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09 / 09 / 2019
TaFF Event in Singapore
09 / 09 / 2019
TaFF Event in Singapore

Harold Weghorst – VP of Lenzing Global Brand Management, discusses the future of circular economy at TaFF Singapore

In July, Lenzing participated in the second Industry Insights talk hosted by Textile and Fashion Federation Singapore (TaFF). The topic was entitled “The Circular Economy: Fiction or Attainable Ideal?”

The talk was held at The Cocoon Space x TENCEL™ Studio, situated along the iconic Orchard Road and was recently opened in January 2019. The Cocoon Space houses a Lenzing fabric library where fabrics made with TENCEL™ and LENZING™ ECOVERO™ are showcased and an event hall named TENCEL™ studio is located. The aim of the space is to raise awareness amongst the Singaporean fashion community of the need for more sustainable fashion and how it can be incorporated into designs.

Industry Insights is held every month and hosted by TaFF. Experts and industry leaders are invited to share their experience and vision for the evolving fashion and retail ecosystem.

With July’s theme focused on circular economy, it served as a perfect match for Lenzing as it echoes with the firm’s ongoing mission. As an industry leader who promotes sustainability, Lenzing supports businesses that implement the concepts of circular economy and is eager to find ways to encourage the change away from traditional production and consumption.

At the event, speaking alongside other panelists, Harold Weghorst, Vice President of Global Brand Management at Lenzing, delved into why circular economy is not a fad and will become a necessity for people to incorporate into their lifestyle to save the environment. He also highlighted that businesses will need to embrace the circular economy model in order to survive and compete with other businesses.

Lenzing is known as a strong advocate for implementing circular economy procedures and will continue to spread awareness. TENCEL™ branded fibers, which are sustainably sourced and produced, play an important role in driving the Lenzing circular economy ecosystem. Lenzing continues to pave the way for a more eco-friendly future to safeguard our planet.

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