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TENCEL™ x REFIBRA™ technology

contributing to the circular economy in textiles

The pioneering REFIBRA™ technology involves upcycling cotton scraps from garment production. These cotton scraps are transformed into cotton pulp. A substantial proportion – up to one third – of this is added to wood pulp, and the combined raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.

THE GOOD LOOP

On our planet, we take something and we give back. This could start with a simple smile that we get from a stranger in the morning on the subway and we smile back. Or when we plant vegetables in our garden, later we harvest them and use new seeds again to grow something new. You can find THE GOOD LOOP in life everywhere and at TENCEL™ this means that we consciously take from nature and give back to nature. TENCEL™ fibers creating a loop in the fashion supply chain – good for everyone, including consumers, brands, mills and the whole fashion community. We call it THE GOOD LOOP.

TENCEL™ THE GOOD LOOP is more than a campaign - it’s in our DNA, it’s our mantra and covers three innovative & industry leading approaches:

  • TENCEL™ x REFIBRA™ technology
  • Carbon-zero TENCEL™ fibers
  • TENCEL™’s transparency (fiber ID)

We just introduced THE GOOD LOOP to our community by focusing on our pioneering REFIBRA™technology. Taking pre- and post-consumer waste and mix it up with wood pulp to create virgin TENCEL™ Lyocell fibers.. The HERO VIDEO of the campaign shows the full loop from forest, to fiber, to fashion and educates & further highlights our brand partners who are already working with TENCEL™ Lyocell fibers with REFIBRA™ technology.

In addition to the HERO Video, we are working with GANNI, Kings of Indigo and Timberland and their current TENCEL™ x REFIBRA™ key pieces. For GANNI we show the Core Light Shirt with the Signature Peter Pan collar, Kings of Indigo presents the classic five pocket jeans INDIRA and JOHN and Timberland highlights the TRUE CLOUD™ shoes. Watch out for them, we are sure you will love them just as much as we do.

Have a look and keep THE GOOD LOOP of life flowing.

Based on the same award-winning efficient closed loop production process as standard TENCEL™ Lyocell fiber, REFIBRA™ technology is Lenzing’s first step to contribute to the circular economy in the textile industry.

TENCEL™ fibers with REFIBRA™ technology are identifiable in yarns, fabrics and final garments owing to the innovative special identification technology designed to confirm fiber origin. In turn, this improves supply chain transparency.

THE GOOD LOOP

On our planet, we take something and we give back. This could start with a simple smile that we get from a stranger in the morning on the subway and we smile back. Or when we plant vegetables in our garden, later we harvest them and use new seeds again to grow something new. You can find THE GOOD LOOP in life everywhere and at TENCEL™ this means that we consciously take from nature and give back to nature. TENCEL™ fibers creating a loop in the fashion supply chain – good for everyone, including consumers, brands, mills and the whole fashion community. We call it THE GOOD LOOP.

TENCEL™ THE GOOD LOOP is more than a campaign - it’s in our DNA, it’s our mantra and covers three innovative & industry leading approaches:

  • TENCEL™ x REFIBRA™ technology
  • Carbon-zero TENCEL™ fibers
  • TENCEL™’s transparency (fiber ID)

We just introduced THE GOOD LOOP to our community by focusing on our pioneering REFIBRA™technology. Taking pre- and post-consumer waste and mix it up with wood pulp to create virgin TENCEL™ Lyocell fibers.. The HERO VIDEO of the campaign shows the full loop from forest, to fiber, to fashion and educates & further highlights our brand partners who are already working with TENCEL™ Lyocell fibers with REFIBRA™ technology.

In addition to the HERO Video, we are working with GANNI, Kings of Indigo and Timberland and their current TENCEL™ x REFIBRA™ key pieces. For GANNI we show the Core Light Shirt with the Signature Peter Pan collar, Kings of Indigo presents the classic five pocket jeans INDIRA and JOHN and Timberland highlights the TRUE CLOUD™ shoes. Watch out for them, we are sure you will love them just as much as we do.

Have a look and keep THE GOOD LOOP of life flowing.

contributing to the circular economy in textiles

The pioneering REFIBRA™ technology involves upcycling cotton scraps from garment production. These cotton scraps are transformed into cotton pulp. A substantial proportion – up to one third – of this is added to wood pulp, and the combined raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.

The pioneering REFIBRA™ technology involves upcycling cotton scraps from garment production. These cotton scraps are transformed into cotton pulp. A substantial proportion – up to one third – of this is added to wood pulp, and the combined raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments.

Based on the same award-winning efficient closed loop production process as standard TENCEL™ Lyocell fiber, REFIBRA™ technology is Lenzing’s first step to contribute to the circular economy in the textile industry.

TENCEL™ fibers with REFIBRA™ technology are identifiable in yarns, fabrics and final garments owing to the innovative special identification technology designed to confirm fiber origin. In turn, this improves supply chain transparency.

