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While China’s apparel sector continues to grow, Lenzing Fibers is supporting the nation’s upcoming designers with an interesting fashion initiative.
In April 2018, Lenzing Fibers and Indigo Tank hosted the T WAVE Fashion Show in Guangzhou, China, to showcase a trendy apparel capsule from the nation’s emerging designers and elevate international recognition of local clothing designs.
The capital T stands for TENCEL™, Lenzing’s botanic origin fibers, or trend or talent, representing the breadth of innovations offered by China’s young design scene. Evan Shang and Seraphine Sin, two local designers, presented their T WAVE apparel capsule garments at the fifth annual Bentley Guangzhou SUN IN SKY Fashion Week, a fashion promotion platform for young designers in South China. The designers reviewed many fabrications with TENCEL™ Lyocell and final selections for the collections were from Advance Denim, Asiatex, Matsui, Mizuda, and Prosperity.
Indigo Tank, a denim atelier based in Guangzhou, China, is set up by Vincent Qin, founder of the Asia Denim Innovation Alliance (ADIA). ADIA initiates the concept of industrial chain corporation and creates a communication platform and then Indigo Tank activates the initiative. The recent T WAVE Fashion Show is a great example of collaboration in the denim community.
“The T WAVE Fashion Show is a start of our effort to support the emerging young designers in China, and we are committed to making this effort a continuous one”, says Vincent from Indigo Tank.
Shang, the designer and founder of 5.W brand, has a decade of fashion experience under his belt. After supervising design works for popular local brands, including UR and Ochirly, Shang established 5.W in 2013, a brand that focuses on neutrality, taste, trend and simplicity. The line, which aims to deliver a cross-over apparel concept, blends contrasting colors, ideas and materials to fortify a unisex perception for men’s fashion. The line’s key apparel items, including structured jackets and button down shirts, are favored by local show business celebrities, including Hua Chen Yu and Li Wei Jia.
Sin is also shaking up contemporary women’s wear with her label, Seraph Sin. An alum of the France-based fashion school ESMOD Paris, Sin’s resume includes previous stints at Eric Tibusch Paris and Sonia Rykiel. Leveraging her past luxury fashion experiences, Sin established Seraph Sin to demonstrate how clothing can create an equilibrium between women’s delicate outer appearance and their headstrong mindsets. The label, which channels geometric shapes and grey hues, sets out to tell stories of the female body and soul. Sin incorporates men’s wear fabric to add personality to her garments, which include long shirtdresses and flowy mid-length dresses.
“Main stream of jeans consumers has to been young people in China nowadays. Young people have their own personalities and preference of choices. No gender, no borders is the new attitude. Premiumization trend takes shape. Personalized style is getting popular in jeans, ” says Karen Kang, Lenzing’s Business Development Manager in Shanghai. ” TENCEL™ is 25 years old and still new compared to other materials. T-WAVE collection powered by TENCEL™ represents young people’s new attitude and top of fashion tide. TENCEL™ lyocell brings stylish comfort essence and with the young models in TENCEL™ feels so right!,” added Kang.
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