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The 2021 TENCEL™ Earth Month campaign entitled #checkwhatsgood was designed to encourage consumers to make “good” choices for the environment. The goal is to help consumers of all ages understand that when they see a TENCEL™ logo, they can trust what they are buying and know that it is sustainably sourced.
With the launch of a special “good” filter to be used on Instagram starting April 1st, we will encourage consumers to show us what they do each day that is “good” for the environment, while also showing us the things that they think “feel good,” “look good” or are “just so good”. Through a partnership with One Tree Planted, we will then make a donation of one tree for each photo shared using both the filter and the #checkwhatsgood hashtag.
We hope that you’ll follow along with us at @tencel_usa, @tencel_europe, @tencel_turkey as we encourage everyone to #checkwhatsgood this Earth Month.
The 2021 TENCEL™ Earth Month campaign entitled #checkwhatsgood was designed to encourage consumers to make “good” choices for the environment. The goal is to help consumers of all ages understand that when they see a TENCEL™ logo, they can trust what they are buying and know that it is sustainably sourced.
With the launch of a special “good” filter to be used on Instagram starting April 1st, we will encourage consumers to show us what they do each day that is “good” for the environment, while also showing us the things that they think “feel good,” “look good” or are “just so good”. Through a partnership with One Tree Planted, we will then make a donation of one tree for each photo shared using both the filter and the #checkwhatsgood hashtag.
We hope that you’ll follow along with us at @tencel_usa, @tencel_europe, @tencel_turkey as we encourage everyone to #checkwhatsgood this Earth Month.
We’re incredibly proud of our brand partnerships. We hope that you’ll follow along with us this Earth Month at @tencel_usa, @tencel_europe, @tencel_turkey to learn more about brands are supporting our planet.
Scroll below to view our Brand Partners and TENCEL™’s sustainable initiatives.
TENCEL™ x REFIBRA™ technology – all the properties and characteristics of the original TENCEL™ Lyocell fiber, but with recycled content built-in. Through a combination of upcycled cotton scraps from garment production, up to one-third is converted into cotton pulp and is then added to wood pulp. The material is transformed to create a new TENCEL™ Lyocell fiber
for new fabrics and garments.
Click on an SDG card to learn more.
CIRCULAR ECONOMY
TRANSPARENCY
TRACEABILITY
UPCYCLING
RENEWABLE RAW MATERIAL
CLEAN WATER & SANITATION
AFFORDABLE & CLEAN ENERGY
COMPOSTABLE
WATER USE (STEWARDSHIP)
LAND USE
CHEMICALS & TOXICITY
RESPONSIBLE CONSUMPTION & PRODUCTION
CLIMATE ACTION
LIFE BELOW WATER
LIFE ON LAND
AWARDS & CERTIFICATES
AIR EMISSIONS
Transparency requires that the origin of the textile can be proven unequivocally. In order to assure customers that the fiber contains recycled material, Lenzing has developed a special manufacturing process. This makes it possible to identify the TENCEL™ x REFIBRA™ Lyocell fiber in the finished textile. This guarantees transparency throughout the processing chain.
Cellulose is the most abundant natural polymer on Earth. Forests convert CO2 into organic material with the help of sunlight (photosynthesis). Wood is therefore recognized as a renewable raw material. In addition, sustainably managed forests provide clean water, fresh air and are home to thousands of animal and plant species.
'Compostable' products are biodegradable, but with an added benefit that when they break down, they release valuable nutrients into the soil, aiding the growth of trees and plants. TENCEL™ Lyocell is certified as a compostable material. The compostability of Lenzing’s wood-based cellulose fibers has been certified by TUV Austria (formerly Vincotte).
The cellulose fiber yield from trees grown in managed forests is 50% higher compared to other crops used for textiles, with fast-growing eucalyptus being four times higher. Moreover, land employed for forestry acreage is unsuitable for food production, growing as it does in natural plantations on marginal land. No irrigation or agrochemicals are required for managed forests.
The Lenzing Group operates two commercial-scale pulp bio-refineries achieving 100% wood utilization. The wood bio-refinery operation extracts bio-based chemicals. The bio-refinery concept ensures that 100 percent of wood constituents are used to produce fibers, bio-based chemicals, and bio-energy, thus maximizing value creation from an economic and environmental perspective.
TENCEL™ x REFIBRA™ Lyocell fibers are produced using closed-loop lyocell technology minimizing emissions to water. TENCEL™ x REFIBRA™ fibers use pulp from textile waste scraps up to a share of 30% of its raw material pulp, thus avoids down-cycling and disposal of this waste to landfills. This contributes to circular economy solutions.
TENCEL™ x REFIBRA™ Lyocell fibers are certified as biodegradable in marine environments, thus minimizing marine pollution. TENCEL™ x REFIBRA™ fiber production has low impact on coastal eutrophication and acidity due to no use of dirty coal in fiber manufacturing and resulting emissions, as well as use of state-of-the-art wastewater treatment facilities and closed-loop processing.
Lenzing is part of the 100 companies joining the Million Tree Challenge* in support of planting 10,000 trees in California this year, helping the state recover from the worst fire season in its history. This year, the Million Tree Challenge donors will be contributing to California's iconic forests. After a 5 year drought and a destructive bark beetle infestation, the record breaking wildfire season in 2018 ripped through 1.9 million acres – an area larger than Delaware. Now, hundreds of millions of trees need to be restored in California.
*organized by the One Tree Planted organization. Learn more.
