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February 7, 2020 (LOS ANGELES) - Under the leadership of the new CEO Samata, the global sustainable design organization Red Carpet Green Dress (RCGD™) is collaborating with Lenzing and its brand for eco-couture, TENCEL™ Luxe, for the Oscars 2020. The sustainable gowns being presented on the Oscars red carpet will be made using RCGD™ newly launched textiles which contain TENCEL™ Luxe branded filament yarns. In collaboration with TENCEL™ Luxe, RCGD™ will launch three textiles, including one which is of 100% botanic origin, produced using renewable wood sources. The textile range branded under TENCEL™ Luxe will be available for retail around the globe later this year. The RCGD™ X TENCEL™ Luxe textiles will be unveiled on the 92nd Academy Awards ® red carpet on Oscars Sunday worn by James Bond Spectre actress Léa Seydoux and Oscar nominated producer Elena Andreicheva (Learning to Skateboard in a Warzone- if you’re a girl). The third textile was unveiled at the Red Carpet Green Dress Pre-Oscar Gala in Los Angeles last night, a stunning design created by leading ethical luxury designer Matea Benedetti.
As a part of the RCGD™ X TENCEL™ Luxe collaboration, the Red Carpet Green Dress premium fabrics will come in a variety of weights with varying mixes of the revolutionary TENCEL™ Luxe yarn; from a luxury textile derived from 100% TENCEL™ Luxe yarn, to a lush silk and TENCEL™ Luxe blend in addition to a rich TENCEL™ Luxe and cashmere material. Fully biodegradable in water, soil and compost under industrial, home, soil and marine conditions, the textiles can revert back to nature. Marked as a revolutionary milestone for sustainable textiles, TENCEL™ Luxe yarns set a new benchmark in the future of eco-couture, and Red Carpet Green Dress is proud to incorporate them into our inaugural textile launch.
“When we started the Red Carpet Green Dress journey 10 years ago, the hunt for textiles was both challenging and a cause for reflection,” shares Suzy Amis Cameron, Founder of RCGD™. “Sustainable fabrics were just not easy to find, and even with dedicated resources, finding the right fabric for an Oscars worthy gown nearly proved impossible. Fast forward 10 years and sustainable fashion has become the mainstay we always knew it would, more than a buzzword or trend, it is happening right now.”
Milled in Asia, the textiles will be the inaugural fabric offering from RCGD™, and part of a new focused vision to deliver global sustainable solutions to emerging and established designers. The textiles will be available for worldwide retail later this year.
“We live in a time when everyone wants more information about what they are buying, eating and wearing,” shares Samata, CEO of RCGD™. “We are proud to have developed a textile range which is transparent from fiber-to-retail, and from production and distribution to the finished garment. Only a tiny percentage of the leading fashion brands are capable of tracking their garments back to the fiber origin, and with our TENCEL™ Luxe collaboration we plan to be part of the movement to make this the norm. We are excited to be part of providing a solution for the global fashion industry market. One which is natural, kind to the skin and of a superior quality. Together with TENCEL™ Luxe and our mill partner, we wish to bring these solutions to the market as a commercial enterprise - one boosted by our extensive global fashion brand and design college network, combined with the visibility the red carpet provides.”
“We are proud to partner with our friends at Red Carpet Green Dress to introduce sustainable alternatives for eco-couture,” added Harold Weghorst, Vice President of Global Brand Management, Lenzing AG. “With over 80 years of experience in manufacturing sustainable fibers and yarns and driving circular economy in fashion, at Lenzing, sustainability is in our DNA. We are thrilled that more world-leading organizations are taking a bigger stride to promote sustainability, and we will continue to work closely with brands and industry partners to not only drive sustainability in day-to-day fashion, but also in haute-couture and red carpet looks.”
For more information, please visit www.rcdglobal.com.
About Red Carpet Green Dress:
Red Carpet Green Dress (RCGD™) is a women-led global change-making organisation. From moment to movement we bring sustainable design to the forefront of conversation and action within the fashion industry. The campaign was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron's film “Avatar”. In partnership with The Academy Awards®, RCGD™ challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organisation will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.
Leading fashion houses Vivienne Westwood, Armani, Elie Saab, Louis Vuitton, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. RCGD™ has received international coverage from a respected platforms including Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper's Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, NY Times, InStyle and other respected platforms.
About TENCEL™ Luxe
TENCEL™ Luxe is the fashion industry’s first branded filament yarn which is made from sustainable wood sources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, TENCEL™ Luxe branded lyocell filament yarn is transforming the future of eco couture. It is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch, fabrics containing TENCEL™ Luxe yarn drapes beautifully while expanding the frontiers of aesthetic appeal with natural comfort. Fashioned to be astoundingly versatile, TENCEL™ Luxe yarn blends superbly with other noble fibers such as silk, cashmere or wool.
TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
About the Lenzing Group
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.
The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.
Key Facts & Figures Lenzing Group 2018
Revenue: EUR 2.18 bn
Nameplate capacity: 1,034,000 tons
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Red Carpet Green Dress
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