Eco Color technology

(LENZING™ Modal Black/ Color) This eco-responsible technology offers long-lasting color-fastness and design flexibility in textiles. Dope-dyed TENCEL™ Modal fibers provide efficient ecological advantages, substituting the resource intensive conventional dyeing process. This brings significant life cycle savings of water and energy from cradle to finished fabric, for example up to 50% of energy and water savings as well as 60% less carbon footprint, resulting in lower environmental impact, compared to conventionally dyed fabrics. Dope-dyed TENCEL™ Modal fibers retain long-lasting color vibrancy, including the popular color Black, more than conventionally dyed fiber, and are less prone to fade even after repeated washing. Fibers produced under the Eco Color technology have been certified with the EU Ecolabel, a label of environmental excellence awarded to products meeting high environmental standards throughout their life cycle. Fashion can be enjoyed with a clear conscience.