ethical brand of choice. Our products are known for being responsibly sourced and produced and we have demonstrated a commitment to transparency in everything we do.

It is important that our customers and partners can leverage Lenzing’s strong reputation and benefit from the increased value that customers place on sustainable, high quality, ethical products.

That is why we are excited to introduce the new Lenzing E-Branding Service Platform.

The E-Branding Service allows producers, retailers and brand owners to showcase their use of Lenzing fibers and develop co-branding campaigns that improve the value of their products.

The Lenzing E-Branding Service platform is fast and simple to use. Because everything is done online, retail and brand partners can obtain a license in a matter of hours, and it’s all paperless. That means no more messy paperwork, printouts or scans.

Producers and retailers work hard to make their brands stand out from the crowd. Lenzing’s E-Branding Service provides a fast and easy way to increase the value of your products by showcasing your brands use of sustainable, high quality and ethically sourced materials.

So what are you waiting for? Register with the Lenzing E-Branding Service and increase the value of your products today!

[1] https://www.retailtimes.co.uk/corporate-values-matter-consumers-are-willing-to-spend-more-with-brands-that-give-back/

News
29 / 08 / 2018

The evolution of homewear

Fashion trends come and go, but the zeitgeist of savvy consumers who see the clothes they wear as an extension of their lives and values is here to stay.

It’s also bound to change the face of the industry, as gone are the days when one’s choice of clothes is shaped purely by fads or the desire to look good. In contrast, today’s consumers feel an affinity with brands that embody their values and complement their lifestyles.

Just like the busy and aspirational lives they lead, consumers want clothes that work as hard as they do, in being durable, comfortable, as well as future and eco-friendly. And, ticking these checkboxes is TENCEL™, the natural fibre option loved by brands and consumers alike for defining the standards of sustainability and natural comfort.

They’re spending more time at home, and they want to get comfy

Four billion people around the world are now connected to the internet, and many of them use the internet for more than just browsing. The convenience of online shopping has heralded a huge increase in online retail, with web-based shopping platforms from Amazon to Zalora accounting for 12.1% of retail sales in the Asia-Pacific region in 2017, and the global e-retail market estimated to be worth US$2.3 trillion.

With online stores delivering everything from furniture to clothing to groceries, consumers have less reason to step outside. According to entrepreneur.com, 51% of all Americans, and 67% of millennials prefer online to offline shopping.

It may not be a coincidence that at the same time, sales of comfortable yet chic home clothes, or luxury loungewear, have grown.

“It’s a lifestyle choice; a statement that consumers are practical and busy, but beautiful and extravagant at the same time,” says British knitwear designer Madeleine Thompson.

The rise of luxury loungewear is also seen as a response to the varied lifestyle of the modern consumer, who expects clothing to be comfortable and versatile enough to accommodate his or her hectic schedules, without compromising on style.

In 2017, cashmere joggers continued to be best-sellers at luxury department store Harrods. At MatchesFashion.com, sales of sweatpants are up more than 300 per cent year-on-year. British retailer Selfridges has seen sales of premium loungewear grow 30 per cent year-on-year, while sales of cashmere loungewear pieces have doubled.

Marrying style with comfort, clothes that are made using TENCEL™ are known for looking and feeling luxe. They up the style factor by exhibiting a sleek, luxurious sheen and deeper, richer colour compared to other fabrics. More absorbent than cotton, softer than silk and cooler than linen, TENCEL™ also feels good, providing long-lasting softness to help skin feel pleasantly cool and dry through the day and night.

They have high expectations of themselves, and of what they wear

Fashion is getting next-level functional. Consumers want comfortable, fuss-free styles that adapt to the moment and can go anywhere.

People are trying to accomplish things at such a rapid speed that everything is playing into function. Consumers today live in busier cities, travel more and have increasingly varied and flexible work lives.

As the clothing industry innovates and consumers become more informed on health and wellness, it follows naturally that consumers will demand more from their apparel, much like how the versatility of activewear has given rise to athleisure fashion.

TENCEL™ is built with strong and durable qualities, while being naturally smooth and exquisitely soft. It glides lightly over skin, and can even create body-flattering drapes and fits, which makes it incredibly versatile as a clothing fabric. TENCEL™ also has unique moisture absorption abilities, which in turn make it breathable, and softer. Its efficient moisture absorption also averts bacterial growth better as compared to synthetic fabrics like polyester and synthetics.

For the modern person who’s always on the go, whether they’re at home, running off to the gym, travelling, on a plane, or working, TENCEL™ is always up to the task, and helping them get through in comfort and style.

They’re going green with their clothes and embracing ethical fashion

As more consumers awaken their eco-consciousness, shoppers no longer just buy a product; they buy its entire history and everything it represents.

And they can feel limited by choice in a clothing industry that produces some 100 million tonnes of fibres each year, and is expected to produce synthetics as more than 98 per cent of future fibre production, according to petrochemical analytics firm Tecnon Orbichem.

With the war on plastics today, consumers who seek style and comfort that don’t come at the expense of the environment can find their stride with TENCEL™ - made clothing. As a fibre of botanic origin, TENCEL™ is extracted from the cellulose found in wood pulp, and its production process is more eco-friendly than other fabrics in terms of water, land and chemical output.

Using a special ‘closed-loop system’ that was recognised by the European Union with an European Award for the Environment, 99.7 per cent of the chemicals and solvents used in the process of making TENCEL™ fabrics are recovered and recycled with minimal waste and very low emissions. To complete the regenerative circular economy system, these fabrics are also fully biodegradable, and pose no harm to the environment at the end of its life cycle, whether on land or in the ocean.

With sustainability in its very DNA, TENCEL™ is the natural choice for eco-conscious fashionistas who wish to make an impression with their values, as much as what they wear.

So, in complementing changing preferences and lifestyles, TENCEL™ fabrics are a brand’s choice to make in staying relevant by fulfilling all the basic requirements that matter to today’s consumers - from form and function, to comfort and eco-friendliness.

Original article: https://sourcingjournal.com/to...

News
31 / 08 / 2018

Cone denim advances denim sustainability with tencel™ x refibra™ lyocell fibers

Always a leader, Cone Denim has now taken denim sustainability a step further by making the beloved fabric more sustainable.

This week, Cone Denim announced that its denim fabrics will be made with sustainable TENCEL™ x REFIBRA™ branded lyocell fibers. The move means Cone Denim is the first fabric producer in North America to use these fibers for denim.

With TENCEL™ x REFIBRA™ Lyocell being the only commercially available fibers made from recycled cotton and wood pulp, the inclusion of these inputs means Cone Denim gets to improve denim’s sustainability without losing any of its appeal.

“Denim consumers want authentic yet innovative products that maximize comfort, style, and performance,” says Kara Nicholas, Vice President Product Design + Marketing for Cone Denim. “They also want to know that their favorite jeans are responsibly made and remain sustainable at the end of their lifecycle when finally discarded. Our Cone® 3D R&D team continues to explore and push the boundaries in developing the next evolution of sustainable denims.”

The aim, for Cone Denim, is to tap into its experience in science and innovation to curb denim’s adverse impact throughout its entire lifecycle, from production through to end of life. This has become key, particularly at a time when global populations are growing and denim consumption is increasing with it. And with TENCEL™ x REFIBRA™ Lyocell being biodegradable in soil and seawater, with the ability to convert back to the elements that created them, their inclusion in denim helps facilitate this aim of minimizing the fabric’s impact. What’s more, the fabrics will have a traceable fiber ID, so that brands and retailers will be able to verify that their products contain genuine TENCEL™ x REFIBRA™ fibers for complete transparency.

Cone Denim’s new fabrics will be made in its North America mills, and Cone Denim will feature its new denim collection at Kingpins New York June 6-7.

“The new fabrics from Cone clearly demonstrate that sustainability and denim are beautifully compatible concepts,” said Tricia Carey, director of global business development for denim at Lenzing. “When responsible denim manufacturers, like Cone Denim, create more environmentally considerate products that still address consumer demands, the entire apparel industry moves closer to a circular economy that benefits us all.”

News
05 / 09 / 2018

Twill fabric enabled by tencel™ active with refibra™ technology recognized for sustainability feature and comfort

Textiles are more than just fashion in the athleisure or sports segment. Fabrics, fibers and accessories such as zippers form the basis of modern functional wear for outdoor or sports activities. The technologies and functionalities of textiles specially catered for sport are playing an increasing role from the base layer, second layer to the outer layer.

Among all preferred qualities of textiles, companies have been placing more emphasis on raw materials and efficient production processes, from upcycling natural and synthetic yarns to reduced water and energy consumption during production processes. This smart approach is not only appealing, but also offers high performance fabrics that are aligned with the consumer preference for sustainable products.

Embracing the mega trend of sustainability in the textile industry, Yadong (Changzhou) Science & Technology Co., Ltd (Yadong) adopted TENCEL™ branded Lyocell fiber with REFIBRA™ technology under the TENCEL™ Active brand in their Twill fabric production. Gentle on skin, breathable and made of sustainable materials, Yadong’s Twill fabric was named as the Best Product in the second layer category during the recent ISPO Textrends for 2020 Spring/Summer season.

REFIBRA™ technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ branded Lyocell fibers for the production of fabrics and garments that enable sports lovers to feel pleasantly cool and dry, experience natural comfort and versatility.

With 50 million tons of clothing being thrown as trash every year and much of it destined for landfill, REFIBRA™ technology is Lenzing’s first step to contribute to the circular economy in the textile industry. REFIBRA™ technology based on the lyocell production process developed by Lenzing has been internationally recognized for its environmentally responsible closed-loop production process.

Active people often spend time enjoying the ‘great outdoors’, and take advantage of all that nature has to offer. They want to minimize their impact on the environment so that future generations can enjoy those same outdoor activities. Lenzing shares this commitment to sustainability through production of cellulose fibers which are derived from renewable wood sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. Fibers used in the TENCEL™ Active brand are produced via responsible production processes and are compostable and biodegradable, providing consumers with the peace of mind that are contributing to a sustainable future.

News
10 / 09 / 2018

Tencel™ luxe: incorporating sustainability in the world of premier fashion

Sustainability is gradually transforming from a mere trend in the fashion industry to mainstream discussion. Consumers nowadays are more interested in sustainable fashion, and according to Google Trend, the number of Google searches using the keywords “sustainable brands” have increased by over 130% between July 2017 and August 2018. With the rise in consumer interest, instead of viewing sustainability as an added fringe benefit to beautiful clothes and accessories, sustainability has slowly become one of the key elements that designers and labels look out for when designing or creating new collections.

The trend of sustainability is not only limited to mainstream consumer brands. Designer labels and premier fashion brands have also been on the lookout for more sustainable options for their creations. For instance, following the introduction of TENCEL™ Luxe last October, the demand for the sustainable lyocell filaments yarn has increased so rapidly that, to cater for popular demand, an additional investment of up to EUR 30 million has been made for a further pilot line at the Lenzing site, a true testament to the movement in eco-couture fashion and Lenzing’s contribution to the future of sustainable fabrics. Basic engineering for construction of the new facility has already been initiated since May and the new capacities will enable Lenzing to more effectively fulfil the needs of customers for TENCEL™ Luxe filament yarn. In the meantime, Lenzing will press ahead with the technical planning for a large-scale commercial line at the Lenzing site.

Such development does not only embody the growing emphasis of sustainability in eco-couture, but also echoes the recommendations of the “Disrupting Luxury Report” published by BSR on how premier or luxury brands can create a more resilient business. According to the report, the key challenges faced by luxury brands include climate change, loss of biodiversity of precious resources, the impact of technology and automation on manufacturing and retail experience and rising economic inequality. To address such challenges, a few recommended actions for luxury brands are to engage in circular economy, expand product life cycles and spur the innovation of new materials and processes. Other important steps include enhancing the brand by contributing to the positive impact on society and building trust and transparency with stakeholders.

Derived from renewable wood sources in a closed loop process, TENCEL™ Luxe branded lyocell filament yarn has long been renowned for its natural comfort and environmentally friendly production process. It defines the landscape of luxury fashion with its silky smooth, liquid-like drape and color vibrancy. With such a core sustainability feature, luxury brands will be able to live up to their quest for enhanced product quality while enjoying supply chain transparency, and sustainability features of the filament yarn. Fashioned to be astoundingly versatile, TENCEL™ Luxe filaments also blend superbly with other noble fibers such as silk, cashmere or wool.

Lenzing is at the forefront of sustainable fashion, gearing up to be the future of eco couture. A testament to Lenzing’s sustainable creation is designers such as Mara Hoffman who are already adopting TENCEL™ Luxe branded Lyocell filament yarns into her collections. Her company is amongst the first to incorporate these materials as a cruelty-free replacement for silk. She will also feature garments made with TENCEL™ Lyocell fibers with REFIBRA™ technology, some of the most sustainable fibers in the world which incorporate recycled raw materials and reducing carbon footprint, for her Fall 2018 collection.

News
01 / 10 / 2018

Tencel™ fibers empowers the forever young inspiration to be more active

Lenzing recently collaborated with influential designers, manufacturers and suppliers around the world to produce Forever Young, an exciting collection of intimates, activewear and outerwear. This versatility provides unprecedented value for the wearer. The collection was produced with cutting-edge, seamless technology and uses soft natural TENCEL™ branded fibers that are environmentally friendly. Intelligent design has been used to produce pieces that not only encourage the wearer to exercise, but also bring powerful benefits to the body.

Inspiration for Forever Young

The healthy living movement has grown hugely in recent years and exercise is now widely acknowledged as being crucial for wellbeing. As a result, textiles now need to work harder than ever. There is a growing demand for textiles that enhance our bodies’ movement and encourage us to be active in the first place. The concept is simple: exercising causes the body to produce endorphins that makes us feel young, happy and energised. Forever Young is a collection of garments that subconsciously creates the desire to be active, invigorated and enriched in our daily lives. The collection, enabled by TENCEL™ branded fibers, was recently exhibited at Interfiliere Paris where it was enjoyed by a large audience of industry leaders.

Forever Young is a fascinating example of how TENCEL™ branded fibers can be used to create innovative, cutting-edge products.

Fibers That Feel So Right

Producing a collection of this calibre depends heavily on finding the right combination of product, knit technology and yarn. For this project, natural functional fibers were the smartest solution, due to their unique properties. TENCEL™ Lyocell and TENCEL™ Modal fibers (with Eco Soft and Micro technologies) are blended with Merino, Umorfil, Coolmax or Celliant to produce the most comfortable active wear.

Lenzing’s TENCEL™ branded fibers are perfectly suited to this type of apparel for several reasons:

  • They are soft and smooth, making them extremely comfortable.
  • They are soothing and cooling when worn against the skin, making them incredibly useful for activewear.
  • They are also breathable, with an amazing ability to absorb and release moisture, thereby providing athletes with excellent thermal regulation.

Sustainable and Ethical

TENCEL™ branded fibers enable wearers to “feel so right”. Feeling right also means doing right by the planet, and these fibers are no exception. Both TENCEL™ Lyocell and TENCEL™ Modal fibers are produced using wood from sustainably managed plantations and renewable forests. They are ethically produced, with responsible use of chemicals and a low water footprint. This approach means clothing produced are not only intelligent but also eco-responsible.

News
02 / 10 / 2018

Tencel™ fiber used in the production of local heritage product, sarung goyor

Earlier this year, Indonesian textile mill, PT Lakumas partnered with Lenzing to incorporate TENCEL™ botanic fibers in the production of handmade Sarung Goyor’s, an iconic local heritage product in the Central Javanese regions of Tegal and Pemalang.

This partnership now means that TENCEL™ brand Lyocell fibers will serve as the main component of the sarungs, offering a sustainable element to a much-loved local heritage item. The news was covered by local Indonesian TV station, Jak TV, who visited the mill, and spoke with members of the community now working with TENCEL™ fibers, alongside representatives from Lenzing and PT Lakumas.

The coverage noted that the production of the sarung has proved to be a boom for the local economy, supporting residents and in turn reducing unemployment numbers. This is due to the weaving process of the sarung’s - as they are traditionally woven by hand, each Sarung Goyor requires the work of at least 12 people to produce.

In addition to discussing the impact the partnership between Lenzing and PT Lakumas has had on the local area, the coverage also included an interview with Lenzing Indonesia representative, Winston A. Mulyadi, Commercial Head (SEA Region). Winston used this opportunity to sit down with the media and discuss the wide range of benefits that come from incorporating TENCEL™ fibers into the production of the Sarung Goyor, not only in terms of the high quality of the yarn and resulting durability of the fabric and lasting color.

As all TENCEL™ branded Lyocell fibers are derived from certified sustainable and renewable wood sources, the use of these fibers combines the integration of style, comfort and sustainability with eco-responsible and sustainable production processes, ensuring sustainable alternatives to consumers, which are just some of the reasons that PT Lakumas selected TENCEL™ brand fibers as their main producer of yarn.

News
03 / 10 / 2018

Lenzing commits to sustainability, innovation and building bridges at taiwan summit

Lenzing Northeast Asia Summit 2018 was held at Taipei Marriott Hotel on 1-3 October, hosting up to 300 registered guests and 25 partners. Previously held in Vietnam (2016) and Korea (2017), the event was the first and only regional event held by Lenzing which integrated vertical and horizontal value chain across the textile market. By creating opportunities of value chain connection between customers and buyers or brand and awarding creativity in the industry, Lenzing continued to manifest awareness in sustainability and innovation through the concept of “Connecting People, Bridging Countries.”

During the event, stakeholders across the industry gathered around 25 booths set up by Lenzing partners from Taiwan, Japan and Korea, including a booth on the AIC. Along with the Innovation Corner which showcased fabric highlights and latest trends and innovations in sustainable fabric production, guests were provided with a platform to connect and exchange sourcing information. During the event, hot topics and trends in sustainable fashion, innovation and environmental economy were presented by various speakers such as Patagonia, Trend Consultant and Brand Master. Concepts of sustainability and innovation were constantly highlighted across the event, with Lenzing showcasing its commitment and leadership in the field. Moreover, fashion catwalk was organized which the fashion pieces were provided by 25 sponsors and exhibitors.

