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As the saying goes, necessity is the mother of invention and for Lyndie Benson it was the lack of options at retail that led her to create BLEUSALT. Benson, with no prior fashion design experience, was determined to create a fashion collection that would stand the test of time both in its elevated designs and sustainable, made in the USA, craftsmanship. Inspired by the Malibu lifestyle, where Benson resides and her passion to protect the environment, Benson launched BLEUSALT in 2017.
Luxury, style and comfort are the foundation of BLEUSALT’s collection, all crafted with fabrics made with TENCEL™ branded modal fibers. TENCEL™ Modal fibers are derived from renewable wood sources using sustainably sound production processes. “I care about the environment and our planet, that’s why sustainability is important and to do it correctly with the right environmental processes”, says Benson. The end result is a luxuriously soft fabric that is environmentally sound and enhances the look, feel and function of BLEUSALT’s collection of elevated essentials. “I’m obsessed with the fabric and every piece in the BLEUSALT collection is made from it”, she adds.
In fact, Benson is so convinced that BLEUSALT’s fabrics made with TENCEL™ Modal are so extraordinarily soft that the company instituted a Feel to Believe program. The direct to consumer brand offers free fabric samples to consumers so they can feel, first hand, how superior the fabrics are. It’s been a successful campaign that has converted many buyers over the past two years.
From blazers and sweatpants for men to wraps, sleep sets and slip dresses for women, BLEUSALT offers classic pieces meant to work with your everyday wardrobe.
Shop the full collection at www.bleusalt.com