REFIBRA™

contribution to circular economy

news & events

12 / 05 / 2022
How TENCEL™’s “Feel Good Fibers Since 1992” campaign echoes with consumers’ increased preference for sustainable fashion
29 / 04 / 2022
British Vogue partners with TENCEL™ fibers to launch a biodegradable t-shirt
01 / 04 / 2022
This Earth Month, TENCEL™ brings environmental awareness to the spotlight
28 / 03 / 2022
TENCEL™ brand and RCGD Global spotlight eco-couture at the Oscars® and unveil winning looks of the 2020 and 2021 Global Design Contest
16 / 03 / 2022
TENCEL™ LUXE in the spotlight of “Surreal Shoulder”, Viktor&Rolf Haute Couture SS 2022
07 / 03 / 2022
The Green Room: A Dialogue to #MakeItFeelRight in Fashion
16 / 12 / 2021
Thousands pledge with #MakeItFeelRight movement to combat carbon emissions from the fashion industry
07 / 12 / 2021
Two is better than one: TENCEL™’s latest co-branding campaign empowers partners on their sustainability journey
06 / 12 / 2021
Satya Paul by Rajesh Pratap Singh partners with carbon-zero TENCEL™ branded fibers at FDCI x Lakmé Fashion Week 2021 in India
06 / 12 / 2021
“Dress For Your Environment” campaign highlights versatility of TENCEL™ brand
25 / 11 / 2021
Story Wear partners with TENCEL™ to debut Spring/Summer 22 collection at London and Taipei Fashion Weeks
08 / 11 / 2021
#MakeItFeelRight with sustainable brand founder María Malo
08 / 11 / 2021
FILA x TENCEL™ winter collection empowers fashionistas and ski lovers to wear it cool, feel it right
02 / 11 / 2021
Red Carpet Green Dress™ in partnership with TENCEL™ and CLO announce the winners of their largest, most innovative global sustainable contest for young and established designers to experiment with virtual design technologies
15 / 10 / 2021
URBANARA partnered with TENCEL™ to bring an autumn look to your bedroom
15 / 10 / 2021
Announcing: Salon de la Circularité, a Laurence Carr original design for high point market's sustainability stories
13 / 10 / 2021
Jack & Jones x TENCEL™ #FeelsSoRight: Creating better products for a better world
09 / 10 / 2021
Satya Paul by Rajesh Pratap Singh to launch sustainable collection by using carbon zero TENCEL™ fibers at FDCI x Lakmé Fashion Week
08 / 10 / 2021
TENCEL™ Luxe featured in sustainable collections by designers OSMAN YOUSEFZADA and PEET DULLAERT at European Fashion Weeks
13 / 09 / 2021
The TENCEL™ brand joins forces with Aimer to inspire a carbon-zero future for the fashion industry
12 / 05 / 2022
How TENCEL™’s “Feel Good Fibers Since 1992” campaign echoes with consumers’ increased preference for sustainable fashion
29 / 04 / 2022
British Vogue partners with TENCEL™ fibers to launch a biodegradable t-shirt
01 / 04 / 2022
This Earth Month, TENCEL™ brings environmental awareness to the spotlight
28 / 03 / 2022
TENCEL™ brand and RCGD Global spotlight eco-couture at the Oscars® and unveil winning looks of the 2020 and 2021 Global Design Contest
16 / 03 / 2022
TENCEL™ LUXE in the spotlight of “Surreal Shoulder”, Viktor&Rolf Haute Couture SS 2022
07 / 03 / 2022
The Green Room: A Dialogue to #MakeItFeelRight in Fashion
16 / 12 / 2021
Thousands pledge with #MakeItFeelRight movement to combat carbon emissions from the fashion industry
07 / 12 / 2021
Two is better than one: TENCEL™’s latest co-branding campaign empowers partners on their sustainability journey
06 / 12 / 2021
Satya Paul by Rajesh Pratap Singh partners with carbon-zero TENCEL™ branded fibers at FDCI x Lakmé Fashion Week 2021 in India
06 / 12 / 2021
“Dress For Your Environment” campaign highlights versatility of TENCEL™ brand
25 / 11 / 2021
Story Wear partners with TENCEL™ to debut Spring/Summer 22 collection at London and Taipei Fashion Weeks
08 / 11 / 2021
#MakeItFeelRight with sustainable brand founder María Malo
08 / 11 / 2021
FILA x TENCEL™ winter collection empowers fashionistas and ski lovers to wear it cool, feel it right
02 / 11 / 2021
Red Carpet Green Dress™ in partnership with TENCEL™ and CLO announce the winners of their largest, most innovative global sustainable contest for young and established designers to experiment with virtual design technologies
15 / 10 / 2021
URBANARA partnered with TENCEL™ to bring an autumn look to your bedroom
15 / 10 / 2021
Announcing: Salon de la Circularité, a Laurence Carr original design for high point market's sustainability stories
13 / 10 / 2021
Jack & Jones x TENCEL™ #FeelsSoRight: Creating better products for a better world
09 / 10 / 2021
Satya Paul by Rajesh Pratap Singh to launch sustainable collection by using carbon zero TENCEL™ fibers at FDCI x Lakmé Fashion Week
08 / 10 / 2021
TENCEL™ Luxe featured in sustainable collections by designers OSMAN YOUSEFZADA and PEET DULLAERT at European Fashion Weeks
13 / 09 / 2021
The TENCEL™ brand joins forces with Aimer to inspire a carbon-zero future for the fashion industry
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Copyright 2021 TENCEL™
contact us
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Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: [email protected]