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APRIL 7, 2021 (LONDON) – Following the success of their 2020 partnership, Red Carpet Green Dress and TENCEL™ brand from sustainability leader Lenzing, are excited to announce the extension of the organisations' collaboration for a second year running at the 93rd Academy Awards®.
As a part of the collaboration, RCGD x TENCEL™ launched a range of eco-couture materials made from TENCEL™ branded materials are currently being adapted into bespoke looks for a number of this year's Oscars® nominees and physical red carpet guests. Paying homage to RCGD’s roots as a design contest, the looks themselves and the talent wearing these designs are to be unveiled the night of the Oscars (Sunday 25th April). For the first time in its history, the Oscars® is to be hosted across multiple sites in the USA and Europe. In what has been an unusual year for many, Red Carpet Green Dress is working to honour their commitment in creating design solutions that work from moment to movement on the red carpet of the biggest of all global stages.
Last year at the Oscars, RCGD x TENCEL™ partnered with Louis Vuitton and created sustainable custom-made gowns for James Bond Spectre’s Léa Seydoux and Netflix Unbelievable’s Kaitlyn Dever. Both actresses attended the 92nd Academy Awards® as ambassadors for RCGD, wearing gowns created with RCGD x TENCEL™ Luxe’s newly innovated fabrics. Additionally, filmmaker Elena Andreicheva took home an Oscar wearing a sustainable gown created from RCGD x TENCEL™ Luxe branded fabrics in partnership with couture designer Laura Basci.
This year’s designs will include TENCEL™ branded lyocell fibers, modal fibers and filament yarn that are of 100% botanic origin. Derived from renewable wood sources, the fibers and filament yarn are produced using eco-responsible production processes. Fabrics made of TENCEL™ Modal and Lyocell fibers are also gentle on skin with smooth, long-lasting softness, breathability, color vibrancy and color retention features. With silky smoothness, liquid-like drape and color vibrancy, TENCEL™ Luxe filament yarn gives fabrics an exquisite sensual appeal and is ideal for eco couture and luxury fashion. All TENCEL™ fibers are certified biodegradable and compostable under industrial, home, soil, fresh water and marine conditions.
Drawing attention to the importance of more sustainable practices in fashion and being part of bringing those solutions to the global market, Red Carpet Green Dress was conceived in response to a lack of ethical choices on the red carpet. Founded by leading environmental advocate, Suzy Amis Cameron, the organisation has been committed to creating positive change for over a decade. TENCEL™ brand share a similar vision and aspire to lead the pursuit of eco-friendly solutions for textiles, garments and fashion as they aim to blend high fashion with sustainability whilst maintaining quality. Coming together and partnering to launch a range of eco-couture textiles felt like a natural next step. With the fashion industry being one of the top polluters across the globe, the RCGD x TENCEL™ textiles are now contributing towards positive change for a more green future.
‘’Our partnership with TENCEL™ is one of the most exciting and rewarding for Red Carpet Green Dress. The organisation represents some of the key pillars of sustainability, ranging from accessible sustainable design solutions with a focus on circularity in decarbonisation, across to its inherent understanding of the need for responsible production and consumption. Our Oscars collaboration is always a highlight, and we are so excited that innovations like this exist for the global design community.’’
- Samata, CEO of Red Carpet Green Dress
“Once again, we are thrilled to partner with Red Carpet Green Dress to bring eco couture to the spotlight. This year, with the expansion of our collaboration to include TENCEL™ branded Modal and Lyocell fibers and TENCEL™ Luxe filament yarn, we are providing designers and brands with a bigger canvas that caters for greater creativity in fabric style, touch and feel. While our fibers and filament yarn are derived from wood harvested from certified and controlled sources and are some of the most sustainable materials used in fashion, we are not stopping there. At TENCEL™, we are on a journey to True Carbon Zero, with a vision to achieve net-zero emissions by 2050 and contribute to a carbon neutral fashion industry. We hope that our collaboration will encourage more designers and brands to look out for materials that do not only expand the frontiers of aesthetic appeal, but also make a difference to our planet,“
- Harold Weghorst, Global Vice President of Marketing & Branding at Lenzing Group