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Lenzing has always been proud to partner with brands who demonstrate a commitment to a sustainable future and GUESS is one such brand. This summer, GUESS will grow their Smart GUESS collection, launching a mixture of men’s and women’s apparel made with environmentally friendly materials. Alongside organic cotton and recycled polyester, the Smart GUESS collection uses TENCEL™ branded lyocell and TENCEL™ branded modal fibers, which are produced from wood pulp from sustainably managed and certified forests. LENZING™ ECOVERO™ branded viscose fibers are also used throughout the collection; being traceable throughout the supply value chain, they meet high environmental standards through their life cycle, enabling GUESS to make the best choices for their apparel.
Representing approximately 20% of GUESS’s overall seasonal selection, the Smart GUESS collection includes an assortment of styles for women, including eco blue fabric jumpsuits, recycled polyester dresses, organic cotton knit tees as well as a variety of TENCEL™ Denim styles. The men’s collection includes a variety of LENZING™ ECOVERO™ branded fibers for short-sleeve button down tops in a mixture of prints. With this collection, GUESS is certainly on track to offer at least 25% of its product as “eco” by 2021, a commendable commitment and one we are happy to be in collaboration with.
At Lenzing, we are committed to finding innovative ways to expand our industry partner’s sustainability efforts to transform the fashion industry. Supporting fashion brands like GUESS is an important step in reducing the industry’s environmental impact, while raising consumer awareness through big brand names. The Smart GUESS collection will certainly help to fuel progress in this area and the brand’s commitment to sustainability sets the stage for more to follow.