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09 / 09 / 2019
Lenzing shares sustainable business model at Austrian Sustainability Session in Jakarta
09 / 09 / 2019
Lenzing shares sustainable business model at Austrian Sustainability Session in Jakarta

The Indonesian government has set a target to increase the export value of textiles and garments to US$75 billion by 2030, which will be equivalent to 5% of its global exports. With the goal to effectively place Indonesia as one of the top five largest textile manufacturers in the world, it is important to equip the local industry onboard with the latest sustainability trends and intelligence. In view of this, Lenzing has been taking on various initiatives to promote and raise awareness on sustainability and how to better preserve the environment. For example, Lenzing had been partnering with local universities to invest in a local Center of Excellence, which aims to advocate and discover ways to better green up the textile industry.

To continue the momentum, Lenzing recently held a “Austrian Sustainability Session” in July at the Austrian “Green Embassy” in Jakarta. The event was hosted by Lenzing in conjunction with the Austrian Embassy, Advantage Austria (Austria Trade Commission), a local sustainable community and other Austrian brands and companies. It created a platform for Austrian companies and their partners to engage with Indonesian business owners, regulators and communities. Lenzing’s brand partners, fabric mills and fashion designers were also invited to join the event to exchange ideas and insights.

After representatives from the organizing parties made their opening remarks at the event, the floor was opened for an interactive panel discussion on an array of eco-topics such as sustainability issues in Jakarta, green technologies and renewable energy trends.

During the event, Mr. Winston A. Mulyadi, Lenzing’s Commercial Head of Textile and Nonwoven Fiber for SEA and Oceania Region, introduced the company’s mission and sustainable business model to attendees and media. Taking sustainably planted trees and transforming them into effective eco-friendly products with unique resource-conserving technologies, Lenzing takes on the responsibility for the planet’s future. It was a successful event with more than 100 people attended and fruitful discussions were held.

In Indonesia alone, Lenzing produces 323,000 tons of sustainable fiber annually and exports 50% of its production to Southeast Asia countries. To guarantee the quality of raw materials, Lenzing currently only source materials through using wood pulp from responsible and certified suppliers. This ensures our fibers produced are trustworthily clean and renewable. Moving forward, Lenzing will continue its efforts in building a more sustainable textile supply chain across Indonesia and beyond.

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