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TENCEL™ x Earth Month

The 2021 TENCEL™ Earth Month campaign entitled #checkwhatsgood was designed to encourage consumers to make “good” choices for the environment. The goal is to help consumers of all ages understand that when they see a TENCEL™ logo, they can trust what they are buying and know that it is sustainably sourced.

With the launch of a special “good” filter to be used on Instagram starting April 1st, we will encourage consumers to show us what they do each day that is “good” for the environment, while also showing us the things that they think “feel good,” “look good” or are “just so good”. Through a partnership with One Tree Planted, we will then make a donation of one tree for each photo shared using both the filter and the #checkwhatsgood hashtag.

We hope that you’ll follow along with us at @tencel_usa, @tencel_europe, @tencel_turkey as we encourage everyone to #checkwhatsgood this Earth Month.

TENCEL™ x Earth Month

The 2021 TENCEL™ Earth Month campaign entitled #checkwhatsgood was designed to encourage consumers to make “good” choices for the environment. The goal is to help consumers of all ages understand that when they see a TENCEL™ logo, they can trust what they are buying and know that it is sustainably sourced.

With the launch of a special “good” filter to be used on Instagram starting April 1st, we will encourage consumers to show us what they do each day that is “good” for the environment, while also showing us the things that they think “feel good,” “look good” or are “just so good”. Through a partnership with One Tree Planted, we will then make a donation of one tree for each photo shared using both the filter and the #checkwhatsgood hashtag.

We hope that you’ll follow along with us at @tencel_usa, @tencel_europe, @tencel_turkey as we encourage everyone to #checkwhatsgood this Earth Month.

brand partners

We’re incredibly proud of our brand partnerships. We hope that you’ll follow along with us this Earth Month at @tencel_usa, @tencel_europe, @tencel_turkey to learn more about brands are supporting our planet.
Scroll below to view our Brand Partners and TENCEL™’s sustainable initiatives.

revolutionary past: sustainable future

TENCEL™ x REFIBRA™ technology – all the properties and characteristics of the original TENCEL™ Lyocell fiber, but with recycled content built-in. Through a combination of upcycled cotton scraps from garment production, up to one-third is converted into cotton pulp and is then added to wood pulp. The material is transformed to create a new TENCEL™ Lyocell fiber
for new fabrics and garments.

Click on an SDG card to learn more.

1
CIRCULAR ECONOMY
CIRCULAR ECONOMY

TENCEL™ x REFIBRA™ Lyocell is the first commercially available chemically recycled cellulosic based fiber. This new fiber uses cotton waste as a cellulose source in addition to sustainably managed wood sources Lenzing is a member of the Circular Fibres Initiative.

CIRCULAR ECONOMY
2
TRANSPARENCY
TRANSPARENCY

Transparency requires that the origin of the textile can be proven unequivocally. In order to assure customers that the fiber contains recycled material, Lenzing has developed a special manufacturing process. This makes it possible to identify the TENCEL™ x REFIBRA™ Lyocell fiber in the finished textile. This guarantees transparency throughout the processing chain.

TRANSPARENCY
3
TRACEABILITY
TRACEABILITY

TENCEL™ x REFIBRA™ Lyocell fiber is registered with the Recycled Claim Standard (RCS). RCS allows for transparent, consistent and comprehensive independent evaluation and verification of recycled material content claims on products.

TRACEABILITY
4
UPCYCLING
UPCYCLING

Unlike mechanically recycled cotton, there is no loss of quality or performance with TENCEL™ x REFIBRA™ Lyocell fibers. It retains the round cross-section, smooth fiber surface, high tensile and tear strength and good chemical resistance of the original TENCEL™ Lyocell fiber.u

UPCYCLING
5
RENEWABLE RAW MATERIAL
RENEWABLE RAW MATERIAL

Cellulose is the most abundant natural polymer on Earth. Forests convert CO2 into organic material with the help of sunlight (photosynthesis). Wood is therefore recognized as a renewable raw material. In addition, sustainably managed forests provide clean water, fresh air and are home to thousands of animal and plant species.

RENEWABLE RAW MATERIAL
6
CLEAN WATER & SANITATION
CLEAN WATER & SANITATION

TENCEL™ x REFIBRA™ Lyocell fibers are produced in facilities that treat wastewater effectively and safely. TENCEL™ Lyocell technology recycles water and thus reduces water use and wastewater generation.

CLEAN WATER & SANITATION
7
AFFORDABLE & CLEAN ENERGY
AFFORDABLE & CLEAN ENERGY

TENCEL™ x REFIBRA™ Lyocell fiber production predominantly uses low carbon fuels such as natural gas and renewable energy such as hydro and biomass energy. The TENCEL™ Lyocell jumbo line manufacturing site is 90% self-sufficient in bio-energy.

AFFORDABLE & CLEAN ENERGY
8
COMPOSTABLE
COMPOSTABLE

'Compostable' products are biodegradable, but with an added benefit that when they break down, they release valuable nutrients into the soil, aiding the growth of trees and plants. TENCEL™ Lyocell is certified as a compostable material. The compostability of Lenzing’s wood-based cellulose fibers has been certified by TUV Austria (formerly Vincotte).

COMPOSTABLE
9
WATER USE (STEWARDSHIP)
WATER USE (STEWARDSHIP)

Some natural fibers, and textile supply chains generate water impacts via high water consumption and pollution. Whereas efficient water management schemes implemented by our pulp suppliers in their plantations means no artificial irrigation is necessary to grow the trees.

