please select your preferred language

English
English
Deutsch
简体中文
Türkçe
Español
繁體中文
日本語
한국어
Bahasa Indonesia
en
Tencel.com
news
28 / 09 / 2020
Lenzing scores three awards for TENCEL™ “Feels So Right” movement at the 2020 SABRE Asia-Pacific Awards
back
news
28 / 09 / 2020
Lenzing scores three awards for TENCEL™ “Feels So Right” movement at the 2020 SABRE Asia-Pacific Awards

Lenzing is thrilled to have received three awards at this year’s SABRE Asia-Pacific Awards. Held on September 24, the Lenzing team were awarded the “Diamond SABRE for Measurement and Evaluation” for social media, and the “SABRE Asia-Pacific Award for Geographic - Global (led out of Asia-Pacific with work in other regions)” and “SABRE Asia-Pacific Award for Integrated Marketing” for integrated communications with the TENCEL™ “Feels So Right” movement across our PR, social media, communications and marketing efforts!

The SABRE Asia-Pacific Awards is the leading PR and communications industry honor and the premier showcase to celebrate communications professionals and the incredible work they create. The award recognizes big brand-building ideas, creative content, and strategic reputational management programs that impact the bottom line. Receiving three coveted awards at this year’s ceremony is a testament to Lenzing’s breakthrough accomplishments in driving sustainability across all industries.

This year’s nominations were entered under the theme of “Enabling the fashion world to ‘Feels So Right’ with TENCEL™”, illustrating how the movement effectively leveraged widespread communication channels such as PR, social media and co-branding, to broadcast our message for trade audience, consumers, media and influencers.

By developing customized editorial content through PR and social media channels, launching the #MakeItFeelRight and #FeelsSoRight co-branding campaigns, and hosting effective industry and consumer facing events, the movement garnered impressive and measurable accomplishments. Beyond metrics, the movement has also made a meaningful contribution to the entire fashion industry and encouraged a positive and long-term change in consumer and industry-wide behavior.

“The three SABRE Asia-Pacific awards are great compliments to our team’s ongoing efforts to drive sustainability in fashion and textile,” said Harold Weghorst, Vice President of Global Marketing & Branding at Lenzing. “To be recognized in these three categories is a tribute to our team’s hard work and forward-thinking creativity in challenging the norm and setting new industry standards. The team has worked tirelessly to position the TENCEL™ brand as a leading advocate for sustainability in the global fashion and textile industry. We look forward to joining forces with even more exciting partners in the coming months to drive a more sustainable world together!”

Beyond this wonderful recognition, we have been automatically nominated for the SABRE Global Awards, which will be announced on October 21st.

contact us
austria
taipei
austria
singapore
seoul
shanghai
jakarta
new york
hong kong
istanbul
coimbatore
Copyright 2020 TENCEL™
contact us
austria
taipei
austria
singapore
seoul
shanghai
jakarta
new york
hong kong
istanbul
coimbatore
Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: [email protected]