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For the TENCELTM brand, we know we are stronger and can make a bigger impact in sustainability if we work together, by partnering with like-minded brands in the fashion industry. Collaboration is an important step in raising greater environmental awareness and ensuring we can keep our promises in promoting sustainability. Alongside using TENCEL™ branded fibers in a co-brand’s fashion collection, there is much more that can be done to create greater awareness and strengthen industry partnerships, and some of the most effective strategies take place through social media campaigns and engaging in marketing activities.
This January, one such campaign showcased our dedication to protecting our natural surroundings through the partnership between the TENCEL™ brand and SELECTED FEMME, a brand that shares the same values for a sustainable future. Leveraging SELECTED FEMME’s new brand statement “Responsibly Crafted”, we created a social media collaboration campaign, focusing on the topic of “Determination”, a binding element between SELECTED FEMME and the TENCEL™ brand, where we talked about what it takes to go a step further in the quest for sustainability. Throughout the campaign, we created assets that showcased both brand’s determination to speak out loud and our willingness to go a step further in our efforts to protect earth’s ecosystem.
With our partner Esprit, we took a different approach with our campaign theme “Joining Vibes”, using social media to spread positivity about what is good for the world. After all, real change never happens alone, it’s only through our connections with like-minded people that we can make things happen. For Esprit and the TENCEL™ brand, our connection comes through our shared positivity and mutual sustainability goals. We created inspirational social clips, shot in a studio to the backdrop of colorful TENCEL™ branded panels with our models exuding the cool, positive vibes synonymous with our campaign.
Together the two social media campaigns helped to generate greater brand awareness and drove social media impression and engagements. With a mission to gain more brand visibility, the TENCEL™ brand is delighted and eager to join forces with trusted industry partners who share the same vision, to educate consumers and raise awareness together, driving towards a more sustainable future.
Please look out for more to come from these collaborations and other brand partners in the future!