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While the world may predictably create a lot of awareness on WHY we need to save earth for a better tomorrow, let’s focus on appreciating HOW the world is being saved right now. CHECKWHATSGOOD is about what we’re doing today for tomorrow.
The 2022 TENCEL™ #checkwhatsgood was designed to encourage consumers to make “good” choices for the environment. The goal is to help consumers of all ages understand that when they see a TENCEL™ logo, they can trust what they are buying and know that it is sustainably sourced.
With numerous fashion brands to choose from, consumers have been looking for ways to identify brands that truly emphasize on responsible production. The campaign aims to encourage consumers to join the environmental responsible movement by making smart choices in fashion purchases.
We hope that you’ll follow along with us at @tencel_global @tencel_usa, @tencel_europe, @tencel_turkey as we encourage everyone to #checkwhatsgood.
While the world may predictably create a lot of awareness on WHY we need to save earth for a better tomorrow, let’s focus on appreciating HOW the world is being saved right now. CHECKWHATSGOOD is about what we’re doing today for tomorrow.
The 2022 TENCEL™ #checkwhatsgood was designed to encourage consumers to make “good” choices for the environment. The goal is to help consumers of all ages understand that when they see a TENCEL™ logo, they can trust what they are buying and know that it is sustainably sourced.
With numerous fashion brands to choose from, consumers have been looking for ways to identify brands that truly emphasize on responsible production. The campaign aims to encourage consumers to join the environmental responsible movement by making smart choices in fashion purchases.
We hope that you’ll follow along with us at @tencel_global @tencel_usa, @tencel_europe, @tencel_turkey as we encourage everyone to #checkwhatsgood.
We’re incredibly proud of our brand partnerships. Follow along with us at @tencel_global,@tencel_usa, @tencel_europe, @tencel_turkey to learn more about brands are supporting our planet.
Scroll below to view our Brand Partners and TENCEL™’s sustainable initiatives.
Lenzing is part of the 100 companies joining the Million Tree Challenge* in support of planting 10,000 trees in California this year, helping the state recover from the worst fire season in its history. This year, the Million Tree Challenge donors will be contributing to California's iconic forests. After a 5 year drought and a destructive bark beetle infestation, the record breaking wildfire season in 2018 ripped through 1.9 million acres – an area larger than Delaware. Now, hundreds of millions of trees need to be restored in California.
*organized by the One Tree Planted organization. Learn more
Lenzing is supporting forestation in Turkey with its TENCEL™ brand by planting the ‘Good for the Earth’ grove. TENCEL™ Turkey has collaborated with ÇEKÜL and donated 5,000 trees to the 7 Tree Forests program as a part of its Earth Month campaign. Oak and black pines trees will grow as part of this collaboration.ÇEKÜL, the Foundation for the Protection and Promotion of the Environment and Cultural Heritage (ÇEKÜL), is one of the leading heritage NGOs in Turkey, strives to foster and build a nation-wide awareness and network for the preservation of the urban and rural, built and natural environment.
7 Tree Forests is the lead program as well as the first and largest public participation initiative in Turkey, aiming to create nationwide awareness of deforestation and desertification. Inspired by the fact that each individual consumes approximately 7 trees annualy in a lifetime, the program aims to increase awareness about deforestation and desertification.
* Learn more about 7 Tree Forests.