Newest innovations from Lenzing were also presented at the innovation corner during the event. TENCEL™ branded fibers, including TENCEL™ Luxe products were showcased in the event, demonstrating how sustainable fibers could fulfill various production needs. Sourcing from botanic origin and producing in a closed loop process, TENCEL™ branded fibers assimilated environmental consciousness with practicalities. In order to extend the concept to other stages of production in the textile industry, the Lenzing Innovation Award was set up to encourage the use of sustainable fibers in fabric production.

Winners of the 2nd Lenzing Innovation Award were announced in the evening on 2nd October. Weavers, knitters and converters from Japan, South Korea, Taiwan, Vietnam and Hong Kong competed in terms of aesthetics, sustainability and innovation under TENCEL™ product categories from Active, Denim, General and Home to Intimate. With over 450 submissions, winning works were presented with bronze, silver and gold awards in each category. The Great Ideas award was also presented to three exceptional works which integrate creativity with sustainability. For instance, the KnitWarm EyeMask presented by Fung Fat Knitting MFY Ltd. was made with TENCEL™ branded fibers, showcasing a balance between pragmatic use, comfort and sustainability. The Passion award winner went to Textile Tech Enterprise Co. Ltd also, who is the only company that their fabrics were entered three nominated categories – TENCEL™ Home, TENCEL™ Active and TENCEL™ General.

The event was closed with a positive note on 3rd October, marking a successful end to the 3rdLenzing Northeast Asia Summit.

News
10 / 10 / 2018

Beyond the fiber: tencel™ bridge provides an absolute solution for textile industry

TENCEL™ Bridge is a premium service for our value chain customers. It links global value chains to end buyers, inspiring the creation and generation of more business opportunities. “With expertise and passion, we are your partners, your external team, and we win the market together!” a quote from Judy Chen, Director of Business Development – inner wear, she has also been the initiator of Bridge for the past 3 years.

The TENCEL™ Bridge Project is a biannual workshop focused on helping companies solve the eternal predicament of making sense of the many trend reports they receive by using an integrated, trend-focused discussion. This project aims to close the gap between consumer demand and real production by linking business and trend markets, consequently turning trends into reality seamlessly.

“The TENCEL™ Bridge Project benefits the active and outerwear segment through encouraging our mill partners to develop new fabrics based on the latest industry and fashion trends. Through inspiring outerwear designs with functional Active sportswear elements, we enable the rise of a brand new exciting interpretation of Athleisurewear,” said Andreas Wilhelm Gürtler, Head of Global Business Development.

From Trends to Textiles “What’s next? What’s new? No more difficulties!”

The TENCEL™ Bridge team consists of a professional trend consultant, a global segment business development manager, professional technicians and a regional business development manager. With reliable solution concepts and decades of experience, the Bridge team is adept at navigating the season’s mega trends, and micro-trends such as color, seasonal fabric highlights and garment style. The Bridge Project inspires the creation and innovation, no more difficulties in developing new ideas for next season!

One of the great benefits of the TENCEL™ Bridge Project is how they assist companies in differentiating their products, increasing their product’s value and ensure their success in the market. The TENCEL™ Bridge team also provides market insights and product analyses from raw materials to end products. “The concept trend board for both men and women is helpful in providing ideas for the collection. The trend consultant’s comments on our hangers are helpful. Moreover, connecting the brands with the fabric suppliers is helpful, said CAN TEKSTİL ENTEGRE TESİSLERİ VE TARIM ÜRÜNLERİ SANAYİ TİCARET A.Ş.

How to boost your business using TENCEL™ Bridge

After interpreting the trend concept, customers develop new fabrics which will then go through fabric testing by Lenzing. We then gather all the fabrics and send them to Studio MLR for the next step. Trend consultants will then select around 120 fabrics based on color and trend, making them into seasonal trend boards. These will then be presented to key global brands and retailers via TENCEL™ global connection.

For quick business matching, each selected fabric from Studio MLR will be installed with a QR code. This will allow TENCEL™ to connect the brands and suppliers right away, allowing for more business opportunities to be created via TENCEL™ Bridge.

News
18 / 12 / 2018

Naturally advanced

With a twenty-year pedigree of crafting high quality, natural jersey fabrics, Portugal-based TINTEX has taken a leadership role in producing innovative, sustainable fabrics for the contemporary fashion, sports and lingerie markets.

The company’s vision is to continue to grow a dedicated, low-impact strategy for production, fabric innovation and to expand their influence throughout the global fashion industry.

One key component of TINTEX’S sustainability efforts is the manufacturer’s long- standing relationship with Lenzing. Since 2000, TINTEX and Lenzing have been collaborating in an effort to push the frontiers of innovation by developing premium fabrics using TENCEL™ fibers.

Ana Silva, TINTEX’s Head of Sustainability, is a big advocate of using TENCEL™ branded lyocell and modal fibers, supported by REFIBRA™ technology. “Our brand partners look to us for innovation and premium fabrications, and TENCEL™ branded fibers enables us to develop luxury fabrics that have incredible drape, amazing touch and top color retention properties, all the premium attributes that top fashion brands require for their collections”, says Silva.

TENCEL™ Lyocell fibers is made from sustainable sources, harvested from FSC & PEFC (certified and controlled wood) using a closed loop production process. REFIBRA™ technology utilizing 80% wood pulp & 20% post –industrial cotton pulp into new virgin TENCEL™ Lyocell fibers. Bringing innovation and an even stronger sustainability story to spinners, mills, brands all the way to the customer.

(Image courtesy of TINTEX)

In an effort to showcase the company’s premium quality fabrics, TINTEX designs two collections per year in three focused concepts: Timeless, Fashionable and Innovative. TINTEX’s collaboration with Lenzing plays an important role with the company’s design team.

(Image courtesy of TINTEX)

(Image courtesy of TINTEX)

“We have a close working relationship with our brand partners and they look to us for new fabrications and development, Lenzing is a big part of that process. Together we have developed many innovations, including bio-polishing, where we treat TENCEL™ fibers with enzymes that reduces pilling and fuzziness”, Silva points out.

Not only is it important for TINTEX to use top quality, sustainable fibers, but the company is also focused on a more efficient, low-impact manufacturing process. TINTEX continues to stay at the forefront of technology by investments in state-of-the-art equipment, and its family of over 120 skilled staff are educated and trained on an ongoing basis. Silva notes “By investing in education, training and equipment TINTEX is able to provide a unique approach to design creative products with smart and responsible values”.

(Image courtesy of TINTEX)

With interest growing from brands and consumers for more sustainable fashion solutions without sacrificing quality, TINTEX is in a unique position to lead the market place and deliver an eco-sustainable strategy with its production and fabric innovation to the global fashion industry.

You can see TINTEX and their latest innovative fabric collection at the next Premier Vision show in Paris.

For more about TINTEX http://www.tintextextiles.com/

News
18 / 12 / 2018

Hallotex: designing and manufacturing responsibly

Constant innovation and anticipation of customer needs have always been a priority for Spanish manufacturer Hallotex.

With over 70 years of experience in the fashion industry, Hallotex has set the industry standard in product design and state-of-the-art manufacturing facilities. As a full service design and manufacturing supplier, Hallotex produces over 12 million units of apparel annually. The company works with some of the biggest fashion brands across the globe including Zara, JCrew, Madewell, Eileen Fisher, Reformation, Mara Hoffman and Oak+Fort, using premium fabrics made of Lenzing’s sustainable TENCEL™ branded fibers.

Not only do leading fashion brands look to Hallotex for their trendsetting designs and quality manufacturing, they also look out for sustainable fabrics that add to the premium nature of the products they sell. Hallotex is fully aware of the challenges its brand partners face in a competitive industry landscape and relies on its partnership with Lenzing to enhance the company’s environmentally responsible collection.

(Image courtesy of Hallotex)

There are many approaches to the sustainability efforts of Hallotex. From equipment modernization to reduction of water usage, Hallotex is leading the way in low-impact fashion production across the supply chain.

(Image courtesy of Hallotex)

An important initiative for Hallotex is its use of quality, sustainable materials. The company’s partnership with TENCEL™ branded fibers has become an integral part of their environmental story. Last year, Hallotex helped launch the Zara TENCEL™ x REFIBRA™ technology collection. REFIBRA™ technology is Lenzing’s pioneering technology that upcycles a sustainable proportion of cotton scraps together with wood pulp to produce new TENCEL™ Lyocell fibers. The result is a sustainable, luxury fabric that has incredible drape and color retention making TENCEL™ lyocell fiber extremely popular with brands and one of the most used fibers at Hallotex.

Jordi Bonareu, President and CEO of Hallotex, clearly values the company’s relationship with Lenzing. Bonareu says, “After years of using TENCEL™ branded fibers, our relationship with Lenzing was solidified during the development and the launch of REFIBRA™ technology. It was then that we had the opportunity to work with the entire Lenzing team to make the project a reality. The Lenzing EU and US teams brought us into the process as true team members and at the same time encouraged us to continue innovating through new yarns and fabrics and introduce more sustainable garments”.

(Image courtesy of Hallotex)

Another one of the company’s more exciting efforts is Hallotex’s creation of “The Loop” initiative, an innovative program that creates new fabrics and clothing from old, recycled apparel. With only 0.1% of all clothing currently being recycled into new fibers and garments.

The Loop is an initiative to reduce the amount of clothing that finds its way into landfills and incinerators. By working with their brand partners to recover obsolete inventory and collecting clothing that has reached the end of its lifecycle , Hallotex plays a major role in reducing greenhouse gases and avoiding chemicals from being released into the soil and water.

(Image courtesy of Hallotex)

Hallotex’s passion and commitment is clear, to offer design and manufacturing capabilities that address the needs of their brand and retail partners, all while pushing the boundaries of sustainability and education to promote change through the textile industry.

To find products made by Hallotex, you can shop products enabled by TENCEL™ from Zara, Eileen Fisher, J.Crew, Madewell, Reformation, Mara Hoffman and Oak+ Fort.

News
08 / 01 / 2019

Redesigning the equilibrium between culture, development, and environment in the fashion industry – a look into eco fashion week indonesia

Fashion is much more than apparel – it’s a form of expression, a cultural lodestone, a part of Lenzing’s history and heritage. In turn, sustainability in fashion isn’t just about the environment, but about the relationship between humans, culture, and the environment.

Awareness of how all these elements interplay is central to the work of Lenzing, and why the company is delighted to be a partner of Eco Fashion Week Indonesia (EFWI), which encompassed all of the above concepts. Took place between November 30 to December 2, 2018, EFWI was the first such event in Asia, and was established to bring light and insight to the questions around advancing sustainability amidst Indonesia’s diverse cultures and fast economic growth, particularly in the textile industry.

Participants at EFWI, including 30 local and international designers, were invited to consider various related challenges. For example, traditional items of Muslim clothing are mostly made of polyester, rayon, and nylon today, which creates barrier for adherents to fulfill their responsibilities in environmental conservation. Additionally, pollution of the water sources from textile production are damaging to the environment, but Indonesia’s garment industry is one of the important pillars of the country’s economic development.

The expertise of Lenzing in sustainable botanic fibers offered solutions to challenges as such. All Lenzing’s cellulose fibers produced are made from wood, a renewable raw material, resulting in lower water consumption over the life cycle of the fibers and materials that decompose by biological means, without leaving harmful residue behind. Natural cellulose also results in fibers that are very effective in absorbing moisture from the human body and are soft and supple.

Working together, EFWI pioneer Merdi Sihombing; young Indonesian designers Anita Natalia and Aldis Rusli, and Lenzing representatives Mariam Tania and Rosa Milyarna, promoted the cause of sustainable fibers and fashion at the event.

TENCEL™ brand also hosted a “New Faces” fashion show at EFWI, celebrating innovation and diversity in sustainable design. Fifteen Indonesian young designers showcased their designs, with a mix of casual wear, traditional Batik designs, and haute couture.

During EFWI, TENCEL™ brand is also being featured with the launch of the “Save the Loom” campaign, which promotes the preservation of local cultures and the environment while enhancing the livelihood of local residents. This initiative – led by the Indonesia Ministry of Villages, Disadvantaged Regions and Transmigration, Ministry of Education and Culture and The National Alms Agency – aims to support improvements in the quality of life and community welfare of local weavers in Lombok and Donggala following natural disasters. These weavers are key to safeguarding of sustainability and are vital in the movement to promote sustainable fibers in the fashion industry, making them central to Lenzing and TENCEL™ brand’s vision.

EFWI beautifully underlined how together, the fashion industry can redesign the unsustainable practices of today to build a more sustainable future. Culture and society need not be in conflict with natural resources, and the fashion industry can thrive without compromising the health of the people and our planet.

News
08 / 01 / 2019

The lenzing application innovation center in hong kong, one year on

In September 2017, Lenzing opened a new Application Innovation Center (AIC) in Hong Kong, the headquarters of the company’s North Asia operations. An integral part of Lenzing’s global technology network, the facility is one of three such centers in the world – Austria’s focuses on fiber innovation and quality control, Indonesia’s on yarn development, and Hong Kong’s on fabric innovation and new applications.

One year on, the center has already developed new applications for Lenzing fibers, as well as tested them – among them are applications for recent innovations like the TENCEL™ branded Lyocell fiber with REFIBRA™ Technology, as well as LENZING™ ECOVERO™ branded Viscose fiber.

Rex Mok, the General Manager of Lenzing Hong Kong, shared more about the AIC’s work, and what the center’s future holds.

Tell us more about the role and purpose of the AIC.

Rex: Innovation, advanced technologies, and education are at the core of Lenzing’s business and strategy. The AIC is a manifestation of that – a new state-of-the-art fiber and fabric testing center. Our team here creates and develops sustainable fabrics, which are then sent to brand offices across the city.

The AIC is where ideas come to life, enabling prototype production of textile fabrics made of Lenzing fibers, from the concept, dyeing and finishing to the precise measurement of all product data. We have the latest digital machines at the center, ensuring optimal efficiency in production – everything needed to transform fibers into fabrics, from spinning to weaving to dyeing machinery. We also conduct experiments at the center to ensure that the fabrics created are fully sustainable and decomposable.

Raising awareness on the potential of sustainable fibers and fabrics across the entire supply chain is another major goal for the center. Each year, we welcome over 700 visitors to the center. Our guests include students, teachers, and industry stakeholders. Even though we hold around 100 company visits annually, averaging about 1 to 2 visits per week, we’re proud to say that we’re still able to tailor each tour to the needs and interests of participants. For example, if a certain brand wants to know more about denim, we’ll host a specific workshop for them. Through regular engagement with customers, designers, and others in the industry, we’re able to work more closely with all aspects of the supply chain and advance the industry together.

Of the wide range of Lenzing products, what have been the focuses at the AIC in Hong Kong when it comes to innovation?

Rex: The Lenzing AIC focuses primarily on creating fabrics for the apparel industry. For example, one really exciting area we’ve been exploring is the sustainable footwear market. We’re seeing that many footwear brands, such as those in the sports industry, have been exploring ways to launch sustainable collections, demonstrating that eco-friendliness is on the rise across all segments of the fashion world.

TENCEL™ Active fibers are definitely attractive to these eco-conscious sports brands in the region, as it has a higher raw material cost margin than other types of apparel. The AIC is working to develop yarns from TENCEL™ branded fibers to cater to these types of applications. The footwear market has a relatively clear supply chain, which makes it easier for us to trace our successes and identify areas of improvement.

What’s next for the AIC?

Rex: In addition to continuing the work I’ve described already, we also want to build a better-connected industry network, connecting various stakeholders across the value chain.

Furthermore, as e-commerce advances, we hope to identify better ways in tracing the achievements of our work and develop more accurate and effective strategies. We’re even considering opening a store ourselves, as the AIC is now capable of small-scale production.

We’re also looking into setting up Lenzing standards for the industry, creating objective standards with digital data. For example, currently how we evaluate the “touch” of a fiber or fabric is very personal, and we may want to develop a set of standards to define different touches with data collected from the AIC.

News
08 / 01 / 2019

Lenzing aic inspires students to build a sustainable future of fashion

The volume of sustainable fibers produced is almost six times that of wool – yet awareness and application of the former still lags behind. That’s a large gap that Lenzing has been working to fill at its Application Innovation Center (AIC) in Hong Kong, helping to develop awareness around and insight into how state-of-the-art fibers can be applied to create products that are not only highly aesthetic, emotional, and functional, but also sustainable.

In service of that goal, this year the AIC collaborated with the design departments at two leading schools in Hong Kong – the Hong Kong Polytechnic University (PolyU) and the Technological and Higher Education Institute of Hong Kong (THEi) – to inspire up-and-coming designers to use sustainable fibers. Lenzing provided yarn made from sustainable TENCEL™ branded fibers, which were adopted for the development of knit showpieces by students. The final works were featured in the “Knit Together” exhibition and award ceremony in early December.

“Sustainability is a core research dimension at THEi, and we often encourage students to explore a diverse range of materials,” noted Ms. Alice Chu, Associate Professor and Program Leader of BA (Hons) in Fashion Design at THEi. “During the process of creating knitworks, students found that TENCEL™ LUXE fibers were not only sustainable, but also very soft and delicate. They used firm structures to compliment with the softness of the fibers, which created beautifully shaped knits that are also soft and comfortable.”

Through the collaboration with the Lenzing AIC, students were encouraged to rethink the concept of sustainability and how to incorporate it into their designs.

“Lenzing worked with students every step of the way, helping them better understand how to use the fibers and providing them with support and inspiration, noted Dr. Ho Chu Po, Associate Professor of Fashion & Textile Design at PolyU. “Instead of focusing on perfecting the end product, Lenzing encouraged creative thinking in developing design concepts, with sustainability serving as an important aspect.”

Using TENCEL™ branded fibers, which are derived from sustainable wood sources and produced by environmentally responsible processes, students were able to see the versatility of sustainable fibers, which can be used in many forms as the basis of stylish, comfortable and sustainable fashion, whether in yarn or in other fabrics. Participants all expressed interest in using these fibers in their future designs, helping to build a future of sustainable fashion.

This project marked the first collaboration of its type between the Lenzing AIC and local academic institutions, but certainly won’t be the last, as the AIC views engaging and inspiring the next generation of designers as being core to its mission. Already, Lenzing is developing an internship program, where selected will have the chance to work in the Lenzing AIC to both broaden and deepen their knowledge in the textile industry and better understand the entire fashion and design supply chain.

