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30 / 01 / 2018
LENZING teams up with lingerie master Jos Berry to introduce nature-inspired 100% TENCEL™ Luxe lounge dress
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30 / 01 / 2018
LENZING teams up with lingerie master Jos Berry to introduce nature-inspired 100% TENCEL™ Luxe lounge dress

Inspired by nature and made with sustainable TENCELTM Luxe branded filament, the “guilt-free” lounge dress addresses blurring dividing line between underwear and outerwear

Paris – 30 January 2018 – Lenzing announced today that it has teamed up with renowned lingerie master, Jos Berry, Founder and Creative Director of Concepts Paris, to introduce a nature-inspired lounge dress made with 100 percent TENCEL™ Luxe, a breakthrough sustainable cellulosic filament yarn specifically for the luxury fashion market. Featuring liquid-like drape and a silky-smooth hand feel, the lounge dress was recently showcased at the Nature Moves Us Exhibition at Interfilière Paris and would be showcased in Hong Kong during Interfilière Hong Kong, which will be held on 27-28 March 2018.

Themed “Nature Moves Us”, Interfilière Paris and Interfilière Hong Kong are global platforms for industry professionals to share progressive ideas and trends around the lingerie, activewear material and accessories sector. A key focus of the Nature Moves Us Forum is on the innovation in the usage of sustainable cellulosic fiber in lingerie or beachwear.

“Nature has given us never-ending inspiration for design and nature-inspired designs come in all shapes and forms. The Nature Moves Us Forum is our appreciation to nature and is aimed to drive discussions of new development of cellulosic fibers and recycled stretch yarns in the industry,” said Jos Berry, Founder and Creative Director of design and consultancy group Concepts Paris. “With a change in lifestyles, the dividing line between underwear and outerwear is becoming blurry, leading to growing importance of loungewear in the fashion industry, and the TENCEL™ Luxe lounge dress is a perfect fit to the narrative. Given TENCEL™ Luxe is designed for sensuality and engineered for sustainability, we hope to showcase inspirational designs of nature beyond flowers.”

“We are honored to team up with renowned lingerie master, Jos Berry, to take part at Nature Moves Us Exhibition,” said Amit Gautam, VP of Global Business Management in Textile, Lenzing Group. “TENCEL™ Luxe is another milestone of Lenzing‘s commitment to eco-couture. By working with Jos Berry and her Nature Moves Us Project, we hope to bring a different dimension to eco-couture and eco-lingerie, and raise awareness of the importance of sustainability in all aspects of the fashion industry value chain.”

Launched in October 2017, TENCEL™ Luxe is a breakthrough sustainable cellulosic filament designed specifically for the premium fashion market. Made with dissolving wood pulp sourced from sustainable wood, TENCEL™ Luxe features fluid-like drape, smoothness, breathability and color vibrancy with superior aesthetics and comfort level that allow it to be the ideal material for the luxury fashion market or for blending with other noble fibers such as silk, cashmere or wool. TENCEL™ Luxe is produced in Austria using Lenzing’s pioneering closed-loop lyocell production process which won the “European Award for the Environment” from the European Union.

“The TencelTM Luxe lounge dress by Jos Berry is a great example of how comfort and sustainability can be integrated with high-end fashion and lingerie,” added Judy Chen, director of Global Business Development, innerwear, Lenzing Group. “Since there are virtually unlimited possibilities for using TencelTM Luxe in fashion, we look forward to seeing more integration of sustainability in the innerwear and lingerie sector through this innovative cellulosic filament yarn.”

Images of TENCEL™ Luxe and the TENCEL™ Luxe lounge dress designed by Jos Berry can be downloaded from: Jos Berry x Lenzing (PIN: 8k1d3uXInGko)

For more information about TENCELTM Luxe, please visit: http://www.tencel-luxe.com/.

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Copyright 2018 TENCEL™
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Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: hongkong@lenzing.com