There is a surging demand for sustainable products over the past decade as consumers, especially the millennials, are more mindful of their ecological footprint. When it comes to household textile products, there is also an increasing interest in usage of sustainable raw materials as well as eco-responsible production processes.

While Lenzing is at the forefront of leading the sustainable dialogue in the textile industry, the company has taken one step further through partnering with China Oriental Carpet (COC) to develop the TENCEL™ branded Lyocell carpet that looks like silk woven carpets with machine made tech. Lenzing has successfully reached a new milestone with the TENCEL^TM Lyocell carpet and redefined the meaning of sustainable carpets in the Chinese market.

TENCEL^TM Lyocell carpet is revolutionary as it combines Lenzing’s longstanding commitment to the environment with the many benefits of the TENCEL^TM Lyocell fibers. Compared to the other fibers, TENCEL^TM Lyocell fiber has a more superior moisture absorption and humidity control – meaning it is harder for bacteria to survive and thus, bringing a more hygienic and odourless carpet to consumers. What’s more, the dyeing quality of TENCEL^TM lyocell carpet is significantly enhanced, making it looks more colourful, lustrous and shiny.

With this remarkable success, Lenzing will continue to breakthrough and deliver more options for consumers who look for sustainable household textile products.