As a leader in environmental responsibility, Lenzing recognizes that developing sustainable fibers is only half the battle – it must also work across the fashion and textile world to engage designers, retailers, and other communities to inspire sustainability throughout the industry.

News
30 / 01 / 2019

Lauma fabrics group innovates with tencel™ branded fibers

Lauma Fabrics Group Innovates With TENCEL™ fibers

With a career spanning forty years in product development for LE Textiles, formally known as ELASTIC, and now part of Lauma Fabrics Group, Harald Mai, has always been charged with research and developments and introducing new innovative products to the intimates market.
As Director of R&D, Mai helped to develop a cotton elastic knitted fabric that was certified Cradle to Cradle by the EPEA – Environmental Protection Encouragement Agency International in Hamburg.

Disenfranchised with the environmental impact of farming cotton, Mai set out to find an alternative, low-impact fiber that was sustainable and had the finest attributes necessary to compete in the premium intimates market. Mai found that alternative in 2014 when he began collaborating with Lenzing Fibers. Through extensive R&D Mai was able to create the first warp knitted fabrics using TENCEL™ branded lyocell fibers. Other innovations soon followed including a cradle to cradle warp knitted powernet fabric, a cradle to cradle standard warp knitting construction fabric, a special power warp knitting fabric for molding and a warp knitted lace, pattern yarn fabric, to name a few.

“TENCEL™ Lyocell fibers speaks for itself”, says Mai. “Sustainability is a big topic being researched and is of growing interest in the intimates market”, he adds. Mai sees many benefits to using TENCEL™ Lyocell fibers. From a cultivation standpoint, TENCEL™ Lyocell is produced from renewable wood sources using a closed loop production process making for a low-impact fiber.

Today the company is producing twenty to thirty different fabrics with TENCEL™ Lyocell and has seen growth in the market with more and more brands looking for unconventional, environmentally sound fabrics that don’t take away from the look, feel and performance that their customers have come to expect. “Our TENCEL™ fiber made fabrics are warp knitted and we are currently the only warp knitter working with TENCEL™ brand” states Mai.

Warp knitted lace patterns in TENCEL™ Lyocell

In addition to its sustainable features, TENCEL™ Lyocell fibers has other benefits that Mai says are an important part to the fibers appeal, “we’ve seen in numerous instances that our fabrics made with TENCEL™ Lyocell fibers have had positive effects on sensitive skin*.” TENCEL™ Lyocell fibers are naturally soft and have enhanced breathability properties that help regulate body temperature,

With its ongoing focus on innovation, LE Textiles has grown into one of Europe’s leading fabric companies for the intimates market. The company currently works with some of the largest brands in the market including Triumph, Chantelle and Felina, to name a few. Mai adds, “I was looking for a better alternative to cotton, because of the environment and I found TENCEL™ brand fibers, it is not only “one of the best for the environment”; it maybe “the best for the skin*, too.”

Not one to be satisfied with the status quo, Mai continues to work with TENCEL™ fibers and looks to technology for innovations in product development, constantly working to create new fabrics that drive the industry forward.

*Based on opinion, not supported by scientific evidence

News
21 / 03 / 2019

Solvay and lenzing come together in the name of sustainability

The international multi-specialty chemical Group and the world-renowned specialist in fibers made from renewable wood sources, joined forces to create an innovative fabric made of TENCELbranded lyocell and AMNI SOUL ECO® polyamide.”

February 2019 – The new fabric together developed by Lenzing Group from Austria and the Belgian company Solvay marks a further and important step forward in the pursuit of an ever more responsible innovation, offering performance, durability and comfort all at once.

From the way fibers are made to how they affect the planet at the very end of their life cycle, this new product is as innovative as the technologies involved in its creation. The back of the new fabric is made of TENCEL™ Active lyocell fibers derived from renewable, responsibly managed wood sources. The fabric’s front is enhanced by Solvay’s award winning AMNI SOUL ECO®, the first polyamide 6.6 fiber with improved biodegradability, as it stands out in the polyamide industry for its biodegradable properties. While other polyamide fibers take decades to decompose, AMNI SOUL ECO® branded fibers are designed to biodegrade in around five years when disposed of in well-controlled landfills, as demonstrated by laboratory biodegradation tests in accordance with ASTM D5511 - Standard Test Method for Determining Anaerobic Biodegradationof Plastic Materials Under High-Solids Anaerobic-Digestion Conditions (equivalent to ISO 15985).

The new fabric is designed to further optimize the benefits the two fibers contribute. Being in direct contact with the skin, TENCEL™ Lyocell offers microscopic fibrils of cellulosic fibers with cross-sections structured to regulate the absorption and release of moisture, contributing to fabric breathability that supports the body’s natural thermal regulation. Moreover, it provides a less favorable environment for bacterial growth, enhancing the fabric with better hygienic qualities. On the fabric face, AMNI SOUL ECO® polyamide provides better abrasion resistance while boasting great benefits in terms of dimensional stability, color retention, and drying speed.

“The combination of TENCEL™ Active fibers, which is derived from renewable wood sources using sustainable production processes, and Solvay´s AMNI SOUL ECO® polyamide fibers enhances biodegradability results into a more sustainable, comfortable, easy care fabric that advances the concept of circular economy,” says Andreas Guertler, Head of Global Business Management Activewear at Lenzing. “Future collaborations with Solvay will focus on TENCEL™ Lyocell with REFIBRA™ technology, our newest fiber innovation made from upcycled cotton scraps and wood pulp, and AMNI SOUL ECO® polyamide to further reduce our environmental impact.”

“There is a major need for sustainability, these days, especially in the fashion industry. It is an on-going process that has to start from the very beginning of the production chain, from the fibers involved in the creation of fabrics and, later on, garments. Both AMNI SOUL ECO® polyamide and TENCEL™ Lyocell fibers have already proved they responsible character. Combined together they will lead to great results in terms of durability, comfort and performance, while helping to preserve the planet and its resources,” explained Daniela Antunes, Solvay Business Development Manager.

This innovative product premiered at ISPO Innovation Textrends Forum, both in ISPO Beijing (January 16th-19th) and ISPO Munich (February 3rd-6th).

News
02 / 02 / 2018

Première vision yarns & texworld paris

Lenzing is stepping into the future

Starting with the New Year, Lenzing is charting a bold new course to embark on an exciting new journey on branding. TENCEL™, a name that is recognized among consumers in key regions that we operate in, will be redefined as the textile brand for all apparel and home applications in the Lenzing portfolio. Featuring eco-friendly, sensual and versatile qualities, products under the TENCEL™ brand architecture will underline our core principles of trust, transparency, reliability and affability.

We are thrilled to unveil our new brand identity at Première Vision and Texworld Paris!

Convince yourself and visit us:

Première Vision Yarns Paris 13 – 15 February 2018, hall 6, booth 6C51

Texworld Paris 11 – 14 February 2018, hall 4, booth U436

News
20 / 03 / 2018

Lenzing introduces tencel™ to customers and partners at première vison yarns and texworld paris for the first time

Lenzing brings TENCEL™ to Texworld Paris and Première Vison Yarns Paris

Leveraging the gathering of industry value chain partners and customers, Lenzing introduced its new textile specialty brand, TENCEL™, at Texworld Paris and Première Vison Yarns Paris. Participants of both fairs experienced first-hand the unique brand offerings of TENCEL™ at specially curated showcases. Comprehensive exhibits and presentations covering TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, and TENCEL™ Luxe, also enabled participants to learn more about Lenzing’s philosophy behind the emotional and more humanistic B2Me direction.

News
20 / 03 / 2018

Tencel™ brings together value chain partners and customers for a night of glamour and celebrations in shanghai

Following the global launch in Paris, Lenzing introduced TENCEL™ to China during Intertextile Shanghai, which was held from 14-16 March. During the three-day fair, Lenzing brought together valued industry partners and customers to introducing the TENCEL™ brand through a specially curated showcase at the Lenzing booth. Participants did not only learn about Lenzing’s new brand strategy that focused on the emotional and more humanistic B2Me direction, but also experience the unique brand offerings of TENCEL™ first-hand.

News
20 / 03 / 2018

Tencel™ launches first b2me drive at lakmé fashion week in india

To align with the new brand strategy, TENCEL™ new brand logo was also showcased during the Lakme Fashion Week, the biggest premier fashion event in India. As one of the key B2Me branding programs in the region, during the Fashion Week, TENCEL™ was featured in the spotlight through exclusive branding exposure at the main areas of the venue, including TENCELTM draping at the Central structure and the restaurant inside JioGarden, Bandra-Kurla Complex in Mumbai.

During the week, Lenzing also organized an exclusive customer event on Sustainable Day, where esteemed industry professionals shared perspectives of various facets of sustainability in the textiles & fashion industry. During the discussion session, Dr. Rossitza Kreuger from Fairtrade Europe commented on the multiple facets of sustainability in the textiles & fashion industry, while Mr. Jaspreet Chandhok, CEO of IMG Reliance, set the context of fibers in sustainable fashion and explained how their association with Lenzing is a big step forward in their sustainability agenda. Mr. Durai Palanisamy, Head of Pallavaa Group, key sustainable yarns and fabrics manufacturer, spoke about the need for sustainability and how Lenzing has been inspiring its sustainability initiatives since their association from 2003. Last but not least, Mr. Abhishek Bansal, Head of Sustainability at Arvind, third largest manufacturer of denim in the world, shared his perspectives on why Arvind has chosen TENCEL™ in its sustainability agenda in apparel.

During visit to the Lenzing booth, a number of local industry partners and customers showed a lot of excitement towards the role Lenzing plays in driving a more sustainable value chain.

News
20 / 03 / 2018

Lenzing creates “feels so right” at premiere vision istanbul with tencel™ launch

Lenzing Makes Premiere Vision İstanbul “Feels So Right” with TENCEL™ Launch

Lenzing Turkey celebrated the introduction of TENCEL™ brand during PV İstanbul, which was held on 7-9 March. During the three-day fair, in addition to introducing the TENCEL™ brand through specially curated showcase at the booth, Lenzing also shared the new brand strategy that focused on the emotional and more humanistic B2Me direction, as well as brand-new marketing materials.

Media friends, customers and designers joined the TENCEL™ launch celebrations on that day. Not only the press conference, Lenzing’s value chain partners took part at the special TENCEL™ Happy Hour celebration they toasted for a bright future of TENCEL™, key milestone of Lenzing.

During PV Istanbul tradefair, Lenzing also sponsored a Texture & Colors design workshop led by fashion designer Hatice Gökçe in collaboration with İstanbul Modern Art Museum and Premiere Vision. Two famous fashion bloggers took part at the workshop, which was also attended by students from fashion schools and Lenzing customers. Workshop participants enjoyed the unique experience, which featured designing their style boards with collage technique. Materials used in the style board design features woven and knit fabrics containing TENCEL™ Lyocell and TENCEL™ Modal fibers from several reputable Turkish fabric mills.

News
25 / 04 / 2018

Scenes from kingpins amsterdam

Twice a year the denim industry flocks to Amsterdam seeking inspiration, information, and connection amidst the bikes, boats, and bustle of this unique city. Carved In Blue compiled our favorite scenes from Kingpins Transformers and Kingpins Show to give you a snapshot of the people, designs, and thoughts around transparency.

Click to see the video highlights:

News
28 / 06 / 2018

Lenzing joined forces with industry leaders to make fashion circular at copenhagen fashion summit

Since 2009, Copenhagen Fashion Summit has been positioning itself as the world’s leading business event on sustainability in fashion. Lenzing joined 1,300 key players from 53 countries in May, to take part in a number of industry discussion sessions at the Copenhagen Fashion Summit to exchange thoughts around some of the most urgent environmental, social and ethical issues in the fashion industry. Convening major fashion industry decision makers, Lenzing also participated in dialogues conducted by Make Fashion Circular initiative to promote a thriving industry based on the principles of a circular economy.

This year, the Copenhagen Fashion Summit launched a new component, Innovation Forum, an exhibition space for sustainable solutions. Along with 50 exhibitors, who come from some of the most noteworthy sustainable solution providers in the fashion industry, Lenzing participated in the Future Fabrics Expo. During the Expo, Lenzing showcased the TENCEL™ brand and REFIBRA™ technology alongside several other responsibly-produced materials presented by “The Sustainable Angle”, a not for profit organization that initiates and supports projects which contribute to minimization of the environmental impact of the industry.

Andreas Dorner, Sylvia Happel and Oya Barlas Bingul from Commercial and Business Development at Lenzing leveraged the prominently located Lenzing stand as a platform to meet other Summit participants, including a number of Lenzing customers, who were interested in sustainable fabrics.

As always, the Summit presented an outstanding line-up of high-level keynote speakers. The Leadership Roundtables attracted many industry decision-makers, industry associations and government representatives for closed-door roundtable discussions and public-private dialogues on the most urgent environmental, social and ethical issues in the fashion industry.

For more information about Copenhagen Fashion Summit, please visit: https://copenhagenfashionsummi...

News
24 / 09 / 2018

Versatility, comfort and sustainability go hand in hand with tencel™

TENCEL™ branded Lyocell fiber, capable of enabling various apparel and home textile applications, is one of the optimal choices for making incredible denim products. With the adoption of TENCEL™ Lyocell fiber under the TENCEL™ Denim branded offering, TENCEL™ contributes significantly to a more sustainable and environmentally responsible denim industry. In September, TENCEL™ returned to New York Denim Days as a title sponsor, bringing back “Feel So Right” experience to consumers. New York Denim Days, has united denim enthusiasts, exhibitors and influencers from the fashion and denim worlds. At the event, TENCEL™ created a shop-in-shop which was stocked with branded garments enabled by TENCEL™ Denim, including Mavi, 3x1 Reformation, Godfather of Denim, Edit Denim, Paulita Carlotta.

Let’s hear what Tricia Carey, Head of Business for TENCEL™ Denim, say about TENCEL™ Denim:

Q: The NY Denim Days Festival is coming out in September. Can you tell us all about it?

A: It is really an amazing festival to get everyone together to tell the stories of how jeans are made, and I think most people are surprised of how we can start from fibers through to finish, and all the craft that goes into making denim.

Q: I know TENCEL™ branded fibers came from trees, can you tell us a little bit about the process of making TENCEL™ fibers from trees?

A: TENCEL™ branded Lyocell & Modal fibers both are comes from trees. The trees come from sustainably-managed plantations from certified and controlled sources. The wood is made into pulp and fiber via environmentally responsible production processes, which transform wood pulp into cellulosic fibers with high resource efficiency and low environmental impact. The fibers are then sold to yarn spinners to make denim fabrics.

Q: Why is sustainability important to Lenzing?

A: Sustainability is really at the core of everything we do at our company and Lenzing is rooted in sustainability. It has to do with not only the raw material, i.e. coming from trees, but also in the production process of manufacturing fibers. The beauty of our fibers is that it comes from nature, and that it actually goes back into nature because it is compostable.

Q: What are the key features of TENCEL™ enabled denim products?

A: Denim pieces made of TENCEL™ cellulose fibers are tailored to a sustainable lifestyle, with a full personal expression through movement with its natural comfort, smoothness and versatility. These garments enable consumers peace of mind, knowing their products are eco-responsible and have a low carbon footprint. Denim products containing TENCEL™ Lyocell and Modal fibers are produced using innovative technology eco-responsible processes, making them ideal for production of denim, and other apparel and home textile products.

Q: Why do you think Denim never goes out of style?

A: I think Denim never goes out of style because it really shows the mood and spirit of the moment. There’s a democracy around denim if you look at the heritage of where denim started. I think what’s happening in denim is an evolution that happens over time, bringing in technology and performance, and layering on different finishing techniques. Denim is timeless and classic, and when you wear on denim, it takes on the personality of the owner behind it.

News
02 / 10 / 2018

Lenzing brings tencel™ for footwear to the lineapelle showcase in milan abstract

TENCEL™ for Footwear – the complete sustainable shoe solution from Lenzing, took part in the Winter edition of the LINEAPPLE trade show in Milan, Italy on 25-27, September, 2018.

Utilizing the gathering of industry at the exhibition, and with sustainability at the forefront of consumer behavior and buying habits, the showcase was an opportunity to introduce the concept of TENCEL™ for Footwear to buyers, and introduce them to how the fiber works as a completely sustainable shoe solution.

Uniquely, the fiber can be used for the entire shoe, whether as textile fiber in the upper fabric, lining, insoles and laces/zipper/sewing thread, as nonwoven fiber in insoles or padding, or as TENCEL™ Lyocell powder in outsoles. The more shoe components are made of TENCEL™ Lyocell fibers, the closer the vision of the biodegradable shoe. With more brands seeking to include sustainable and environmentally friendly materials into their products – and brands such as Allbirds quick to include the fiber in their shoe line, it is a positive step in the right direction for innovative and sustainable footwear.

News
03 / 10 / 2018

European customers "feel right, naturally" at tencel™ conference in lenzing

Marco Schlimpert, SVP Europe and Americas, welcomed guests to the TENCEL™ " Feel Right, Naturally" conference, where innovations were presented and new products and applications were shown. Colleagues from across different departments discussed a range of subjects, from industry innovation, to the benefits of TENCEL™ fibers.

Following a welcome dinner, day one got off to a good start with talks and discussions around Lenzing’s Branding Service, sustainability and innovations in the textile industry. With an emphasis on knowledge sharing, colleagues from different departments, such as marketing, business development and research presented and discussed their sectors. For instance, Sonja Zak, Head of Product Management BM Textiles, talked about innovations in the textile industry, while Peter Bartsch, Head of Corporate Sustainability, highlighted sustainability benefits of TENCEL™ branded fibers.

During Lenzing Day, participants checked out the Branding Service and found out about the different fields of application for TENCEL™ branded fibers in the textiles segment. The Lenzing Day culminated with a visit to the TENCEL™ plant and a tour of Lenzing. Among the guests were representatives of the companies Swarovski and Hugo Boss, who learnt more about Lenzing, and shared thoughts with experts about new products and sustainable solutions in the textile industry. During the "Experience the Wood" dinner at a farmhouse restaurant, guests had the opportunity to exchange information and reflect on the knowledge around innovation.

