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event
20 / 03 / 2018
TENCEL™ Brings Together Value Chain Partners and Customers for a Night of Glamour and Celebrations in Shanghai
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events
20 / 03 / 2018
TENCEL™ Brings Together Value Chain Partners and Customers for a Night of Glamour and Celebrations in Shanghai

Following the global launch in Paris, Lenzing introduced TENCEL™ to China during Intertextile Shanghai, which was held from 14-16 March. During the three-day fair, Lenzing brought together valued industry partners and customers to introducing the TENCEL™ brand through a specially curated showcase at the Lenzing booth. Participants did not only learn about Lenzing’s new brand strategy that focused on the emotional and more humanistic B2Me direction, but also experience the unique brand offerings of TENCEL™ first-hand.

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