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TENCEL™ has once again eagerly collaborated with Camper on the launch of their Spring / Summer 2023 collection featuring TENCEL™ mini hangtags. The vibrant pre-season collection made using TENCEL™ branded lyocell fibers features bold designs and strong, striped textures. As summer winds down, the collection aims to embody a fresh and laid-back look, with a special focus on creating the perfect material blend for the later summer months that provide the wearer ultimate comfort and breathability. TENCEL™ Lyocell fibers support in this endeavor, making materials soft, lightweight, and durable.
Notably, products in the collection including the ’Pix’, ‘Oruga Up’, “Oruga Sandal’, ‘Right Nina’, and ‘Beetle’ styles, are all made using planet friendly TENCEL™ fibers. The fibers are incorporated with the ultimate goal of eliminating the use of virgin plastic in footwear uppers, using natural materials that achieve both performance and sustainability.
In addition to being made with TENCEL™ fibers, the Spring / Summer 2023 collection proudly featured TENCEL™ mini hangtags to make consumers aware that the shoes are made using responsible fibers. By scanning the QR code on the hangtag, consumers were invited to learn more about the raw material and production process. To further support the industry with the implementation of more sustainable practices, Lenzing developed fiber identification technology that allows brands to physically verify the Lenzing origin of the materials used in their products. This unique identity is ingrained in every genuine TENCEL™ fiber and can be verified throughout the value chain, guaranteeing fiber authenticity from fiber to final product.
“Lenzing is consistently seeking ways to drive forward sustainability in the apparel & footwear industry. One of the best ways to do that is to educate consumers about planet-friendly materials and responsible production practices, which in turn propels consumer demand for sustainable products and drives massive change across the supply chain. Brands and consumer preferences are shifting towards more sustainable purchasing decisions, thus it is becoming more imperative to offer transparency around the raw material and production processes to combat greenwashing. This collaboration with Camper allows us to do just that. By displaying a TENCEL™ mini hangtags on the Spring / Summer 2023 collection, Camper’s consumers are welcome to learn more about what Camper and Lenzing are doing to champion sustainable change in the industry. With transparent information on product material and production methods, we hope to inspire consumers to shop more consciously,” explained said Nicole Schram, Global Business Development Manager at Lenzing.
Cecilia Llorens, Product Director for Camper, adds that “Lenzing and Camper’s long-term partnership is built on a shared commitment to minimize ecological impact while maximizing product performance for consumers, to ultimately drive sustainable practices in the fashion and footwear industry while maintaining Camper’s contemporary style. The incorporation of the TENCEL™ mini hangtags takes this pledge one step further, to champion this message at the point of sale. We are excited to continue our longstanding collaboration with Lenzing in future seasons, working to introducing fresh, new generation materials that incorporate innovation and sustainability across all our unique collections.”
Camper’s latest collections are available at Camper stores, through selected partners, and online at camper.com.
TENCEL™ mini hangtags will be available to order through Lenzing’s E-Branding Service in the coming months. Stay tuned!