News
14 / 11 / 2018

Tencel™ redefines the concept of ‘sustainable lifestyle’ at the 2019 spring-summer chinese international fashion week

As a long-term advocate of sustainability in the fashion industry, the Lenzing group participated in the 2019 Spring Summer Chinese International Fashion Week in Beijing in October this year. The fashion week began with a series of activities under the theme of "Limitless New Life", held at 751D Park Plaza in Beijing on 26th October.

Lenzing joined discussions around redefining sustainability in the fashion industry during the TENCEL™ “Integrating Nature and Technology" Forum. An immersive art installation on “Sustainable Living Space” with nine leading value chain partners was also featured onsite.

Defining New Concepts of Sustainability through “Integrating Nature and Technology"

At the TENCEL™ "Integrating Nature and Technology" Forum, Mr. Hu Jian, Senior Vice President of Lenzing took to the stage alongside Ms. Yan Yan, Director of the Office for Social Responsibility of China National Textile & Apparel Council, and Ms. Niu Ruixia, Director of C TEAM to discuss the need to integrate nature and technology and the importance of advancing of sustainable production methods.

Mr. Hu noted that technology facilitates human development and reforms the business world. He also warned about the impact of inaction, where the balance of the environment could be irrecoverably overthrown. According to Mr. Hu, Lenzing is committed to sustainability and selects naturally sourced fibers that are decomposable and technology that facilitates circularity, establishing a connection between technology and nature."

TENCEL™ Sustainable Living Space and “Limitless New Life” Spring-Summer Collection

The TENCEL™ brand was front-and-center at the Fashion Week. During the Fashion Week, Lenzing conducted TENCEL™ Sustainable Living Space installation was constructed by a team of 50 papercraft artists using recycled cardboard. The installation was created by Lenzing with nine partners across the fashion value chain including Les Enphants, Texwood, MEILLEUR MOMENT, Luthai Textile, Advance Demin, Matsui Tex, Charming Tex and Chinatex Corporation. The immersive space featured woodland and was filled papercrafts, which represented the peaceful coexistence of animals and mankind. Visitors to the installation could also see clothes made with TENCEL™ branded fibers, demonstrating the importance of balance between mankind and nature.

The TENCEL™ brand was also a key highlight of the grand finale of the 2019 Spring Summer Collection, where local designers incorporated fabrics made of TENCEL™ branded fibers in their collections, creating a fascinating culmination of the week’s events. The collaboration between TENCEL™ brand and local designers Chen Wen, Jiang Zhuojun, Ericka Hong and Yiyi Kwok redefined the concept of a “sustainable lifestyle” elevating the discussion of sustainability during Fashion Week.

Speaking after his show, well-known Jin Ding Awards designer Chen Wen explained the concept behind his new “Limitless New Life” collection, which attempted to present different styles using the woods as a backdrop, reflecting how the environment is an essential element of modern-day life. Commenting on the versatility of the fibers, Chen noted that TENCEL™ branded fibers used in the collection could be made into fabrics with a wide range of textures

News
08 / 01 / 2019

Tencel™ fibers with refibra™ technology for the first time at heimtextil 2019 in frankfurt

The pioneering REFIBRA™ technology now enters a new level by stepping into the Home & Interior segment. TENCEL™ Home with REFIBRA™ technology offers more possibilities than ever before. For the first time, customers are able to get the full range of Home & Interior products of well-known fiber quality but now with improved sustainable fiber production.

TENCEL™ branded Lyocell fibers bring circular economy into home textiles

Many more customers want to make sustainable purchase choices. TENCEL™ Lyocell fibers with REFIBRA™ technology offer a good solution to that. REFIBRA™ technology is a true sustainability choice. Products made out of TENCEL™ Lyocell fibers with REFIBRA™ technology unite two innovations: the eco-friendly, closed loop production process of TENCEL™ Lyocell fibers and the upcycling of a substantial proportion of cotton scraps. Combining wood pulp with pulp made from left over cotton scraps from cutting operations, new virgin TENCEL™ Lyocell fibers are produced to make yarns and fabrics for Home textiles. These innovative fibers mark an important step in Lenzing’s journey towards circular economy.

Full transparency for TENCEL™ with REFIBRA™ technology

Lenzing has developed a new identification system to assure customers that the purchased products with TENCEL™ produced with REFIBRA™ technology are really made out of the sustainable TENCEL™ Lyocell fiber. Even after going through a long supply chain, TENCEL™ Lyocell fibers can still be identified in the final product. This supports transparency in the overall processing chain.

TENCEL™ with REFIBRA™ technology for home textiles

“For the first time we are able to offer different TENCEL™ fiber types with REFIBRA™ technology depending on the final end use needs. At Heimtextil we will proudly present for the very first time home products made out of TENCEL™ Lyocell fibers with REFIBRA™ technology. The products by our partners are produced in China, India, Turkey and Europe for end users all across Europe and the US. So consumers have now the possibility to support circular economy in home textiles”, explains Ebru Bayramoglu, Head of Global Business Development Home & Interiors. “Now Lenzing can offer a broad TENCEL™ Lyocell fiber portfolio with REFIBRA™ technology, which makes it possible to manufacture towels, bed linen and filled products, says Ebru Bayramoglu.

All properties of TENCEL™ Lyocell fibers stay in the products as usual. So offer bed linens and comforters high moisture absorbance with unfavorable for bacteria growth on the fabric surface. In addition, the smooth fiber surface makes bed linen gentle on skin. These properties contribute to a pleasant sleep throughout the night. And towels with TENCEL™ Lyocell fibers with REFIBRA™ technology keep the original characteristics as well. They stay soft after repeated washes and stay for longevity in the bath room.

Brand
09 / 05 / 2019

Pottery barn kids

Brand
09 / 05 / 2019

Pottery barn teens

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09 / 05 / 2019

Chicks

Brand
09 / 05 / 2019

Puregrace

Brand
09 / 05 / 2019

Epitex

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22 / 05 / 2019

Arnhem

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22 / 05 / 2019

Est

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22 / 05 / 2019

Sesa living

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22 / 05 / 2019

Downland

News
27 / 05 / 2019

Bleusalt – luxury, style, comfort

As the saying goes, necessity is the mother of invention and for Lyndie Benson it was the lack of options at retail that led her to create BLEUSALT. Benson, with no prior fashion design experience, was determined to create a fashion collection that would stand the test of time both in its elevated designs and sustainable, made in the USA, craftsmanship. Inspired by the Malibu lifestyle, where Benson resides and her passion to protect the environment, Benson launched BLEUSALT in 2017.

Luxury, style and comfort are the foundation of BLEUSALT’s collection, all crafted with fabrics made with TENCEL™ branded modal fibers. TENCEL™ Modal fibers are derived from renewable wood sources using sustainably sound production processes. “I care about the environment and our planet, that’s why sustainability is important and to do it correctly with the right environmental processes”, says Benson. The end result is a luxuriously soft fabric that is environmentally sound and enhances the look, feel and function of BLEUSALT’s collection of elevated essentials. “I’m obsessed with the fabric and every piece in the BLEUSALT collection is made from it”, she adds.

In fact, Benson is so convinced that BLEUSALT’s fabrics made with TENCEL™ Modal are so extraordinarily soft that the company instituted a Feel to Believe program. The direct to consumer brand offers free fabric samples to consumers so they can feel, first hand, how superior the fabrics are. It’s been a successful campaign that has converted many buyers over the past two years.

From blazers and sweatpants for men to wraps, sleep sets and slip dresses for women, BLEUSALT offers classic pieces meant to work with your everyday wardrobe.

Shop the full collection at www.bleusalt.com

News
27 / 05 / 2019

Spring is in the air with garnet hill and tencel™

There’s no better time to start thinking about adding to your closet now that spring is in full swing. Garnet Hill has just the thing this season with their Essential Layering Camisole. Designed to add style and versatility to your wardrobe, this cami features a relaxed hip-length fit, slim straps and a ruching along the neckline for that added hint of sophistication.

You’ll not only look great wearing this piece, but with Garnet Hill’s premium fabric blend featuring TENCEL™ branded modal fibers you’ll feel great too. Renowned for its premium attributes and sustainable production processes, TENCEL™ Intimate cellulose fibers are derived from renewable wood sources using Eco Soft technology, giving you a luxuriously soft camisole that will embrace your body.

The Essential Layering Camisole is available in a range colors for spring, so no matter what your mood or look Garnet Hill has you covered. But be forewarned, you may not be able to buy just one.

Shop the Essential Layering Camisole from Garnet Hill at https://www.garnethill.com/essential-layering-camisole/468804?listIndex=25

News
27 / 05 / 2019

Sustainable textile fiber brand tencel™ donates & plants 22,000 trees in honor of earth month

This Earth Month 2019, TENCEL™ Partnered with Seven Prominent Retail Brands to Raise Money and Replant Trees in California

The Lenzing Group, the world market leader in specialty fibers made from wood, announced today the final results of their 2019 Earth Month Campaign entitled “From Trees, For Trees.” Lenzing’s specialty textile fiber brand TENCEL™, along with seven of their U.S. retail partners, including BN3TH, Bleusalt, Triarchy Denim, Boyish Jeans, Bearaby, Hoot, and Malouf, worked with One Tree Planted, a U.S. based non-profit organization that plants trees across North America and around the world in areas affected by forest fires or floods. The TENCEL™ branded campaign is specifically supporting the replanting of 22,000 trees in the California forests recently devastated by last year’s wildfires that burned over 876,000 acres of forest.

From April 1st to April 30th, 2019, the TENCEL™ brand invited the public to get involved in helping them donate trees by liking Earth Month related posts on the TENCEL™ branded Instagram @tencel_usa as well as on their retail partners’ Instagram pages. The majority of the campaign’s success was based on the accumulated social engagement of the public; for every 50 likes each post received, one tree was donated to the One Tree Planted organization. Ultimately, the campaign resulted in over 245K likes across all #FromTreesForTrees Instagram posts, equaling 4,900 trees. Additionally, each purchase of a product made with TENCEL™ Lyocell or Modal fibers through BN3TH & Triarchy websites during the month of April resulted in TENCEL™ planting an additional tree, resulting in the planting of 3,037 trees. BN3TH & Triarchy chose to match this tree donation, resulting in an additional 3,037 trees. Sales and likes resulted in a total tree donation of 11,000 trees, which TENCEL™, with the support of their client brands chose to double to get to the total donation of 22,000 trees.

Ericka Gutierrez-Garcia, U.S. Marketing Manager at Lenzing Fibers, Inc. said, “This Earth month initiative especially addressed the areas affected by wildfires in California. In fact, a big part of this year’s decision to work with our brand partners included finding a common cause and organization that we could all support, like One Tree Planted. Our joint efforts in this “give-back” digital program gave consumers a chance to support their favorite brands during the month of April, while also acting as a great conduit for our brand partners to bring even more exposure to such a worthy cause. We hope consumers were inspired to join and support our brand partners while enjoying TENCEL™ branded products. Ultimately we were able to donate 22,000 trees, which is actually 2,000 more trees than there are in New York City’s Central Park.”

It was definitely the case for Adam Taubenfligel, Creative Director and Designer for Triarchy denim who mentioned, “the response we saw from our Earth Day initiatives with TENCEL™ was overwhelming. From the interactions on Instagram to product purchases, everyone banded together to help plant a lot of trees!”

Additionally, during the month of April, TENCEL™ also supported two local Earth Month events with Bloomingdales and ATHLETA, inviting guests to learn more about TENCEL™ branded fibers and the TENCEL™ x Earth Day campaign. The “From Trees, For Trees” Earth Month Campaign segues directly into TENCEL™ 2019 “Make It Feel Right” brand campaign, aiming to educate and empower consumers to join the environmental responsibility movement by making smart choices when it comes to their fashion and textile purchases.

TENCEL™ brand’s “From Trees, For Trees” Earth Day campaign aligned with the United Nations Sustainable Development Goals (SDGs), particularly goal number 15: Life on Land. Together with the United Nations, Lenzing is committed to conserving and restoring the use of terrestrial ecosystems such as forests, wetlands, drylands and mountains by 2020. The wood, pulp, and manufacturing sites used to make TENCEL™ Lyocell fibers come from forestry operations that are certified according to recognized sustainability criteria, such as the FSC® and PEFCTM standards. This “From Trees, For Trees” Earth Day campaign is intended to bring more awareness to these types of causes and engage brand partners as well as their customers.

News
27 / 05 / 2019

Lenzing explains how to redesign fashion with environmentally-friendly materials.

SB'19 İstanbul Conference was held on 3-4 April 2019 at Fairmont Quasar Istanbul. Brands, business leaders and many guests from different industries joined the event, which focused on redesigning good life for consumers and the society.

The Lenzing Group joined two programs as a premier sponsor of the conference. The company is a world market leader in specialty fibers of botanic origin from wood raw material coming from sustainably managed forests. Lenzing AG Sustainability Integration Senior Manager Krishna Manda and Lenzing Turkey Marketing Manager Miray Demirer Acar made a presentation in the plenary session. Manda and Acar referred to environmental impacts of fashion industry, sharing Lenzing’s sustainable and eco-responsible production processes with the audience during their presentation named “Redesigning Fashion with Environmentally Friendly Materials”. Following this, Lenzing Turkey Business Development and Marketing Manager Hale Saraçoğlu talked about Lenzing’s innovations in the industry during the “Good Fashion & Apparel” panel in Deep-Dive Hubs session.

Miray Demirer Acar: We are focusing on raising awareness of consumers to make environmentally responsible choices.

Lenzing Turkey & MEA Marketing & Branding Manager Miray Demirer Acar draw attention to the fact that the environmental impacts of apparel industry touch consumers increasingly day by day. “As a fiber producer, we saw that we can take one step ahead of meeting the transparency expectations of consumers in apparel industry. At Lenzing, thanks to our special production systems, we made it possible to detect Lenzing ECOVERO™ Viscose fibers or TENCEL™ Lyocell fibers developed by REFIBRA™ technology in any garment even after long textile treatments. We wanted people to make sure and feel good that they made an environmentally friendly choice when they see the contents of their garments. If you follow sustainable fashion, one of the things you have to do is paying attention to the care label of your clothes,” says Acar and explains: "Besides conscious users, there are also a group of sensitive consumers looking for guidance about how they should act. Therefore, we created a platform named “Make It Feel Right” to raise the awareness of consumers." The consumers visiting the web site will be able to decide alone about which content is good or bad.

Krishna Manda: We took a revolutionary step towards sustainability!

"Our sustainability activities have made Lenzing an industry leader," says Lenzing AG Sustainability Integration Senior Manager Krishna Manda and adds: “Lenzing Group has set it as a priority to develop new innovations and technologies around sustainability values. We recycle and reuse more than 90% of the chemicals and water for the production of Lenzing ECOVERO™ Viscose. Our TENCEL™ Lyocell fiber is produced by a closed loop system with eco-responsible production processes and here as well we recycle and use more than 90% of chemicals and water. So we aim to minimize the environmental impacts through environmentally responsible production methods. On the other hand, worldwide garment consumption is ever-increasing and unsustainable. Fabric waste from garment production results in more waste. We also have to avoid this and bring new solutions. Thanks to REFIBRA™ technology developed by Lenzing, in addition to wood pulp, we started to produce new virgin lyocell fibers from upcycled cotton scraps under TENCEL™ x REFIBRA™ brands. This is a revolutionary development for our industry. The first step is always the hardest one and our company is happy to take the first steps towards a sustainable future”.

Hale Saraçoğlu: We aim to bring sustainable solutions to our industry partners

Lenzing Turkey Business Development and Marketing Manager Hale Saraçoğlu joined an interactive Deep-Dive Hub during the SB'19 İstanbul Conference, where the participants had the opportunity to explore innovative transformation tools. “Sustainability is not a one way process for good fashion. As a fiber producer, we are at the starting point of the supply chain. Starting with fiber, this process is followed by fabric production and garment works before reaching the consumer. With our innovative approaches and new technologies, we can add features such as soft touch and drape to the fabrics containing our fibers. We can also offer faster and sustainable solutions to our partners. Functional benefits stand out in the domestic market in particular, for example the drape and soft touch that TENCEL™ Lyocell fibers add to fabric is very much liked. And taking into consideration such demands, we seek to make our cooperation with producers and brands stronger. Our LENZING™ ECOVERO™ Viscose fibers are certified with EU Ecolabel. As you know, EU Ecolabel is a symbol for environmental excellence and awarded by the European Union to the companies adopting very high environment standards. LENZING™ ECOVERO™ Viscose fiber production generates 50 percent less gas emissions than generic viscose. We strive to add value both to our partners and consumers with our eco-responsible production processes and sustainability principles” says Saraçoğlu about “Good Fashion & Apparel” in Deep-Dive Hub.

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30 / 05 / 2019

Ted baker

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30 / 05 / 2019

Victoria's secret

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Eucalypso home

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Garnet hill

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Garnet hill kids

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Hanes

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30 / 05 / 2019

Vivloe

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30 / 05 / 2019

Bolster

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30 / 05 / 2019

Qe home

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30 / 05 / 2019

Odeja

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06 / 06 / 2019

Mediclo

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06 / 06 / 2019

Mm

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06 / 06 / 2019

Eifini

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06 / 06 / 2019

Dream on

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06 / 06 / 2019

Rapeeliving

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06 / 06 / 2019

Esse

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21 / 06 / 2019

Rooted in authenticity and transparency

Kalen and Derrick Emsley were always working to make the world a better place. The brothers and business partners were planting trees with their carbon-offsetting company long before they got into the apparel business. In fact, the main impetus for launching Tentree almost six years ago was so they could fund their true mission, planting trees all over the world and make a meaningful impact on the environment.

Launched in 2012, Tentree would follow the cause centric, one for one business model, but instead of donating a piece of clothing, Tentree would plant ten trees for every item sold. The objective was to have the kind of positive impact on environment that would long outlast the lifespan of a donated t-shirt. So the Emsley brothers, together with their friend David Luba, set out the change the world one garment and ten trees at a time with the ultimate goal of planting 1 billion trees by 2030.

