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To continue our effort to promote sustainability and expand impact within the global fashion industry, this year, TENCEL™ Luxe joined hands with Red Carpet Green Dress™ (RCGD), a global organization which aims to promote sustainable designs within the fashion industry, to unveil an Oscars 2020 campaign by debuting a range of eco-couture textiles.
RCGD had delivered its noteworthy Oscars red carpet design initiative with the Annual Academy Awards® for over a decade and had dressed many Hollywood celebrities and talents in sustainable formal wear. The inaugural collaboration between RCGD X TENCEL™ Luxe will further drive a game-changing solution to the fashion world, particularly in red carpet designs, which often lacks a comprehensive range of natural material solutions.
The RCGD X TENCEL™ Luxe textiles were unveiled at the 92nd Academy Awards® as couture gowns and was worn by three beautiful and talented women as the campaign’s talent ambassadors, showcasing to the world of elegance and power of eco-couture at the same time.
Also, ahead of the Oscars, RCGD hosted a “Red Carpet Green Dress™ Pre-Oscar Gala” in Los Angeles on February 6th, of which a stunning design created by leading ethical luxury designer Benedetti Life that features an RCGD X TENCEL™ Luxe eco-couture textile was also showcased.
Photo Credit: Jose Perez Photography
“When we started the Red Carpet Green Dress™ journey 10 years ago, the hunt for textiles was both challenging and a cause for reflection,” shares Suzy Amis Cameron, Founder of RCGD. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars worthy gown nearly proved impossible. Fast forward 10 years and sustainable fashion has become the mainstay we always knew it would.”
“We are proud to partner with our friends at Red Carpet Green Dress™ to introduce sustainable alternatives for eco-couture,” added Harold Weghorst, Vice President of Global Brand Management, Lenzing AG. “We are thrilled that more world-leading organizations are taking a bigger stride to promote sustainability and will continue to work closely with industry partners to not only drive sustainability in day-to-day fashion, but also in haute-couture and red carpet looks.”
This is only the first wave of the RCGD X TENCEL™ Luxe partnership, as we are eager to work with RCGD beyond the red carpet to create a greater industry movement that will set revolutionary milestones for sustainable textiles and eco-couture. So please stayed tune for more exiting updates!