en
Tencel.com
news
07 / 03 / 2019
Driven By Innovation ‘Radically Better Underwear’ by BN3TH
back
events
07 / 03 / 2019
Driven By Innovation ‘Radically Better Underwear’ by BN3TH

and use of fabrics engineered with TENCEL™ branded modal fibers.

Back in 2010, a Vancouver based company called MyPakage burst onto the underwear scene looking to change the way men shopped for underwear. Created by athletes for athletes, the company’s lift and support patented technology together with its bold prints brought men’s underwear to the forefront as a fashion accessory. With an eye towards evolving into a true lifestyle brand with global distribution, the founders decided to rebrand the company to Bn3th. Today, Bn3th offers a range of performance inspired underwear and apparel selling to over 1,000 retailers through North America, Europe, South East Asia, Australia and New Zealand.

BN3TH_Tech_Benefits_2019_wide.jpg#asset:3741

At the core of Bn3th’s business is the company’s commitment to crafting products with premium attributes that enhance the active lifestyle of their customer base. Nora Shaughnessy, Bn3th’s Director of Product, looks to quality fabrics as key ingredient in the brand’s product development. “A majority of our products feature fabrics made with TENCEL™ Modal fibers,” says Shaughnessy. “Our TENCEL™ Modal based fabrics have an incredibly soft hand, are extremely breathable and have no-shrink properties; all characteristics that today’s active men want.”

BN3TH-heather-camo-sleepwear-scene-1.jpg#asset:3740

“Once someone tries our underwear they’re hooked for life,” says Adam Chuntz, Bn3th’s Director of Integrated Marketing. The brand’s mantra, Radically Better Underwear, couldn’t be more evident from the countless reviews and articles throughout mainstream media. From Men’s Health to The Chive to Golf Digest, Bn3th is lauded for its incredible fit and support. Chuntz adds, “Grassroots, word-of-mouth marketing is a big part of our success. Our customers feel connected to the brand and have no problems sharing our brand story with their friends.”

Product19-Breathe-Classic-Boxer-Brief-Distripe-Teal-M111026-321-1.jpg#asset:3742

As the company continues its upward trajectory, the team at Bn3th strives to implement more sustainable business practices. They have eliminated the use of polybags, have transitioned from boxes to soft-pack and are using recycled materials for its packaging. “The active, outdoor lifestyle is such a big part of our company’s culture, so we understand the importance of limiting our impact on the environment,” states Chuntz. And it doesn’t end there; a large factor in using fabrics made with TENCEL™ Modal fiber is the fibers with botanic origin. Manufactured from the renewable source of raw material beach wood sourced from sustainable forests, makes the TENCEL™ Modal fiber an environmentally responsible choice when choosing fabrics. “We are not perfect, but we are trying really hard,” emphasizes Chuntz.

From everyday essentials to athletic based underwear and apparel, Bn3th offers a wide selection of styles that are engineered to perform and designed to celebrate individuality.

contact us
austria
austria
singapore
seoul
shanghai
jakarta
new york
hong kong
istanbul
coimbatore
Copyright 2018 TENCEL™
contact us
austria
austria
singapore
seoul
shanghai
jakarta
new york
hong kong
istanbul
coimbatore
Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: hongkong@lenzing.com