Through the brand’s use of social media, Tentree has been able to build a community of over 3 million followers that are engaged with the their mission. During Earth Week, Tentree challenged their social media community with the goal of getting 5 million ‘likes’ to plant 500,000 trees in Indonesia. Blowing past that goal in 24hours, Tentree upped the ante and had set a new target of 20 million ‘likes’ for 1 million trees. With over 15 million ‘likes’, the 9th most liked post on Instagram at the time, Tentree’s community showed the world that every person can make a difference.

But it doesn’t just start and end with trees; the company’s entire business model revolves around reducing the negative impact the apparel industry has on the environment and inspiring a generation of consumers to do the same. Tentree is transparent in everything they do, from the fibers to the fabrics to the manufacturing process; Tentree strives to produce sustainable apparel that has a low impact on the environment.

The design team at Tentree is constantly researching and developing custom fabrics using sustainably sound fibers without compromising on performance. The list of “eco materials” in Tentree’s arsenal include recycled polyester, hemp, linen, incorporating coconut shells to produce buttons and cork bark for the garment trimmings; and of course its extensive use of TENCEL™ Lyocell and Modal fibers. Derived from renewable wood sources and made using sustainable production processes, the cellulosic fibers are not only considered environmentally sound but are also renowned for their premium attributes. Their color retention, draping, breathability and extremely soft hand are several key properties that enhance the clothing that Tentree designs and sells.

”Together with Tentree, Lenzing has always been committed to sustainability. Through our TENCEL™ Lyocell and Modal fiber programs we are dedicated to fostering a ‘From Nature to Nature’ production cycle. With like-minded brand partners such as Tentree we can create premium fabrics from sustainable wood sources that can be treated and manufactured in a way to ensure biodegradability”, says Sharon Perez, Lenzing’s Business Development Manager for Active wear.

Tentree’s continued commitment to transparency has enabled them to challenge the apparel industry’s negative impact on the environment. Through the brand’s tree planting program, their sourcing of eco materials and partnering with socially responsible manufacturers, Tentree has been able to elevate the discussion of sustainability and inspire consumers and industry peers to do better.

Become part of the movement and shop the premium collection by Tentree by visiting www.tentree.com.

News
06 / 06 / 2019

Lenzing reinforces its pledge to drive sustainability at copenhagen fashion summit

This year’s Copenhagen Fashion Summit was held on 15-16 May 2019 at the Copenhagen Concert Hall. Over the years, the Summit has established itself as the world's leading business event on sustainability in fashion. This year, being no different, it brought together multiple stakeholders to discuss the issues facing the fashion industry and the planet. Lenzing has always been a key participant in the Summit, acknowledging the importance of discussing the environmental, social and ethical issues whilst proposing solutions for the industry to take on.

Lenzing’s booths at the event included one on innovation, the “Lenzing x Innovation Forum” and the “Lenzing x Design Studio”. The Lenzing innovation booth showcased developments and details on Lenzing’s role to create sustainable fashion. Lenzing also actively engaged with attendees of the event and shared information on the Lenzing design studio.

Implementing a circular economy is “critical” for the future

As an industry leader in fostering sustainability, Lenzing is committed to finding ways to further drive and promote circular economy efforts. For Lenzing, one of this year’s summit highlights was Robert van de Kerkhof, Chief Commercial Officer of Lenzing, joined in a panel discussion entitled: “Circular Economy in Fashion: From Commitments to Actions.”

During the discussion, Robert spoke about his vision when he first joined Lenzing that “one day recycling in textiles will be as normal as the paper industry”. Lenzing is now helping to make this a reality and Robert stressed the importance of the circular economy in the fashion industry, as it’s also garnering interest amongst consumers and government officials too. Robert said, “The drive for circular economy is absolutely critical for our future. All fibers at Lenzing are based on renewable raw material wood and are completely biodegradable. We are proud to be the industry’s first to adopt such circular economy ecosystem in the textile industry via a commercial scale.”

Whilst Lenzing promotes the circular economy, we still face barriers to further sustainability. For example, as Robert says we need help from brands and retailers to educate consumers that “recycling is not negative”. We need to move away from this negative perception that recycled clothes are cheap. Lenzing continues to work closely with stakeholders to turn this image around and bring a new perception towards recycled clothing. The push for circular economy is not a one-man effort, but rather the society needs to work together as a whole to make the difference and create value.

With more brands seeking to become more sustainable, there has been an increasing demand to introduce sustainable fibers in their collections, together with greater supply chain transparency. In light of this, brands are embracing upcycled fibers when producing garments. One of Lenzing’s sustainable innovations is the pioneering REFIBRA™ technology, which involves upcycling a substantial proportion of cotton scraps, as well as wood pulp. The raw material is then transformed to produce new virgin TENCELTM Lyocell fiber. Lenzing is also a keen supporter for the “Make Fashion Circular” project with the Ellen MacArthur Foundation. The project is the second phase of the “Circular Fibres Initiative”, which was actually introduced at the 2017 Copenhagen Fashion Summit. This initiative’s aim is to encourage the fashion industry to be 100% sustainable clothing.

As more brands and retailers acknowledge the harmful effect on garment waste towards the environment, it will further drive them to think about end-of-life options for clothing. While change will not be swift, Lenzing believes with enhanced transparency across product life cycles, the industry can ensure long term sustainability and work collaboratively to reduce its global impact.

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12 / 06 / 2019

Comfyballs

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12 / 06 / 2019

Spread

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12 / 06 / 2019

Casablanca

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16 / 06 / 2019

68

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25 / 06 / 2019

Curbing your carbon footprint with carbon neutral fashion

Mindful of your carbon footprint? Eco-lifestyle is going to be even more achievable than ever! From now till 2030, the Lenzing Group, mother of the TENCEL™ brand, will drastically reduce its CO2 emissions by 50%. With an investment of EUR 100 million, Lenzing and TENCEL™ will work with partners to reduce carbon footprint together.

Since the introduction of the TENCEL™ brand in 2018, the push for the fashion industry to go green has been growing. With a co-branding partner portfolio that ranges from Ted Baker London, Victoria’s Secret to Mara Hoffman and Levi’s, TENCEL™’s stride towards carbon neutral will not only enable consumers to “feel so right”, but also pave the way for a greener world of fashion.

For more information about Lenzing Group’s commitment to becoming the first carbon neutral fiber producer in the world, please refer to https://www.lenzing.com/newsroom/press-releases/press-release/article/lenzing-group-to-become-the-first-carbon-neutral-f/. For more information about the TENCEL™ brand, please visit https://www.tencel.com/.

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26 / 06 / 2019

Stendebach

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26 / 06 / 2019

Finlayson

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26 / 06 / 2019

Schlafmond

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Divinius

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11 / 07 / 2019

St geneve

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11 / 07 / 2019

Chillaz

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11 / 07 / 2019

Muyu

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11 / 07 / 2019

Airland

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12 / 07 / 2019

J crew

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12 / 07 / 2019

Madewell

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16 / 07 / 2019

Ninety percent

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17 / 07 / 2019

Mimi island

News
24 / 07 / 2019

Autumn/winter 2019 fashion forecast: jazz up your wardrobe with strong colors and sustainable fashion

As the first half of 2019 passes in the blink of an eye, we are now starting to gear up our wardrobes for the autumn and winter seasons. The fashion industry is already developing next season’s items based on what was presented at the fashion weeks around the world. At Lenzing, as a producer of textile fibers, we always follow the latest fashion trends and we would like to present you with two trends forecast to be the hottest for the upcoming autumn/winter season this year.

Firstly, sustainability continues to be one of the most discussed topics on the runway and fashion brands keep raising consumers’ eco-consciousness by showcasing their creativity through seamless integration of fashion and sustainability. Secondly, next season’s colors reflect an emergence of confidence, a thirst for liberation and a desire to realize our own individualized unique identities, echoing the need for greater consciousness in how we live our daily lives.

Sustainable fashion as an evergreen fashion trend

Across the world - New York, London, Paris and Milan - these cities and their fashion weeks are showcasing more and more sustainable fashion from top designers and brands. Earlier this year, New York Fashion Week hosted the first-time fashion initiative - Fashion for Peace, a collaboration between Sadhguru, a yogi and visionary, the Isha Foundation and renowned leading designers to promote conscious and sustainable fashion. This special event highlighted Sadhguru’s initiatives to promote natural textiles, revitalize the traditional crafts that are on the verge of extinction, and raise awareness about the impact of the fashion industry on our health and the environment.

In addition, on the runway at Paris Fashion Week, multiple brands showcased creative collections made using sustainable fibers. Stella McCartney presented dresses made from recycled t-shirts alongside "conscious couture" made from eco-friendly cotton and viscose from sustainable forests. Alexander McQueen used scraps of fabric from the floor of mills to create 3D rosettes on skirts.

Lenzing is committed to promoting sustainability through technological innovations using wood-based fibers. Our TENCEL™ Lyocell fibers with REFIBRA™ technology involve upcycling a substantial proportion of cotton scraps e.g. from garment production in addition to wood pulp. This technique and the fibers produced have been utilized by many brands - including Mara Hoffman, one of the pioneers of sustainable fashion. She has been using TENCEL™ Lyocell fibers in her ready-to-wear collections since autumn 2018.

Powerful colors can be sustainable too

Each season the Pantone Color Institute launches the Pantone Fashion Color Trend Report. For autumn/winter 2019 the report highlights 12 stand-out colors that were also easily spotted at the fashion shows. From the list for the upcoming autumn/winter season, confidence-building shades, such as fiery Chili Pepper and the deeper Biking Red are labelled as the most popular ones for this season. Both of these colors allow the wearer to express confidence and individuality.

The Chili Pepper color recently dominated the Paris Fashion Week, especially on the runways of Christian Dior and Balenciaga, while also being incorporated into popular check and tartan patterns. It was picked out as “a spicy red, which adds drama and excitement as it stimulates the human senses.” The Biking Red color was described as “adventurous, strong and powerful”. This deep red color was spotted in collections from brands such as Longchamp, Marc Jacobs and Tom Ford.

Color dyeing is a critical step when producing fashion items, especially to achieve these particularly powerful colors. However, the process can have a detrimental impact on the environment. Committed to driving sustainability, Lenzing offers TENCEL™ Modal fibers which are produced using Eco Color technology. The innovative production process not only helps to save up to 64% water and reduce 90% of chemicals, but also makes the color longer-lasting. These fibers create a product that not only looks great but is a conscious decision to do right by the environment. Using Lenzing’s fibers allows sustainability and fashion to go hand in hand with no compromise on quality.

As you get ready to wear the latest fashion trends, keep in mind Lenzing’s wide range of sustainable fiber choices which can make you look good and feel great from head to toe. If you want to learn more about sustainable fashion, please check out the #Make It Feel Right campaign, supported by the TENCEL™ brand.

Now go jazz up your wardrobe with striking sustainable fashion for autumn/winter 2019!

Brand
02 / 08 / 2019

Lanius

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02 / 08 / 2019

Ortovox

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02 / 08 / 2019

Pierre cardin hali

Brand
02 / 08 / 2019

Atlas hali

News
06 / 08 / 2019

The team from tencel™ denim brings tencel™ x refibra™ denim to its collection

Denim is getting cleaner and leaders in the space are tapping into the raw materials and new technologies to keep their own products green.

CLOSED, a Hamburg, Germany-based clothing brand, is one of them. The company, in partnership with Candiani, has launched “A Better Blue” line of denim designed to further advance the product’s circularity. And, the jeans will incorporate TENCEL™ x REFIBRA™ Lyocell fibers.

“Our longtime weaving partner Candiani from Italy has been pursuing a sustainability strategy for years and of course the REFIBRA™ technology fitted perfectly in there,” CLOSED denim developer Uwe Kippschnieder, said. “We were convinced by the fact how much water you can save by creating a pair of jeans that does not need fresh cotton. The product now on the market is 50 percent TENCEL™ x REFIBRA™ Lyocell and 50 percent cotton waste from Candiani production. The water savings for a pair of jeans is 2,600 liters, which is huge. We keep transportation very short. All our women’s and men’s jeans are made 100 percent in Italy near Milan.”

The new “A Better Blue” collection will be available in July/August 2019, and CLOSED has plans to continue on its sustainability journey as today’s consumer continues on theirs.


“Our vision for the future is to get better step by step every season,” Uwe said. “At the end of the year, we will be publishing a Sustainability Report for the first time and communicate our goals. We see this as a kind of continuous further development of what we have been doing with our production partners for the last 40 years.”

To get a little insight into how Uwe feels about denim on a personal level, Carved in Blue caught up with the denim developer to pick his brain on a few points.

Carved in Blue: When does a jean stop being a jean?

Uwe:
We at CLOSED pushed the boundaries of what a jean should look like ever since. We evolved from 5-pocket to X-pocket, from raw and rinsed to stone washes, and now to ozone- and laser treatments. We offer French-pockets in rigid selvedge denims and 5-pockets in stay-black super stretch qualities. So, in the end, it depends on your personal point of view and I think it´s good not to put everything into boxes.

Carved in Blue: Who is your environmental hero?


Uwe:
Greta Thunberg, her uncompromising commitment towards radical changes impresses me a lot.

Carved in Blue: What music do you like to listen to while working?

Uwe:
It must be something electronic. Could be ambient, minimal, techno or psy-trance, always depending on my mood.

Carved in Blue: What’s your favorite place to visit?

Uwe:
I love going to festivals, which offer not just music and dance but also workshops, conferences and arts. Beside that it´s the hammock on my terrace.

Carved in Blue: What are your travel essentials?

Uwe:
Notebook and a pencil, headphones, a sleeping mask and a good book. At the moment, it´s Homo Deus from Yuval Noah Harari, which fascinates me.

Carved in Blue: What does Carved in Blue mean to you?

Uwe:
A platform for innovative and forward-thinking projects and people.

Brand
15 / 08 / 2019

Vyayama

Brand
16 / 08 / 2019

Billerbeck

News
20 / 08 / 2019

Delta galil and lenzing fibers are giving cotton scraps a new life

Lenzing and Delta Galil take another remarkable step forward for sustainable textiles and circular economy with REFIBRA™ technology.

  • Delta Galil, a leader in cotton fabric and apparel manufacturing, is collaborating with Lenzing Fibers
  • Using Delta’s Galil’s surplus of cotton supply for textile to textile recycling
  • Together, creating a more circular economy with TENCEL™ x REFIBRA™ Lyocell

To date, the success of Lenzing’s REFIBRA™ technology has been made possible because of a close partnership with DELTA GALIL, a vertical manufacturer, whose similar commitment to circular economy fueled the R&D and engineering innovations necessary to enable the recycled content of raw material for Lenzing Fibers with REFIBRA™ technology.

TENCEL™ branded Lyocell fibers with REFIBRA™ technology are one of most sustainable cellulosic fibers available today. The raw material wood pulp comes from renewable wood sources combined with pulp made from upcycled cotton scraps. The resulting pulp is then manufactured into TENCEL™ x REFIBRA™ fibers in Lenzing’s award-winning, closed loop production facility. To top it all off, TENCEL™ x REFIBRA™ is compostable and biodegradable in soil and water, key attributes that make possible its contributions to circular economy.

“DELTA GALIL is a pioneer in textile circular economy and truly inspired us to take bold steps with our new REFIBRA™ technology,” says Andreas Dorner, Commercial Director for Europe and Americas of the Lenzing Group. “DELTA partnered with us to transform their cotton scraps—that would otherwise be disposed— together with the renewable raw material wood into first-quality, virgin fibers. Everything about our collaboration was unique, from the sharing of data to the forward-thinking teamwork necessary to develop the new process and product.”

More consumers looking for sustainable alternatives

As climate change concerns increase, more and more fashion labels are focusing on environmental protection and sustainability. DELTA anticipated this trend and, as a leading supplier of intimates and activewear to the US (and global) apparel industry, will have a substantial impact on the circular economy of that market.

“We have been innovating in circular economy for many years,” says Monder Mwais, Senior Director of Fabric Development and Innovation at DELTA. “We take seriously our role in improving textile sustainability and try to lead by example. Pushing the circular economy envelope required us to approach our business differently. That’s where our collaboration with Lenzing was so valuable. With the combined intellectual and technical assets of both companies, we were able to go farther than either of us could ever go alone.”

In addition a special manufacturing system enables TENCEL™ branded lyocell fibers with REFIBRA™ technology to be identified in the final products, even after long textile processing and conversion steps through the value chain. Lenzing has developed a new identification system to reassure customers that retailers and brands are incorporating genuine TENCEL™ fibers produced with REFIBRA™ technology into their products. This supports transparency and quality assurance in today’s complex global supply chain.

A new sustainable business model

Collaboration and information sharing are key components of sustainability innovation. Lenzing works closely with both vendors on one side and customers on the other to facilitate process changes or product developments that contribute to higher sustainability and circular economy. Through co-branding programs with retailers / brands we are able to convey the value of TENCEL™ x REFIBRA™.

“We value the relationships we have with our business partners and thrive on discovering new ways of doing things that might be more efficient or sustainable for each of us,” concludes Dorner. “When we can achieve something as significant as implementing the cotton scraps used in our REFIBRA™ technology, we celebrate but realize that there is still much more to be done to attain circular economy in the textile and apparel industry.”

Photo download:

https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=dp23iISRSINq
PIN: dp23iISRSINq

Brand
22 / 08 / 2019

Lashevan

Brand
27 / 08 / 2019

Guess

Brand
02 / 09 / 2019

Oxxo

Brand
02 / 09 / 2019

Gina tricot

News
09 / 09 / 2019

Lenzing shares sustainable business model at austrian sustainability session in jakarta

The Indonesian government has set a target to increase the export value of textiles and garments to US$75 billion by 2030, which will be equivalent to 5% of its global exports. With the goal to effectively place Indonesia as one of the top five largest textile manufacturers in the world, it is important to equip the local industry onboard with the latest sustainability trends and intelligence. In view of this, Lenzing has been taking on various initiatives to promote and raise awareness on sustainability and how to better preserve the environment. For example, Lenzing had been partnering with local universities to invest in a local Center of Excellence, which aims to advocate and discover ways to better green up the textile industry.

