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Paving the way for a more eco-friendly fashion industry, the TENCELTM brand and Indonesian fashion brand LANIVATTI, started the year with purpose, collaborating on the launch of LANIVATTI’s first sustainable fashion collection, “Beyond Borders 2020”. With 80% of LANIVATTI materials made from TENCELTM branded fibers, both brands are strongly committed to providing travel-friendly, sustainable fashion pieces that are durable yet lightweight and comfortable. To commemorate the launch, a grand event was held with top influencers, experts in fashion, and local media all in attendance.
TENCELTM branded fiber was the chosen material for the collection due to its minimal impact towards the environment, longevity of wear and sustainable production process. Derived from nature, all TENCELTM branded fiber types are certified biodegradable and compostable, meaning they can fully revert to the environment. The natural choice for a fashion collection that embodies the spirit of freedom and sophistication, TENCELTM branded fibers glide lightly over the skin supporting the body’s normal thermal regulation. Naturally soft and smooth to the touch, the fabric was the clear choice for LANIVATTI’s capsule collection.
As leaders in reshaping the future for a better fashion industry, the TENCELTM brand gives our customers the chance to give back to nature through the one thing they adore: fashion. Fortunately, more consumers are aware of the ecological strain caused by fashion and the demand for sustainable textile products is on the rise. This increase in awareness, coupled with Lenzing urging the public to start changing their buying behavior, has put the power back in the hands of the consumer.
The TENCELTM brand believes in doing things right. Our fiber products are made for people, and our processes are designed for the planet. With consumer education being crucial, the LANIVATTI collection provided a unique opportunity to encourage Indonesian consumers to start checking their clothing labels and learn to make the right choices when making their purchases. Through our #Make It Feel Right campaign and the partnership with LANIVATTI, we were able to target consumers in Indonesia and encourage them to join the sustainable fashion movement and start making a positive impact on the environment.