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28 / 09 / 2020
Lenzing scores three awards for TENCEL™ “Feels So Right” movement at the 2020 SABRE Asia-Pacific Awards
28 / 09 / 2020
Lenzing scores three awards for TENCEL™ “Feels So Right” movement at the 2020 SABRE Asia-Pacific Awards

Lenzing is thrilled to have received three awards at this year’s SABRE Asia-Pacific Awards. Held on September 24, the Lenzing team were awarded the “Diamond SABRE for Measurement and Evaluation” for social media, and the “SABRE Asia-Pacific Award for Geographic - Global (led out of Asia-Pacific with work in other regions)” and “SABRE Asia-Pacific Award for Integrated Marketing” for integrated communications with the TENCEL™ “Feels So Right” movement across our PR, social media, communications and marketing efforts!

The SABRE Asia-Pacific Awards is the leading PR and communications industry honor and the premier showcase to celebrate communications professionals and the incredible work they create. The award recognizes big brand-building ideas, creative content, and strategic reputational management programs that impact the bottom line. Receiving three coveted awards at this year’s ceremony is a testament to Lenzing’s breakthrough accomplishments in driving sustainability across all industries.

This year’s nominations were entered under the theme of “Enabling the fashion world to ‘Feels So Right’ with TENCEL™”, illustrating how the movement effectively leveraged widespread communication channels such as PR, social media and co-branding, to broadcast our message for trade audience, consumers, media and influencers.

By developing customized editorial content through PR and social media channels, launching the #MakeItFeelRight and #FeelsSoRight co-branding campaigns, and hosting effective industry and consumer facing events, the movement garnered impressive and measurable accomplishments. Beyond metrics, the movement has also made a meaningful contribution to the entire fashion industry and encouraged a positive and long-term change in consumer and industry-wide behavior.

“The three SABRE Asia-Pacific awards are great compliments to our team’s ongoing efforts to drive sustainability in fashion and textile,” said Harold Weghorst, Vice President of Global Marketing & Branding at Lenzing. “To be recognized in these three categories is a tribute to our team’s hard work and forward-thinking creativity in challenging the norm and setting new industry standards. The team has worked tirelessly to position the TENCEL™ brand as a leading advocate for sustainability in the global fashion and textile industry. We look forward to joining forces with even more exciting partners in the coming months to drive a more sustainable world together!”

Beyond this wonderful recognition, we have been automatically nominated for the SABRE Global Awards, which will be announced on October 21st.

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