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13 / 06 / 2023
Lenzing presents sustainable TENCEL™ Denim at denim trade shows in India
13 / 06 / 2023
Lenzing presents sustainable TENCEL™ Denim at denim trade shows in India

At the Denims & Jeans show in Bengaluru in April, Lenzing showcased its new range of ultra-comfortable and sustainable TENCEL™ Denim that was developed in collaboration with major Indian denim mills like Bhaskar, Anubha, KG Denims, Raymond Uco and Arvind Limited.

The need for comfortable denim has been on the rise in recent years. The new collection caters to the regional fashion sensibilities and requirements of Indian brands and consumers, featuring pieces made with TENCEL™ Lyocell fibers blended with regular fibers like cotton and spandex, offering superior comfort in form of softness and breathability to the wearer.

These features are important considering the climate in India, especially in summer, as they offer comfort for everyday wear. A lot of these innovations were already popular for applications in women’s denim, and through this collection are now available for men’s denim.

On the show floor, Lenzing also showcased TENCEL™ Lyocell, TENCEL™ Lyocell Matte, REFIBRA™ technology and other relevant technologies, while taking the opportunity to foster new partnerships with customers and prospects from India, Bangladesh, Turkey, South Korea, and Italy.

The event also provided an important platform while offering an opportunity for Lenzing and value chain partners to exchange perspectives on a wide range of industry topics, focusing on creating high-quality products for regional markets, sustainability, comfort-driven fashion to traceability across the supply chain.

Avinash Mane, Senior Commercial Director, textiles business for AMEA & NEA at Lenzing said, “Our mission has always been to revolutionize the fashion industry by offering solutions which solve an important problem for and with our industry partners. The denim show provided the perfect platform to highlight our recent innovations which offer an ideal combination of comfort, sustainability and are priced competitively. I extend my gratitude to our mill partners, whose unwavering commitment and passion has brought new innovations to life.”

Adding to the excitement, Lenzing also participated in the Gartex Denim Show held at The Jio Convention Centre in Mumbai, further promoting its latest fiber innovations and the new denim collection.

Participating in the trade shows are a testament to Lenzing's leadership in the denim market and its commitment to creating value for its customers. With this collection, Lenzing has cemented its position as a go-to fiber partner for the Indian denim industry.

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