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Lenzing partnered with Jockey in August to initiate a co-branding activity at the Jockey store located in Plaza Senayan, Jakarta. The showcase, featuring a visit of Miss Grand Indonesia 2018 contestants, helped raise awareness of sustainable intimate wear and TENCEL™ Modal’s unique selling points in Indonesia.
A the TENCEL™ showcase, Lenzing and Jockey created an island display in which Jockey’s product enabled by TENCEL™ Modal fiber and fact sheet are positioned in the middle of the store. In addition, Lenzing also conducted a product knowledge training session to Jockey’s retail clerk on tips for highlighting the benefits of TENCEL™ Modal fibers and anticipated frequently asked question by the customers.
The collaboration also featured a visit of Miss Grand Indonesia 2018 contestants to the Jockey store. All contestants received a TENCEL™ branded Batik goodie bag made of Tencel fibers and filled with promotional items such as wet wipes, scarf made of TENCEL™ fibers, facemask made of VEOCEL™ fibers, and a Jockey T-shirt.
