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08 / 03 / 2023
Avatar star Bailey Bass and fabelmans star Chloe East unveiled as the first wave of stars of the RCGD Global 95th Academy Awards® campaign in collaboration with TENCEL™
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08 / 03 / 2023
Avatar star Bailey Bass and fabelmans star Chloe East unveiled as the first wave of stars of the RCGD Global 95th Academy Awards® campaign in collaboration with TENCEL™

Wednesday 8th March, 2023 (LOS ANGELES) - RCGD GLOBAL in partnership with long-standing eco-couture textile brand TENCEL is proud to debut Bailey Bass and Chloe East as the first names of its 2023 Oscar® line up.

  • Bailey Bass is an American actress who starred as T’sireya in blockbuster and Oscars ‘Best Picture’ nominee ‘Avatar: The Way of Water’.
  • Chloe East stars in Steven Spielberg's Oscars ‘Best Picture’ nominated ‘The Fablemans’ opposite Paul Dano, Michelle Williams and Seth Rogen. She was recently seen in the new HBO Max series GENERA+ION.

Adhering to this year’s Oscars sustainable style guide, produced by RCGD Global, the red carpet pieces specially created for Bailey Bass and Chloe East will be made of fabrics using certified sustainable wood-based botanic TENCEL™ fibers and filaments. Both will be revealed on Oscar® Sunday, March 12th, 2023.

Bailey Bass and Chloe East join a long line of high profile RCGD Global ambassadors, emerging and established, to promote eco-fashion over the past decade representing all corners of the globe, including Billie Eilish, Henry Cavill, Lea Seydoux, Kaitlyn Dever, Marlee Matlin, Naomie Harris, Olga Kurylenko, Kellan Lutz, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier amongst others. In addition to film talent, every year, the organization works with internationally acclaimed designers to dress the stars in sustainable formal wear to debut at the Academy Awards®. Past designers include Vivienne Westwood, Armani, Louis Vuitton, Laura Basci, Galvan and Christian Siriano.

'Having Bailey Bass join us as an RCGD Global 2023 Oscars Ambassador is very close to my heart. I met Bailey when she was 13 on the set of Avatar: The Way of Water and have watched her grow into a beautiful, articulate and passionate young lady. Her refreshing outlook on what sustainability means and unrivaled hunger to learn more makes her the perfect voice to share a message of positivity and hope for people and planet on the biggest red carpet of them all.' Suzy Amis Cameron, Founder of RCGD Global.

'We are delighted to have Chloe East join us as an RCGD Global Oscars Ambassador this year. She is part of a generation who is not afraid to speak out, be themselves and change things for the better. Her goals align perfectly with our mission.' Suzy Amis Cameron, Founder of RCGD Global.

“We are thrilled to be working with RCGD Global again and very proud to collaborate with talents like Bailey Bass and Chloe East to spotlight sustainability in red carpet fashion. Leveraging its botanic origin and biodegradable nature, occasion wear made with TENCEL™ fibers exemplifies sustainability in fashion without compromising on style or comfort. I hope these bespoke gowns demonstrate that sustainable fashion can also be glamorous through the design possibilities of TENCEL™ fibers.” Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.

Bass and East will join the RCGD Global community for its inaugural Pre-Oscars Event on 9th March in Los Angeles. The event, in partnership with TENCEL, non-profit organization Sustainable Apparel Coalition, and blockchain technology for traceability VeriSwype.

________________________________________________________________________________________________

ABOUT Bailey Bass

Bailey Bass, a native New Yorker, Black and Belarusian actress and producer, began acting and modeling at the age of 2, booking numerous Commercials and high fashion Advertising Campaigns. At Age 13, she was cast as Tsireya, in Disney & James Cameron’s Avatar: The Way of Water and then went on to star as Claudia in AMC's Interview With The Vampire. Previous Credit's Include: A Jenkin's Family Christmas, Law & Order SVU, NBC pilot At That Age and more. Outside of her work acting on-camera, Bailey is a published songwriter, a voice-over artist, a film producer, the founder of BaiBai Jewelry (a slow fashion brand with sustainability at its forefront), and a dedicated earth lover and plant mom. She also speaks Russian and English.

ABOUT Chloe East

Chloe East stars in Steven Spielberg's The Fablemans opposite Paul Dano, Michelle Williams and Seth Rogen. The film premiered at Toronto International Film Festival which won the Audience award and has received outstanding reviews. She was recently seen in the new HBO Max series GENERA+ION for creators Zelda and Daniel Barnz and executive producer Lena Dunham as well as the cult hit The Wolf at Snow Hollow for SXSW Grand Jury Prize winning director Jim Cummings alongside Jimmy Tatro and Riki Lindhome. Other TV credits include the ABC series Kevin (probably) Saves The World opposite Jason Ritter and Kimberly Gregory for showrunners Michele Fazekas and Tara Butters, the AT&T/DirectTV series Ice and the HBO series True Blood.

