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event
12 / 02 / 2024
TENCEL™ and Intimasia 2024: Catalyzing the innovation of intimate wear in India
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events
12 / 02 / 2024
TENCEL™ and Intimasia 2024: Catalyzing the innovation of intimate wear in India

TENCEL™, Lenzing's leading textile brand for lyocell and modal fibers, joined hands with Intimasia for its 6th edition, marking a significant advancement in India's intimate wear industry. This impactful collaboration heralded a new era of innovation, culminating in a visionary showcase at TENCEL™ x Intimasia, hosted in Mumbai from January 22nd to 24th, 2024. The event solidified its position as the premier B2B fashion expo for intimate wear in South Asia.

Covering an extensive area of 120,000 square feet, the show boasted over 250 renowned exhibitors, 300+ brands, and drew in more than 20,000 retailers and distributors, with a notable attendance of 500 delegates. Over the course of its three-day duration, TENCEL™ INTIMASIA showcased its latest innovations, conducted product demonstrations, and unveiled collections, serving as a central hub for producers, wholesalers, suppliers, retailers, and industry experts to converge.

The demand for TENCEL™ branded lyocell and modal fibers, as well as LENZING™ ECOVERO™ viscose fibers have been increasing rapidly in the Indian intimate wear market which reflected in various collections displayed by Indian brands as well as through interest shown by visiting manufacturers, retailers and distributors. Derived from controlled or certified wood sources, these fibers are made with at least 50% less carbon emissions and water consumption[1] - are known globally for meeting high environmental standards[2].

Endorsed by leading brands and designers, TENCEL™ Intimate cellulosic fibers have been elevating underwear and lingerie with their delicate texture, superior moisture absorption, and enhanced breathability, ensuring enduring softness and heightened hygiene.

The first-ever Lingerie Fashion Week premiered at the TENCEL™ Intimasia event, showcasing a diverse array of products spanning lingerie, loungewear, and sportswear. At the grand fashion show during the fashion week TENCEL™ collaborated with well-known Direct-to-Consumer (D2C) and mainstream brands such as Bummer, XYXX, ForceNxt (Dollar), Red Rose, and Juliet, unveiling a spectrum of lifestyle innovations in intimate and loungewear segment. This vibrant presentation underscored TENCEL™'s adaptability and significant impact on shaping modern fashion trends in India.

Avinash Mane, Senior Commercial Director of Textile business at Lenzing AMEA & NEA . expressed. "In formulating our fibers for intimate wear, we prioritize a delicate balance of softness and skin-friendly properties, ensuring a premium quality that caters to individuals seeking comfort in their clothing selections. Our focus has been towards enhancing the overall intimate wear experience of the Indian consumer. Our partnership with Intimasia represents a significant step in our endeavor to enrich the Indian intimate apparel market. Hosting this trade show not only allows us to showcase our innovations but also offers us a comprehensive industry outlook. This helps us to continuously offer the most relevant solutions to the Indian market.”

Conducted alongside Intimasia, Source NXT ran simultaneously as a comprehensive sourcing hub, offering a crucial platform for manufacturers, suppliers, and buyers from across the globe to showcase and procure a wide range of products and materials crucial for producing Hosiery & Knitwear. In this all-encompassing event, Lenzing spotlighted the distinctive and varied attributes of TENCEL™ and LENZING™ ECOVERO™ fibers. The gathering fostered a global dialogue, enabling participants to present the latest trends and innovations in the manufacturing of hosiery and knitwear items.

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[1] Compared to generic (unbranded) lyocell and modal Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)

[2] TENCEL™ Lyocell and Modal fibers certified with the EU Ecolabel (license no. AT/016/001) for high environmental standards throughout their life cycle.

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