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03 / 01 / 2020
From our grandparents to our grandkids – the evolution of sustainable fashion
03 / 01 / 2020
From our grandparents to our grandkids – the evolution of sustainable fashion

We’ve been hearing more about sustainable fashion nowadays and it is no longer a new concept to almost any of us though it has only started gaining more interest over the last few years. Back in the old days, our grandparents would DIY their own clothes, be creative with fabrics, patch old clothes by hand, etc. In those days, our grandparents probably might not have really heard of the term “sustainability”, as they did all those “sustainable acts” out of financial constraints when buying new clothes was rarely an option. On the contrary, sustainability is now something pursued way more consciously where most of us have started to think about sustainable fashion for a good cause.

A major trend we are seeing now in the fashion industry is circularity with consumers becoming more eco-conscious and having higher expectations on brands’ sustainability efforts. According to, circular fashion can be defined as clothes, shoes or accessories that are designed, sourced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use. This is in great contrast to how sustainability had been understood in the past. With circular fashion in mind, we are no longer just having one part of the processes being sustainable, e.g. the recycling or deposal of garments. Instead, we’re thinking of a sustainable chain of processes – including every single process from product design to a product’s afterlife. This concept will bring us to a whole new era of redefining and pursuing true sustainability.

At Lenzing, we are passionately committed to leading and driving sustainability with our holistic approach towards it. As a trusted fiber producer, we strive to achieve the highest standard of sustainability in every of our single step to make high quality sustainable fibers available to the world. Our TENCEL™ fibers are produced from sustainably sourced wood by environmentally responsible processes and at the same time, we refuse to compromise on quality. Using innovative technologies, we have been able to set a new standard for sustainability and natural comfort with TENCEL™ fibers. These fibers can offer a range of features including botanic origin, sustainable production, gentle on skin, long-lasting softness, smoothness, enhanced breathability, color retention and biodegradability. On top of that, Lenzing plays a key role in driving circular economy in fashion through the pioneering REFIBRA™ technology which involves upcycling a substantial proportion of both pre-consumer and post-consumer cotton scraps, in addition to wood pulp, where the raw material is transformed to produce new virgin TENCEL™ Lyocell fibers to make fabrics and garments. In everything we do, sustainability is at the top of our mind.

If not now, we’ll soon be convinced that sustainability is not just a trend but the future of fashion. Seeing the true value of sustainability, many fashion brands have started making progress in driving sustainability and circularity. To date, brands across the world have already embraced the notion of sustainability by incorporating various sustainable raw materials including TENCEL™ fibers in their products. These brands include Wolford, Arnhem, Jockey, Kit X, Sheridan, OBLEKT, Something, The North Face, Wacoal, DL 1961, to name but a few. Together, they have taken off on an exciting and meaningful journey towards sustainability with Lenzing.

It is time to play our part. Let us all get involved in this meaningful fashion movement and create a sustainable future for generations to come.

Wolford’s AURORA Crade to Cradle Certified™ Collection with TENCEL™ fibers incorporated