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Tencel.com
press release
26 / 04 / 2021
Lenzing's TENCEL™ brand collaborates with Red Carpet Green Dress™ to bring custom-made eco-couture look to the OSCARS®
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press releases
26 / 04 / 2021
Lenzing's TENCEL™ brand collaborates with Red Carpet Green Dress™ to bring custom-made eco-couture look to the OSCARS®

26 April 2021, Lenzing – Following the success of their 2020 partnership, Lenzing’s TENCEL™ brand and Red Carpet Green Dress (RCGD) collaborated for the second year running at the 93rd Academy Awards® (also known as “the Oscars”).

As a part of the collaboration, RCGD x TENCEL™ launched an eco-couture material made with TENCEL™ Luxe filament yarn that was adapted into a bespoke look for this year's Oscars® physical red-carpet guest – Marlee Matlin. Paying homage to RCGD’s roots as a design contest, the look and the talent wearing the design were unveiled the night of the Oscars on Sunday 25th April. For the first time in its history, the Oscars® was hosted across multiple sites in the USA and Europe. In what has been an unusual year for many, Red Carpet Green Dress is working to honour their commitment in creating design solutions that work from moment to movement on the red carpet of the biggest of all global stages.

This year’s design included TENCEL™ Luxe filament yarn which is of 100% botanic origin. Derived from renewable wood sources, the filament yarn is produced using eco-responsible production processes. With silky smoothness, liquid-like drape and color vibrancy, TENCEL™ Luxe filament yarn gives fabrics an exquisite sensual appeal and is ideal for eco couture and luxury fashion.

The couture gown created under the RCGD X TENCEL™ campaign was unveiled and worn by Oscar presenter Marlee Matlin, who represents as the campaign’s talent ambassador, showcasing elegance and the power of eco-couture to the world.

Marlee Matlin – Presenter

Marlee Matlin wore an ethical and eco-responsible Vivienne Westwood custom-made gown in black in a newly launched Red Carpet Green Dress™ vegan textile which is partly made from TENCEL™ Luxe filament yarn, incorporating an archival Westwood fabric.

Drawing attention to the importance of more sustainable practices in fashion and being part of bringing those solutions to the global market, Red Carpet Green Dress was conceived in response to a lack of ethical choices on the red carpet. Founded by leading environmental advocate, Suzy Amis Cameron, the organisation has been committed to creating positive change for over a decade. TENCEL™ brand share a similar vision and aspire to lead the pursuit of eco-friendly solutions for textiles, garments and fashion as they aim to blend high fashion with sustainability whilst maintaining quality. Coming together and partnering to launch the eco-couture textile felt like a natural next step. With the fashion industry being one of the top polluters across the globe, the RCGD x TENCEL™ textile is now contributing towards positive change for a more green future.

“Once again, we are thrilled to partner with Red Carpet Green Dress to bring eco couture to the spotlight. While our TENCEL™ Luxe filament yarn is derived from wood harvested from certified and controlled sources and is one of the most sustainable materials used in fashion, we are not stopping there. At TENCEL™, we are on a journey to True Carbon Zero, with a vision to achieve net-zero emissions by 2050 and contribute to a carbon neutral fashion industry. We hope that our collaboration will encourage more designers and brands to look out for materials that do not only expand the frontiers of aesthetic appeal, but also make a difference to our planet.”

- Harold Weghorst, Vice President of Global Marketing & Branding at Lenzing Group

‘’Our partnership with TENCEL™ is one of the most exciting and rewarding for Red Carpet Green Dress. The organisation represents some of the key pillars of sustainability, ranging from accessible sustainable design solutions with a focus on circularity and decarbonisation, across to its inherent understanding of the need for responsible production and consumption. Our Oscars collaboration is always a highlight, and we are so excited that innovations like this exist for the global design community.’’

- Samata, CEO at Red Carpet Green Dress

You can download more photos here: RCGD x TENCEL™

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About Red Carpet Green Dress™:

RCGD is a women-led global change-making organisation working from ‘moment’ to movement, bringing sustainability to the forefront of conversation and action within the fashion and apparel industry. Celebrating its 10th year in 2019, the campaign was conceived by Suzy Amis Cameron (actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet). When faced with the lack of ethical fashion choices while attending global premieres of husband James Camerons’ ‘Avatar’, Suzy decided that it was time for a change. The RCGD goal is to draw attention to the importance of more sustainable practices in fashion and be part of bringing those solutions to the global market. Suzy created an international design contest, challenging emerging and established designers worldwide to develop sustainable Oscar-worthy gowns, thus fulfilling the Red Carpet Green Dress criteria to serve the need for more sustainability in the industry. Additionally, focusing on social impact consideration, fair and humane treatment of manufacturers, a clear supply chain, and materials that use a high proportion of recycled and biodegradable materials.

Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Emma Roberts, Gina Rodriguez, LaKeith Stanfield, Kellan Lutz, Camila Alves, and Naomie Harris have joined the campaign as representatives. RCGD™ has been featured in Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper's Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, The New York Times, InStyle and others.

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