First introduced in autumn 2017, LENZING™ ECOVERO™ branded Viscose fibers marks a new milestone in Lenzing’s sustainability journey. Derived from certified renewable wood sources using an eco-responsible production process, LENZING™ ECOVERO™ fibers tailor to a sustainable lifestyle, contributing to a cleaner environment. We have spoken with Sonja Zak, Head of Product Management in Textile Segment, Lenzing AG, to learn more about LENZING™ ECOVERO™ branded Viscose fibers and how it is different from existing viscose offerings in the industry.
Q: How is LENZING™ ECOVERO™ branded Viscose fiber different from other offerings in the industry?
A: LENZING™ ECOVERO™ Viscose fibers are the answer to a burning issue in the fashion industry, namely to robustly identify eco-responsible fibers from the producer to the consumer. With LENZING™ ECOVERO™ fibers, one thing is clear: If Lenzing is on the outside, Lenzing is also on the inside. A special manufacturing system enables LENZING™ ECOVERO™ branded Viscose fibers to be identified in the final product, even after long textile processing and conversion steps through the value chain. Environmentally conscious consumers can be assured that retailers and brands are incorporating genuine LENZING™ ECOVERO™ eco-responsible Viscose in their products.
Q: What are some key achievements for LENZING™ ECOVERO™ branded Viscose fiber over the past year?
A: Within one year, we had achieved a stark increase in our production scale. This year, we already have been able to supply LENZING™ ECOVERO™ branded viscose fibers for more than 60 million T-shirts! This is truly an accomplishment for Lenzing, and it could only be achieved with the support from partners and customers across the textile ecosystem. The industry has been looking for more sustainable options and do good to the industry and to the world, and retail brands like, Esprit and ArmedAngels, have adopted LENZING™ ECOVERO™ fibers in their collections. We look forward to establishing more collaborations with retail brands on the adoption of LENZING™ ECOVERO™ fibers in the coming year.
Q: What are some key features of LENZING™ ECOVERO™ branded Viscose fiber which lead to such traction?
A: LENZING™ ECOVERO™ branded Viscose is one of the most sustainable produced viscose fibers in the world. The manufacturing of LENZING™ ECOVERO™ fibers generates up to 50% lower emissions and water impact compared to generic Viscose giving you confidence that your fashion choices are environmentally responsible and have a low environmental impact. The fibers are derived from sustainable wood and pulp, coming from certified and controlled sources. LENZING™ ECOVERO™ fibers have been certified with the EU Ecolabel as meeting high environmental standards throughout their life cycle: from raw material extraction to production, distribution and disposal, ensuring supply chain transparency.
Q: In which regions are LENZING™ ECOVERO™ branded Viscose fibers produced?
A: LENZING™ ECOVERO™ branded viscose fibers are manufactured in Lenzing, Austria and Nanjing, China. Both production locations comply with the stringent guidelines of the EU Ecolabel, a label that is only awarded to products and services which have a significantly lower environmental impact throughout their lifecycle. To date, LENZING™ ECOVERO™ branded viscose fibers have reached a broad level of availability and can be purchased all over the globe with key spinners/fabric makers.