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27 / 03 / 2019
Fashion World focused on ‘Eco-Fashion’ with TENCEL™ during Mercedes-Benz Fashion Week Istanbul
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27 / 03 / 2019
Fashion World focused on ‘Eco-Fashion’ with TENCEL™ during Mercedes-Benz Fashion Week Istanbul

  • Mercedes-Benz Fashion Week Istanbul took place on 19-22 March at Zorlu PSM. TENCEL™ was one of the official sponsors of the event. The renowned designer Giray Sepin showcased his Fall-Winter 2019 Collection sponsored by TENCEL™ for the first time during this prestigious event, bringing together the fashion world.
  • In his RE- named collection, the famous designer reinterprets classical menswear with fabrics containing TENCEL™ fibers with innovative REFIBRA™ technology. His collection got great recognition from the fashion lovers.
  • “Fabrics containing TENCEL™ fibers with innovative REFIBRA™ technology will come together with Giray Sepin’s designs, bringing regeneration and innovation both to the next season and to sustainable fashion”, says Lenzing Turkey&Middle East and Africa Marketing Communication & Branding Manager Miray Demirer Acar.

The fashion industry was looking forward to the 13th season of the Mercedes-Benz Fashion Week Istanbul, which took place on 19-22 March at Zorlu PSM. Leading 38 brands and designers from the fashion world joined this event sponsored by TENCEL™ brand. The brand focuses on feeling good with clothes thanks to its cellulose fibers of botanic origin from renewable wood sources. The renowned designer Giray Sepin brings an authentic style to menswear with his self-named brand. His Fall/ Winter 2019 fashion show sponsored by TENCEL™ was one of the highlights of Mercedes-Benz Fashion Week Istanbul.

REFIBRA™ technology adds a new dimension to sustainable fashion concept

Sepin is inspired by the clothes workers put on whether on the street, at the seaside or in the factory, reinterpreting these on his own way with the lines of corporate life at the plazas. In his collection, he also includes pieces containing TENCEL™ fibers with REFIBRA™ Technology. Lenzing Turkey & Middle East and Africa Marketing Communication & Branding Manager Miray Demirer Acar says it was a great pleasure to work again with Giray Sepin for such an important event and adds: “Today, eco-fashion is not a trend any more, it is on the way to become environmentally-conscious consumers' part of life. As Lenzing, we strive to let the consumers, who have adopted sustainable fashion, enjoy peace of mind with eco-friendly clothes containing our TENCEL™ branded fibers. We avoid wasting cotton straps derived from cloth production through blending them with wood pulp at certain ratios with our REFIBRA™ technology to produce TENCEL™ lyocell fibers. This helps us to contribute to the circular economy and offer benefits to the consumers who have adopted eco-friendly fashion”.

Make room for regeneration in the Fall-Winter season!

In his RE- named collection, Giray Sepin uses the prefix “RE” referring to “renewal and regeneration” and highlights regenerated interpretations instead of the pure new. Sepin picks up mainly impressive details from workers’ uniforms, combining accessories like belts and straps with bold colors like cherry, mustard, khaki and red in his collection.

Giray Sepin has preferred the following fabric brands containing TENCEL™ fibers of botanic origin for Mercedes-Benz Fashion Week Istanbul: Barutçu, Kipaş, Pagada, Söktaş, Gülipek, Dynamo Ekoten, Nuryıldız, KINGWHALE (Taiwan) and TEXONE (South Korea).

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Copyright 2018 TENCEL™
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Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: hongkong@lenzing.com