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Lenzing has noticed a rise in demand for sustainable options when shopping, paired with an increased interest for transparency throughout the production process. This new era offers the perfect opportunity for Lenzing to further venture into the homes and interior sector.
The main innovation goal for the REFIBRA™ technology is to combine the eco-friendly, closed loop production process of TENCEL™ branded lyocell fibers with the mass upcycling of cotton scraps. Combining wood pulp with scrap cotton pulp from cutting operations, new TENCEL™ Lyocell fibers are produced and transformed into yarns and fabrics suitable for home furnishings. This innovative process begins an important journey for Lenzing in moving towards a fully circular economy.
With this ambition, TENCEL™ is further expanding into the home & interior sector by bringing REFIBRA™ technology to Heimtexil, and by awarding their “China premium brand partnership” to luxury home textile brand - Whinny.
In January 2019, Lenzing began this mission by showcasing REFIBRA™ technology. For the first time, Lenzing proudly presented home products made of TENCEL™ branded lyocell fibers with REFIBRA™ technology at Heimtextil 2019, in Frankfurt. This allowed TENCEL™ to differentiate fiber types with REFIBRA™ technology depending upon the desired final use, perfect for application in home textiles, such as towels and bed linen, which will all share enhanced smoothness, absorbency and quality standards.
To continue with this momentum, in March, TENCEL™ hosted a grand ceremony in Shanghai, announcing Whinny - China’s luxury home textile and furnishings brand, as Lenzing’s one of the first premium brand partnership in China under the TENCEL™ brand. For 2019 Summer/Spring, Whinny will be launching its “Summer Leisure Collection” blanket using TENCEL™ branded lyocell fiber as their flagship product. The collection is made to last with unbeatable comfort and high moisture absorption, while also allowing consumers to enter the pure "true" era with a clean conscience.
Consumers nowadays are more conscious about the environmental impact of their products, and to provide consumers with the utmost transparency and reassurance, Lenzing has developed an identification system that allows consumers to confirm that products are made with the sustainable TENCEL™ branded lyocell fibers, even after the long supply chain process.
As Lenzing further ventures into the homes and interior sector, our TENCEL™ branded lyocell fibers offer an incredible solution to the industry’s struggle for sustainability, without compromising quality standards or sacrificing comfort, and we are really excited about what the future will hold.