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This Earth Month, TENCEL™ is launching campaigns in the United States and Taiwan that align with the global “Make it Feel Right” campaign. In the United States, TENCEL™ is partnering with US-based non-profit organization One Tree Planted and seven US based retail partners to support the replanting of trees in the California forests recently devastated by crippling wildfires that burnt over 876,000 acres of forest. TENCEL™ is also partnering with sustainable farming initiative BlueMagpie Tea in Taiwan, to launch a new sustainable farm. Both campaigns are aimed at encouraging awareness around environmental fragility and the benefits of ecological protection in addition to both brands’ commitment to sustainable fiber production.
TENCEL™ and its US retail partners will leverage public interest to help with outreach across TENCEL™ and brand partner social media and has committed to donating one tree to One Tree Planted for every 50 likes or 10 shares each post receives. As a part of the “From Trees, For Trees,” campaign, TENCEL™ has also pledged to donate one tree for every purchase made with TENCEL™ branded lyocell and modal fibers through retail partners’ websites over the course of the month. In addition, each brand will pledge to make a minimum donation of 1,000 trees, a commitment that will be matched by TENCEL™ in honor of this year’s Earth Day on April 22.
Lenzing’s first Taiwanese focused campaign, “Green Earth, Green Taiwan,” boldly aims to mobilize the entire textile value chain to promote sustainability and environmental awareness. Mutual support of Taiwan Blue Magpie Tea, by Lenzing’s value chain partners, of a contractual farming system aimed at protecting the land and water is at the center of the initiative. One of the event’s major milestones will be the ability to trace the carbon footprint throughout the value chain process as the tea is produced. “Green Earth, Green Taiwan,” is just the beginning of a campaign envisioning a more sustainable and environmentally friendly future for the Taiwanese textiles industry.
“From Trees, For Trees” and “Green Earth, Green Taiwan,” is an extension of the environmental responsibility TENCEL™ brand and Lenzing already demonstrate, and augments the “Make it Feel Right” campaign that TENCEL™ brand is supporting. TENCEL™ brand and Lenzing hope the campaign will encourage broader awareness about the fragility of the environment and importance of using more environmentally friendly preferred fibers in addition to contributing to such an important cause. As TENCEL™ branded lyocell and modal fibers are produced from sustainably sourced wood-pulp, it is one of the brand’s highest priorities to ensure they do all they can to support the health of forests across the globe.