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At the end of March 2023, Lenzing attended INATEX 2023, one of the biggest textile industry exhibitions in Indonesia that featured over 500 exhibitors from 12 countries, to showcase their innovative technologies and fibers to facilitate the sustainable development of the local textile sector.
On the show floor, Lenzing presented their fiber innovation portfolio including LENZING™ ECOVERO™, carbon-zero TENCEL™ fibers, TENCEL™ with REFIBRA™ Technology and a wide range of fabric swatches and garments that are made up of Lenzing fibers produced by Lenzing’s mill and brand partners respectively.
Nine of Lenzing’s partners from the spinning and fabric mills were also invited to participate in the exhibition to promote their design and product development capability and solutions using Lenzing fibers, providing them with a platform to meet new business prospects and customers.
Apart from introducing Lenzing’s sustainability commitment to the visitors of the exhibition, Lenzing also took the opportunity to share its on-going brand protection efforts to demonstrate its dedication to protecting the interest of its value chain partners by ensuring they are purchasing genuine Lenzing fibers while enhancing supply chain transparency.
Margret Marito, Marketing & Branding Manager TX SEA, said, “Participating at INATEX is not only a great way to connect with our current partners and customers, but it also enables Lenzing to develop new business relationships in the industry and demonstrating our commitment to supporting local designers and businesses in Indonesia, connecting them with their value supply chain and contributing to the growth of the local fashion industry.”