The design duo behind GINGER & SMART lets Vogue inside their chic and sustainable atelier
Alexandra and Genevieve of Smart started their homegrown label back in 2002 and are known for their playful and fashion-forward pieces. On a recent tour of their design atelier, the sisters explained how their commitment to sustainability has emerged as one of the most important aspects of GINGER & SMART. One of the ways they express the brand’s sustainability ethos is in their choice of fabrication and their go-to material is TENCEL™ fibers.
