The next chapter of our ongoing collaboration with cult LA-based womenswear brand,  Reformation revealed a new fashion-forward denim line launched in September 2024.

Reformation, known for its on-trend, sustainable fashion philosophy, created nine distinct denim styles woven from a mix of TENCEL™ fibers and organically grown cotton or regeneratively grown cotton. The jeans, available in an array of both stretch or non-stretch fits, showcase the potential and versatility of our fibers — their softness and strength — as an ingredient that can be woven with other materials. 

At TENCEL™, partner with brands that want to take part in a bigger conversation around the critical role materials play in the fashion system. It’s an informed choice that needs to be made at both ends of the product lifespan: by both the brand and the consumer. We admire Reformation for its willingness to explore more sustainable solutions and educate their consumers about their practices. The potential is significant — stylish, high-quality garments can make a positive impact on the planet.