To continue the momentum, Lenzing recently held a “Austrian Sustainability Session” in July at the Austrian “Green Embassy” in Jakarta. The event was hosted by Lenzing in conjunction with the Austrian Embassy, Advantage Austria (Austria Trade Commission), a local sustainable community and other Austrian brands and companies. It created a platform for Austrian companies and their partners to engage with Indonesian business owners, regulators and communities. Lenzing’s brand partners, fabric mills and fashion designers were also invited to join the event to exchange ideas and insights.

After representatives from the organizing parties made their opening remarks at the event, the floor was opened for an interactive panel discussion on an array of eco-topics such as sustainability issues in Jakarta, green technologies and renewable energy trends.

During the event, Mr. Winston A. Mulyadi, Lenzing’s Commercial Head of Textile and Nonwoven Fiber for SEA and Oceania Region, introduced the company’s mission and sustainable business model to attendees and media. Taking sustainably planted trees and transforming them into effective eco-friendly products with unique resource-conserving technologies, Lenzing takes on the responsibility for the planet’s future. It was a successful event with more than 100 people attended and fruitful discussions were held.

In Indonesia alone, Lenzing produces 323,000 tons of sustainable fiber annually and exports 50% of its production to Southeast Asia countries. To guarantee the quality of raw materials, Lenzing currently only source materials through using wood pulp from responsible and certified suppliers. This ensures our fibers produced are trustworthily clean and renewable. Moving forward, Lenzing will continue its efforts in building a more sustainable textile supply chain across Indonesia and beyond.

News
09 / 09 / 2019

Harold weghorst – vp of lenzing global brand management, discusses the future of circular economy at taff singapore

In July, Lenzing participated in the second Industry Insights talk hosted by Textile and Fashion Federation Singapore (TaFF). The topic was entitled “The Circular Economy: Fiction or Attainable Ideal?”

The talk was held at The Cocoon Space x TENCEL™ Studio, situated along the iconic Orchard Road and was recently opened in January 2019. The Cocoon Space houses a Lenzing fabric library where fabrics made with TENCEL™ and LENZING™ ECOVERO™ are showcased and an event hall named TENCEL™ studio is located. The aim of the space is to raise awareness amongst the Singaporean fashion community of the need for more sustainable fashion and how it can be incorporated into designs.

Industry Insights is held every month and hosted by TaFF. Experts and industry leaders are invited to share their experience and vision for the evolving fashion and retail ecosystem.

With July’s theme focused on circular economy, it served as a perfect match for Lenzing as it echoes with the firm’s ongoing mission. As an industry leader who promotes sustainability, Lenzing supports businesses that implement the concepts of circular economy and is eager to find ways to encourage the change away from traditional production and consumption.

At the event, speaking alongside other panelists, Harold Weghorst, Vice President of Global Brand Management at Lenzing, delved into why circular economy is not a fad and will become a necessity for people to incorporate into their lifestyle to save the environment. He also highlighted that businesses will need to embrace the circular economy model in order to survive and compete with other businesses.

Lenzing is known as a strong advocate for implementing circular economy procedures and will continue to spread awareness. TENCEL™ branded fibers, which are sustainably sourced and produced, play an important role in driving the Lenzing circular economy ecosystem. Lenzing continues to pave the way for a more eco-friendly future to safeguard our planet.

Brand
10 / 09 / 2019

Suwen

News
09 / 09 / 2019

Why lenzing cares about being carbon neutral

Climate Change is already having a significant impact on the world’s ecosystems, economies and communities. It remains one of the most challenging environmental issues to resolve. There is no single solution and so, we need to combine forces to save the planet and its resources. Every industry therefore plays a critical role in preserving the environment and each must change harmful procedures for our more sustainable future.

Fighting climate change is a becoming more and more of a priority for many fashion companies. The biggest issue often lies in the production of clothing, which releases toxins into the environment.[1] According to news from the United Nations on climate change, the fashion industry contributes around 10% of global greenhouse gas emissions due to its long supply chains and energy intensive production processes.[2] The industry consumes more energy than the aviation and shipping industry combined.[3] To do something about this requires action from both businesses and consumers.

Industry leaders, corporations and organizations are starting to make significant changes by shifting their traditional business model to a more sustainable business model. Many companies are also keen to be carbon neutral – which means that the actions of a company or individual result in no additional carbon being released into the atmosphere. This can be in the form of Carbon Dioxide (CO) which is considered a greenhouse gas and is responsible for the greenhouse effect and heating up of the world’s atmosphere. CO2 is also dissolving into our oceans and altering their pH balance which is having a knock effect to the habits of many oceanic creatures. Hence, if we can limit the amount of carbon in the atmosphere by replacing fossil fuels with renewable energy or through offsetting emissions strategies such as planting trees then we can start to reduce the impact. Another term for carbon neutral is to have a zero-carbon footprint.

Many international companies and fashion designers, including Stella McCartney, H&M, and Adidas, have stated they are committed to finding solutions in fighting climate change and pledged to go carbon neutral by 2050.[4] As an eco-advocate, Lenzing is at the industry forefront and can instigate action. Earlier this year, Lenzing made a long-term commitment to transform itself into the world’s first carbon neutral fiber producer. To make headway, Lenzing is investing more than EUR 100 million over the next few years to reduce carbon emissions for both operational boundaries and supply chain.

A first milestone is set for 2030, when Lenzing plans to reduce CO2 emissions per ton of product by almost 50 percent. Lenzing aims to accomplish net-zero CO2 emissions by 2050.

While the goal may seem quite ambitious, with new technology, adaptation along the supply chain, and together with the growing portfolio of sustainable Lenzing fibers, Lenzing is confident. There is hope for a greener, better and more sustainable future.

[1] https://fashionmagazine.com/fashion/carbon-neutral-brands/

[2] https://unfccc.int/news/un-helps-fashion-industry-shift-to-low-carbon

[3] https://unfccc.int/news/un-helps-fashion-industry-shift-to-low-carbon

[4] https://fashionmagazine.com/fashion/carbon-neutral-brands/

News
09 / 09 / 2019

Alternative fiber materials for the growing sportswear industry

The popularity of the athleisure wear has risen sharply as consumers are now looking to streamline their schedules, avoiding multiple wardrobe changes between home, office and the gym. Sportswear has thus risen as one of the fashion industry’s fastest growing sub-categories. In the female market alone, there is an expected compound annual growth rate of 7.7% from 2018 to 2025.

With echoes of fast fashion, increasing popularity of sportswear comes with costs to the environment. Oil-based synthetic materials such as polyester are the most common fabric ingredient in sportswear because they offer high stretch properties and moisture management qualities. However, on the downside, it could take up to 150 years for these non-biodegradable materials to decompose in landfills. Synthetic garments are also found to be the largest source of marine microplastic pollution, with up to 1.7 grams of plastic microfibers can be washed off a single garment per wash.

With limits on sourcing, sportswear companies are still struggling to fully transform their products to be more sustainable. Searching for better, more sustainable alternatives to synthetic textiles is therefore a key step towards a greener industry supply chain.

As a leading producer in sustainable fibers, Lenzing has served as an industry pioneer, advocating for the use of wood-based raw materials and partnering with other producers to create performance textiles with minimal environmental cost.

Compared to recycling polyester, wood-based botanic fibers offer the extra benefit of biodegradable when they come to the end of their product life. Made of renewable wood sources, TENCEL™ Active cellulosic fibers are not only 100% compostable and biodegrade in three months, but also possess exceptional cooling and fast-drying qualities, along with comfort and versatility. Compared to cotton, TENCEL™ Active cellulosic fibers are capable of absorbing 50% more moisture and generate high levels of perspiration essential for sportswear. For example, TENCEL™ Modal fibers, produced by Lenzing’s Eco Soft technology, are known for their exquisite softness, high flexibility and breathability.

TENCEL™ Active cellulosic fibers can also be blended with other materials to produce different types of performance textiles, creating alternatives to synthetic fabrics with less environmental cost. In early 2019, Lenzing worked with Solvay, a specialty chemicals producer, on an innovative fabric which blends TENCEL™ branded fibers with sustainable nylon. The move has successfully introduced new fabric material compositions for the activewear industry. The TENCEL™ Active segment also collaborated with industrial producer, Hyosung to develop sustainable outdoor fabrics with improved stretchability. Furthermore, Lenzing partnered with CoolVisions® to combine TENCEL™ Lyocell and Modal fibers with CoolVisions® dyeable polypropylene filaments, to produce an array of performance textiles in terms of construction, color and weight.

Forging ahead, Lenzing will continue to advocate for and commit to driving awareness and change within the sportswear industry to allow consumers to upgrade their active lifestyle with some much needed eco-care.

News
09 / 09 / 2019

Explore the sustainable denim vogue with john michael arcella

Denim has widely conquered the hearts and closets of consumers over the world regardless of their age, gender, and professions. In an interview with the team from TENCEL™Denim, John Michael Arcella, a graphic designer and denim aficionado, shares his views on the budding trend in fashion – sustainable denim.

Is sustainable denim a gimmick or a pressing need? One may not be aware that the 1,800 gallons of water, equal to 12,730 500-ml bottles of water, are used in producing just one pair of jeans. With much untreated water which contains chemicals and dye flowing back to oceans and waterways, the production of denim is causing a huge impact to the environment and ecosystem.

Thankfully, the denim industry is changing towards a more sustainable model, as Arcella shared in the interview. “Some mills and brands started to adopt new processes and techniques to reduce water usage and chemical wastes in denim production,” he added. Recently, big fashion brands, such as Converse and Volcom, have also launched their sustainable denim collections.

Apart from buying sustainable denim items, Arcella believes that “give them (clothes) a second and third life” is the most sustainable thing consumers can do. This is also the idea behind his collection of snazzy denim on Instagram @thedailychore, where he brings his vintage denim archive alive by sleek, striking and stylized visuals.

For fellow denim heads to keep up with the sustainable denim trends, here is Arcella’s must-read list: websites such as Carved in Blue, Denim Days Festival and Kingpins Show and magazines like Monocle and Sourcing Journal. @simplysuzette and @colour_me_lovely on Instagram are also topping Arcella’s reading list. Do check out his recommendations and explore the sustainable denim vogue!

News
11 / 09 / 2019

Lenzing combats global climate change with the climate fund of fashion industry in china

Initiated by the China National Textile & Apparel Council (CNTAC) and China Business Climate Action (CBCA), the Climate Innovation × Fashion Summit was successfully held on 27 August in Beijing, China. Lenzing, as one of the initial funders of the Fashion Industry Climate Fund was invited to attend the Climate Summit.

The Summit aimed to drive sustainability in the textile industry through collaboration with different global textile industry stakeholders to initiate low carbon footprint, circularity and sustainable development.

For Lenzing, being environmentally friendly and upholding sustainable production processes are the cornerstones of our business strategy. One of our flagship low carbon emission products, TENCELTM branded fibers, is an example of this, it not only does it have a minimal environmental footprint, but it is also soft to touch.

Based on innovation technology, Lenzing production processes have reduced their CO2 emissions to make headway on more sustainable practices. This aligns with the Climate Fund’s mission, hence Lenzing decided to be one of the initial funders of the Fashion Industry Climate Fund. The mission to support climate change initiatives and safeguard the textile industry whilst protecting our planet resonated strongly with the Company’s ethos.

Mr. Hu Jian, Lenzing’s Senior Vice President of North Asia, mentioned in his speech that innovation and sustainability are at the core of Lenzing’s business strategy, and they are implemented in every operation process. In June this year, Lenzing announced its CO2 emission target: a reduction of CO2 emissions by 50% by 2030 and then net-zero CO2
emissions by 2050. Lenzing’s investment of more than EUR 100 million will help to combat 1.3 million tonnes of CO2 emissions shows the company’s commitment to follow the Science Based Targets concept.

“CO2 emissions are something that effects everyone and every enterprise. As a leading company at the start of the value chain, we hope to promote the attention and practice in the whole value chain through our own efforts. Of course, the upgrade and breakthrough of the industry cannot succeed without innovation. We believe more innovation will be carried out supported by the Climate Fund, so that we can drive the whole industry forward and at the same time provide feedback to companies in the industry, in order to battle climate change together.” said Hu.

Recently, Lenzing announced its plan to build the largest lyocell plant in the world, with a production capacity of 100,000 tons per year in Prachinburi, Thailand. The investment volume for the first production line, including infrastructure and site development, amounts to EUR 450 million. Potentially, up to four such production lines can be integrated and operated onsite. According to Mr. Hu, the promising infrastructure and the bio-energy supply are important criteria for such site selection. The use of bioenergy will help reduce CO2 emissions and support Lenzing in achieve its corporate climate target. “In the future, we will optimize our global production energy structure and introduce more renewable energy, such as bioenergy, in order to achieve the committed CO2 emission target,” Hu added.

Brand
16 / 09 / 2019

Hibboux

News
13 / 09 / 2019

Comfortability and sustainability are taking the lead in lingerie

Underwear goes through trend cycles just like other fashion items. While it is no surprise that comfortability continues to be a paramount quality for intimate clothing, sustainability is becoming a top-of-mind priority for consumers and this is expected to make remarkable strides in lingerie.

Consumer consciousness towards sustainability in their purchasing behavior is awakening. In the US alone, sustainability’s share between 2014 and 2017 grew nearly three percentage points and consumers spent about $128.5 billion on sustainable products in 2018[1]. The shift in consumer preference is going to present even more enormous opportunities for brands, as Nielsen, a research firm, predicts that consumers will spend up to $150 billion on sustainable products by 2021[2]. However, there is a long way before the lingerie industry can reap the fruits, as sustainable innerwear only accounts for 2.4% of the market share currently[3].

Traditional textile dyeing has been the go-to for most manufacturers when producing lingerie due to cost efficiency. However, the harmful impacts to the environment this method brings is often neglected. As an estimated 8,000 synthetic chemicals are used to bleach and brighten clothes, textile dyeing has become the second largest cause of water pollution globally[4]. The World Bank estimated 17 to 20% of industrial water pollution is caused by fabric dyes and treatments[5]. The other downside of textile dyeing is that it may affect the consumer experience, as contact with synthetic chemicals may trigger allergic reactions, skin irritation, and rashes[6].

Mindful of these negative impacts brought by traditional textile dyeing and the rising demand, some manufacturers and brands have already started adopting more sustainable yet high quality alternatives, such as TENCEL™ Modal fibers, which are made from beech collected from the sustainable forest in Austria and the neighboring countries and through eco-friendly and sustainable processes.

Sun Hing Textiles has been using TENCEL™ branded modal fibers produced with Eco-Color technology to enhance efficiency and sustainability of their textile manufacturing process, and it proved a complete success. “As we have strict regulations of water usage in our Shenzhen factory, TENCEL™ Modal fibers produced by Eco-Color technology is an eco-friendly material which helps us save up to 64% of water in production. The adoption of TENCEL™ Modal fibers, which are certified with the EU Ecolabel, is definitely a big step for us to drive a greener supply chain in lingerie manufacturing,” said Benson Wong, General Manager of Sales & Marketing at Sun Hing Textiles. Textile Tech Enterprise is also a textile manufacturer committed to sustainability and a customer of TENCEL™ Modal fibers. “Eco Color technology for TENCEL™ Modal fibers is different from traditional dyeing as colored pigments are incorporated into the spinning mass solution prior to the fiber extrusion process, in turn offering long-lasting color-fastness. TENCEL™ Modal fibers with Eco-Color technology is the synonym of the latest generation dyeing process, which offer a high comfort level and sustainability,” said Iris Li, Director of Sales at Textile Tech Enterprise.

Tanitex, an international underwear and loungewear company, focuses on developing high-quality, durable and comfortable products without compromising on sustainability. In fact, sustainability has always been a core part of Tanitex’s sourcing strategy for years. “We consider sustainability in every step of our production, from using fibers from renewable sources like TENCEL™ Modal fibers, to knitting and dyeing in facilities that practice extensive recycling and with good water treatment. The feedback from consumers has been very positive, as they appreciate the consistently high quality of our products. They also feel that purchasing our products is not contributing to just more garbage in the land fill, as the products will last a long time and are sourced and produced sustainably,” said Michelle Tang, Director at Tanitex.

While comfortability is still part and parcel for innerwear, that is no longer the only factor appealing to consumers. To better meet consumer needs and maximize business opportunities in the lingerie market, it is essential for manufacturers and brands to work together to green the supply chain and reduce the environmental footprints. As sustainability becomes a larger part of the international dialogue, there is no better time than now to embrace innovative technologies for more sustainable alternatives.

[1] https://www.nielsen.com/us/en/insights/news/2018/was-2018-the-year-of-the-influential-sustainable-consumer.html

[2] https://www.nielsen.com/us/en/insights/news/2019/sustainability-continues-to-drive-sales-across-the-cpg-landscape.print.html

[3] https://fashionunited.uk/news/fashion/5-lingerie-trends-from-2018-retailers-can-learn-from/2019012541232

[4] https://www.unenvironment.org/news-and-stories/story/putting-brakes-fast-fashion

[5] https://file.scirp.org/pdf/NS2...

[6] https://www.dermnetnz.org/topics/textile-dye-allergy/

https://www.carmenbusquets.com/journal/post/fashion-dye-pollution

News
18 / 09 / 2019

6 to 6 collection

Preparing for an active lifestyle means eating the right foods, getting enough exercise and generally taking care of ourselves. But there’s one aspect of our wellbeing that’s often overlooked: to deliver the ultimate performance, we need to rest our minds and our bodies through restorative, nourishing sleep. The 6 To 6 collection will celebrate and encourage the healing benefits of sleep, and the role that it plays in our sartorial lives. This project is a collaboration between TENCEL™ and Studio Eva x Carola. Partners involved in the project include international circular knitting manufacturer Santoni Shanghai, along with innovative and sustainable suppliers such as Tintex Textiles, ATB and Ton Design.

1. Why 6 To 6 matters

Sleep well, perform better

Research institutes such as Stanford University's Sleep Disorders Clinic and Research Laboratory have found that sleeping more hours than average improves speed, accuracy, alertness and overall performance in athletes. The fitness writer Faya Nilsson recently found that adding an additional two hours sleep a night increased her reaction time when training to 41% and improved her strength by 37.5%.

