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Lenzing, in association with branding agency Siegel+Gale, was awarded Silver Award for Best Brand Architecture Solution and Gold Award for Best Visual Identity from the Engineering and Manufacturing Sector at the Transform Awards Europe award presentation ceremony.
The Transform Awards Europe, a key event of the brand development industry, is conducted every year to celebrate the best-in-class in rebranding, brand strategy and brand development. The judging panel indicated that the winners of this year’s Transform Awards Europe had demonstrated creative and strategic brilliance in rebranding and brand development, setting the benchmark for excellence in brand transformation.
According the judging panel, Lenzing’s new brand strategy gave the company a greater differentiation over competitors. The simplified product portfolio with enhanced positioning, architecture and brand identity highlighted the value that Lenzing brings to customers and partners. Lenzing’s new visual identity, including lifestyle photography, demonstrated a fusion of engineering input and creative output, provided a sense of skill behind the brand.