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The TENCEL™brand is delighted to announce that our Denim team’s “Carved in Blue” website has been named the winner in the “Best Topic-Specific Blog” category at this year’s Content Marketing Awards (CMA).
The longest-running international awards program for corporate content creation and distribution, CMA honors the best brands and agencies across all industries. Being celebrated as the “Best Topic Specific Blog” is a milestone in the mission of “Carved in Blue” to further connect the denim world through storytelling and build a platform to facilitate discussions and exchange knowledge.
During TENCEL™ Denim’s journey in educating brands and end consumers on TENCEL™ branded fibers, the TENCEL™ brand team realized they were gaining momentum in the denim sector and had many interesting stories to tell, yet did not have the platform to do so. There weren’t any channels to unite the denim industry and thus the TENCEL™ Denim Team seized the opportunity to build that community. “Carved in Blue” strives to educate readers on TENCEL™branded fibers, denim offerings, sustainability initiatives, product developments and collaborations. Furthermore, they aim to foster the cooperative spirit of the denim world for people to share their unique stories. The team also engages through social media platforms like Instagram, Facebook, Linked in, You Tube and Twitter to further the conversation.
Our category win also enters us into the race for one of the Content Marketing Institute’s top awards. We are thrilled that Tricia Carey, Lenzing’s Director of Global Business Development - Denim, is a finalist for B2B Content Marketer of the Year. Winners will be announced on October 14 during Content Marketing World 2020. These achievements are a testament to the TENCEL™brand’s journey, from being a behind the scenes ingredient producer to embracing an advocacy role within the fiber industry.