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The pioneering REFIBRA™ technology now enters a new level by stepping into the Home & Interior segment. TENCEL™ Home with REFIBRA™ technology offers more possibilities than ever before. For the first time, customers are able to get the full range of Home & Interior products of well-known fiber quality but now with improved sustainable fiber production.
TENCEL™ branded Lyocell fibers bring circular economy into home textiles
Many more customers want to make sustainable purchase choices. TENCEL™ Lyocell fibers with REFIBRA™ technology offer a good solution to that. REFIBRA™ technology is a true sustainability choice. Products made out of TENCEL™ Lyocell fibers with REFIBRA™ technology unite two innovations: the eco-friendly, closed loop production process of TENCEL™ Lyocell fibers and the upcycling of a substantial proportion of cotton scraps. Combining wood pulp with pulp made from left over cotton scraps from cutting operations, new virgin TENCEL™ Lyocell fibers are produced to make yarns and fabrics for Home textiles. These innovative fibers mark an important step in Lenzing’s journey towards circular economy.
Full transparency for TENCEL™ with REFIBRA™ technology
Lenzing has developed a new identification system to assure customers that the purchased products with TENCEL™ produced with REFIBRA™ technology are really made out of the sustainable TENCEL™ Lyocell fiber. Even after going through a long supply chain, TENCEL™ Lyocell fibers can still be identified in the final product. This supports transparency in the overall processing chain.
TENCEL™ with REFIBRA™ technology for home textiles
“For the first time we are able to offer different TENCEL™ fiber types with REFIBRA™ technology depending on the final end use needs. At Heimtextil we will proudly present for the very first time home products made out of TENCEL™ Lyocell fibers with REFIBRA™ technology. The products by our partners are produced in China, India, Turkey and Europe for end users all across Europe and the US. So consumers have now the possibility to support circular economy in home textiles”, explains Ebru Bayramoglu, Head of Global Business Development Home & Interiors. “Now Lenzing can offer a broad TENCEL™ Lyocell fiber portfolio with REFIBRA™ technology, which makes it possible to manufacture towels, bed linen and filled products, says Ebru Bayramoglu.
All properties of TENCEL™ Lyocell fibers stay in the products as usual. So offer bed linens and comforters high moisture absorbance with unfavorable for bacteria growth on the fabric surface. In addition, the smooth fiber surface makes bed linen gentle on skin. These properties contribute to a pleasant sleep throughout the night. And towels with TENCEL™ Lyocell fibers with REFIBRA™ technology keep the original characteristics as well. They stay soft after repeated washes and stay for longevity in the bath room.