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With sustainable fashion taking the industry by storm, we are proud to have once again been part of the Lakmé Fashion Week Summer/Resort 2020, held this February in Mumbai, India. This year, we were honored to collaborate with one of India’s most respected designer, Padma Shri Ritu Kumar on her environmentally-friendly collection, “Nature’s Origami” which contains LENZING™ ECOVERO™ branded fibers to create iconic laid out prints. The partnership collection which showcased on the finale of “Sustainable Fashion Day”, was a natural fit given Kumar’s dedication to using natural fibers and dyes and her brand’s commitment to sustainability for a cleaner planet.
Nature’s Origami is engendered on the central theme of tribal and contemporary Indian art forms which allude to nature and rejuvenation. The collection is a culmination of four stories – Mrinalini Mukherjee’s exhibit at the MET, Neo Origami, Flora & Fauna, and Sundarvan.
Lenzing’s past work with Lakmé Fashion Week helped to share the message about sustainable fashion amongst the industry, and we believe our collaboration with Ritu Kumar will further inspire and influence others in the field to think about the materials they are using, their origins, production and how they will ultimately impact the planet in years to come. We want to keep the conversation flowing, to seamlessly blend fashion and sustainability so that environmentally responsible fashion choices can be made that have a low environmental impact. Lenzing is proud of its partnerships to date and hope that further education on sustainable fashion will direct more brands to towards eco-responsibility.
Speaking on the collaboration, Ritu Kumar said “’Sustainable Living’ is one of our core values and we are proud to partner with the LENZING™ ECOVERO™ brand at the root level for the showcase of Nature’s Origami at the Lakme Fashion Week. Through this collection, our aim is to provide trend-setting styles made of sustainable viscose fiber; a shift to responsible fashion. The fashion industry is doing their bit to promote ecofriendly clothing and we believe that our creative outlook and Lenzing’s commitment would result in contributing to a healthier environment”.
At Lenzing, we couldn’t agree more, and we will continue to seek ways to reduce our impact on the environment, working with like-minded partners and consumers to make sustainable fashion mainstream.