ABOUT RCGD GLOBAL™

RCGD Global is a women-led global change-making organization working from ‘moment’ to movement, bringing global cultural sustainability to the forefront of conversation and action within the fashion and design world. Celebrating its 14th year of the Red Carpet Green Dress campaign initiative at the Oscars, RCGD Global was initially conceived as a design contest by Suzy Amis Cameron (actress, environmental advocate, and author) when faced with the lack of ethical fashion choices while attending global premieres of husband James Camerons’ ‘Avatar’. The organizations’ work has since developed to include collaborations with global and small independent brands, partnerships delivering sustainable design solutions such as regenerative materials, educational work with the emerging design community - including workshops, internships and work experience, and international design contest initiatives. Alongside a consultancy offering, RCGD Global’s R & D division delivers thought-leadership work for the industry, working with leading institutions such as Institute for Sustainability Leadership, University of Cambridge and University of California, Berkeley.

RCGD Global works to draw attention to the importance of more sustainable practices in the design world and to be part of bringing those solutions to a global, culturally diverse market. Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Laura Harrier, Emma Roberts, Marlee Matlin, Danielle MacDonald, LaKeith Stanfield, Camila Alves, and Naomie Harris have joined the campaign as representatives of its Oscars red carpet green dress initiative. RCGD Global’s work has been featured in VOGUE, Vanity Fair, W Magazine, People, The Hollywood Reporter, WWD, Washington Post, Harper's Bazaar, Refinery29, The Guardian, ELLE, LA Times, The New York Times, Business of Fashion amongst others, across over 100 countries.

Helmed by CEO, Samata Pattinson, a prior winner of the Global Design Contest in 2011 with over a decade of experience, Red Carpet Green Dress unveiled its rebrand to RCGD Global in 2022, to fully encompass the multitude of spaces that the organization exists in with a focus on four core pillars:

> Collaborating with respected and mainstream platforms to foster sustainable conversations and action

> Developing accessible sustainable design solutions which create real effective change

> Being part of creating a more socially fair, equitable and representative industry

> Helping to find language to create change

Instagram - @rcgdglobal @redcarpetgreendress
Twitter - @rcgdglobal @redcarpetgreend
Facebook - @redcarpetgreendress
#RCGD
www.rcgdglobal.com

ABOUT Sustainable Apparel Coalition

The Sustainable Apparel Coalition (SAC) is an independent and impact-creating organization that aims to lead the industry toward a shared vision of sustainability based upon a joint approach for measuring, evaluating, and improving performance.

As a non-profit organization, it has members from across the apparel, footwear and textile sector, but exists independently outside any one company so that it can drive progress. The SAC’s collective action efforts bring more than 280 global brands, retailers, manufacturers, NGOs, academics and industry associations together. They represent about half of the apparel and footwear industry along the whole supply chain – from sustainability pioneers to organizations just getting started.

Before the SAC existed, companies worked in a siloed way, using their own programs and measurements that lacked standardization and an ability to drive collective action. In 2009, Walmart and Patagonia identified this as a serious problem. Joining forces, they brought together peers and competitors from across the sector, to develop a universal approach to measuring sustainability performance and founded the Sustainable Apparel Coalition.

Instagram - @apprlcoalition
Twitter - @apprlcoalition
Facebook - apparelcoalition

ABOUT VeriSwype

VeriSwype is a cutting-edge technology company that specializes in blockchain-based solutions for product tracking, verification, and consumer engagement. Founded by CEO and Korean immigrant, JeffJohn(JJ), VeriSwype is committed to promoting ethical business practices and empowering both brands and consumers to make informed decisions. With a mission to empower accountability, embrace transparency, and expect transformation, VeriSwype is paving the way for a more connected and sustainable future. Their innovative technology enables consumers to access exclusive content and engage with brands, influencers, and celebrities in a whole new way, while also preventing counterfeiting and ensuring product authenticity. VeriSwype is dedicated to fostering a more responsible and engaged community, and is committed to driving positive change in the industry.

Instagram - @VeriSwype
Twitter - @VeriSwype
Facebook - @VeriSwype

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contact us
Austria arrow-down
Austria
Hong Kong
India
Istanbul
Jakarta
New York
Shanghai
Seoul
Singapore
Taiwan
Thailand
Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: [email protected]