Sleep also clears toxins from the brain, and releases growth hormone which stimulates fat burning, muscle growth and bone building. Getting adequate sleep should therefore be a vital part of any active lifestyle. A hot topic within the wellness community, yoga routines now being specifically designed for sleep and even yoga pillows designed for maximum bodily support.


Sleepwear for the future

We spend about a third of our lives in bed, whether reading, relaxing or sleeping. Yet many of us underestimate the importance of creating the optimal conditions for sleep. The right fabrics, when worn against the skin, can deliver a wealth of benefits to the sleeping body including comfort and thermal regulation. We should focus not only on the fabric materials we sleep in, but also those that we sleep on; the bedding must deliver the same level of comfort and thermoregulation as the clothing.

To encourage the wearer to feel safe and serene in the hours surrounding bedtime, we use the soft silk sensation of Lenzing’s TENCEL™ branded fibers to bring long-lasting comfort. These fibers give the wearer an extra level of reassurance; they are produced using renewable wood material that has been developed using low water consumption, minimizing impact on the environment. The resulting fibers leave behind no chemical residue when they decompose. They can be used to create beautifully-shaped knits that are soft, supple and able to absorb moisture more efficiently to help the body feel pleasantly cool and dry .


2. The collection

Based on these insights, the 6 To 6 Collection, a range of mindfully crafted loungewear and sleepwear has been designed to meet the wearer’s needs between the hours of 6pm and 6am.

This collection includes sleepwear, bedding, activewear and footwear that will deliver important benefits to the wearer before, during and after sleep. Deep, restorative sleep is an important part of feeling refreshed and energised, which is why this ties in with our previous collection, Forever Young.

Our direction for this project is based on the idea of an elegant feel combined with a gentle touch, clear surroundings and a dreamy, almost ethereal use of colour:

Phase 1 - Before sleep: intimates and footwear

This phase is all about the themes of restoration, replenishment, wholeness, and mindfulness.

• Playing with shine versus dull elements for a luxe aesthetic

• Loose layering for comfort and multi-functionality

• Graphic design for a sophisticated look and feel

Yarns used for this phase:

Micro Modal / cashmere siro compact: results in fine, soft and lightweight fabrics that feel snug against the skin and provide thermoregulation. Cashmere itself is three times more insulating than sheep’s wool.

Micro Modal / Supima cotton siro compact: ultra-fine, soft and comfortable fibers that are also wonderfully strong.

TENCEL™ x REFIBRA™ / Organic cotton: Gentle on the skin, and on the planet - pioneering REFIBRA™ technology involves up cycling a substantial portion of cotton scraps in addition to wood pulp. The resulting fiber is beautifully light and soft, delivering moisture management.

Phase 2 - During sleep: home textiles and intimates


This phase will revolve around the themes of intention, awareness, beauty, depth, shine, gentleness, and the feeling of being at home.

• Terry structures for coverage and loft dimension

• All-over repeat patterns with engineered edge or shaping that is specific to the product

• Soft use of colour and muted tones for a calming effect

• Adaptable support for a customisable level of support and good posture

Yarns used for this phase:

TENCEL™ Lyocell Filament: made out of extreme fine filament yarns which also results in a silky-smooth luxury fabric and a flowing liquid-like drape.

UMORFIL® Beauty Fiber®: a new generation of bionic fiber. Composed by collagen peptide amino acid, it delivers a silk-like sheen with moisture regulation.

Phase 3 - After sleep: activewear


This phase is all about connecting to the body through movement and exercise, and the feeling of being rejuvenated and energised by sleep.

• Ventilation engineered into the pattern of the garment

• Patterns engineered around movement and different zones in the body

• Use of colour to create a multi-dimensional energising hue effect

• The application of decorative and feminine graphics

Yarns used for this phase:

Yarns from 100% TENCEL™ fibers: these are breathable, strong and are also gentle on skin.

TENCEL™ fibers combined with Polyester: this will help with the fabrics’ moisture management, easy cleaning and resistance to wrinkles and shrinking.

TENCEL™ yarns are spun using Compact-Siro spinning technology, which results in a more compact and clear surface structure, a more uniform and smooth shape, and less “hairi-ness”.

News
20 / 09 / 2019

Give viscose a second chance – reinvigorating its value as clean and responsibly produced fibers for apparels

Since being labelled as one of the worst polluters, the fashion industry is eager to find ways to change. 'Sustainability' has undoubtedly become one of the hottest fashion buzzwords, with more brands now launching eco-initiatives or eco-collections, hoping to make a difference in safeguarding the environment.

Viscose, also known as “rayon” or “artificial silk”, has risen as a popular sustainable alternative to cotton and polyester for the textile industry. As a fiber that originate from plants, viscose is not inherently toxic or polluting. Nevertheless, the need to manufacture huge amounts of low-cost viscose leaves many on the market today produced with little to no environmental awareness. Without proper treatment, the discharge of pollutants into the air and chemicals into waterways can disrupt ecosystems and cause severe health hazards to local communities.


Beholding current limitations in viscose production, Lenzing ventured to offer eco-conscious and clean possibilities for the viscose market. LENZING™ ECOVERO™ branded fibers is strictly made according to the guidelines of the EU Ecolabel, meeting high environmental standards across the production process. Compared to conventional viscose, the production of LENZING™ ECOVERO™ branded fibers involves half the water and fossil energy usage, while generating half the emissions at the same time.

With the arrival of the clean viscose option, brands are seeking renewed value in the sustainability market through upgrading conventional viscose products with responsibly produced sources. One of Lenzing’s brand partners, Japanese brand - Earth, Music & Ecology, agreed that switching to clean viscose fibers allows the company to source ethically, which aligns with its sustainability cooperate strategy and will also responsibly implement sustainable development goals.

Another feature of LENZING™ ECOVERO™ branded fibers lies on its fiber identification technology, which improves the transparency level of the supply chain. Lenzing believes a small step in yielding the right to know for eco-conscious consumers, is equivalent to a big step for the fashion industry in putting supply chain transparency into practice. Even after long textile processing and conversion steps, brands can still trace and identify the LENZING™ ECOVERO™ Viscose fibers in a piece of clothing, tracking down the fiber source and production identifications. Consumer can be sure that LENZING™ ECOVERO™ branded products are made from eco-friendly materials.


German brand Armedangles is among the many brands that had previously kept an eye on viscose but hesitated because there is no way for them monitor the sourcing and production of the material. When LENZING™ ECOVERO™ branded fibers was launched, the brand expanded its partnership with Lenzing from TENCEL™ branded fibers to the new type of clean viscose. This year, around 100 styles containing Lenzing’s clean viscose fibers can be spotted in their online shop across Europe. The traceability feature of LENZING™ ECOVERO™ Viscose fibers provides an extra layer of confidence for brands looking to switch to quality sustainable fibers, while keeping the costs at bay.

On top of other international fashion houses such as Bestseller, Esprit, Max Fashion and Global Work, department stores such as JC Penny and Marks & Spencer are also among the many companies that hopped onto the trend of using clean viscose. This is an encouraging step towards a more transparent supply chain for the industry, and new-found opportunity for consumers to make ethical clothing purchases.

News
20 / 09 / 2019

Tencel™ participates in london graduate fashion week to help raise eco-awareness

In June, Graduate Fashion Week (GFW) was held over four days in London. This annual event attracts around 30,000 guests each year. Lenzing has always been a core supporter and this year was no exception. The event was an opportunity to promote TENCEL™ branded fibers and raise awareness of the need for more sustainable fashion.

This year, the TENCEL™ brand hosted two exciting competitions that engaged different audiences to build understanding of eco-fashion and show how people can join the movement.

One of the competitions, TENCEL™ Design Competition, challenged students to design creative pieces using TENCEL™ branded fibers. With an impressive number of entries, students interpreted their own creative vision through bespoke designs. Guests were also able to experience and celebrate each designers’ passion and talent. A panel of judges including Di Boscio from Eluxe Magazine, Bel Jacobs, Oliver Spencer, some of the Lenzing and Farfetch team chose a winner amongst a talented pool of participants.

To continue the fun, TENCEL™ also created a “wings” wall, where guests can pose in front of a set of wings. The goal was to promote sustainable fashion in the most creative way and post it on Instagram with hashtags. The wall was part of TENCEL™’s grand statement for a greener future in fashion.

On the more educational side, Lenzing participated in a panel talk – “Why We Can No Longer Ignore Sustainability” alongside other industry thought leaders. The theme of the panel was to discuss the importance of change and why the fashion industry can’t continue down the same path of unsustainable practices.

As an industry leader, Lenzing is committed to actively engaging with individuals and taking on initiatives to promote eco-friendliness. The young designers’ commitment at this event to spread awareness for a more renewable future was truly inspiring for the fashion industry and Lenzing will continue to be a big supporter of that.

Brand
23 / 09 / 2019

Easven

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02 / 10 / 2019

download

Please click below to view the files: SESSION 1 United ArrowsGoldwin SESSION 2 Lenzing AG, Sustainable Fashion Meets TENCEL™ SESSION 3 Lenzing AG LENZING™ ECOVERO™LENZING™ ECOVERO™ VideoSTRIPE INTERNATIONAL – Earth Music and Ecology SESSION 4 MIFR video (Japanese subtitles)

News
30 / 09 / 2019

Activewear goes sustainable with the ‘tree-climate’ collection

When it comes to designing fashionable active and outdoor apparel, Christie Orlando has a hefty resume. Her creativity has influenced brands like Champion, Fenty X Puma by Rihanna, Six : 02 by Foot Locker, and G Sport for Goop by Gwyneth Paltrow. She is also a co-founder of Alala, the women’s activewear brand dedicated to all-day style for busy women who still want the benefits of functional fabrics in activewear that is stylish and comfortable.

Christie’s design aesthetic captures the essence of a brand and interprets it in sophisticated yet approachable apparel collections based on premium fabrics, technical performance, excellent fit, and flattering silhouettes. This keen, multi-functional creative ability as well as her experience with collaboration made Christie the perfect person to set the design direction for the apparel items in the TREE-CLIMATE collection. With sustainable fabrics developed by the legendary David Parkes, TREE-CLIMATE is Lenzing’s first major capsule collection made with TENCEL™ branded lyocell fibers and specially designed for the Outdoor apparel market.

“The TREE-CLIMATE fabrics with TENCEL™ Lyocell fibers are the heart and soul of this collection,” Christie told us. “David Parkes has designed so many spectacular options ranging from the iconic ‘reverse weave’ sweat shirt material I loved from my days at Champion to beautiful flannels and textured wovens. Designing the garments to showcase these outstanding performance fabrics was a pleasure. I think the outdoor consumer will be thrilled with TREE-CLIMATE. The collection speaks to them as responsible, active consumers who require functionality and comfort in perfectly designed clothing.”

The outdoor and active person today expects apparel to provide the necessary technical benefits as well as look beautiful and feel wonderful. “These consumers have very strong opinions about all aspects of their clothes from the way the fabric feels against their skin, to the minute details that enable the clothes to fit and move well, to the rich colors and thoughtful touches that make a garment visually appealing.” Christie knows this consumer well and has applied her skills to create beautiful, sustainable performance clothing that celebrates the outdoor spirit of the TREE-CLIMATE collection.

Christie’s skill at collaboration also came into play with TREE-CLIMATE. “I know that the best apparel results when a designer truly understands the fabrics. David and the mills are wonderful partners and shared everything I needed to know to understand how these sustainable performance fabrics would work in the designs I planned for them.” TENCEL™ branded lyocell fibers are key to making the TREE-CLIMATE fabrics super soft, supple, skin-friendly, dyeable, and resilient. In addition, the botanic fibers bring naturally inherent performance benefits like moisture management and thermal regulation.

While the outdoor consumer is no stranger to premium fabrics and excellent design, the sustainability benefit of TENCEL™ Lyocell made fabrics is an important new value-added feature for them. People who treasure the outdoors are eager for more environmentally friendly apparel options. Made from renewable, responsibly harvested wood in a closed loop, resource efficient production facility, TENCEL™ Lyocell fibers enhance the sustainability of any fabric.

Christie’s vision for the TREE-CLIMATE collection is to celebrate the storied past of the outdoor market as well as to inspire it with comfort, performance, versatility, all-day good looks, and, of course, sustainability. The beautiful fabrics made by TENCEL™ Lyocell fibers created by David Parkes and Lenzing partner mills will be showcased in her designs ranging from sweaters and jerseys to jackets and base layer.

Christie Orlando’s TREE-CLIMATE designs will be on display at Functional Fabric Fair in Portland October 22-23 in the Concept III booth # 614, 617, and 618 as well as at the Lenzing booth #519.

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03 / 10 / 2019

Global desi

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03 / 10 / 2019

And

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03 / 10 / 2019

Phyne

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08 / 10 / 2019

Amour vert

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09 / 10 / 2019

Simons (la maison simons)

News
14 / 10 / 2019

Sustainable, botanic fibers for the outdoor market: a discussion with david parkes

Sustainable, Botanic Fibers for the Outdoor Market

If you look at the list of the world’s most influential fabric innovators in the Outdoor market, David Parkes of Concept III always shows up at the top. So, who better to choose as a collaborator and partner to present Lenzing’s sustainable botanic fibers to the Outdoor Industry? We caught up with David to chat about sustainability and TREE-CLIMATE, his newest collection featuring fabrics with TENCEL™ branded lyocell fibers.

David began his textile career in England but became the true Outdoor Industry fabric guru during his time with Malden Mills working with Polartec. Parkes founded Concept III in 1983 and can claim a multitude of fabric developments for a “who’s who” list of outdoor and active sports apparel and sportswear manufacturers as well as major retailers. David believes that creative performance textiles are what drive the Outdoor market.

In his charming English accent, David spoke with us about his new TREE-CLIMATE collection featuring TENCEL™ branded lyocell fibers.

What’s the fit between the TENCEL™ Lyocell fibers and the Outdoor market?

David: I am really excited to introduce TENCEL™ brand to the Outdoor market. Outdoor consumers, brands, and retailers are primed for more sustainability. With the fabrics I’m developing for the TREE-CLIMATE collection, the Outdoor market will see performance, aesthetics, and sustainability come together in highly functional fabrics that are beautiful and exceedingly more responsible.

This is the first major Outdoor collection to feature TENCEL™ branded lyocell fibers and when retailers and consumers see what we have created, they will agree that botanic fibers are a natural fit for the Outdoor consumer. And TENCEL™ Lyocell fibers are not just a great match because they are botanic and made from wood, a renewable resource. They also demonstrate inherent performance benefits that are highly valued by Outdoor consumers, especially moisture management, softness, skin-friendliness, and thermal regulation, not to mention gorgeous dyeability for the bold color statements we love in this industry.

I’m particularly excited about TENCEL™ Lyocell fibers with REFIBRA™ Technology that incorporates with the wood a high percentage of upcycled cotton that would otherwise end up in landfills


Tell us a little more about the fabrics you are developing for TREE-CLIMATE.

David: The breadth of fabrics is really exciting for me. Some of the fabrics are revivals of well-loved favorites from the Outdoor market’s rich history, like the “reverse weave” sweat shirt fabric that was so popular in the 70’s and 80’s and a classic raymar fabric. When these wonderful fabrics are reconstructed with TENCEL™ Lyocell and sometimes other select fibers, they are entirely relevant for today’s Outdoor market—beautiful, luscious performance fabrics that are now much more sustainable because of the addition of botanic fibers.

We didn’t ignore the foundational fabrics either. Flannels, chamois, a curly Sherpa, textured wovens, and a flat back rib celebrate the Outdoor tradition. Now they’re made better with the sustainability, softness, and inherent performance benefits that TENCEL™ Lyocell brings to the game.

Speaking of games, what’s behind TREE-CLIMATE, the collection’s name?

David: I really like that phrase in relation to this collection. The fabrics will clearly compete in the functional fabric arena, the field of play that has long defined the Outdoor apparel market. Sustainability is the change, the augmentation of the definition of an Outdoor fabric to include function and purpose. These fabrics will really shift the active consumer’s mindset from total performance to total performance that is also responsibly made and kinder to the environment.

How important is partnership in creating these special sustainable fabrics?

David: In my long experience in this market, the best programs result from partnership. It’s been a pleasure to work with Lenzing and their mill partners to bring the TREE-CLIMATE fabrics to life. I’ve been very impressed with the refreshing approach Lenzing takes to collaboration and product development. They’ve torn down traditional barriers and linear communications channels between supply chain partners and actively enabled dialogue and information sharing. The new levels of creativity and ideation that were sparked as a result of Lenzing’s energizing approach resulted directly in these fabulous TREE-CLIMATE fabrics.

The TREE-CLIMATE collection will be presented at the Functional Fabric Fair in Portland October 22-23 in the Concept III booth # 614, 617, and 618 as well as at the Lenzing booth #519. Look for special seminars featuring David Parkes and the TREE-CLIMATE collection at the show.

News
15 / 10 / 2019

Tencel™ shed the spotlight on sustainability efforts at munich fabric start

TENCEL™ recently participated in Germany’s Munich Fabric Start, one of the leading international textile trade shows that showcase a vast selection of fabric collections ranging from plain to haute couture fabrics and accessories. This is the 17th time Lenzing has participated in the event. The show attracts international buyers and designers from the most influential retailers and fashion brands. As a leader in fiber production, this event provided a great networking platform for TENCEL™ to increase its exposure among global fabric mills and allows for further collaboration opportunities with brands to reinforce better and more effective sustainable initiatives.

This year, the main focus for TENCEL™ was to promote the REFIBRA™ technology, a pioneering technology that involves upcycling cotton scraps and wood pulp to produce new virgin TENCEL™ Lyocell fibers for fabrics and garments. This project was also Lenzing’s first step in demonstrating its commitment to driving the circular economy in the textile industry. Lenzing continually has an active participant in the show, with spokespeople joining various discussions each year.

This time, the TENCEL™ team joined in a panel discussion named “SusTECHability – How Trends & Technology Influence Sustainability In Fashion”, which discussed the relationship between sustainable lifestyle, sustainable resources, circularity, big data and artificial intelligence. Tricia Carey, Director of Global Business Development, Denim, at Lenzing, shared her insights on how technology trends are evolving and directly impacting the sustainability movement within the fashion industry. Lenzing also joined in another panel discussion titled “How Art Changes The Fashion Supply Chain”, which talked about how a sustainable project was set up between the fashion supply chain and art culture.

