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BROADBAND offers denim fabrics that are artfully designed and responsibly made
New York, NY – October 20, 2019 – Consumers are finally starting to view their apparel from a sustainability mindset, even if they struggle to make all their lifestyle choices more responsible. But people want deeper meaning in how they work, live, and consume. Their calls for greater transparency and sustainable options are increasing the pressure on brands to design with more considerate products with purpose that make people feel good about their choices.
The new capsule collection from the Sustainable Denim Wardrobe collaboration is centered on environmentally conscious production and how it can influence the denim supply chain for the better. This latest collection goes under the headline of BROADBAND–a name chosen to reflect the breadth of products in modern denim circles. Looking at denim today, the only trend seems to be that there is no trend at all, so the current definition of denim has never been so unstructured. Indeed, todays’ denim might not even contain cotton or be made from a woven fabric construction.
“Sustainable denim production requires innovative thinking that extends beyond just raw materials and production methods,” says Tricia Carey, Director of Global Business Development for Denim at Lenzing Group. “To truly attain sustainability, companies must also seek out non-traditional ways of working together. When we created the Sustainable Denim Wardrobe collaboration, we discovered new depths of partnership and new ways to share knowledge, supporting commercial innovation.”
BROADBAND represents the products that result from such close, global collaboration. The capsule redefines denim with unique fabrics that combine TENCEL™ Lyocell and TENCEL™ x REFIBRA™ Lyocell fibers, cotton, linen, recycled cotton, and spandex. These sustainable fibers are turned into sustainable fabrics via the latest in water- and energy-saving production methods to create denims that are environmentally considerate from fiber to finish.
BROADBAND brings together two completely different denim categories. SOFTWEAR embodies all that is familiar about denim fabrics made of TENCEL™ Lyocell fibers –femininity, fluidity, and functionality. Its counterpoint HARDWEAR ventures into newer territory, where TENCEL™ branded fibers meets tradition and tailoring in a collection that takes pleasure in the detailed minutiae of vintage garment construction.
The Sustainable Denim Wardrobe is a collaboration of companies that brings together best-in-class artisans from fiber to design to finished garment. Fabric collaborators come from China, India, Italy, Japan, Taiwan, Thailand, and Turkey. Sustainability-as-standard garment processing comes from Jeanologia. Design input for SOFTWEAR comes from Escuela de Arte Superior y de Diseño de Valencia.
Design and garment making for HARDWEAR comes from British-based specialists Endrime and Blackhorse Lane Ateliers respectively.
TENCEL™ Lyocell fibers are derived from responsible wood sources and produced in a closed loop, resource efficient production process. TENCEL™ x REFIBRA™ Lyocell are made from a substantial proportion – up to one third – of pulp from cotton scraps from garment production mixed with wood pulp to create what is probably one of the most sustainable fiber on the market today.
For more information about the TENCEL™ branded fibers and BROADBAND capsule collection from the Sustainable Denim Wardrobe, contact Tricia Carey at [email protected].