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Tencel.com
news
07 / 01 / 2020
ASOS DESIGN Taps LENZING™ ECOVERO™ For T-shirt Program
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news
07 / 01 / 2020
ASOS DESIGN Taps LENZING™ ECOVERO™ For T-shirt Program

Since 2000 London based fashion behemoth ASOS has been changing the landscape of online retail with its trend-driven designs, curated brand offers, and social media savvy marketing. Today, ASOS is a global lifestyle brand that dresses over 20 million 20-somethings in 196 countries.

With a constant influx of new styles, over 5000 each week, ASOS is committed to its customers by delivering quality fashion-fashion, at the best prices. In the company's ongoing efforts to explore new ways to engage with their influential audience, ASOS has been committed to heightening the customer experience with state-of-the-art apps, customer personalization, and a localized shopping experience.

Another essential part of ASOS's approach includes its commitment to transforming the impact apparel has on the environment with its "Responsible Edit" program. By focuses on products made with sustainable materials, such as LENZING™ ECOVERO™ branded viscose fibers, ASOS can educate consumers on eco-responsible fashion.

Through its Responsible Edit program, ASOS has steadily increased the introduction of recycled and sustainable products. For instance, LENZING™ ECOVERO™ Viscose fibers are used in over 60 million t-shirts and was the top choice for ASOS DESIGNS when introducing the Tall ruched front, short sleeve tee. The body-conscious fit, cropped cut, and v-neck are the perfect design elements that make this tee a must-have. Crafted in a stretch jersey fabric made with LENZING™ ECOVERO™ fibers, the ruched front seam t-shirt is not only on-trend but delivers a lightweight feel that is soft to the touch. Derived from wood pulp from responsibly managed forests, LENZING™ ECOVERO™ Viscose fibers save water and reduce greenhouse gas emissions by 50% during the production process, making them one of the most sustainably produced viscose fibers in the world.

Shop the ASOS DESIGN Tall Rouched Front t-shirt, and the full Responsible Edit collection at https://www.asos.com/us/asos-tall/asos-design-tall-ruched-front-short-sleeve-tee-in-white/prd/12266542?clr=white&colourWayId=16391958&SearchQuery=12266542&SearchRedirect=true

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Copyright 2018 TENCEL™
contact us
austria
臺北
austria
Singapur
seoul
shanghai
jacarta
neuva york
hong kong
istanbul
coimbatore
Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: hongkong@lenzing.com