To further promote sustainability, Lenzing also collaborated with United Nations (UN) Global Compact to launch the “ACT NOW” initiative which generated interest from brands by using UN Sustainable Development Goals as their foundation to address environmental initiatives. The initiative also served as a valuable platform for Lenzing to educate participants about the benefits TENCELTM Lyocell fibers with REFIBRA™ technology and which brands are already using them in their collections.

Lenzing also participated in other panels featuring discussions around the topics of circular economy, REFIBRA™ technology and LENZING™ ECOVERO™ branded fibers. With denim being one of the key highlights of the show, Lenzing also took part in the discussion of “Women In Denim” and showcased a “Carved in Blue” video series about “The Modern Definition of Denim” which received positive feedback from the attendees.

As it stands, industry stakeholders have made significant strides in promoting sustainability. However, with the constant evolution of society and fashion, it also requires continuous efforts to endorse changes. Lenzing is keen to work together with industry partners to drive the adaptation to eco-responsible practices and ensure an improved sustainable development within the textile and fashion industry.

News
15 / 10 / 2019

Austria-brand, plural collaborates with tencel™ to launch new eco-collection at vienna fashion week

During MQ Vienna Fashion Week, Austria-based fashion label, Plural, unveiled its all-new collection featuring fabrics made from TENCEL™ Lyocell fibers with REFIBRA™ technology. Magdalena Brunner, the creative designer and guru behind the collection, said it is a dedication to minimalism which symbolizes a confident, liberating and enriching style for modern times.

Plural’s designs aim to showcase the “purist side” of fashion through its authentic fashion pieces. The brand strongly believes that “fashion is worn to make a statement of a more minimalistic life, for more freedom and to focus on the essentials”. As such the brand has always offered simple, high-quality, yet eco-responsible clothing. This strongly resonates with TENCEL™’s ethos, and hence how TENCEL™ with REFIBRA™ technology fibers entered into the collaboration.

The all-new Plural collection showcased at the MQ Vienna Fashion Week contained 15 items with REFIBRA™ technology in the fabrics. The items featured some monochromatic looks, teamed with earthy shades, utilizing straight cuts, combined with a variety of textures, and all set off by the high-quality sustainable fabrics.

TENCEL™ Lyocell fibers with REFIBRA™ technology always provide high-performance and versatility for designers. The pioneering REFIBRA™ technology ensures fabrics are more eco-friendly and also help drive the circular economy by diverting cotton scraps from the waste material stream.

Our representatives from the TENCEL™ brand team were very involved in the collaboration process and worked very closely with the designer to launch the collection. The fashion items from Plural are both designed and produced in Austria.

News
25 / 10 / 2019

Lenzing™ ecovero™ and mehtap elaidi come together in istanbul for mercedes-benz fashion week with the motto “don’t let the colors of nature disappear"

  • LENZING™ ECOVERO™, the official brand sponsor of Mercedes-Benz Fashion Week Istanbul, makes cooperation with a prominent figure in the industry, Mehtap Elaidi.
  • The campaign “Don’t Let the Colors of Nature Disappear”, stems from the environmentally consciousness of LENZING™ ECOVERO™ branded viscose fibers. Within this campaign, “MEHTAP ELAİDİ x LENZING™ ECOVERO™ Capsule Collection” was prepared by the famous fashion designer Mehtap Elaidi. Elaidi’s ‘seasonless’ collection is inspired by Turkey's rare and endemic plants, harmonizing uniquely with mustard, tile red and petrol blue shades.
  • During the presentation at Seed on Thursday, October 10, Elaidi’s fashion designs were offered for sale as ‘See now, Buy now’ through QR codes on the cloth labels. Some part of the collection's sales revenues was allocated for the trainings on natural and cultural heritage given by Bilgi Ağacı, the Training Department of ÇEKUL Foundation.

LENZING™ ECOVERO™, one of the official brand sponsors of Mercedes-Benz Fashion Week Istanbul (MBFWI), carried out a very special project within this event. LENZING™ ECOVERO™ started its “Let the Nature's Colors Stay/Don’t lose the color of the nature” campaign to call attention to a nature-conscious production and sustainable life style. Aiming to combine the campaign with a strong design, the brand made a cooperation with the famous designer Mehtap Elaidi.

‘See now, Buy now’ supports ÇEKÜL Foundation

In her “MEHTAP ELAİDİ x LENZING™ ECOVERO™ Capsule Collection”, Mehtap Elaidi used fabrics containing LENZING™ ECOVERO™ viscose fibers produced with environmentally friendly methods. The collection was presented to the visitors on Thursday, October 10, 2019 at Seed, Sakıp Sabancı Museum. Inspired by Turkey's rare and endemic plants, Elaidi’nin ‘seasonless’ designs won recognition from the guests. The collection was introduced by dummies and the guests bought their favorite pieces through scanning the QR code on the label of the clothes. The guests appreciated it very much that some part of the collection's sales revenues was allocated for the trainings on natural and cultural heritage given by Bilgi Ağacı, the Training Department of ÇEKUL Foundation.


Miray Demirer Acar: We are making an environmentally conscious and sustainable production

Miray Demirer Acar, Lenzing Turkey & Middle East and Africa Marketing Communication & Branding Manager, gave information about “Don’t Let the Colors of Nature Disappear” campaign. “At Lenzing Group, we produce fibers under sustainable and environmentally responsible conditions. Our Lenzing ECOVERO™ Viscose fiber production meets the high and strict environmental standards, generating 50 percent less gas emissions and water consumption than generic viscose. Moreover, it is awarded the EU Ecolabel. We started a campaign named “Don’t Let the Colors of Nature Disappear” to call attention to the fact that viscose production can be done under cleaner conditions. Because we believe that a cleaner environment is possible when every individual behaves sensitive. Therefore we came together with Mehtap Elaidi. She supported our project, bringing fabrics to life with our LENZING™ ECOVERO™ viscose fibers. What makes this collection more impressive is that some part of its sales revenues will be used to offer trainings on natural and cultural heritage to the generations, who will be protecting these plants and flowers”, says Acar.


Mehtap Elaidi: This collection underlines sustainability in every sense

Mehtap Elaidi says she is happy to come together with LENZING™ ECOVERO™ for this special and meaningful collection: “With this collection, we underline sustainability as one of today's top agendas, drawing attention to environmental consciousness and many colors that are lost in the future by time”.

Fashion designs reflecting the nature's spirit

MEHTAP ELAİDİ x LENZING™ ECOVERO™ Capsule Collection is shaped by the patterns and colors of Turkey's rare and endemic plants. The colorful leaf patterns refer to the nature's wealth and fruitfulness while mustard, tile red and petrol blue shades reflect the spirit of autumn. The collection stands out with gatherings and drapes. The buttons covered with LENZING™ ECOVERO™ made fabrics bring a brand new form of style to the collection.


İstanbul’s rare and endemic plants are brought to light

ÇEKUL Foundation supported the campaign by creating contents on İstanbul’s rare and endemic plants as part of a brochure handed out to the guests. Plants such as İstanbul Kardeleni, Kum Belumotu, Sultan Pelemiri were included in this brochure, which refers to the book named İstanbul’s Natural Plants, photographed and written by Prof. Dr. Unal Akkemik.

News
14 / 10 / 2019

Lenzing and david parkes launch tree climate for outdoor

New collection features high performance fabrics with the sustainability, softness, and performance of TENCEL™ branded Lyocell fibers.

  • Introducing new fabric concepts to the Outdoor segment
  • High functioning fabrics with inherent performance, superior hand, sustainability attributes
  • TREE CLIMATE collection will be on display at Functional Fabric Fair in Portland October 22-23rd


New York, NY – October 14, 2019 – The Outdoor apparel market has long been defined by high performance functionality, most of which is delivered through technical fabrics. Industry expert and fabric innovator, David Parkes of Concept III, thinks it’s time to revive a few iconic fabrics as well as to introduce new concepts to the Outdoor segment. He partnered with Lenzing to create an assortment of unique fabrics that showcase the inherent performance, superior hand, and—perhaps most importantly—sustainability of TENCEL™ Lyocell. The TREE CLIMATE Collection will debut at Functional Fabric Fair in Portland on October 22-23.

TREE CLIMATE

TREE CLIMATE reaches back into the heritage of the Outdoor industry for inspiration. Flannel and chamois will have their place in the collection as will a retro “reverse weave” sweat shirt fabric. A curly sherpa and a flat back rib will be featured in beautiful jerseys and sweater knits. Textured wovens and a classic raymar cloth round out the specially constructed performance fabrics made with TENCEL™ Lyocell and other select fibers.

The Outdoor consumer will respond well to the improved sustainability profile that TENCEL™ Lyocell fibers brings to apparel, Parkes believes. TENCEL™ Lyocell fibers are derived from the sustainably sourced raw material wood and are produced in a closed loop, resource efficient production process. In addition, the TREE CLIMATE collection also consists of garments with TENCEL™ x REFIBRA™ Lyocell fibers which is made up using one third- of pulp from cotton scraps from garment production mixed with the TENCEL™ lyocell wood pulp to create what is probably one of the more sustainable fibers on the market today.

The founder of Concept III Textiles, David Parkes, comments that “the collection combines the success of iconic outdoor textiles with the introduction of the many qualities of TENCEL™ Lyocell—hand, moisture management, enhanced dyeability, outstanding drape—and a more sustainable apparel option”.

Lenzing is well known in the textile industry for collaboration and partnership with companies across the global supply chain. TENCEL™ branded lyocell fibers can be found in a multitude of innovative fabrics that span denim to ready-to-wear to home textiles. TREE CLIMATE represents the first major Outdoor collection to feature these fibers of botanic origin. “We have enjoyed working with David Parkes to highlight TENCEL™ brand’s many features with these special fabrics and garments that are perfectly designed for the Outdoor category,” says Sharon Perez, Business Development Manager for Activewear at Lenzing. “David’s celebrated creativity and passion for sustainability are evident in TREE CLIMATE, and these beautiful fabrics containing TENCEL™ Lyocell fibers will be much appreciated by brands, retailers, and consumers.”

Parkes and Lenzing are working with several mills to design and produce the TREE CLIMATE fabrics. Mills include Beverly Knits and Brookwood Mills in North America as well as mill partners from the Far East. The TREE CLIMATE garments were designed by Christie Orlando.(more information)

The TREE CLIMATE collection will be on display at Functional Fabric Fair in Portland from October 22-23 in the Concept III booth # 614, 617, and 618 as well as at the Lenzing booth #519.

For more information about the innovative TENCEL™ Lyocell fibers and the TREE CLIMATE collection, contact Sharon Perez at sh.perez@lenzing.com.

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29 / 10 / 2019

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News
30 / 10 / 2019

Tencel™‘s sustainable denim wardrobe collaboration launches newest capsule collection

BROADBAND offers denim fabrics that are artfully designed and responsibly made

  • Sustainable fabrics via the latest in water- and energy-saving production methods to create denims that are environmentally considerate from fiber to finish.
  • BROADBAND offers two denim categories; SOFTWEAR and HARDWEAR
  • Capsule collection highlights industry collaborations with Jeanologia, Endrime, Black Horse Lane Ateliers and Escuela de Arte Superior y de Diseño de Valencia


New York, NY – October 20, 2019 – Consumers are finally starting to view their apparel from a sustainability mindset, even if they struggle to make all their lifestyle choices more responsible. But people want deeper meaning in how they work, live, and consume. Their calls for greater transparency and sustainable options are increasing the pressure on brands to design with more considerate products with purpose that make people feel good about their choices.

The new capsule collection from the Sustainable Denim Wardrobe collaboration is centered on environmentally conscious production and how it can influence the denim supply chain for the better. This latest collection goes under the headline of BROADBAND–a name chosen to reflect the breadth of products in modern denim circles. Looking at denim today, the only trend seems to be that there is no trend at all, so the current definition of denim has never been so unstructured. Indeed, todays’ denim might not even contain cotton or be made from a woven fabric construction.

“Sustainable denim production requires innovative thinking that extends beyond just raw materials and production methods,” says Tricia Carey, Director of Global Business Development for Denim at Lenzing Group. “To truly attain sustainability, companies must also seek out non-traditional ways of working together. When we created the Sustainable Denim Wardrobe collaboration, we discovered new depths of partnership and new ways to share knowledge, supporting commercial innovation.”

BROADBAND represents the products that result from such close, global collaboration. The capsule redefines denim with unique fabrics that combine TENCEL™ Lyocell and TENCEL™ x REFIBRA™ Lyocell fibers, cotton, linen, recycled cotton, and spandex. These sustainable fibers are turned into sustainable fabrics via the latest in water- and energy-saving production methods to create denims that are environmentally considerate from fiber to finish.

BROADBAND brings together two completely different denim categories. SOFTWEAR embodies all that is familiar about denim fabrics made of TENCELTM Lyocell fibers –femininity, fluidity, and functionality. Its counterpoint HARDWEAR ventures into newer territory, where TENCELTM branded fibers meets tradition and tailoring in a collection that takes pleasure in the detailed minutiae of vintage garment construction.

The Sustainable Denim Wardrobe is a collaboration of companies that brings together best-in-class artisans from fiber to design to finished garment. Fabric collaborators come from China, India, Italy, Japan, Taiwan, Thailand, and Turkey. Sustainability-as-standard garment processing comes from Jeanologia. Design input for SOFTWEAR comes from Escuela de Arte Superior y de Diseño de Valencia.

Design and garment making for HARDWEAR comes from British-based specialists Endrime and Blackhorse Lane Ateliers respectively.

TENCEL™ Lyocell fibers are derived from responsible wood sources and produced in a closed loop, resource efficient production process. TENCEL™ x REFIBRA™ Lyocell are made from a substantial proportion – up to one third – of pulp from cotton scraps from garment production mixed with wood pulp to create what is probably one of the most sustainable fiber on the market today.

For more information about the TENCELTM branded fibers and BROADBAND capsule collection from the Sustainable Denim Wardrobe, contact Tricia Carey at t.carey@lenzing.com.

News
08 / 11 / 2019

Go circular or get left behind: redesigning strategy for fashion’s sustainable future

With current looks and trends changing on a regular basis, the fashion calendar for consumers is becoming outdated in a matter of weeks. This phenomenon has accelerated the trend for fast fashion and it’s no longer enough to update one’s wardrobe every season. However, such styling trend standard had also created various environmental, social and economic impact.

According to a 2017 New Textile Economy report, the last 15 years has seen the doubling of fashion production, yet there has been a 40% drop in the amount of time clothing are worn. As part of the fast fashion trend, this linear “take-make-waste” model is causing harm to the environment. In the U.S market alone, an average American throws away approximately 80 pounds of used clothing per year, with up to 95% of the textiles ending up in landfill which could actually be recycled.

Since consumers have become increasingly concerned about eco-responsibility and sustainable lifestyles, the detrimental impacts on the environment pose a serious challenge to the industry around how they can adapt, sustain and succeed in the long run. According to a 2018 Nielsen research report on global consumers’ perception on sustainable shopping, a staggering 81% of consumers felt strongly that companies should act responsibly for the environment. This is a signal that the fashion industry must act promptly and make the necessary business changes to meet consumers’ demands, or else be left behind.

To initiate this kind of industry change, brands must redesign and rethink business strategies across their textile value chain. This is where the idea of circular economy comes in. According to the Ellen MacArthur Foundation, a charity which focuses on environmental issues, circular economy is based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. Such a model will keep materials in used-rotation for as long as possible, with huge benefits for fashion businesses. Companies will be able to minimize costs and increase productivity whilst demonstrating stronger eco-consciousness and reducing the negative impact on the environment.

At the Copenhagen Fashion Summit 2017, the industry recognized the potential and necessity of a circular economy with 90 big-name designers, suppliers and retailers, including ASOS, H&M and Nike, signing the “2020 Circular Fashion System Commitment” aimed at accelerating the industry’s transition to a more sustainable and circular system. The commitment set targets across a number of areas: designing for circularity, increasing the volume of used garments and footwear resold and collected, and raising the share of products made from recycled post-consumer textile fibers.

To uphold the business eco-transformation trend, the industry has made collective efforts to drive growth towards a circular fashion system, be it the apparel, innerwear or home wear segment. For example H&M has made an ambitious goal to convert to 100% circular or sustainable materials across the company’s supply chain by 2030 and UK-based charity, Against Breast Cancer, initiated a bra recycling scheme, taking unwanted bras that would normally end up in landfill, to help support small businesses in Africa through their textile recovery project. Apart from efforts made by retailers and charities, industry suppliers who play a key role in the value chain, are also making improvements to become more eco-friendly.

Lenzing is proud to stand at the forefront of sustainability, driving change with contributions towards the circular economy through eco-fiber innovations. One of the pioneering technologies used is the award-winning REFIBRA™ technology, which involves upcycling a substantial proportion of cotton scraps and wood pulp to produce new TENCEL™ Lyocell fibers in a closed-loop process. TENCEL™ Lyocell fibers produced by REFIBRA™ technology are not only used for apparels, but also can be found in intimate-wear collections. Derived from renewable sources and with Eco Soft technology, TENCEL™ Intimate cellulosic fibers provides long-lasting softness to help the wearer’s skin feel pleasantly cool and dry throughout the day and night. This is an example of how a product can be both sustainable and functional. Leveraging the use of innovative technologies, Lenzing can produce high quality eco-products while driving circular economy at the backbone.

Making the transition to achieve circular fashion is not an easy task and will require the continuous efforts of the industry. Whilst the current pace of the industry’s sustainability performance might not be fast enough to balance the negative environmental impacts, it is still encouraging to witness that a change for the better is taking place. With collaborative efforts made by fashion industry contributors, the industry can unveil new sustainability standards and produce eco-friendlier economic, environmental and societal outcomes. Lenzing is on track with pursuing these goals and will work closely with industry stakeholders to input mechanisms for a greener planet.

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12 / 11 / 2019

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Lenzing Fibers (Hong Kong) ltd.
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