WATER USE (STEWARDSHIP)
10
LAND USE
LAND USE

The cellulose fiber yield from trees grown in managed forests is 50% higher compared to other crops used for textiles, with fast-growing eucalyptus being four times higher. Moreover, land employed for forestry acreage is unsuitable for food production, growing as it does in natural plantations on marginal land. No irrigation or agrochemicals are required for managed forests.

LAND USE
11
CHEMICALS & TOXICITY
CHEMICALS & TOXICITY

The Lenzing Group operates two commercial-scale pulp bio-refineries achieving 100% wood utilization. The wood bio-refinery operation extracts bio-based chemicals. The bio-refinery concept ensures that 100 percent of wood constituents are used to produce fibers, bio-based chemicals, and bio-energy, thus maximizing value creation from an economic and environmental perspective.

CHEMICALS & TOXICITY
12
RESPONSIBLE CONSUMPTION & PRODUCTION
RESPONSIBLE CONSUMPTION & PRODUCTION

TENCEL™ x REFIBRA™ Lyocell fibers are produced using closed-loop lyocell technology minimizing emissions to water. TENCEL™ x REFIBRA™ fibers use pulp from textile waste scraps up to a share of 30% of its raw material pulp, thus avoids down-cycling and disposal of this waste to landfills. This contributes to circular economy solutions.

RESPONSIBLE CONSUMPTION & PRODUCTION
13
CLIMATE ACTION
CLIMATE ACTION

Higg MSI score for TENCEL™ Lyocell fibers is several times lower than that for generic viscose and conventional cotton. An LCA of man-made cellulosics concludes that production of TENCEL™ has a low Global Warming Potential score.

CLIMATE ACTION
14
LIFE BELOW WATER
LIFE BELOW WATER

TENCEL™ x REFIBRA™ Lyocell fibers are certified as biodegradable in marine environments, thus minimizing marine pollution. TENCEL™ x REFIBRA™ fiber production has low impact on coastal eutrophication and acidity due to no use of dirty coal in fiber manufacturing and resulting emissions, as well as use of state-of-the-art wastewater treatment facilities and closed-loop processing.

LIFE BELOW WATER
15
LIFE ON LAND
LIFE ON LAND

The wood, the pulp and the manufacturing sites used for TENCEL™ and TENCEL™ x REFIBRA™ Lyocell fibers have all been awarded FSC certification. FSC is a global, not-for-profit organization dedicated to the promotion of responsible forest management worldwide.

LIFE ON LAND
16
AWARDS & CERTIFICATES
AWARDS & CERTIFICATES

LENZING™ Fibers have been awarded USDA Biobased label, TUV Austria (formerly Vincotte) certifications for compostability/biodegradability plus OEKO-TEX Standard 100 and the European Eco-Label for fiber production.

AWARDS & CERTIFICATES
17
AIR EMISSIONS
AIR EMISSIONS

Production of TENCEL™ and TENCEL™ x REFIBRA™ Lyocell fibers generates zero gaseous emissions due to the environmentally sound production process. All such production avoids the use of coal in the manufacturing process.

AIR EMISSIONS
18

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The Company Store is committed to making good choices – for our customers, our employees, our planet. Our products promise customers their “best night’s sleep” and we promise you can sleep better at night knowing that our products are sustainably sourced and ethically made. Below has more information on specific properties of TENCEL™ Lyocell fibers that we love. Today more than ever, customers have growing choices when it comes to their bed linens, bath towels , and what they wear. We found an option for customers looking for a sustainability with outstanding quality. What we found with TENCEL™ Lyocell is that it is not only exquisitely soft to the touch and breathable, as well as naturally temperature regulating and hypoallergenic.

Melanie Kaplan

Head of Product Development , The Company Store

We set out over a year ago to create a modern, sustainably manufactured bedding brand. We decided on a proprietary blend of GOTS certified organic cotton and TENCEL™ Lyocell. TENCEL™ not only makes the bedding super soft, but the closed-loop process really resonates with our eco-conscious consumers.

Julia & Hallie

TUCK

As the lead designer for QE Home, I feel a great responsibility to create products that continually improve people's well-being and by the same token, products that are also environmentally sustainable. My design ethos strongly aligns with the beautiful fibres that Lenzing creates - beneficial for us and for the planet we live on

Ross Thompson

Senior Director of Creative Development , QE Home

Million Tree Challenge Badge
Million Tree Challenge Badge

Lenzing is part of the 100 companies joining the Million Tree Challenge* in support of planting 10,000 trees in California this year, helping the state recover from the worst fire season in its history. This year, the Million Tree Challenge donors will be contributing to California's iconic forests. After a 5 year drought and a destructive bark beetle infestation, the record breaking wildfire season in 2018 ripped through 1.9 million acres – an area larger than Delaware. Now, hundreds of millions of trees need to be restored in California.

*organized by the One Tree Planted organization. Learn more.

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Copyright 2021 TENCEL™
contact us
austria
taipei
austria
singapore
seoul
shanghai
jakarta
new york
hong kong
istanbul
coimbatore
Lenzing Fibers (Hong Kong) ltd.
Units 804-806, 8/F.,
Lu Plaza, 2 Wing Yip Street,
Kwun Tong, Kowloon,
Hong Kong
T: +852 3718 5600
F: +852 3718 5601
E: [email protected]